Black Rock Coffee Bar Continues Austin-Area Growth with New Killeen Location
Rhea-AI Summary
Black Rock Coffee Bar (BRCB) is expanding its Austin-area presence with a new location in Killeen, Texas, at 540 W Stan Schlueter Loop. The store opened on Friday, July 10, and is described as Black Rock’s eleventh Austin location and 12th in the Austin metro, reinforcing its regional growth strategy.
Opening week features daily promotions, including free 16oz drinks on July 10 and buy-one-get-one-free offers, along with apparel and discount incentives. Guests can earn rewards “bolts” through the Black Rock Rewards app on in-store, online, and in-app purchases, redeemable for free beverages.
Positive
- None.
Negative
- None.
News Market Reaction – BRCB
In the Jul 15 session, BRCB declined 0.25%, reflecting a mild negative market reaction. Argus tracked a trough of -9.3% from its starting point during tracking. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 26 | Store opening news | Positive | +12.6% | Announced new Georgetown store as 11th Austin-area location with promos. |
| Jun 23 | Store opening news | Positive | +1.0% | Disclosed new Parker, Colorado location expanding Denver-area store count. |
| Jun 10 | Store opening news | Positive | +3.0% | Announced Harker Heights opening as 10th Austin-area store with promotions. |
| Jun 04 | Store opening news | Positive | -7.0% | Reported new Denver store as 14th in city and 19th in Colorado. |
| May 28 | Store opening news | Positive | +1.4% | Detailed new Colorado Springs store as 5th locally and 18th statewide. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent store-opening news for Black Rock Coffee Bar has typically led to modestly positive next-day moves, with one notable negative reaction among otherwise favorable responses.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Grand Opening on July 10th Marked 12th Location in Austin Metro
Scottsdale, AZ, July 15, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee chain celebrated for its specialty coffees, teas, smoothies, and signature Fuel® energy drinks, is growing its footprint in the Austin area with the opening of a new store in Killeen.
The store, located at 540 W Stan Schlueter Loop, Killeen, TX 76542, officially opened its doors on Friday, July 10th. This opening marks Black Rock’s eleventh Austin location and reinforces the brand’s steady expansion across the region. Guests can enjoy the following specials during opening week:
- Friday, July 10th: Free 16oz Drinks
- Saturday, July 11th: Buy One, Get One Free Drinks
- Sunday, July 12th:
50% Off a Drink w/ Food Purchase
- Monday, July 13th: Limited Edition Sticker with Purchase (while supplies last)
- Tuesday, July 14th: Free T-Shirt with Purchase (while supplies last)
- Wednesday, July 15th:
$2 Off Any Size Drink
“As we continue expanding throughout the Austin area, we’re excited to welcome new guests and become part of even more local neighborhoods,” said Mark Davis, CEO of Black Rock Coffee Bar. “We’re committed to serving high-quality drinks, creating meaningful connections, and giving every guest a reason to come back.”
Guests can take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program.
Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors. These can be enjoyed alongside sweet and savory food items, including the recently launched Grilled Cheese. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks.
In addition to Black Rock menu staples, guests can enjoy limited-time summer offerings like the Cherry Tiramisu Latte, Golden Hour Shaken Espresso, and Moscow Fuel Energy drink, bringing bold flavors and nostalgic summertime vibes. The brand is also featuring its new Mystery Dirty Pop — a better-for-you soda featuring OLIPOP Dr. Goodwin and a smooth, creamy berry-inspired twist.
For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings.
About Black Rock Coffee Bar
Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 190 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.
Attachments
Audrey Arbogast Black Rock Coffee Bar audrey.arbogast@havasred.com