SoFi EVP sells 10,037 shares in open market

SoFi Technologies, Inc. executive vice president Kelli Keough reported an open-market sale of common stock.

Rhea-AI Filing Summary

SoFi Technologies, Inc. executive vice president Kelli Keough reported an open-market sale of common stock. Keough sold 10,037 shares of SoFi common stock at a weighted average price of $15.5346 per share. After this transaction, Keough directly holds 323,247 shares of SoFi common stock.

The sale was completed under a pre-arranged Rule 10b5-1 Trading Plan adopted by the reporting person on July 30, 2025. The transaction was executed in multiple trades within a price range of $15.0700 to $15.7100 per share, with the reported price representing the weighted average for the shares sold.

Insider Trade Summary 10b5-1

Net Seller: 10,037 shares

Net Sell 1 txn

Insider Keough Kelli

Role EVP, GBUL, SIPS

Sold 10,037 shs ($156K)

Type	Security	Shares	Price	Value
Sale	Common Stock	10,037	$15.5346	$156K

Holdings After Transaction: Common Stock — 323,247 shares (Direct)

Footnotes (2)

1. F1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
2. F2. The reported transactions were executed in multiple trades. The sale price of $15.5346 reported in Column 4 is the weighted average sale price for the 10,037 shares sold by the Reporting Person within a range of $15.0700 to $15.7100 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Key Figures

Shares sold: 10,037 shares Weighted average sale price: $15.5346 per share Post-transaction holdings: 323,247 shares +3 more

6 metrics

Shares sold 10,037 shares Open-market sale of SoFi common stock

Weighted average sale price $15.5346 per share Average price for 10,037 shares sold

Post-transaction holdings 323,247 shares Direct SoFi common stock held after sale

Price range of trades $15.0700–$15.7100 per share Range for multiple executed trades in sale

Net share change -10,037 shares Net shares sold in this Form 4

Rule 10b5-1 plan adoption date July 30, 2025 Date plan governing this sale was adopted

Key Terms

Rule 10b5-1 Trading Plan, weighted average sale price, open-market sale, Form 4

4 terms

Rule 10b5-1 Trading Plan regulatory

"The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The sale price of $15.5346 reported in Column 4 is the weighted average sale price for the 10,037 shares sold by the Reporting Person"

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did SoFi (SOFI) executive Kelli Keough report?

Kelli Keough reported an open-market sale of 10,037 shares of SoFi common stock. The shares were sold at a weighted average price of $15.5346 per share, and Keough now directly holds 323,247 SoFi shares after the transaction.

At what price did Kelli Keough sell SoFi (SOFI) shares in the latest Form 4?

The reported weighted average sale price was $15.5346 per SoFi share. The transaction was executed in multiple trades within a range of $15.0700 to $15.7100 per share, with the weighted average used as the reported sale price.

How many SoFi (SOFI) shares does Kelli Keough own after this Form 4 sale?

After selling 10,037 shares, Kelli Keough directly owns 323,247 shares of SoFi common stock. This figure reflects her direct holdings immediately following the reported open-market transaction disclosed in the Form 4 filing.

Was Kelli Keough’s SoFi (SOFI) stock sale made under a Rule 10b5-1 plan?

Yes. The filing states the sale was completed under a Rule 10b5-1 Trading Plan adopted on July 30, 2025. Such plans allow insiders to pre-schedule trades, helping separate routine portfolio management from discretionary trading decisions.

What does the price range in Kelli Keough’s SoFi (SOFI) sale indicate?

The Form 4 notes shares were sold in multiple trades between $15.0700 and $15.7100. The reported $15.5346 figure is a weighted average price. The reporting person offers to provide detailed trade-by-trade pricing information upon request.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/22/2026 - 06:01 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last) (First) (Middle)

234 1ST STREET

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, GBUL, SIPS

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/20/2026		S		10,037(1)	D	$15.5346(2)	323,247	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.

2. The reported transactions were executed in multiple trades. The sale price of $15.5346 reported in Column 4 is the weighted average sale price for the 10,037 shares sold by the Reporting Person within a range of $15.0700 to $15.7100 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Sara C. Thompson, Attorney-in-Fact	05/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)