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Black Rock Coffee Bar Continues Expansion in Phoenix with New Glendale Location

(Moderate)
(Very Positive)
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Black Rock Coffee Bar (BRCB) is expanding in the Phoenix metro area with a new store at 5937 N 91st Ave #130 in Glendale, scheduled to open on Monday, July 20. Opening promotions include $3 medium drinks all day and a sticker giveaway the following day.

With this opening, Black Rock’s Phoenix presence increases to 58 locations. Guests can earn rewards “bolts” on purchases via the Black Rock Rewards app, redeemable for free beverages, including its Fuel energy drinks, specialty coffees, teas, smoothies, and new protein-enhanced options and seasonal drinks.

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Positive

  • None.

Negative

  • None.

Market Context

This Glendale opening comes as the stock trades well below its 52-week high and short interest is el...
Analysis

This Glendale opening comes as the stock trades well below its 52-week high and short interest is elevated, while recent Form 4s show net insider buying. Together they frame expansion news against both positioning risk and insider confidence, with future store performance a key watchpoint.

Key Figures

Opening date: July 20 Promotional drink price: $3 medium drinks Phoenix locations: 58 locations +1 more
4 metrics
Opening date July 20 Glendale, AZ store opening
Promotional drink price $3 medium drinks Opening-day and next-day promotion
Phoenix locations 58 locations Total Phoenix-area presence after new Glendale opening
Fuel flavor options over 20 fruit flavors Customization options for Fuel energy drink

Historical Context

5 past events · Latest: Jul 15 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 15 Store opening Positive -0.3% New Killeen, Texas store opened as 12th Austin metro location.
Jun 26 Store opening Positive +12.6% Georgetown, Texas store added as 11th Austin-area location.
Jun 23 Store opening Positive +1.0% Parker, Colorado store opened, expanding Denver-area and state footprint.
Jun 10 Store opening Positive +3.0% Harker Heights store opened as 10th Austin-area location with promotions.
Jun 04 Store opening Positive -7.0% New Denver, Colorado store opened, marking 19th location in state.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

The stock has often reacted positively to store-opening news, though a couple of recent expansion headlines coincided with declines, showing mixed follow-through.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Cardinals Way & 91st Ave Location to Open on July 20th

Scottsdale, AZ, July 16, 2026 (GLOBE NEWSWIRE) -- Black Rock Coffee Bar, the Oregon-born boutique coffee company known for its specialty coffees, teas, smoothies, and popular Fuel® energy drinks, is expanding its footprint in the Valley with a new location opening this week. 

The store, located at 5937 N 91st Ave #130 will officially open in Glendale on Monday, July 20thGuests can enjoy $3 medium drinks all day, with the celebration continuing into the following day with an exclusive sticker giveaway. With this opening, Black Rock’s Phoenix presence grows to 58 locations, underscoring the brand’s steady expansion throughout the Valley.  

“The support we’ve received from our guests has made our continued growth possible,” said Mark Davis, CEO of Black Rock Coffee Bar. “We’re thrilled to bring our handcrafted beverages, friendly service, and welcoming atmosphere to new areas of the Valley.”  

Guests can take advantage of the Black Rock Rewards app, where every purchase—whether in-store, online, or through the app—earns “bolts” that can be redeemed for free beverages. Recent menu additions, like Black Rock’s protein-packed Egg Bites, are also included in the program. 

Black Rock Coffee Bar is beloved for its handcrafted beverages, including the Caramel Blondie, a sweet and creamy signature blend; the Mexican Mocha, a spicy twist with hints of vanilla, almond, and cinnamon; and the Jackhammer, a vanilla mocha with an extra double shot; as well as its in-house developed Fuel energy drink, customizable with over 20 fruit flavors.  These can be enjoyed alongside sweet and savory food items, including the recently launched Grilled Cheese. For an extra kick of protein, guests can add Black Rock’s new Protein Cold Foam, Protein Boosted Milk or Protein Boost to their drinks. 

In addition to Black Rock menu staples, guests can enjoy limited-time summer offerings like the Cherry Tiramisu Latte, Golden Hour Shaken Espresso, and Moscow Fuel Energy drink, bringing bold flavors and nostalgic summertime vibes. The brand is also featuring its new Mystery Dirty Pop — a better-for-you soda featuring OLIPOP Dr. Goodwin and a smooth, creamy berry-inspired twist.  

For more information, visit https://br.coffee/ and follow @blackrockcoffeebar on Facebook and Instagram, and @blackrockcoffeeofficial on TikTok for updates on new locations, promotions, and seasonal offerings. 

 

About Black Rock Coffee Bar  

Black Rock Coffee Bar is a national boutique coffee shop that is known for its premium roasted coffees, teas, smoothies and flavorful Fuel® energy drinks. Founded as a family owned and operated business in Oregon in 2008, Black Rock Coffee Bar has grown to over 190 retail locations in seven states. The Black Rock culture prides itself on not only being a positive force for the communities it serves, but also the team members that fuel their locations day in and day out. An important aspect of their team mission is to recognize those that go above and beyond by displaying the 4G’s of Black Rock - grit, growth, gratitude, and grace. For more information, visit https://br.coffee/.  

Attachments



Audrey Arbogast
Black Rock Coffee Bar
audrey.arbogast@havasred.com

FAQ

When does the new Black Rock Coffee Bar (BRCB) Glendale, AZ location open?

The new Black Rock Coffee Bar Glendale location opens on Monday, July 20. According to Black Rock Coffee Bar, the store at 5937 N 91st Ave #130 will begin serving guests that day, expanding the brand’s footprint in the Phoenix metro area.

Where is the new Black Rock Coffee Bar (BRCB) store located near Cardinals Way and 91st Ave?

The new Black Rock Coffee Bar store is located at 5937 N 91st Ave #130, Glendale. According to Black Rock Coffee Bar, this Cardinals Way and 91st Ave area site strengthens its presence in the Valley, bringing its specialty beverages closer to local residents and visitors.

What opening day promotions is Black Rock Coffee Bar (BRCB) offering at the new Glendale location?

On opening day, Black Rock Coffee Bar offers $3 medium drinks all day at the Glendale store. According to Black Rock Coffee Bar, the celebration continues the next day with an exclusive sticker giveaway for guests visiting the new location.

How many Phoenix-area locations will Black Rock Coffee Bar (BRCB) have after the new Glendale opening?

After the Glendale opening, Black Rock Coffee Bar will have 58 Phoenix-area locations. According to Black Rock Coffee Bar, this new store underscores its continued expansion throughout the Valley, adding to its network of shops serving specialty coffees, teas, smoothies, Fuel energy drinks, and food items.

Does the Black Rock Rewards app work at the new Glendale Black Rock Coffee Bar (BRCB) location?

Yes, the Black Rock Rewards app can be used at the new Glendale location. According to Black Rock Coffee Bar, every purchase in-store, online, or through the app earns “bolts,” which can be redeemed for free beverages, including new protein-enhanced and seasonal drink offerings.

What drinks and food can customers order at the new Black Rock Coffee Bar (BRCB) Glendale store?

Customers can order signature drinks like the Caramel Blondie, Mexican Mocha, and Jackhammer, plus Fuel energy drinks. According to Black Rock Coffee Bar, the Glendale menu also includes smoothies, teas, Egg Bites, Grilled Cheese, protein add-ins, and limited-time summer beverages.