JAKKS Pacific Unveils Annual Fall Launch of Super Mario™ Toys, Playsets, and Figurines Just in Time for the Holidays

Rhea-AI Summary

JAKKS Pacific (NASDAQ: JAKK) has announced its fall 2025 lineup of Super Mario toys and collectibles for the holiday season. The collection features several new products, including the $69.99 Big Bad Bowser exclusive to Costco, featuring fire-breathing effects and 13 points of articulation.

Other notable releases include the $39.99 Princess Peach figure with 25+ sounds, $19.99 Spinning Spirit House playsets, and various 2.5-inch and 4-inch scale figures ranging from $4.99 each. The company continues its decade-long partnership with Nintendo, offering products across multiple Nintendo franchises including The Legend of Zelda, Metroid, and Donkey Kong.

Positive

• Expansion of product line with multiple new items across various price points ($4.99-$69.99)
• Strategic retail partnerships including Costco exclusive products
• Continued strong licensing relationship with Nintendo across multiple franchises

Negative

• Significant competition in the toy market during holiday season
• Higher price points on flagship items may impact sales in current economic climate

SANTA MONICA, Calif., Oct. 01, 2025 (GLOBE NEWSWIRE) -- JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced the release of its highly anticipated Super Mario products hitting stores this fall, just in time for the holiday shopping season. With a wide range of offerings, from all-new toys, playsets, figures and more, JAKKS Pacific is ensuring that there’s something for every Super Mario fan this year.

The sought-after Super Mario Big Bad Bowser recently launched exclusively at Costco, a must-have for kids and collectors alike. Standing at a towering 12-inches tall, the iconic figure features a “fire breathing” light effect from his mouth, 13 points of articulation, and 15+ iconic sounds and music. Big Bad Bowser is available for $69.99 exclusively at Costco.

Fans will love recreating their favorite Princess Peach moments with the Yours Truly, Princess Peach figure, available late fall at major retailers for $39.99. She stands approximately 12-inches tall, has 6 points of articulation, 25+ sounds, and can be posed in her iconic floaty jump pose, making her the perfect gift for any Super Mario fan this holiday season.

JAKKS Pacific will also release two new ways to play in the 2.5-inch scale later this fall, Spinning Spirit House Playset and Spinning Spirit House Diorama, available at major retailers for $19.99 each. The Spinning Spirit House Playset brings the classic Super Mario level right into the living room where fans can play with an all-new interactive crate with spinning coin, and help Mario escape all of the Boos. Fans can expand their Super Mario world with the Spinning Spirit House Diorama, available with 2.5-inch Fire Mario, Boo, an all-new Shy Boo, a green warp pipe, and all-new button-activated P-Switch.

Fans of all ages will love playing with JAKKS Pacific’s authentic 2.5-inch figures from the Super Mario video games. The assortment includes Raccoon Mario, Ice Running Luigi, Toadette, Chain Chomp, and an all-new Baby Daisy, each sold separately this fall for $4.99 at all major retailers. As a special treat to Target shoppers, JAKKS will be offering a 2.5-inch Donkey Kong 4-pack, available this October. An all-new selection of 4-inch figures will also be available, including Mario with Super Mushroom, Luigi with 1-Up Mushroom, Daisy with Super Star, Bone Piranha Plant with Coin, and all-new Birdo with ? Block.

“For more than a decade, JAKKS Pacific has delivered fan-favorite and innovative Nintendo products year after year, and 2025 is no exception,” said Jeremy Sueper, VP of Marketing at JAKKS Pacific, Inc. “We greatly value our partnership with Nintendo and remain committed to developing the absolute best products for the fans.”

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products sold worldwide, headquartered in Santa Monica, California. The company manages a broad portfolio of licensed and owned I.P. brands and products, including bestsellers such as The Legend of Zelda, Metroid, Donkey Kong, Pikmin, and Super Mario figures, toys, and themed playsets. These products feature characters from Nintendo’s most popular series, offering interactive and collectible experiences for fans. All products are available online or in retail stores worldwide.

About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: AirTitans^®, Disguise^®, Fly Wheels^®, JAKKS Wild Games^®, Moose Mountain^®, Maui^®, Perfectly Cute^®, ReDo^® Skateboard Co., Sky Ball^®, SportsZone™, Xtreme Power Dozer^®, WeeeDo^®, and Wild Manes™ as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), X (@jakkstoys) and Facebook (@jakkspacific.toys).

©2025 JAKKS Pacific, Inc. All rights reserved

Media Contacts:
Jessica Kavanaugh
publicrelations@jakks.net

Photos accompanying this announcement are available at

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FAQ

What new Super Mario products is JAKKS Pacific (JAKK) releasing for fall 2025?

JAKKS is releasing several products including the $69.99 Big Bad Bowser at Costco, $39.99 Princess Peach figure, $19.99 Spinning Spirit House playsets, and various 2.5-inch and 4-inch scale figures starting at $4.99.

How much is the JAKKS Pacific Big Bad Bowser figure and where can I buy it?

The Big Bad Bowser figure is priced at $69.99 and is available exclusively at Costco. It features fire-breathing light effects, 13 points of articulation, and 15+ sounds.

What are the features of JAKKS Pacific's new Princess Peach figure?

The Princess Peach figure stands 12-inches tall, features 6 points of articulation, 25+ sounds, and can be posed in her iconic floaty jump pose. It will be available at major retailers for $39.99.

What Nintendo franchises does JAKKS Pacific currently have licenses for?

JAKKS Pacific has licenses for multiple Nintendo franchises including Super Mario, The Legend of Zelda, Metroid, Donkey Kong, and Pikmin.