EQH insider plans $5.1M Rule 144 common stock sale on NYSE

Rhea-AI Filing Summary

Equitable Holdings insider plans sale of common stock under Rule 144. The notice covers the proposed sale of 119,100 shares of common stock through J.P. Morgan Securities LLC on the NYSE, with an aggregate market value of $5,111,772 and 286,532,039 shares outstanding.

The seller acquired 37,500 shares on 02/28/2024 as restricted stock units granted by the issuer and 81,600 shares on 11/18/2025 through a stock option exercise paid in cash. Over the prior three months, the same insider sold 39,700 shares of common stock on 09/18/2025 for gross proceeds of $2,152,758 and another 39,700 shares on 10/20/2025 for $1,912,224.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	J.P. Morgan Securities LLC 270 Park Avenue, 10th Floor New York NY 10017	119100	5111772	286532039	11/18/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	02/28/2024	RSU	Issuer			37500	02/28/2024	Compensation
Common Stock	11/18/2025	Stock Option Exercise	Issuer			81600	11/18/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Mark Pearson C/o Equitable Holdings, Inc. 1345 Avenue of the Americas New York NY 10105	Common Stock	09/18/2025	39700	2152758
Mark Pearson C/o Equitable Holdings, Inc. 1345 Avenue of the Americas New York NY 10105	Common Stock	10/20/2025	39700	1912224

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Equitable Holdings (EQH) Form 144 disclose?

The Form 144 for Equitable Holdings (EQH) discloses an insider's intent to sell 119,100 shares of common stock on the NYSE through J.P. Morgan Securities LLC, with an aggregate market value of $5,111,772.

How many Equitable Holdings (EQH) shares has the insider sold recently?

Over the past three months, the insider sold 39,700 shares of EQH common stock on 09/18/2025 for gross proceeds of $2,152,758 and another 39,700 shares on 10/20/2025 for $1,912,224.

How were the Equitable Holdings (EQH) shares being sold acquired?

The shares were acquired as 37,500 shares of restricted stock units on 02/28/2024 as compensation from the issuer and 81,600 shares from a stock option exercise paid in cash on 11/18/2025.

On which exchange will the Equitable Holdings (EQH) shares be sold?

The proposed sale of 119,100 shares of Equitable Holdings common stock is listed to occur on the NYSE, with J.P. Morgan Securities LLC acting as broker.

How many Equitable Holdings (EQH) shares are outstanding in this Form 144?

The Form 144 notes that there are 286,532,039 shares of Equitable Holdings common stock outstanding, providing context for the insider's planned sale of 119,100 shares.