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  4. [Form 4] e.l.f. Beauty, Inc. Insider Trading Activity

e.l.f. Beauty (NYSE: ELF) director sells 1,034 shares in open-market trade

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

e.l.f. Beauty, Inc. (ELF) director Lauren Cooks Levitan reported selling 1,034 shares of common stock on August 18, 2026 in an open-market transaction at a weighted average price of $93.1538 per share, with individual trade prices ranging from $93.14 to $93.1668. Following this sale, Levitan directly holds 10,516 shares of common stock, which includes 1,203 restricted stock units.

Positive

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Negative

  • None.
Insider Levitan Lauren Cooks
Role Director
Sold 1,034 shs ($96K)
Type Security Shares Price Value
Sale Common Stock, $0.01 par value F1, F2 1,034 $93.1538 $96K
Holdings After Transaction: Common Stock, $0.01 par value — 10,516 shares (Direct)
Footnotes (2)
  1. F1. The transaction was executed in multiple trades in prices ranging from $93.14 to $93.1668, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
  2. F2. Includes 1,203 restricted stock units.
Shares sold 1,034 shares Common stock sold by director on August 18, 2026
Weighted average sale price $93.1538 per share Open-market sale of common stock
Price range of trades $93.14–$93.1668 per share Multiple trades executed within this price range
Shares held after transaction 10,516 shares Direct holdings reported after the sale
Restricted stock units included 1,203 restricted stock units Portion of post-transaction direct holdings
weighted average sale price financial
"The price reported in Column 4 above reflects the weighted average sale price."
restricted stock units financial
"Includes 1,203 restricted stock units."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
open market financial
"Sale in open market or private transaction"
An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.

FAQ

What insider transaction did ELF report for director Lauren Cooks Levitan?
Director Lauren Cooks Levitan reported selling 1,034 shares of e.l.f. Beauty, Inc. common stock on August 18, 2026 in an open-market transaction at a weighted average price of $93.1538 per share.

At what price were the ELF shares sold in this Form 4 filing?
The shares were sold at a weighted average price of $93.1538 per share. Individual trade prices ranged from $93.14 to $93.1668, as disclosed in the transaction footnote.

How many ELF shares does Lauren Cooks Levitan hold after the reported sale?
After the sale, 10,516 shares of e.l.f. Beauty, Inc. common stock are reported as directly held by Lauren Cooks Levitan, including 1,203 restricted stock units.

Does the reported ELF insider sale involve restricted stock units (RSUs)?
The sale itself involves 1,034 shares of common stock. After the transaction, Levitan’s direct holdings of 10,516 shares are stated to include 1,203 restricted stock units.

Was the ELF insider sale made under a Rule 10b5-1 trading plan?
The filing’s Rule 10b5-1 checkbox is unchecked, and no footnote states that the transaction was made pursuant to a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Levitan Lauren Cooks
(Last)(First)(Middle)
C/O E.L.F. BEAUTY, INC.
601 12TH STREET, SUITE 1400
(Street)
OAKLAND CALIFORNIA 94607
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
e.l.f. Beauty, Inc. [ ELF ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/18/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, $0.01 par value08/18/2026S1,034D$93.1538(1)10,516(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The transaction was executed in multiple trades in prices ranging from $93.14 to $93.1668, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
2. Includes 1,203 restricted stock units.
/s/ Scott K. Milsten, Attorney-in-Fact for Lauren Cooks Levitan08/20/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR