Honest Company Insider Sell-to-Cover: 4,856 Shares Disposed

Rhea-AI Filing Summary

Ball Dorria L., Chief People Officer of Honest Company, Inc. (HNST), reported a sell-to-cover transaction on 08/20/2025 related to vested restricted stock units (RSUs). The filing shows 4,856 shares of common stock were sold at a weighted average price of $3.65 to cover taxes arising from the vesting of a previously granted RSU award. After the transaction, the reporting person beneficially owned 267,391 shares, which includes 220,073 RSUs payable in shares.

The sale was executed pursuant to a Compensation Committee-approved sell-to-cover plan intended to satisfy tax withholding obligations on vesting. The report was executed on behalf of the reporting person by an attorney-in-fact and filed as a Form 4 disclosure required under Section 16.

Insights

Corporate Governance Expert

TL;DR: Routine, compliant sell-to-cover of vested RSUs to satisfy tax withholding; not a signal of unusual insider selling.

The transaction is described as a sell-to-cover under an approved plan by the Compensation Committee, which indicates internal governance processes were followed for tax withholding on vesting. The sale size (4,856 shares) is small relative to the total beneficial ownership reported (267,391 shares) and consists of a weighted average sale price of $3.65. The filing discloses the material detail that 220,073 RSUs remain payable in shares, clarifying the composition of holdings. From a governance perspective, the disclosure is timely and consistent with Section 16 reporting obligations.

Securities Analyst

TL;DR: Transaction is administrative; limited market impact given small sale and stated purpose to cover taxes.

The sale of 4,856 shares at a weighted average price of $3.65 appears executed solely to satisfy tax liabilities from vested RSUs rather than to monetize a significant portion of holdings. Post-transaction beneficial ownership of 267,391 shares (including 220,073 RSUs) provides clarity on remaining insider exposure. No derivative transactions or other dispositions are reported. For investors, this filing documents standard insider mechanics rather than material position changes.

Insider Trade Summary

Net Seller: 4,856 shares ($17,724)

Net Sell 1 txn

Insider Ball Dorria L.

Role Chief People Officer

Sold 4,856 shs ($18K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,856	$3.65	$18K

Holdings After Transaction: Common Stock — 267,391 shares (Direct)

Footnotes (1)

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs). The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.64 to $3.65, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above. Includes 220,073 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ball Dorria L.

(Last) (First) (Middle)

12130 MILLENNIUM DRIVE, SUITE 500

(Street)

LOS ANGELES CA 90094

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Honest Company, Inc. [ HNST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/20/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/20/2025		S(1)		4,856	D	$3.65(2)	267,391(3)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to the approved sell-to-cover plan by the Compensation Committee for all executive officers, shares were sold solely to cover the associated tax liability upon the vesting of a previously granted award of Restricted Stock Units (RSUs).

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $3.64 to $3.65, inclusive. The reporting person undertakes to provide to the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth above.

3. Includes 220,073 RSUs which are payable in an equivalent number of shares of the Issuer's common stock.

Remarks:

	/s/ Brendan Sheehey, Attorney-in-Fact	08/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Ball Dorria L. (HNST) sell on 08/20/2025?

The reporting person sold 4,856 shares of Honest Company common stock on 08/20/2025.

Why were the shares sold in the Form 4 filed for HNST?

The shares were sold solely to cover the associated tax liability upon the vesting of previously granted RSUs under a Compensation Committee-approved sell-to-cover plan.

At what price were the HNST shares sold?

The weighted average price reported was $3.65, with individual sale prices ranging from $3.64 to $3.65.

How many HNST shares does the reporting person beneficially own after the transaction?

The Form 4 reports 267,391 shares beneficially owned following the reported transaction.

How many RSUs are included in the reporting person's holdings?

The filing states 220,073 RSUs are included, which are payable in an equivalent number of shares of common stock.