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Trade Desk, Inc. granted its Chief Financial Officer, Nathan Olmstead, 246,062 shares of Class A common stock as a restricted stock award and 439,753 stock options with a $19.75 exercise price, all held directly.
For the restricted stock, one-fourth of the shares vest on August 15, 2027, with the remaining shares vesting ratably over 12 quarters thereafter, subject to continued employment. For the options, one-fourth of the shares vest on the first anniversary of the July 9, 2026 vesting commencement date, then 1/48 vests monthly, also contingent on continued employment, and the options expire on July 9, 2036.
Trade Desk, Inc. executive Nathan Olmstead, who serves as Chief Financial Officer, filed an initial statement of beneficial ownership on Form 3 with respect to the company’s securities. The filing does not report any specific transactions or derivative positions at this time.
The Trade Desk, Inc. appointed Penry Price to its board of directors as a Class II director, effective July 9, 2026. He will serve on the audit committee and act as chair of the compensation committee, filling a newly created seventh seat on the board.
Under the non-employee director compensation program, Price will receive annual cash compensation of $50,000 for board service, $12,500 for audit committee service, and $50,000 for serving as compensation committee chair. He is eligible for an initial equity grant valued at $290,000, generally vesting quarterly over three years, and an annual equity grant of $290,000, prorated from his appointment to the next annual stockholder meeting and vesting in full at that meeting. He may elect to receive these grants in restricted stock, restricted stock units, stock options, or a mix. The company will also enter into an indemnification agreement with him, and there are no related-party or family relationships disclosed.
Haddad David Alan reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. director David Alan Haddad reported receiving two grants of Class A common stock as equity compensation. One restricted stock award covers 11,820 shares under the 2025 Incentive Award Plan, vesting in quarterly installments over three years while he continues serving on the board.
The second restricted stock award covers 13,193 shares, also under the 2025 Incentive Award Plan, with specific tranches vesting between August 2026 and May 2027, or earlier at certain regularly scheduled board meetings or the next annual meeting, subject to continued board service.
Trade Desk, Inc. director David Alan Haddad has filed a Form 3, which is an initial statement of beneficial ownership as a company insider. The filing does not report any stock purchases, sales, option exercises, gifts, or other transactions at this time.
The Trade Desk, Inc. appointed David Haddad to its board of directors as a Class III director and to the audit committee, effective June 11, 2026, filling a newly created sixth board seat. Haddad, a veteran media and entertainment executive, previously held senior roles at Warner Bros. Entertainment, Activision Blizzard, Vivendi Games, Mattel and Disney.
Under the company’s non-employee director compensation program, he will receive annual cash compensation of $50,000 for board service and $12,500 for audit committee service. He is also eligible for an initial equity grant valued at $290,000, vesting quarterly over three years, and a prorated annual equity grant valued at $290,000, vesting at the next annual stockholder meeting. The company will enter into an indemnification agreement with him similar to those for its other directors.
Trade Desk, Inc. director Samantha Jacobson reported an open-market sale of Class A Common Stock. She sold 53,681 shares on May 28, 2026 at a weighted average price of $21.14 per share. After this transaction, she directly holds 13,099 Class A shares.
The Trade Desk, Inc. appointed Nate Olmstead as its new chief financial officer, effective July 9, 2026, succeeding interim CFO Tahnil Davis, who will resume her role as chief accounting officer. Olmstead brings prior CFO experience from Penguin Solutions and Logitech, plus 16 years in finance roles at Hewlett Packard.
His compensation package includes a time-based restricted stock award and a stock option in Class A common stock with an aggregate target equity value of $10.0 million, a base salary of $600,000, an initial target annual bonus of $600,000, and a $600,000 signing bonus. The company will also enter into its standard indemnification agreement with him.
The Trade Desk, Inc. reported a change in director compensation related to Samantha Jacobson’s move from executive to non-employee director status. The board approved her participation in the non-employee director compensation program, providing annual cash compensation of $50,000 for Board service.
Under the 2025 Incentive Award Plan, she is also eligible for an annual equity grant valued at $290,000, prorated from May 18, 2026, the effective date of her resignation as an officer and employee, through the next annual stockholder meeting. She may receive this grant as restricted stock, restricted stock units, stock options, or a mix, vesting in full at the next annual meeting.
TTD submitted a Form 144 notice listing proposed sales of Common stock tied to employee plans and restricted stock grants. The filing enumerates multiple grant/vesting dates from 11/15/2021 through 05/15/2026 with per-date share entries (examples include 492, 730, 7,224).