Holiday 2025: Sensormatic Solutions Reveals Global Predictions for Retail’s Busiest Days
Johnson Controls' (NYSE: JCI) Sensormatic Solutions has released its global retail traffic predictions for Holiday 2025.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
- Black Friday is predicted to be the season’s busiest shopping day for in-store retail, as in years past
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Data shows that
77% of retailers whose traffic outperformed their category in the 2024 holiday season outperformed through the first half of 2025
NEUHAUSEN,
“The holiday rush is right around the corner, and competition for customer attention this year will be fierce,” said Tony D’Onofrio, president of Sensormatic Solutions. “With economic uncertainty affecting both shoppers and businesses, stores that prioritize precise, personalized omnichannel promotions will have an edge come November, and data analytics will be the key enabler of these efforts. Our busiest days predictions can help retailers get a sense of what’s to come and—when paired with source-to-store visibility into their supply chains—guide the path to the convenient, seamless in-store experiences shoppers crave.”
Sensormatic Solutions predicts
“To no one’s surprise, our predictions show that Black Friday will still be the highlight of the
Based on Sensormatic Solutions
- Nov. 28 (Black Friday)
- Dec. 20 (Super Saturday)
- Dec. 13 (Second Saturday in December)
- Dec. 21 (Super Sunday)
- Dec. 26 (Boxing Day)
- Nov. 29 (Saturday after Thanksgiving)
- Dec. 23 (Tuesday before Christmas)
- Dec. 6 (First Saturday in December)
- Dec. 27 (Saturday after Christmas)
- Dec. 19 (Friday before Christmas)
“Our data from the past year shows that the retailers that ‘win’ the holiday season carry that momentum into the new year,” Gustafson continued. “More than three-quarters of 2024’s holiday traffic leaders have maintained an edge throughout 2025 so far. Given the increased interest in and use of in-store pickup options was a defining feature of the 2025 back-to-school rush, these programs are likely to be key differentiators throughout the holiday shopping season. Businesses that keep a close eye on their real-time data and are prepared to maintain seamless pickup and in-store journeys will fare better in the eyes of their customers this winter—setting them up for success in the year to come.”
Globally, the top busiest holiday shopping days are expected to be:
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To get more information about Sensormatic Solutions in-store traffic insights and retail analytics technology, visit www.sensormatic.com/shopper-insights. To make sure you’re up to date on all things holiday retail, use #SensormaticHolidays to follow along on LinkedIn and X.
About Johnson Controls
At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.
Building on a proud history of 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry’s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail’s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250916526572/en/
Media Contacts:
Jaclyn Messina
Sensormatic Solutions by Johnson Controls
Work: +1-561-235-6458
Email: jaclyn.messina@jci.com
Madison Southall
Sensormatic Solutions by Johnson Controls
Work: +1-215-869-6452
Email: madison.southall@jci.com
Grace Torrance
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4504
Email: jciretail@matternow.com
Source: Sensormatic Solutions