Welcome to our dedicated page for ServiceNow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
ServiceNow, Inc. shareholders approved an Amended and Restated Certificate of Incorporation to implement a 5-for-1 stock split of the company’s common stock, along with a proportionate increase in authorized shares. The amended charter becomes effective at 4:05 p.m. Eastern Time on December 17, 2025.
Each shareholder of record at the close of market on December 16, 2025 will receive four additional shares for every one share held, with the split reflected in accounts on or about December 17, 2025. Trading in ServiceNow’s common stock is expected to begin on a split-adjusted basis on or about December 18, 2025.
At the special meeting on December 5, 2025, the proposal to approve the amended charter received 182,387,630 shares voted for, 61,141 against, and 46,127 abstentions, with no broker non-votes.
Gina Marie Mastantuono filed a Rule 144 notice to sell 415 shares of common stock of ticker NOW. The planned sale has an aggregate market value of $352,750.00, with an approximate sale date of 12/05/2025 on the NYSE. The table shows 208,000,000 shares of common stock outstanding.
The 415 shares proposed for sale come from restricted stock that vested on multiple dates in November 2025 (182, 52, 108, and 73 shares), received from the issuer as compensation. Over the prior three months, Mastantuono sold 417 shares of common stock on 11/28/2025 for gross proceeds of $336,936.00. By signing the notice, she represents that she is not aware of undisclosed material adverse information about the issuer’s current or prospective operations.
ServiceNow, Inc. director reports a small stock sale. A company director filed a Form 4 disclosing the sale of 265 shares of ServiceNow common stock on 11/28/2025 at a price of $810.22 per share. After this transaction, the director beneficially owns 323 shares of ServiceNow common stock in direct ownership. The filing reflects routine insider trading disclosure required for company insiders.
ServiceNow, Inc. director reports small stock sale under 10b5-1 plan
A director of ServiceNow, Inc. reported selling 300 shares of the company’s common stock on 11/28/2025 at a price of $808 per share. After this transaction, the reporting person beneficially owns 9,586 shares of ServiceNow common stock in direct ownership form.
The filing notes that this sale was carried out under a Rule 10b5-1 trading plan, which the reporting person adopted on August 29, 2025. Such plans are pre-arranged trading programs intended to allow insiders to sell shares over time according to preset instructions.
ServiceNow has a Rule 144 notice covering a small planned stock sale. A shareholder filed to sell 265 shares of ServiceNow common stock through Fidelity Brokerage Services on the NYSE, with an aggregate market value listed as 214708.30. The sale is approximately targeted for 11/28/2025.
The shares to be sold were acquired as restricted stock that vested on 05/22/2025, with the issuer granting 265 shares as compensation on that same date. The filer represents that they are not aware of any undisclosed material adverse information about ServiceNow’s current or prospective operations.
ServiceNow (ticker NOW) has a shareholder planning a small Rule 144 sale of common stock. The holder filed to sell 600 common shares through Morgan Stanley Smith Barney LLC, with an aggregate market value of $481,632, on or around 11/28/2025 on the NYSE. The filing notes that there were 208,000,000 shares outstanding of the issuer’s stock at the time referenced, which provides scale for the planned sale. The shares to be sold were originally acquired on 06/13/2017 as restricted stock units from the issuer.
This notice states that a holder of common stock of the issuer intends to sell 417 shares through Fidelity Brokerage Services LLC on the NYSE. The aggregate market value of the planned sale is listed as 336,936.00. These securities are part of a larger base of 208,000,000 common shares outstanding, so the sale represents a very small portion of the company’s equity.
The shares to be sold were recently acquired through multiple restricted stock vesting events from the issuer on November 7, 12, 15, and 17, 2025, in amounts of 182, 52, 109, and 74 shares, respectively, as compensation. By signing the notice, the seller represents that they do not know of any undisclosed material adverse information about the issuer’s current or prospective operations.
ServiceNow, Inc. (NOW) reported insider activity by its President, Global Customer Ops, on a Form 4. On November 17, 2025, restricted stock units (RSUs) converted into 68 shares of common stock in one grant and 59 shares in another, both at an exercise price of $0. To cover federal and state tax withholding from these RSU vestings, the executive relinquished 28 shares and 24 shares, respectively, at a price of $835.79 per share.
After these transactions, the executive beneficially owned 845.576 shares before a subsequent sale. On November 18, 2025, the executive sold 305 shares of ServiceNow common stock at an average price of $817.55 per share, leaving 540.576 shares beneficially owned directly. The filing also notes ongoing holdings of 341 and 419 RSUs that each represent a right to receive one share of common stock, vesting quarterly in sixteenth increments, subject to continued service.
ServiceNow, Inc. (NOW) principal accounting officer Kevin Thomas McBride reported routine equity transactions on 11/17/2025. He acquired 48 shares of common stock at an exercise price of $0 upon the vesting and settlement of restricted stock units (RSUs). To cover federal and state tax withholding obligations from this vesting, 23 shares were relinquished back to the company at a price of $835.79 per share.
After these transactions, McBride beneficially owned 5,112 shares of ServiceNow common stock directly, along with 236 RSUs that each represent a contingent right to receive one share of common stock. The RSUs vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and are subject to his continued service with the company.
ServiceNow, Inc. (NOW) reported insider activity by its General Counsel on a Form 4 covering transactions on November 17–18, 2025. The filing shows sales of ServiceNow common stock and activity related to restricted stock units (RSUs).
The officer sold 110 shares of common stock at $846.92 on November 17 and 81 shares at $827.08 on November 18 under a Rule 10b5-1 trading plan adopted on May 21, 2025. On November 17, 177 shares were acquired upon vesting of RSUs at an exercise price of $0, and 96 shares were relinquished to cover federal and state tax withholding obligations from the vesting.
After these transactions, the officer directly beneficially owned 4,332 shares of ServiceNow common stock and held 888 RSUs, each representing the right to receive one share that vests quarterly in equal sixteenth installments, subject to continued service.