LONGEVITY IS THE NEW LUXURY: THE DEFINING FORCE DRIVING HIGH-NET-WORTH HOMEBUYERS IN 2026

Compass International Holdings (NYSE: COMP), through Sotheby's International Realty, released its 2026 Mid-Year Luxury Outlook, highlighting longevity-focused living as a key force in global luxury real estate.

Rhea-AI Summary

Compass International Holdings (NYSE: COMP), through Sotheby's International Realty, released its 2026 Mid-Year Luxury Outlook, highlighting longevity-focused living as a key force in global luxury real estate. Ultra-high-net-worth and Millennial buyers are prioritizing wellness infrastructure, aging in place, and lifestyle, supported by record wealth and resilient prime global cities.

Argus Jun 15 session

+6.40% close to close Open Argus

Details

News Market Reaction – COMP

In the Jun 15 session, COMP gained 6.40%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +6.4% in the session following this news. A strong positive reaction aligns with COM...

Analysis

The stock moved +6.4% in the session following this news. A strong positive reaction aligns with COMP’s positioning in luxury and global brokerage brands. The report underscores structural tailwinds such as a projected longevity market of US$8 trillion by 2030 and wellness real estate surpassing US$1.1 trillion by 2029. Investors reviewing sustainability would weigh these secular trends against prior patterns where multiple positive expansion headlines did not always translate into lasting gains.

Key Figures

Longevity market 2023: US$5.3 trillion Longevity market 2030: US$8 trillion Wellness real estate 2029: US$1.1 trillion +5 more

Longevity market 2023

US$5.3 trillion

Global longevity market size in 2023 (UBS Global Wealth Management)

Longevity market 2030

US$8 trillion

Projected global longevity market size by 2030

Wellness real estate 2029

US$1.1 trillion

Projected wellness real estate market size by 2029

Aging-in-place factor

38%

Professionals in US$10M+ segment citing aging in place as growing factor

Top 1% net worth

US$54 trillion

Net worth of top 1% of Americans by Q3 2025

S&P 500 rise

approximately 80%

S&P 500 increase from early 2023 through 2025

Luxury buyer increase

55%

Professionals reporting more US$10M+ buyers last 12 months

SALT cap expansion

US$10,000 to US$40,000

Change in State and Local Tax deductions under One Big Beautiful Bill Act

Historical Context

5 past events · Latest: Jun 05

5 events

1. Jun 05

   Rankings recognition

   24h Move

   -2.2%

   Strong Sotheby’s agent and team representation in 2026 RealTrends rankings.

2. May 27

   Franchise expansion

   24h Move

   +1.0%

   Corcoran launches first Long Island affiliate, expanding New York metro footprint.

3. May 27

   International expansion

   24h Move

   +1.0%

   Christie’s International Real Estate affiliates with Oceanside Los Cabos for luxury growth.

4. May 12

   Spain affiliate launch

   24h Move

   -4.6%

   Corcoran enters Spain via Corcoran Micasamo targeting international buyers.

5. May 12

   Service launch

   24h Move

   -4.6%

   Cartus launches Cartus Concierge tailored to high-profile executive relocations.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

state and local tax (SALT) deductions

1 terms

state and local tax (SALT) deductions regulatory

"The expansion of State and Local Tax (SALT) deductions from US$10,000 to US$40,000..."

A state and local tax (SALT) deduction lets taxpayers subtract certain taxes they paid to state or local governments—like income, sales, or property taxes—from their taxable income on their federal tax return. For investors, this matters because the ability to deduct those taxes affects households’ after-tax income and spending power, can influence where people and businesses choose to live or invest, and therefore can change consumer demand, real estate values, and company revenues.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Sotheby's International Realty 2026 Mid-Year Luxury Outlook reveals longevity as the breakout trend in luxury real estate, as record wealth and Millennial homebuyers continue to fuel demand.

NEW YORK, June 15, 2026 /PRNewswire/ -- Sotheby's International Realty® released its 2026 Mid-Year Luxury Outlook® report, revealing a fundamental force reshaping global luxury real estate: the rise of longevity-driven living. Wellness infrastructure and health-centered design are playing an important role in purchase decisions, as ultra-high-net-worth buyers increasingly seek long-term property investments that allow them to age in place. A trend that, combined with unprecedented wealth accumulation and a new generation of Millennial buyers, is transforming the global luxury real estate market.

"As we celebrate 50 years of Sotheby's International Realty, this report mirrors the strength of a brand built on insight, trust, and global perspective," said Bradley Nelson, chief marketing officer, Sotheby's International Realty. "This edition of Luxury Outlook reveals a housing market that consumers are actively experiencing. What stands out this year is the emergence of longevity as a defining force in luxury real estate. Homebuyers aren't just investing in a home; they're investing in how they want to live and age. At the same time, wealth at the top end continues to expand, and homebuyers are younger and more open to seeking properties in new locations. The result is a luxury property market that moves faster, feels more competitive, and requires more informed decision-making. This report helps bring clarity for both affiliated agents and the clients they serve."

The 2026 Mid-Year Luxury Outlook report draws on insights from Sotheby's International Realty affiliated global real estate advisors worldwide who specialize in transactions in the US$10M+ price category. Their expertise is complemented by data from industry leaders including Federal Reserve, UBS, the National Association of REALTORS®, the Global Wellness Institute, and more.

