Save® Collaborates With Customers Bank for the Launch of a Sub-advisory Program for Wealth Managers Seeking Cash Solutions

Rhea-AI Summary

Save Advisers and Save Technologies have launched the Market Savings Sub-advisory Program, partnering with Customers Bank (NYSE: CUBI). This innovative program combines FDIC-insured deposit accounts from Customers Bank with a market-based yield enhancement strategy managed by Save Advisers LLC. The program, exclusively available through Registered Investment Advisers partnered with Save, requires a minimum deposit of $10,000 for a one-year term. It aims to provide wealth managers with a unique cash management solution that offers both principal protection and growth potential. The investment component is managed through the Save platform and held at Pershing, LLC, while the deposit accounts are provided by Customers Bank with FDIC insurance eligibility.

Positive

• Combines FDIC-insured deposits with market-based yield enhancement strategy
• Partnership with established bank (Customers Bank) adds credibility
• Offers both principal protection and growth potential for client deposits
• Provides wealth managers with differentiated cash management solution

Negative

• High minimum deposit requirement of $10,000
• Limited to one-year term commitment
• Additional costs for early withdrawals
• Fees may reduce investment earnings

Insights

Banking Industry Analyst

Customers Bank's partnership with Save® enhances deposit gathering capabilities through a differentiated wealth management offering with growth potential.

Customers Bank has strategically partnered with Save® to launch an innovative deposit program specifically targeting the wealth management channel. This Market Savings Sub-advisory Program represents a differentiated approach to deposit gathering by combining FDIC-insured deposit accounts with market-based yield enhancement strategies.

The program's structure is particularly noteworthy as it creates a mutually beneficial arrangement for all parties involved. For Customers Bank, this represents an efficient deposit acquisition channel, potentially enabling them to gather stable funding from high-net-worth individuals through registered investment advisers. The $10,000 minimum deposit requirement and one-year term structure suggests these will be relatively sticky deposits with predictable duration profiles.

For wealth managers, this program offers a compelling solution to a persistent challenge – providing clients with cash management options that offer both security and growth potential. The combination of FDIC insurance with investment-driven yield enhancement allows advisers to differentiate their services in an increasingly competitive wealth management landscape.

This initiative aligns with Customers Bank's tech-forward strategic direction, leveraging fintech partnerships to expand distribution channels beyond traditional banking relationships. By embedding their banking services within an investment wrapper managed on the Save® platform, Customers Bank is effectively participating in the ongoing convergence between banking and wealth management services.

The program's success will ultimately depend on the performance of Save's yield enhancement strategies and the extent to which wealth managers adopt this solution. Nevertheless, this represents a thoughtful approach to deposit gathering in a challenging environment where banks are competing intensely for stable funding sources.

HOUSTON, June 4, 2025 /PRNewswire/ --  Save Advisers, LLC, and its affiliate Save Technologies LLC (Save^®), today announced the launch of its innovative Market Savings Sub-advisory Program — a unique investment-driven deposit program designed for Registered Investment Advisers. The program uniquely combines deposit accounts provided by Customers Bank (a subsidiary of Customers Bancorp, Inc., NYSE: CUBI) with a market-based yield enhancement strategy managed by Save Advisers LLC, an SEC-registered investment adviser.

The Save^® Market Savings Sub-advisory Program is designed with simplicity and security in mind. The deposit account portion of the program is provided by Customers Bank; all deposits held in accounts at Customers Bank are eligible for FDIC insurance.¹ The investment component of the Market Savings Sub-advisory Program is provided by Save^®.² Investment strategy allocations are made according to adviser selections and managed within the Save^® platform and held at Pershing, LLC. The program is available exclusively through Registered Investment Advisers who have agreements with Save^®.

"This program brings a new dimension to cash management for the wealth advisory industry," said Adam Watts, President and Chief Operating Officer of Save Technologies LLC. "Our investment technology, combined with Customers Bank's tech-forward solutions, helps advisers offer their clients both protection and growth potential for their deposits." 

"Advisers are looking for ways to stand out by offering clients more than traditional cash options — solutions that preserve principal while creating opportunity," said Lyle Cunningham, Executive Vice President and Chief Banking Officer at Customers Bank. "This program meets that need, and we're proud to provide deposit accounts and seamless access for advisers and their clients participating in the program." 

The minimum deposit amount for the Market Savings Sub-advisory Program is $10,000 for a one (1) year term. Save^® charges fees that may reduce earnings on investments, and withdrawals prior to maturity of the one (1) year term could result in additional costs.

About Save 

Save^® Advisers, LLC, is an SEC-registered investment adviser that brings sophisticated investments to everyday people who want higher returns on their savings without the risks of the stock market. Save was created by a team of financial industry veterans and technologists with experience at such well-respected financial firms and organizations as Goldman Sachs, UBS, and NASA. Learn more at www.joinsave.com. Follow and connect with Save® on LinkedIn, Facebook, Instagram, and X.

About Customers Bank 

Customers Bank is a wholly owned subsidiary of Customers Bancorp, Inc. (NYSE: CUBI), one of the nation's top-performing bank holding companies with over $22 billion in assets, making it one of the 80 largest bank holding companies in the U.S. Customers Bank's commercial and consumer clients benefit from a full suite of technology-enabled, tailored product experiences delivered by best-in-class customer service distinguished by a Single Point of Contact approach. In addition to traditional lines such as C&I lending, commercial real estate lending and multifamily lending, Customers Bank also provides a number of national corporate banking services to specialized lending clients. Major accolades include:

• No. 1 on the American Banker 2024 list of top-performing banks with $10B to $50B in assets
• No. 72 out of the 100 largest publicly traded banks in the 2025 Forbes Best Banks list
• 2024 Inc. Magazine Best in Business List in the Financial Services Category
• Net Promoter Score of 73 compared to industry average of 41

Learn more: customersbank.com.

¹ Federal law expressly prescribes the specific amount and limits of deposit insurance the Federal Deposit Insurance Corporation (FDIC) can pay to depositors and no representation made by any person or organization can increase or alter that coverage. Only funds customers provide and deposit with Customers Bank may be eligible for FDIC insurance. Learn more at: https://www.fdic.gov/resources/deposit-insurance.

² Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by, Customers Bank, and are subject to investment risk, including possible loss of the principal amount invested. Customers Bank is not providing investment advice or investment advisory services.

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SOURCE Save

FAQ

What is Save's new Market Savings Sub-advisory Program with Customers Bank (CUBI)?

It's an investment-driven deposit program that combines FDIC-insured deposit accounts from Customers Bank with a market-based yield enhancement strategy managed by Save Advisers LLC, available exclusively through Registered Investment Advisers.

What are the minimum requirements for Save's Market Savings Program with CUBI?

The program requires a minimum deposit of $10,000 for a one-year term commitment.

How is client money protected in Save's program with Customers Bank?

Deposits are held in FDIC-eligible accounts at Customers Bank, while investments are managed through Save's platform and held at Pershing, LLC.

Who can access Save's Market Savings Sub-advisory Program with CUBI?

The program is exclusively available through Registered Investment Advisers who have established agreements with Save.

What are the potential drawbacks of Save's Market Savings Program?

The program includes management fees that may reduce investment earnings, and early withdrawals before the one-year term completion could result in additional costs.