Magnite Inc Stock Price, News & Analysis

Magnite (MGNI) and ITN have launched the first programmatic solution for local linear TV advertising in the US market. This groundbreaking collaboration enables advertisers to transact live linear ads from local TV stations programmatically for the first time in a market expected to reach $21 billion this year.

The integration leverages ITN's local linear SSP, which connects with 75 broadcast ownership groups spanning over 1,100 stations. The solution features real-time bidding, VAST workflows, and a bid multiplier for impression forecasting. Multiple Fox television stations have successfully tested the programmatic transactions of ITN-supplied inventory.

The technology translates local linear ad supply into biddable impressions and integrates with Magnite's SpringServe ad server, allowing advertisers to buy local linear TV alongside streaming and online video purchases, streamlining the media buying process.

Magnite (MGNI), the largest independent sell-side advertising company, reported strong Q1 2025 results with notable growth across key metrics. Revenue increased 4% YoY to $155.8 million, while Contribution ex-TAC grew 12% to $145.8 million. The company's CTV segment showed robust performance with a 15% YoY growth to $63.2 million, exceeding guidance. DV+ segment contributed $82.6 million, up 9% YoY. Adjusted EBITDA surged 47% YoY to $36.8 million, with margin improving from 19% to 25%. Net loss narrowed to $9.6 million ($0.07 per share) from $17.8 million ($0.13 per share) in Q1 2024. For Q2 2025, Magnite expects Contribution ex-TAC between $154-160 million, with CTV contributing $70-72 million. However, due to tariff-driven economic uncertainty, the company is not reaffirming full-year 2025 guidance.

Magnite (NASDAQ: MGNI) has unveiled the next generation of its SpringServe video platform, combining its SpringServe ad server with Magnite Streaming SSP capabilities. The platform connects buyers to 99% of US streaming supply, as verified by Jounce Media's March 2025 report.

Major initial clients include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery. The unified platform offers enhanced functionality for CTV/OTT publishers, including intelligent ad decisioning, automated ad routing, centralized deal management, Magnite Access integration, and streamlined reporting.

The platform aims to streamline workflows and optimize yield for media owners while providing buyers with greater transparency, predictability, and control over ad placements. Industry leaders from Disney, LG Ad Solutions, Paramount, Roku, Warner Bros. Discovery, The Trade Desk, GroupM US, and Omnicom Media Group have expressed support for the platform's capabilities in enhancing streaming TV advertising operations.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has announced a strategic partnership with Western Union to enhance their new Media Network business. The collaboration enables Western Union to both purchase media as an advertiser and monetize its owned media properties.

Western Union Media Network becomes the first commerce media company to utilize Magnite's ClearLine solution, which enables direct purchasing of premium streaming inventory from publishers. Magnite's reach extends to 92 million CTV households in the US, covering 90% of ad-supported CTV households.

Through this partnership, Western Union Media Network will monetize its owned media properties across web, mobile, and in-app platforms, reaching over 15 million US customers. The collaboration includes a supply-path optimization (SPO) agreement and utilizes Magnite's Curator Marketplaces for self-serve audience extension, allowing advertisers to leverage anonymized transaction data for precise targeting.

Magnite (MGNI), the largest independent sell-side advertising company, has scheduled its first quarter 2025 financial results announcement for May 7, 2025 after market close. The company will host a conference call at 1:30 PM (PT) / 4:30 PM (ET) on the same day to discuss results and outlook.

The conference call will be accessible via toll-free numbers for domestic (844-875-6911) and international callers (412-902-6511). A simultaneous audio webcast will be available on the investor relations website. A replay will be accessible through the same channels using passcode 4251284.

Magnite (NASDAQ: MGNI) has expanded its global partnership with Samsung Ads, following double-digit percentage gross revenue growth on the Magnite Streaming SSP from 2023 to 2024. Samsung Ads will now utilize Magnite Access to enhance audience addressability in streaming and manage behavioral audience data across Magnite platforms.

Samsung Ads has established itself as the largest single source of TV data in the US market with user consent. Their streaming service, Samsung TV Plus, boasts 88 million monthly active users and has recently expanded to Singapore, the Philippines, and Thailand, with Magnite facilitating programmatic access to inventory in these regions.

The collaboration has already yielded improvements in genre targeting for contextual advertising, enhanced forecasting capabilities, and reduced timeouts for Samsung TV Plus. The partnership aims to increase targeted impressions and drive higher CPMs and revenue through Magnite's exchanges.

Magnite (NASDAQ: MGNI) announced an expanded partnership with Cross Screen Media following successful results during the 2024 election cycle. The partnership centers on ClearLine, Magnite's self-service buying solution that helps bypass middlemen and improve media spend efficiency.

In a 2024 statewide race test case, ClearLine demonstrated significant performance, achieving 4% incremental reach beyond other digital and TV components, and 8% incremental reach beyond DSPs alone during a two-week period in October. The solution addresses a critical market need, considering that 40% of swing voters nationwide are unreachable through linear TV.

ClearLine streamlines the buying process by providing direct access to premium inventory and enables quick adjustments to budgets, creatives, and targeting, which is important for fast-paced political advertising campaigns.

Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, has announced a second successful repricing of its $363 million senior secured term loan facility due February 2031. The repricing reduces the interest rate by 75 basis points to Term SOFR + 3.00% from the previous rate of Term SOFR + 3.75%, resulting in yearly interest savings of over $2.7 million.

This interest rate improvement represents a cumulative reduction of 200 basis points compared to the rate prior to the refinancing of the Term Loan in February 2024. The maturity date and other terms remain substantially unchanged.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has achieved dominant market position with 99% CTV supply coverage and 96% omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. This represents a 24% lead over the next competitor.

The company maintains direct relationships with major media owners including Disney, Netflix, Roku, and Warner Bros. Discovery, with preferred integrations covering 90% of its CTV supply partners. Magnite's key offerings include:

• SpringServe: Built-for-streaming TV ad server
• Magnite Access: Suite of omnichannel audience products
• ClearLine: Self-service solution for premium video inventory access
• Innovative technologies including Live Stream Acceleration and AI-driven wrapper automation