Key findings from the 2026 Mid-Year Luxury Outlook report include:

• Longevity is the new luxury. The global longevity market is projected to grow from US$5.3 trillion in 2023 to US$8 trillion by 2030, according to UBS Global Wealth Management. Wellness real estate has more than doubled in size in five years and is projected to surpass US$1.1 trillion by 2029. Nearly 38% of real estate professionals working in the US$10 million-and-above segment report that aging in place has become a growing factor for homebuyers.
• Luxury real estate continues to outperform the general housing market. While the broader housing market has been sluggish, the upper end has continued to show signs of strength, boosted by the stock market, technology, and crypto.¹
• Record wealth is fueling demand. The net worth of the top 1% of Americans reached US$54 trillion by Q3 2025, according to the Federal Reserve, while the S&P 500 rose approximately 80% from early 2023 through 2025. Nearly 40% of the world's millionaires reside in the United States, and researchers anticipate five million new millionaires globally by 2029.
• The luxury homebuyer pool is growing. More than half (55%) of real estate professionals surveyed who specialize in US$10 million-and-above properties reported an increase in luxury homebuyers over the past 12 months, with average price increases of 5%.²
• Millennials continue to reshape the market. 66% of real estate professionals surveyed reported an increase in Millennial homebuyers. This number rose to 73% among those working in the US$5 million-and-above segment. The increase is driven by earned wealth and accelerating intergenerational wealth transfers.²
• Lifestyle is driving real estate decisions. 62% of real estate professionals surveyed cited lifestyle as an increasingly important factor for homebuyers, ranking above taxes (60%), economic stability (53%), and political stability (49%).²
• Global cities remain resilient. Markets such as New York City, San Francisco, Hong Kong, and Milan continue to see steady activity at the top end of the property market, supported by sustained interest in prime properties.
• Tax policy is influencing luxury home purchase decisions at every level. The expansion of State and Local Tax (SALT) deductions from US$10,000 to US$40,000 under the One Big Beautiful Bill Act is anticipated to increase purchases of high-end residences in states with high property tax rates.

"The global luxury real estate market continues to endure, even as the forces shaping it evolve," said Philip White, president and CEO, Sotheby's International Realty. "This resilience is most evident in leading global cities, which continue to attract strong interest from the world's most sophisticated homebuyers. Longevity is increasingly driving that interest too. It's no longer just where folks want to live, but how they want to live as they age. What we are seeing in the industry is not a short-term change, but a sustained shift in how global wealth is stored, transferred, and expressed through property. It underscores a simple reality: while motivations are changing, prime real estate can be one of the most trusted ways people preserve and express wealth."

Click here to read the complete report.

1. Five Wall Street Investors Explain How They're Approaching the Coming Year, The Wall Street Journal, January 1, 2026
2. Sotheby's International Realty, 2026 Mid-Year Sotheby's International Realty Agent Survey

Sotheby's International Realty

Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's®. Today, the company's global footprint spans more than 1,100 offices located in 86 countries and territories worldwide, including 45 company-owned brokerage offices in key metropolitan and resort markets. Through a long-term strategic alliance with Sotheby's, one of the world's premier destinations for art and luxury, the company licenses the Sotheby's International Realty brand for its franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with Sotheby's, established in 1744. For more information, visit www.sothebysrealty.com.

The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are a part of Compass International Holdings (NYSE: COMP), a global real estate services company with a presence in every major U.S. city and in approximately 120 countries and territories. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.

Contact:
Melissa Couch
Sotheby's
Melissa.Couch@sothebys.realty

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SOURCE Sotheby’s International Realty, Inc.

FAQ

What is the main takeaway from Sotheby's International Realty 2026 Mid-Year Luxury Outlook for COMP shareholders?

The report highlights longevity-focused living as a central trend in luxury real estate. According to Sotheby's International Realty, wellness infrastructure, aging in place, and lifestyle priorities are guiding purchase decisions among ultra-wealthy and Millennial buyers in the US$10 million-and-above segment.

How is longevity influencing luxury homebuying trends in 2026 for COMP-related brands?

Longevity is shaping how affluent buyers choose and design homes. According to Sotheby's International Realty, wellness real estate has more than doubled in five years, with nearly 38% of surveyed professionals seeing aging in place as a growing factor in ultra-luxury purchase decisions.

What does the 2026 luxury real estate report say about wealth and demand relevant to COMP (NYSE: COMP)?

Record wealth is supporting strong luxury property demand. According to the report, the top 1% of Americans held US$54 trillion in net worth by Q3 2025, while the S&P 500 rose about 80% from early 2023 through 2025, bolstering high-end activity.

How are Millennial buyers affecting the 2026 luxury housing market connected to COMP?

Millennials are expanding the luxury buyer pool. According to Sotheby's International Realty, 66% of surveyed professionals reported more Millennial buyers, rising to 73% in the US$5 million-and-above segment, driven by earned wealth and accelerating intergenerational transfers.

What lifestyle factors are driving luxury real estate decisions in the COMP ecosystem in 2026?

Lifestyle considerations are now a leading driver of luxury purchases. According to the agent survey, 62% of professionals cited lifestyle as increasingly important, ranking above taxes, economic stability, and political stability when buyers evaluate high-end real estate options.

Which global cities remain resilient in the 2026 luxury market for Sotheby's International Realty and COMP?

Prime global cities continue to show steady high-end activity. According to Sotheby's International Realty, markets including New York City, San Francisco, Hong Kong, and Milan remain resilient, supported by sustained interest in top-tier properties from sophisticated international buyers.

How might changes to SALT deductions affect high-end real estate tied to COMP in 2026?

Higher SALT deduction limits are expected to influence luxury purchases. According to the report, expanding the SALT cap from US$10,000 to US$40,000 under the One Big Beautiful Bill Act is anticipated to boost high-end homebuying in high property tax states.