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Salesforce, Inc. filings document the regulatory record of a New York Stock Exchange-listed enterprise software company. Recent 8-K reports cover operating and financial results, Regulation FD disclosures, material definitive agreements, accelerated share repurchase activity, senior note issuances and borrowings connected with acquisition financing.
Salesforce proxy and governance filings cover shareholder voting matters, board and executive compensation disclosures, officer-role changes and equity compensation topics. The filing record also describes capital-structure matters affecting common stock, debt securities, credit agreements and completed acquisition-related obligations.
Salesforce (CRM) disclosed an insider transaction by Chair and CEO Marc Benioff on 10/22/2025. He exercised 2,250 stock options at $161.5 and sold 2,250 common shares in multiple trades at weighted-average prices between $256.6300 and $261.7800, effected under a Rule 10b5-1 plan adopted on January 9, 2025.
After these transactions, he beneficially owned 11,911,571 shares directly. He also reports indirect holdings of 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC.
Salesforce (CRM) Chair and CEO Marc Benioff reported insider transactions. On 10/21/2025, he exercised 2,250 non-qualified stock options at $161.50 per share and sold 2,250 shares in multiple transactions, with weighted average prices between $254.9369 and $266.6072, pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025.
Following the transactions, he held 11,911,571 shares directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. After the exercise, 18,122 derivative securities (options) remained outstanding, and the exercised option series expires on March 22, 2026.
Salesforce (CRM) Chair and CEO Marc Benioff reported Rule 10b5-1 plan transactions on 10/20/2025. He exercised 2,250 non-qualified stock options at $161.50 per share and sold 2,250 common shares in multiple trades at weighted average prices ranging from $244.3400 to $255.2000.
Following these transactions, Benioff directly beneficially owned 11,911,571 shares. He also reported 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. Derivative securities beneficially owned following the transactions totaled 20,372 options.
Salesforce (CRM) Chair and CEO Marc Benioff reported a Form 4 for transactions on 10/17/2025. He exercised a non‑qualified stock option for 2,250 shares at $161.5 and sold 2,250 shares in multiple open‑market trades at weighted average prices from $243.0701 to $250.1094, executed under a Rule 10b5‑1 plan adopted on January 9, 2025.
Following these trades, Benioff directly held 11,911,571 shares. He also reported 107,000 shares held by a trust and 10,000,000 shares held by Marc Benioff Fund LLC.
Salesforce (CRM) Chair and CEO Marc Benioff reported a Form 4 insider transaction on 10/16/2025. He exercised a non-qualified stock option to acquire 2,250 shares at $161.50 and sold 2,250 shares in multiple trades at weighted-average prices ranging from $243.5677 to $255.2638, pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025.
Following these transactions, Benioff beneficially owned 11,911,571 shares directly. He also held 107,000 shares indirectly by trust and 10,000,000 shares indirectly via Marc Benioff Fund LLC. Remaining derivative holdings included 24,872 options.
Salesforce (CRM) Chair and CEO Marc Benioff reported an option exercise and related sales on 10/15/2025 under a pre‑set Rule 10b5‑1 trading plan adopted on January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share and sold 2,250 common shares in five tranches at weighted average prices of $236.6085, $237.7581, $238.4893, $239.6334, and $240.5481.
Following these transactions, Benioff directly beneficially owned 11,911,571 common shares. He also reported 107,000 shares held indirectly by a trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. After the exercise, he held 27,122 derivative securities (non-qualified stock options). The option referenced vested beginning March 22, 2020, with monthly installments thereafter through March 22, 2023.
Salesforce (CRM) furnished an update under Regulation FD, noting it issued a press release tied to its Investor Day at Dreamforce. The company announced a new long-term revenue target and introduced a profitable growth framework.
Salesforce also posted an Investor Day presentation covering financial performance, guidance, growth targets, market opportunity, competitive position, and its economic model. The press release and presentation are provided as Exhibits 99.1 and 99.2 and are furnished, not filed, under the Exchange Act.
Salesforce (CRM): Marc Benioff reported a same‑day option exercise and sale on 10/14/2025. He exercised 2,250 non‑qualified stock options at $161.50 per share, then sold 2,250 shares in multiple transactions at weighted average prices ranging from $239.9355 to $247.1169, all effected under a Rule 10b5‑1 trading plan adopted on January 9, 2025.
Following the transactions, he directly held 11,911,571 shares. Additional holdings include 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. He also reported 29,372 derivative securities (options) remaining, with an exercise price of $161.50 and an expiration date of March 22, 2026.
Salesforce (CRM) Chair and CEO Marc Benioff reported automatic transactions under a Rule 10b5-1 plan adopted on January 9, 2025. On 10/10/2025 and 10/13/2025, he exercised 2,250 non-qualified stock options each day at an exercise price of $161.5 per share and sold an equal number of common shares in multiple trades.
Sale prices were reported as weighted averages with ranges including $241.0865–$242.0847 and $242.0864–$242.9000 on 10/10, and ranges such as $242.6200–$243.6000 and $248.6600–$249.3100 on 10/13. Following the reported transactions, direct beneficial ownership stood at 11,911,571 shares. Indirect holdings were disclosed as 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The options were granted with an expiration of 03/22/2026.
Salesforce (CRM) Form 4: Chair and CEO Marc Benioff reported a same‑day option exercise and sale on 10/09/2025 under a Rule 10b5‑1 trading plan adopted on January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share and sold 2,250 shares in multiple transactions at weighted average prices ranging from $237.6400 to $245.5785.
Following the transactions, Benioff directly held 11,911,571 shares, with additional indirect holdings of 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. He also reported 36,122 derivative securities (options) beneficially owned after the transactions.