SOFI Insider Sale: Kelli Keough Disposes 10,036 Shares Under 10b5-1 Plan

Rhea-AI Filing Summary

SoFi Technologies insider sale disclosed. Kelli Keough, an executive (EVP, GBUL, SIPS), sold 10,036 shares of SoFi common stock on 09/18/2025 under a pre-established Rule 10b5-1 trading plan. The trades executed at a weighted average price of $27.8616 per share within a range of $27.10 to $28.57. After the sale, Ms. Keough beneficially owned 285,410 shares, reported as direct ownership. The Form 4 was signed by an attorney-in-fact on 09/19/2025 and includes an undertaking to provide the per-trade breakdown on request.

Positive

• Sale executed under a documented Rule 10b5-1 plan, supporting compliance with insider trading rules
• Full disclosure of weighted average price and price range, and an undertaking to provide per-trade details on request
• Reporting person retains substantial ownership after the sale (285,410 shares)

Negative

• Executive sold 10,036 shares, reducing direct holdings (may be viewed as insider liquidity)
• Form shows multiple trades within a price range rather than a single-block sale, which can complicate immediate price attribution

Insights

Corporate Governance Expert

TL;DR: Routine insider sale under a 10b5-1 plan, fully disclosed; no governance red flags in the filing itself.

The filing shows an executive-originated sale completed under a Rule 10b5-1 plan adopted May 21, 2024, which provides an affirmative defense against insider trading claims when properly executed. The report discloses the weighted average price and remaining beneficial ownership of 285,410 shares. The inclusion of an undertaking to provide per-trade pricing details on request is consistent with transparent disclosure practices. There is no indication in this Form 4 of undisclosed related-party transactions, changes in role, or other governance actions.

Securities Analyst

TL;DR: Insider sold a modest number of shares via a planned program; transaction is informational, not a material corporate event.

The sale of 10,036 shares at a weighted average of $27.8616 reduced direct holdings but left the reporting person with 285,410 shares, indicating continued sizeable ownership. The transaction was executed across multiple trades within a defined price band ($27.10–$28.57), and the Form 4 notes it was pursuant to a 10b5-1 trading plan. For investors, this is a routine disclosure of executive liquidity rather than a signal of corporate operational change; the filing contains no earnings or guidance data.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Keough Kelli

(Last) (First) (Middle)

234 1ST STREET

(Street)

SAN FRANCISCO CA 94105

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
SoFi Technologies, Inc. [ SOFI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, GBUL, SIPS

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/18/2025		S		10,036(1)	D	$27.8616(2)	285,410	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on May 21, 2024.

2. The reported transactions were executed in multiple trades. The sale price of $27.8616 reported in Column 4 is the weighted average sale price for the 10,036 shares sold by the Reporting Person within a range of $27.1000 to $28.5700 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.

Remarks:

	/s/ Deanna M. Smith, Attorney-in-Fact	09/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did SoFi (SOFI) insider Kelli Keough report on Form 4?

Kelli Keough reported selling 10,036 shares of SoFi common stock on 09/18/2025 and now beneficially owns 285,410 shares.

Was Kelli Keough's sale at SoFi part of a pre-established trading plan?

Yes. The sale was completed pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2024.

At what price were the SoFi shares sold by the reporting person?

Weighted average sale price was $27.8616 per share, with individual trades ranging from $27.10 to $28.57.

When was the Form 4 filed and who signed it?

The Form 4 reflects transactions on 09/18/2025 and the filing was signed by an attorney-in-fact on 09/19/2025.

Does the Form 4 indicate any change in the reporting person's role at SoFi?

No. The filing lists Kelli Keough as an executive (EVP, GBUL, SIPS) and does not disclose any change in role.