LPL Research Launches New Model Portfolios to Expand Advisor Capabilities

LPL Financial (Nasdaq: LPLA) announced that LPL Research has launched 17 new Building Block Model Portfolios, expanding its model portfolio platform to more than 70 offerings.

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced that LPL Research has launched 17 new Building Block Model Portfolios, expanding its model portfolio platform to more than 70 offerings. The single-asset mutual fund, ETF and SMA strategies span equities, fixed income and alternatives and can be used independently or within Unified Managed Account structures to tailor portfolios to client objectives and risk profiles.

According to LPL Financial, the launch coincides with its model portfolio platform surpassing $100 billion in assets under management as of February 2026, highlighting growing advisor adoption of model-based portfolio management across its network.

Positive

• 17 new model portfolios added, expanding the platform to 70+ offerings
• Model portfolio platform AUM surpassed $100 billion as of February 2026
• Platform supports over 32,000 advisors and ~1,100 institutions
• LPL services and custodies approximately $2.6 trillion in assets

Negative

• LPL warns there is no assurance model portfolios are suitable for all investors
• Advisory accounts may not fit every client; brokerage may be more appropriate for some
• Investing in these strategies involves risk of loss of principal

Argus Aug 4 session 1 alert

-1.70% close to close 1.0x rel. volume Open Argus

Details

News Market Reaction – LPLA

$28.83B Market Cap

In the Aug 4 session, LPLA declined 1.70%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

A prior LPL Latitude technology launch was followed by a 3.22% 24-hour gain, while another advisor-a...

Analysis

A prior LPL Latitude technology launch was followed by a 3.22% 24-hour gain, while another advisor-addition announcement preceded a -1.24% reaction. That record adds context; recent insider activity was labeled Net Selling.

Key Figures

Model platform AUM: $100 billion Platform offerings: More than 70 offerings Building Block models: 17 models +4 more

Model platform AUM

$100 billion

As of February 2026

Platform offerings

More than 70 offerings

After the new suite launch

Building Block models

17 models

New portfolio suite

Americans served

More than 8 million Americans

Through the LPL platform

Financial advisors

Over 32,000 financial advisors

LPL platform support

Financial institutions

Approximately 1,100 financial institutions

LPL wealth management practices

Brokerage and advisory assets

Approximately $2.6 trillion

Assets serviced and custodied by LPL

Historical Context

5 past events · Latest: Jul 28

5 events

1. Jul 28

   technology platform launch

   24h Move

   +3.2%

   Unified technology platform launch followed by a positive 24-hour share-price reaction.

2. Jul 23

   advisor team addition

   24h Move

   -1.2%

   Advisor firm joined LPL with approximately $340 million in reported assets.

3. Jul 21

   advisor team addition

   24h Move

   +0.1%

   Two advisors joined Ascendus Financial Advisors with approximately $145 million in reported assets.

4. Jul 16

   advisor addition

   24h Move

   +0.5%

   Advisor Alan Feutz joined Genesis Wealth, reportedly serving approximately $725 million in assets.

5. Jul 15

   wealth team addition

   24h Move

   +2.4%

   Buell Wealth Management joined LPL with approximately $370 million in reported assets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

aum, unified managed account, sma, broker-dealer

4 terms

aum financial

"model portfolio platform surpassed $100 billion in assets under management (AUM)"

Assets under management (AUM) is the total market value of investments that a financial firm or fund manages on behalf of clients. Investors watch AUM like the size of a shop: larger AUM can mean more fee revenue, greater market influence and perceived stability, while rapid changes in AUM signal growing popularity or redemptions that may affect future earnings and investment strategy.

unified managed account financial

"combined within Unified Managed Account (UMA) structures"

A unified managed account is a single investment account that holds and organizes multiple strategies—stocks, bonds, mutual funds, and separate manager allocations—so they behave as one coordinated portfolio. Think of it like a single filing cabinet where each file is a different investment strategy but everything is sorted and managed together; this makes performance tracking, rebalancing, and tax management simpler and gives investors one consolidated view and statement instead of many separate accounts.

sma financial

"single-asset mutual fund, ETF and SMA strategies"

A simple moving average (SMA) is a line that tracks the average price of a stock over a set number of past days, smoothing out day-to-day ups and downs so the overall trend is clearer. Think of it as the rolling average of daily temperatures that reveals whether the weather is generally warming or cooling. Investors use SMAs to judge trend direction and spot levels where price often changes course, helping inform buying, selling and risk decisions, though it is not a guarantee of future moves.

broker-dealer regulatory

"a registered investment advisor and broker-dealer"

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SAN DIEGO , Aug. 04, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC today announced that LPL Research has launched a new suite of Building Block Model Portfolios, expanding its model portfolio platform to more than 70 offerings. Designed to provide advisors with greater flexibility in portfolio construction, the new models can be combined to create customized investment solutions tailored to a broad range of client objectives. The launch reflects LPL Research's continued investment in portfolio innovation and comes as its model portfolio platform surpassed $100 billion in assets under management (AUM).

