Welcome to our dedicated page for Servicenow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
ServiceNow, Inc. (NOW) reported insider activity by its Chief People & AI Enablement Officer on a Form 4. On 11/17/2025 and 11/18/2025, the officer executed multiple transactions in common stock and restricted stock units under a Rule 10b5-1 trading plan adopted on February 27, 2025.
The transactions included sales of 145 shares at $846.92 and 94 shares at $827.08, as well as 100 shares relinquished to cover federal and state tax withholding tied to restricted stock unit vesting. In connection with the vesting, 194 shares were acquired at an exercise price of $0 through restricted stock units, each representing a contingent right to receive one share of common stock.
Following the reported activity, the officer beneficially owned 3,027 shares of ServiceNow common stock directly and 971 restricted stock units that vest in 1/16th increments quarterly, subject to continued service, with the first vesting having occurred on May 17, 2023.
ServiceNow, Inc. (NOW) reported an insider equity transaction by its President, CPO and COO, Amit Zavery. On 11/14/2025, 628 shares of common stock were acquired at an exercise price of $0 upon the vesting and settlement of previously granted restricted stock units. On the same date, 338 shares were surrendered at a price of $850.43 to cover federal and state tax withholding obligations tied to this vesting. After these transactions, Zavery directly owned 8,724 shares of ServiceNow common stock and held 5,647 restricted stock units, each representing a right to receive one share. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, contingent on continued service.
ServiceNow, Inc. (NOW) reported insider equity activity by its General Counsel, Russell S. Elmer. On 11/14/2025, 239 restricted stock units were converted to common stock at an exercise price of $0, increasing his directly held common shares. On the same date, 129 shares were relinquished at a price of $850.43 to cover federal and state tax withholding from the RSU vesting. After these transactions, Elmer directly owned 4,442 shares of ServiceNow common stock and held 2,146 restricted stock units. The RSUs vest as to 1/12 of the total shares quarterly, with the first vesting having occurred on May 15, 2025, contingent on his continued service.
ServiceNow, Inc. (NOW) reported an insider stock transaction by its President and CFO, Gina Mastantuono. On 11/14/2025, she acquired 470 shares of common stock at an exercise price of $0 upon vesting of restricted stock units (RSUs), and 253 shares were relinquished at a price of $850.43 to cover federal and state tax withholding obligations. After these transactions, she directly owns 12,913 shares of ServiceNow common stock and holds 4,236 RSUs. Each RSU represents one share of common stock and vests in quarterly installments of 1/12 of the total, with the first vesting having occurred on May 15, 2025, subject to her continued service.
ServiceNow, Inc. (NOW) reported insider equity activity by its President, Global Customer Ops, Paul Fipps. On 11/14/2025, restricted stock units (RSUs) covering 188 and 221 shares of common stock were settled, resulting in the acquisition of those shares at an exercise price of $0. To cover federal and state tax withholding obligations from the RSU vesting, 76 and 89 shares were relinquished at a price of $850.43 per share under Rule 16b-3. Following these transactions, the reporting person continued to hold ServiceNow common stock directly, and the RSUs are scheduled to vest in equal quarterly installments, each 1/12th of the grant, beginning on May 15, 2025 and August 15, 2025, contingent on continued service.
ServiceNow, Inc. (NOW) Vice Chairman Nicholas Tzitzon reported routine equity compensation activity. On 11/14/2025, 298 restricted stock units (RSUs) converted into an equal number of shares of common stock at an exercise price of $0. To cover federal and state tax withholding on the RSU vesting, 145 shares were relinquished at a price of $850.43 per share, leaving 3,437 shares of common stock beneficially owned directly after the transactions. Following this event, Tzitzon also directly holds 2,683 RSUs, which vest as to 1/12 of the total shares quarterly, with the first vesting having occurred on May 15, 2025, subject to his continued service with ServiceNow.
ServiceNow, Inc. (NOW) reported an insider equity transaction by its Chairman & CEO, William R. McDermott, on 11/14/2025. A stock option or RSU-related transaction (coded "M") delivered 1,255 shares of common stock at an exercise price of $0, reflecting the settlement of previously granted restricted stock units. To cover related tax withholding from this vesting, 675 shares were relinquished at a price of $850.43 per share (coded "F"), rather than being sold for cash proceeds.
After these transactions, McDermott directly held 8,281 shares of ServiceNow common stock, with an additional 4,881 shares held indirectly by a trust. He also beneficially owned 11,293 restricted stock units, each representing a contingent right to receive one share of common stock. These RSUs vest as to 1/12 of the total shares quarterly, with the first vesting having occurred on May 15, 2025, subject to his continued service with the company on each vesting date.
ServiceNow, Inc. (NOW) reported insider activity by its Principal Accounting Officer on a Form 4. On 11/14/2025, the officer sold 280 shares of common stock at $842.48 per share. On the same date, 63 shares were acquired at $0 upon the vesting and settlement of restricted stock units (RSUs), and 30 shares were withheld at $850.43 per share to cover federal and state tax obligations from that vesting. After these transactions, the officer directly held 5,087 shares of common stock and 565 RSUs. The transactions were carried out under a Rule 10b5-1 trading plan adopted on February 27, 2025, and the RSUs vest in 12 equal quarterly installments, with the first vesting on May 15, 2025.
ServiceNow, Inc. (NOW) reported an insider equity transaction by its Chief People & AI Enablement Officer on 11/14/2025. The officer acquired 298 shares of common stock at an exercise price of $0 upon the vesting and settlement of restricted stock units. To cover federal and state tax withholding obligations from this vesting, 153 shares were relinquished back to the issuer at a price of $850.43 per share. After these transactions, the officer directly holds 3,172 shares of ServiceNow common stock and 2,683 restricted stock units, each representing a contingent right to receive one share of common stock.
NOW filed a Form 144 notice indicating that shareholder Paul G. Fipps plans to sell 305 shares of common stock through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of 249352.75. These shares were acquired on 08/17/2025 via restricted stock vesting as compensation from the issuer. The filing also notes that during the past three months, Fipps sold 1,453 common shares on 08/20/2025 for gross proceeds of 1299999.36. By signing the notice, the seller represents that he is not aware of any undisclosed material adverse information about the issuer’s operations.