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Accenture to Expand Network of Generative AI Studios Across Asia Pacific and Latin America

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Accenture (ACN) to set up generative AI studios in 9 countries in Asia Pacific and Latin America to meet growing client demand. CEO Leo Framil emphasizes the need for responsible AI and the move from proof of concepts to production to solve complex business problems.
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The establishment of generative AI studios by Accenture signifies an important strategic move within the technology consulting industry. This expansion into emerging technologies is poised to provide Accenture with a competitive edge, as generative AI is becoming increasingly vital for businesses seeking innovative solutions. The spread across multiple regions indicates a global approach to innovation and client service, which could potentially lead to an increase in Accenture's market share and influence in these areas.

Accenture's focus on responsible AI frameworks is particularly noteworthy. This approach suggests a long-term vision that balances innovation with ethical considerations, which may enhance client trust and brand reputation. As businesses become more conscious of the implications of AI, Accenture's commitment to responsible AI could become a key differentiator in the market.

The financial implications of Accenture's move are multifaceted. In the short term, there may be significant investments required to establish these studios, which could impact the company's financial statements. However, the long-term potential for revenue growth through new service offerings and expanded client base could outweigh the initial costs.

Investors should monitor Accenture's quarterly earnings and operational metrics to gauge the effectiveness of this expansion. It will be important to observe how quickly these studios contribute to revenue growth and whether they can achieve a return on investment that aligns with Accenture's historical performance benchmarks.

Generative AI is a subset of artificial intelligence focused on creating new content, ranging from text to images and code, based on learned data patterns. Accenture's initiative to co-create and scale generative AI solutions could lead to significant advancements in the field. The involvement of ecosystem partners and strategic investments suggests that Accenture is looking to foster innovation through collaboration, which could accelerate the development of cutting-edge AI applications.

The reference to Accenture's responsible AI framework indicates an emphasis on ethical AI development. This involves ensuring AI systems are transparent, fair and accountable, which is crucial as AI becomes more integrated into business operations. The success of these studios will likely hinge on the ability to balance rapid innovation with the responsible deployment of AI technologies.

SINGAPORE & SAO PAULO--(BUSINESS WIRE)-- Accenture [NYSE: ACN] is setting up generative AI studios in nine countries across Asia Pacific and Latin America to respond to growing client interest in the technology. Studios across Australia, Argentina, Brazil, Greater China, India*, Japan, Mexico, Philippines and Singapore* will connect clients with data and AI experts from Accenture, and ecosystem partners, ventures, and other strategic investments to enable rapid experimentation, co-creation and scaling of generative AI solutions using Accenture’s responsible AI framework as a foundation.

“Clients today are ready to move beyond proof of concepts and into production to tackle more complex business problems across their value chain. They also recognize that generative AI introduces new, unique risks that need consideration and mitigation,” said Leo Framil, CEO of Accenture Growth Markets. “Drawing on our experience of client conversations, existing projects, our rich talent and industry partnerships, our generative AI Studios will provide enterprises with the best ideas and capabilities to shape tailor made solutions and help them reinvent their business, responsibly.”

According to a recent Accenture survey, 77% of the C-suite in APAC plan to increase their AI-related spending in 2024 as companies move from proof of concept to customizing foundation models with proprietary data. 84% of the C-suite in LATAM plan to do the same.

“Harnessing the true potential of generative AI lies in going deeper, and building a strong data strategy, anchored in a digital core including a modern cloud and ERP infrastructure, and mature data and AI capabilities,” said Vivek Luthra, Data and AI lead for Accenture Growth Markets. “Our generative AI Studios strengthen our existing investments in data and AI to provide our clients with a full spectrum of capabilities to build and scale AI to improve productivity and drive growth.”

The studios will cater to a wide range of industry and functional needs, but each will also specialize in one or more industries including banking, insurance, telecommunications, public sector, manufacturing, renewable energy, chemicals and mining. The studios will be operational in January 2024, except in Argentina and Mexico which will join the network later this year.

The studios are part of Accenture’s $3 billion investment in data and AI. The company also recently announced the launch of specialized services to help clients build their own large language models that are tailored to meet their specific business needs.

Note to editors: * Generative AI Studios already exist.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners, and communities. Visit us at www.accenture.com.

Garima Misra Punia

Accenture

+65 83460316

garima.misra.punia@accenture.com

Source: Accenture

FAQ

What is Accenture's ticker symbol?

Accenture's ticker symbol is ACN.

Where is Accenture setting up generative AI studios?

Accenture is setting up generative AI studios in Australia, Argentina, Brazil, Greater China, India*, Japan, Mexico, Philippines, and Singapore.

Who is the CEO of Accenture Growth Markets?

The CEO of Accenture Growth Markets is Leo Framil.

What is the purpose of setting up generative AI studios?

The purpose is to enable rapid experimentation, co-creation, and scaling of generative AI solutions using Accenture’s responsible AI framework.

What is the focus of generative AI studios?

The focus is on providing enterprises with the best ideas and capabilities to shape tailor-made solutions and help them reinvent their business, responsibly.

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Accenture plc is an Irish-American professional services company based in Dublin, specializing in information technology services and consulting. A Fortune Global 500 company, it reported revenues of $61.6 billion in 2022.