Introducing Building Block Model Portfolios

LPL Research has introduced 17 Building Block Model Portfolios designed to provide advisors with greater portfolio construction flexibility. The new models include single-asset mutual fund, ETF and SMA strategies across equities, fixed income and alternatives.

The models can be used independently or combined within Unified Managed Account (UMA) structures, enabling advisors to build tailored portfolios aligned with clients' investment objectives and risk preferences.

“The introduction of our building block model portfolios enhances the flexibility and choice we provide to advisors and institutions,” said LPL Chief Investment Officer Marc Zabicki. “Grounded in our research and asset allocation expertise, these modular solutions are designed to help build more personalized portfolios and adapt investment strategies to reflect evolving client needs.”

Growing Adoption of LPL Research Models

The launch comes as LPL Research's model portfolio platform surpasses $100 billion in AUM (as of February 2026), reflecting continued advisor adoption of professionally managed investment solutions. The milestone underscores the platform's growth and the increasing demand for model-based portfolio management across advisory practices.

“Surpassing $100 billion in model portfolio assets reflects the strength of our investment platform, the performance of our strategies and the trust advisors place in our team,” said LPL Chief Wealth Officer Aneri Jambusaria. “When we pursue strong investment outcomes, our community is better positioned to help clients pursue their financial goals. That impact extends to the more than 8 million Americans served through the LPL platform, and it remains at the center of everything we do.”

Expanding Portfolio Construction Capabilities

The Building Block Model Portfolios are designed to give advisors greater control over portfolio design through a modular approach that spans equities, fixed income and alternatives. Used individually or within UMA structures, the models allow advisors to create more customized investment strategies while benefiting from the ongoing oversight and expertise of LPL Research.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.6 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor and broker-dealer, member FINRA/SIPC. 

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial. 

We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website. 

There is no assurance that advisory model portfolios are suitable for all investors or will yield positive outcomes.

The purchase of certain securities will be required to affect some of the strategies. Investing involves risks, including possible loss of principal. This material is general information only and is not intended to provide specific advice or recommendations for your clients.

Advisory accounts may not be appropriate for every investor. A brokerage account may be more appropriate if your client prefers a buy-and-hold strategy.

Media Contact: 
Media.relations@LPLFinancial.com 
(402) 740-2047 

Tracking #: 1151900

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did LPL Financial (LPLA) announce about new model portfolios on August 4, 2026?

LPL Financial announced 17 new Building Block Model Portfolios, expanding its platform to over 70 options. According to LPL Financial, these single-asset mutual fund, ETF and SMA strategies span equities, fixed income and alternatives to support more flexible, customized portfolio construction.

What are LPL Research Building Block Model Portfolios and how do advisors use them?

Building Block Model Portfolios are single-asset strategies across mutual funds, ETFs and SMAs. According to LPL Financial, advisors can use them independently or within Unified Managed Accounts to build customized portfolios aligned with client objectives and risk preferences.

How much assets under management are in LPL Research model portfolios in 2026?

LPL Research model portfolios surpassed $100 billion in assets under management as of February 2026. According to LPL Financial, this milestone reflects growing advisor adoption of professionally managed, model-based portfolio solutions across its advisory platform.

How many model portfolios does LPL Research offer after the 2026 expansion?

After launching 17 Building Block Model Portfolios, LPL Research offers more than 70 model portfolios. According to LPL Financial, the expanded lineup is intended to increase flexibility and allow more tailored investment solutions for diverse client goals and risk profiles.

What risks does LPL Financial highlight for its advisory model portfolios (LPLA)?

LPL Financial states there is no assurance model portfolios suit all investors or produce positive outcomes. According to LPL Financial, investing involves risks including possible loss of principal, and advisory accounts may not be appropriate for every client compared with brokerage accounts.

How large is LPL Financial’s overall platform supporting LPLA advisors in 2026?

LPL Financial reports servicing and custodying approximately $2.6 trillion in brokerage and advisory assets. According to LPL Financial, the firm supports over 32,000 financial advisors and around 1,100 financial institutions serving about 8 million Americans.