Equitable (EQH) CEO sells 39,700 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Equitable Holdings President and CEO Mark Pearson reported an option exercise and share sale involving the company’s common stock. He exercised employee stock options to acquire 27,200 shares at $23.18 per share, then sold 39,700 shares in open-market transactions at a weighted average price of $42.6004 per share.
The filing notes these trades were executed under a Rule 10b5-1 trading plan adopted on May 16, 2025, indicating they were pre‑scheduled. After these transactions, Pearson directly owns 776,683.2978 shares of common stock, which include restricted stock units and 11,011 shares acquired through the Employee Stock Purchase Plan, along with 54,400 employee stock options with a $23.18 exercise price expiring on February 26, 2030.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 39,700 shares ($1,691,236)
Net Sell
3 txns
Insider
Pearson Mark
Role
President and CEO
Sold
39,700 shs ($1.69M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 27,200 | $0.00 | -- |
| Exercise | Common Stock | 27,200 | $23.18 | $630K |
| Sale | Common Stock | 39,700 | $42.6004 | $1.69M |
Holdings After Transaction:
Employee Stock Option (right to buy) — 54,400 shares (Direct);
Common Stock — 816,383.298 shares (Direct)
Footnotes (1)
- The sales reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025. Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan. This transaction was executed in multiple trades at prices ranging from $42.2300 to $43.0000. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was affected. Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on February 26, 2021.
Key Figures
Shares sold: 39,700 shares
Sale price (weighted average): $42.6004 per share
Shares acquired via option exercise: 27,200 shares
+5 more
8 metrics
Shares sold
39,700 shares
Open-market sale of common stock at $42.6004 average
Sale price (weighted average)
$42.6004 per share
Common stock sale on May 18, 2026
Shares acquired via option exercise
27,200 shares
Common stock from employee stock option exercise
Option exercise price
$23.18 per share
Employee stock option conversion into common stock
Common shares owned after transactions
776,683.2978 shares
Direct ownership after May 18, 2026 trades
Options remaining after exercise
54,400 options
Employee stock options with $23.18 exercise price
Sale price range
$42.23–$43.00 per share
Multiple trades executed within this range
ESPP shares included
11,011 shares
Shares acquired under Employee Stock Purchase Plan
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units, Employee Stock Purchase Plan, Employee Stock Option, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units financial
"Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Employee Stock Purchase Plan financial
"Includes Restricted Stock Units and 11,011 shares acquired under the Employee Stock Purchase Plan."
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Employee Stock Option financial
"Employee Stock Option (right to buy)"
An employee stock option is a promise that lets a worker buy company shares later at a predetermined price, often after they stay for a certain period or meet performance goals — think of it like a coupon that locks in today's price for a future purchase. It matters to investors because options align employees’ incentives with company performance, can increase the number of shares outstanding (dilution) when exercised, and represent a compensation cost that affects reported profits and shareholder value.
2019 Omnibus Incentive Plan financial
"Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3."
Rule 16b-3 regulatory
"Grant of employee stock option under the Issuer's 2019 Omnibus Incentive Plan exempt under Rule 16b-3."
Rule 16b-3 is a Securities and Exchange Commission regulation that exempts certain routine, pre-approved transactions by company insiders from automatic liability for short-term trading profits. It acts like a safe harbor: if an insider follows a formal plan or the board approves specific transactions in advance, profits from buying and selling company stock within six months are not automatically reclaimed. Investors care because the rule clarifies when insider trades are permissible and reduces uncertainty about potential clawbacks.
FAQ
What insider transactions did EQH CEO Mark Pearson report on this Form 4?
Mark Pearson reported exercising employee stock options for 27,200 Equitable Holdings shares at $23.18 and selling 39,700 common shares at a $42.6004 weighted average price. These transactions involved the company’s common stock and related employee stock options.
Were Mark Pearson’s EQH stock sales under a Rule 10b5-1 plan?
Yes. The Form 4 states the sales and option exercises were executed under a Rule 10b5-1 trading plan adopted on May 16, 2025. Such plans pre‑schedule trades, making the timing more routine and less discretionary for the insider.
What employee stock options does the EQH CEO still hold after this Form 4?
Following the option exercise, Mark Pearson holds 54,400 employee stock options on Equitable Holdings shares. These options have a $23.18 exercise price and expire on February 26, 2030, and were originally granted under the company’s 2019 Omnibus Incentive Plan.