Taboola (TBLA) people chief sells 40,878 shares under 10b5-1 plan

Rhea-AI Filing Summary

Taboola.com Ltd. Chief People Officer Kristy Sundjaja sold 40,878 ordinary shares of TBLA in an open-market transaction at a weighted average price of $5.00 per share. After the sale, she directly holds 1,541,358 ordinary shares.

The filing notes that this sale was effected under a Rule 10b5-1 trading plan adopted by the reporting person. Her holdings include 423,796 ordinary shares and multiple blocks of RSUs that vest in equal quarterly installments through 2030, each RSU convertible into one ordinary share upon vesting and settlement.

Insights

Equity compensation and insider-trading analyst

Routine 10b5-1 sale of shares by Taboola’s Chief People Officer.

The filing shows Chief People Officer Kristy Sundjaja executed an open-market sale of 40,878 Taboola ordinary shares at a weighted average of $5.00 per share. The transaction is coded as an open-market sale and reduces her direct holdings to 1,541,358 ordinary shares.

Importantly, the sale was made pursuant to a pre-arranged Rule 10b5-1 trading plan, which indicates the timing was scheduled in advance rather than opportunistic. The footnotes also highlight substantial remaining equity exposure through existing shares and RSUs vesting in quarterly installments through 2030, suggesting ongoing long-term alignment via equity-based compensation.

Insider Trade Summary 10b5-1

Net Seller: 40,878 shares ($204,390)

Net Sell 1 txn

Insider Sundjaja Kristy

Role Chief People Officer

Sold 40,878 shs ($204K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	40,878	$5.00	$204K

Holdings After Transaction: Ordinary Shares — 1,541,358 shares (Direct, null)

Footnotes (1)

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025. This transaction was executed in multiple trades at prices ranging from $5.00 to $5.02. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the Issuer or a security holder of the Issuer full information regarding the number of shares and prices at which the transaction was effected. Includes 423,796 ordinary shares. Includes 82,738 RSUs which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement. Includes 144,447 RSUs which shall vest in equal quarterly installments through 2028, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement. Includes 309,151 RSUs which shall vest in equal quarterly installments through 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement. Includes 581,226 RSUs which shall vest in equal quarterly installments through 2030, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

Key Figures

Shares sold: 40,878 shares Sale price (weighted average): $5.00 per share Shares held after sale: 1,541,358 shares +5 more

8 metrics

Shares sold 40,878 shares Open-market sale of ordinary shares

Sale price (weighted average) $5.00 per share Average price across multiple trades

Shares held after sale 1,541,358 shares Direct ownership following transaction

RSUs vesting through 2027 82,738 RSUs Vesting quarterly through 2027

RSUs vesting through 2028 144,447 RSUs Vesting quarterly through 2028

RSUs vesting through 2029 309,151 RSUs Vesting quarterly through 2029

RSUs vesting through 2030 581,226 RSUs Vesting quarterly through 2030

Net share direction -40,878 shares Net-sell direction in transaction summary

Key Terms

Rule 10b5-1 trading plan, RSUs, weighted average sale price, open-market sale, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

RSUs financial

"Includes 82,738 RSUs which shall vest in equal quarterly installments through 2027"

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

weighted average sale price financial

"The price reported above reflects the weighted average sale price"

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

ordinary shares financial

"The sale reported in this Form 4 was effected in Taboola.com Ltd. ordinary shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sundjaja Kristy

(Last) (First) (Middle)

16 MADISON SQ W 7TH FL

(Street)

NEW YORK NEW YORK 10010

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	05/07/2026		S(1)		40,878	D	$5(2)	1,541,358(3)(4)(5)(6)(7)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025.

2. This transaction was executed in multiple trades at prices ranging from $5.00 to $5.02. The price reported above reflects the weighted average sale price. The Reporting Person hereby undertakes to provide upon request to the SEC staff, the Issuer or a security holder of the Issuer full information regarding the number of shares and prices at which the transaction was effected.

3. Includes 423,796 ordinary shares.

4. Includes 82,738 RSUs which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

5. Includes 144,447 RSUs which shall vest in equal quarterly installments through 2028, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

6. Includes 309,151 RSUs which shall vest in equal quarterly installments through 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

7. Includes 581,226 RSUs which shall vest in equal quarterly installments through 2030, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.

Remarks:

	/s/ John Ferrantino, Attorney-in-fact	05/08/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Taboola (TBLA) executive Kristy Sundjaja do in this Form 4 filing?

Kristy Sundjaja, Taboola’s Chief People Officer, reported selling 40,878 ordinary shares in an open-market transaction at a weighted average price of $5.00 per share. After this sale, she directly holds 1,541,358 ordinary shares of Taboola.com Ltd.

Was the Taboola (TBLA) insider share sale made under a Rule 10b5-1 plan?

Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person. Such plans allow executives to pre-schedule trades, helping separate routine portfolio management from discretionary timing decisions in the market.

How many Taboola (TBLA) shares did the Chief People Officer sell and at what price?

Kristy Sundjaja sold 40,878 ordinary shares of Taboola.com Ltd. at a weighted average sale price of $5.00 per share. The filing notes that individual trades occurred between $5.00 and $5.02, with the reported price reflecting the weighted average.

How many Taboola (TBLA) shares does Kristy Sundjaja hold after this transaction?

Following the reported sale, Kristy Sundjaja directly holds 1,541,358 ordinary shares of Taboola.com Ltd. Footnotes specify this figure includes existing ordinary shares plus several tranches of RSUs that will vest quarterly through years extending to 2030.

What RSU awards related to Taboola (TBLA) are disclosed for Kristy Sundjaja?

The filing states her position includes several RSU blocks: 82,738, 144,447, 309,151, and 581,226 RSUs. These awards vest in equal quarterly installments through 2027, 2028, 2029, and 2030, each RSU delivering one ordinary share upon vesting.

Does the Taboola (TBLA) Form 4 mention how the sale price range was determined?

Yes. The filing explains the transaction was executed in multiple trades at prices between $5.00 and $5.02 per share. The reported $5.00 figure is a weighted average sale price, with detailed trade information available upon request from the reporting person.