Welcome to our dedicated page for Salesforce Com SEC filings (Ticker: CRM), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Salesforce, Inc. filings document the regulatory record of a New York Stock Exchange-listed enterprise software company. Recent 8-K reports cover operating and financial results, Regulation FD disclosures, material definitive agreements, accelerated share repurchase activity, senior note issuances and borrowings connected with acquisition financing.
Salesforce proxy and governance filings cover shareholder voting matters, board and executive compensation disclosures, officer-role changes and equity compensation topics. The filing record also describes capital-structure matters affecting common stock, debt securities, credit agreements and completed acquisition-related obligations.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported matched option exercise and share sales executed under a Rule 10b5-1 plan. On 09/22/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 and concurrently sold 2,250 shares in multiple transactions at weighted-average prices ranging from $243.6876 to $250.4400. Following these transactions the filing shows 11,911,571 shares directly owned, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly held by the Marc Benioff Fund LLC. The filing indicates the trades were effected automatically pursuant to a 10b5-1 plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported matched option exercise and share sales executed under a Rule 10b5-1 plan. On 09/22/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 and concurrently sold 2,250 shares in multiple transactions at weighted-average prices ranging from $243.6876 to $250.4400. Following these transactions the filing shows 11,911,571 shares directly owned, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly held by the Marc Benioff Fund LLC. The filing indicates the trades were effected automatically pursuant to a 10b5-1 plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce, reported transactions on Form 4 showing activity on 09/19/2025 executed under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 and immediately acquired 2,250 shares. On the same date he sold a total of 2,250 common shares in multiple transactions at weighted average prices ranging from $243.49 to $247.19, producing weighted-average sale prices listed by lot. Following these transactions, he directly beneficially owns 11,911,571–11,913,821 shares across direct and trust holdings and indirectly holds 10,107,000 shares via trusts and Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, reported transactions on Form 4 showing activity on 09/19/2025 executed under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 and immediately acquired 2,250 shares. On the same date he sold a total of 2,250 common shares in multiple transactions at weighted average prices ranging from $243.49 to $247.19, producing weighted-average sale prices listed by lot. Following these transactions, he directly beneficially owns 11,911,571–11,913,821 shares across direct and trust holdings and indirectly holds 10,107,000 shares via trusts and Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported insider transactions under a Rule 10b5-1 trading plan. The filing shows purchases via option-related transactions of 2,250 shares on 09/17/2025 and 2,250 shares on 09/18/2025 at an exercise/conversion price of $161.50. On those same dates the reporting person sold a total of 4,500 common shares in multiple transactions at weighted-average prices ranging from about $239.79 to $247.08. After these transactions the reporting person directly beneficially owned 11,911,571 shares, indirectly held 107,000 shares via a trust, and had interests in 10,000,000 shares through the Marc Benioff Fund LLC. The filing was signed by an attorney-in-fact and indicates the trades were effected pursuant to a 10b5-1 plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported insider transactions under a Rule 10b5-1 trading plan. The filing shows purchases via option-related transactions of 2,250 shares on 09/17/2025 and 2,250 shares on 09/18/2025 at an exercise/conversion price of $161.50. On those same dates the reporting person sold a total of 4,500 common shares in multiple transactions at weighted-average prices ranging from about $239.79 to $247.08. After these transactions the reporting person directly beneficially owned 11,911,571 shares, indirectly held 107,000 shares via a trust, and had interests in 10,000,000 shares through the Marc Benioff Fund LLC. The filing was signed by an attorney-in-fact and indicates the trades were effected pursuant to a 10b5-1 plan adopted January 9, 2025.
Insider transfer of Salesforce (CRM) shares by gift The filing shows that on 09/17/2025 director Kirk David Blair received a transfer of 215 shares of Salesforce common stock by gift from a trust held for the benefit of the reporting person and his spouse. The transfer was executed with no funds exchanged. Following the reported transaction the reporting person beneficially owns 8,317 shares directly. The Form 4 was signed by an attorney-in-fact on 09/18/2025.
This is a non-sale, non-cash transfer between related parties and is a routine update of beneficial ownership rather than an open-market purchase or disposition.
