STOCK TITAN

Vita Coco (COCO) COO sells 20,000 shares after option exercise

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. Chief Operating Officer Jonathan Burth reported an exercise-and-sale transaction in company stock. He exercised stock options to acquire 20,000 shares of Common Stock at $10.178 per share, then sold 20,000 shares at $70.00 per share in an open-market transaction.

The sale was made under a Rule 10b5-1 trading plan, indicating it was pre-arranged rather than opportunistic. After the reported sale, Burth directly holds 57,910 shares of Common Stock. He also retains multiple outstanding non-qualified stock option awards with exercise prices ranging from $10.178 to $33.36 and expirations between 2030 and 2035, some of which vest over time or upon meeting performance conditions.

Positive

  • None.

Negative

  • None.
Insider Burth Jonathan
Role Chief Operating Officer
Sold 20,000 shs ($1.40M)
Type Security Shares Price Value
Exercise Non-Qualified Stock Option (Right to Buy) 20,000 $0.00 --
Exercise Common Stock 20,000 $10.178 $204K
Sale Common Stock 20,000 $70.00 $1.40M
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
Holdings After Transaction: Non-Qualified Stock Option (Right to Buy) — 53,575 shares (Direct, null); Common Stock — 77,910 shares (Direct, null)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The stock option is fully vested and currently exercisable. The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met by the target date for the applicable performance condition(s) and expire relative to each tranche if the performance conditions for such tranche are not met by the final target date. The performance conditions were partially met and as a result, the first tranche of the option were timely satisfied, resulting in vesting of the option as to 18,200 shares on February 6, 2024. The performance conditions applicable to the fourth tranche of the option were timely satisfied, resulting in vesting of the option as to 22,750 shares on February 20, 2026. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in three equal annual installments beginning on August 15, 2025. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
Shares sold 20,000 shares Common Stock sold at $70.00 per share on 2026-05-08
Sale price $70.00/share Open-market sale of 20,000 Common Stock shares
Options exercised 20,000 shares Common Stock acquired via option exercise at $10.178/share
Exercise price $10.178/share Non-qualified stock option exercise into Common Stock
Shares held after sale 57,910 shares Direct Common Stock ownership following reported sale
Highest remaining option strike $33.36/share Non-qualified stock option expiring 2035-03-04
Lowest remaining option strike $10.178/share Non-qualified stock options expiring 2030-02-10 and 2031-01-11
Rule 10b5-1 trading plan financial
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title: Non-Qualified Stock Option (Right to Buy)"
performance conditions financial
"The stock option is eligible to vest if certain performance conditions are met by the target date"
vesting financial
"resulting in vesting of the option as to 18,200 shares on February 6, 2024"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
stock option financial
"The stock option vests in four equal annual installments beginning on March 10, 2024."
A stock option is a contract that gives you the right to buy or sell a company's stock at a specific price within a certain time frame. People use them to potentially make money if the stock's price moves favorably or to protect against losses. It's like holding a coupon that can be used to buy or sell stock at a set price later on.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Burth Jonathan

(Last)(First)(Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NEW YORK 10003

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Operating Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/08/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/08/2026M20,000A$10.17877,910D
Common Stock05/08/2026S(1)20,000D$7057,910D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Non-Qualified Stock Option (Right to Buy)$10.17805/08/2026M20,000 (2)02/10/2030Common Stock20,000$053,575D
Non-Qualified Stock Option (Right to Buy)$10.178 (3)02/10/2030Common Stock40,95040,950D
Non-Qualified Stock Option (Right to Buy)$10.178 (2)01/11/2031Common Stock34,12534,125D
Non-Qualified Stock Option (Right to Buy)$15 (4)10/21/2031Common Stock58,04358,043D
Non-Qualified Stock Option (Right to Buy)$15.36 (5)08/15/2032Common Stock42,98042,980D
Non-Qualified Stock Option (Right to Buy)$16.91 (6)03/10/2033Common Stock14,02514,025D
Non-Qualified Stock Option (Right to Buy)$16.91 (7)03/10/2033Common Stock14,20514,205D
Non-Qualified Stock Option (Right to Buy)$26.18 (8)03/04/2034Common Stock8,7468,746D
Non-Qualified Stock Option (Right to Buy)$33.36 (9)03/04/2035Common Stock13,21813,218D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. The stock option is fully vested and currently exercisable.
3. The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met by the target date for the applicable performance condition(s) and expire relative to each tranche if the performance conditions for such tranche are not met by the final target date. The performance conditions were partially met and as a result, the first tranche of the option were timely satisfied, resulting in vesting of the option as to 18,200 shares on February 6, 2024. The performance conditions applicable to the fourth tranche of the option were timely satisfied, resulting in vesting of the option as to 22,750 shares on February 20, 2026.
4. The stock option vests in four equal annual installments beginning on November 27, 2022.
5. The stock option vests in three equal annual installments beginning on August 15, 2025.
6. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
7. The stock option vests in four equal annual installments beginning on March 10, 2024.
8. The stock option vests in four equal annual installments beginning on March 4, 2025.
9. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
/s/ Alison Klein, attorney-in-fact for Jonathan Burth05/11/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Vita Coco (COCO) COO Jonathan Burth report?

Jonathan Burth reported an exercise-and-sale transaction involving Vita Coco stock. He exercised stock options to acquire 20,000 common shares at $10.178 each, then sold 20,000 shares at $70.00 per share in an open-market trade disclosed in the Form 4 filing.

How many Vita Coco (COCO) shares did the COO sell and at what price?

The COO sold 20,000 Vita Coco common shares at $70.00 per share. This open-market transaction was part of a broader exercise-and-sale pattern, as he first exercised options to acquire 20,000 shares at a significantly lower $10.178 exercise price.

Was the Vita Coco (COCO) COO’s share sale under a Rule 10b5-1 plan?

Yes. A footnote states the common stock sales were effected under a Rule 10b5-1 trading plan. Such plans are pre-arranged agreements that schedule trades in advance, indicating the timing of this 20,000-share sale was planned rather than discretionary.

How many Vita Coco (COCO) shares does the COO hold after the reported transactions?

Following the reported sale, Jonathan Burth directly holds 57,910 shares of Vita Coco common stock. This post-transaction holding reflects the net position after exercising options to acquire 20,000 shares and then selling 20,000 shares at $70.00 per share.

What stock options does Vita Coco (COCO) COO Jonathan Burth still have outstanding?

Burth retains several non-qualified stock option grants over Vita Coco common stock. Remaining options carry exercise prices from $10.178 up to $33.36 per share, with expiration dates between 2030 and 2035, and include both time-based and performance-based vesting conditions.

How are performance-based stock options for Vita Coco (COCO) COO structured?

Some options vest only if specified performance conditions are met by target dates. Footnotes note tranches where conditions were satisfied, causing vesting of 18,200 and 22,750 shares on specific dates, while unfulfilled tranches expire if performance targets are not achieved by final deadlines.