Marc Benioff, Chair and CEO of Salesforce, executed equity transactions on 09/16/2025 under a Rule 10b5-1 plan adopted January 9, 2025. He exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 and concurrently sold 2,250 shares in multiple open-market transactions at weighted average prices ranging approximately from $237.49 to $242.52 (broken into several weighted-average sales lines). After these trades, his direct beneficial ownership is reported in the low‑11.9 million share range, with additional indirect holdings of 107,000 shares by trust and 10,000,000 shares held through the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, executed equity transactions on 09/16/2025 under a Rule 10b5-1 plan adopted January 9, 2025. He exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 and concurrently sold 2,250 shares in multiple open-market transactions at weighted average prices ranging approximately from $237.49 to $242.52 (broken into several weighted-average sales lines). After these trades, his direct beneficial ownership is reported in the low‑11.9 million share range, with additional indirect holdings of 107,000 shares by trust and 10,000,000 shares held through the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, reported Rule 10b5-1 plan trades dated 09/15/2025. He exercised 2,250 non-qualified stock options with a $161.50 exercise price and immediately sold an equal number of shares in multiple transactions under the plan at weighted-average prices ranging from approximately $241.28 to $244.35. After these transactions, Benioff directly beneficially owned 11,911,571 shares. The filing also discloses 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, reported Rule 10b5-1 plan trades dated 09/15/2025. He exercised 2,250 non-qualified stock options with a $161.50 exercise price and immediately sold an equal number of shares in multiple transactions under the plan at weighted-average prices ranging from approximately $241.28 to $244.35. After these transactions, Benioff directly beneficially owned 11,911,571 shares. The filing also discloses 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, reported transactions on Form 4 showing exercise of stock options and concurrent sales executed pursuant to a Rule 10b5-1 trading plan adopted January 9, 2025. On 09/12/2025 he exercised a non-qualified stock option to purchase 2,250 shares at a $161.50 exercise price. That same date he sold those 2,250 shares in multiple transactions at weighted-average prices in several ranges from approximately $242.02 to $246.94. After these transactions the filing reports 11,911,571 shares held directly and 107,000 shares held indirectly by trust, plus 10,000,000 shares indirectly held by the Marc Benioff Fund LLC. The Form is signed by an attorney-in-fact on 09/15/2025.
Marc Benioff, Chair and CEO of Salesforce, reported transactions on Form 4 showing exercise of stock options and concurrent sales executed pursuant to a Rule 10b5-1 trading plan adopted January 9, 2025. On 09/12/2025 he exercised a non-qualified stock option to purchase 2,250 shares at a $161.50 exercise price. That same date he sold those 2,250 shares in multiple transactions at weighted-average prices in several ranges from approximately $242.02 to $246.94. After these transactions the filing reports 11,911,571 shares held directly and 107,000 shares held indirectly by trust, plus 10,000,000 shares indirectly held by the Marc Benioff Fund LLC. The Form is signed by an attorney-in-fact on 09/15/2025.
Marc Benioff, Chair and CEO of Salesforce, executed a set of transactions on 09/11/2025 under a Rule 10b5-1 trading plan. He exercised 2,250 non-qualified stock options at a $161.50 exercise price and immediately sold those shares in multiple transactions at weighted-average prices between approximately $243.50 and $246.93. Following the transactions, Benioff directly beneficially owns 11,911,571 shares and indirectly owns 10,107,000 shares (including 10,000,000 held by Marc Benioff Fund LLC and 107,000 by trust). The filing was signed by an attorney-in-fact on 09/12/2025.
Marc Benioff, Salesforce (CRM) executed option exercises and matched share sales under a pre-established Rule 10b5-1 plan on 09/10/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50, resulting in acquisition of 2,250 shares. Concurrently, the filing reports aggregate sales of 2,250 shares at weighted-average prices ranging from about $242.01 to $252.99, producing a sequence of small block sales.
After these transactions, Benioff retains beneficial ownership of roughly 11.91 million shares directly and indirectly, additional indirect holdings include 107,000 shares by trust and 10,000,000 shares held by Marc Benioff Fund LLC; he also holds 83,372 options outstanding. The transactions were made pursuant to a 10b5-1 trading plan adopted January 9, 2025.
Reporting person: The Form 4 identifies Kirk David Blair as the reporting person for Salesforce, Inc. (CRM). Transactions: On 09/09/2025 the reporting person purchased 3,400 shares of Salesforce common stock at $254.655 per share, resulting in 3,824 shares beneficially owned directly. On 09/10/2025 two related transactions coded G(1) were reported: a disposition of 4,278 shares with $0 price (recorded as 215 shares indirect ownership by trust) and an acquisition of 4,278 shares with $0 price, after which total beneficial ownership reported was 8,102 shares direct. The filer explains the G(1) entries as the transfer of common stock by bona fide gift from a trust for the benefit of the reporting person and his spouse to the reporting person; no funds changed hands.