ePlus Technology Subsidiary Bailiwick Selected for Prestigious National Retail Federation Innovators Showcase For Digital Lock Technology
Rhea-AI Summary
ePlus (NASDAQ: PLUS) announced that Bailiwick Services, an ePlus Technology company, was selected as one of 50 companies for the NRF Big Show Innovators Showcase in New York City, January 11-13, 2026.
Bailiwick will spotlight its patent-pending digital lock technology, positioned to address retail security and convenience challenges by protecting merchandise and simplifying employee and customer access. The showcase highlights advances in AI, AR, machine learning, and related retail technologies.
Attendees can view Bailiwick's NRF schedule and details at its events page and learn more about the digital lock via the company's product information links.
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News Market Reaction
On the day this news was published, PLUS declined 0.16%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Several peers traded lower, including CXM -6.39%, AMPL -6.58%, and KARO -2.04%, while PRCH rose 1.43%, indicating mixed sector action versus PLUS’ modest decline of -1.21% pre-news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 16 | Executive recognition | Positive | +0.5% | Executive honored in CRN awards, reinforcing marketing and channel leadership. |
| Nov 06 | Earnings results | Positive | -0.9% | Strong Q2 fiscal 2026 results and raised guidance highlighted growth momentum. |
| Oct 30 | Earnings call notice | Neutral | +2.3% | Announcement of Q2 earnings release date and investor conference call details. |
| Oct 21 | AI survey insights | Positive | +1.9% | AI poll showed shift toward revenue-focused AI and highlighted adoption challenges. |
| Sep 30 | Service expansion | Positive | -0.1% | Expanded managed services and maintenance support for full Juniper infrastructure. |
Recent news has generally been positive (earnings strength, AI initiatives, service expansion), but price reactions have been mixed, with both aligned and divergent moves on favorable developments.
Over the last few months, ePlus reported strong fiscal 2026 Q2 results on Nov 6, 2025, with higher net sales, EBITDA, and raised guidance, yet the stock dipped modestly afterward. Earlier, an AI Industry Pulse Poll on Oct 21, 2025 and expanded Juniper managed services on Sep 30, 2025 highlighted its focus on AI and networking. Recognition of an ePlus executive on Dec 16, 2025 underscored channel leadership. Today’s NRF Innovators Showcase selection continues this theme of technology and innovation recognition.
Market Pulse Summary
This announcement highlights Bailiwick, an ePlus subsidiary, being chosen as one of 50 innovators at the NRF Big Show to showcase its digital lock technology, addressing retail security and convenience. It reinforces ePlus’ positioning in managed IT services and advanced technologies like artificial intelligence and machine learning. In context of recent strong earnings and AI-focused initiatives, investors may watch for concrete adoption, customer wins, or financial impacts stemming from this visibility.
Key Terms
digital lock technology technical
artificial intelligence technical
augmented reality technical
machine learning technical
facial recognition technical
AI-generated analysis. Not financial advice.
Bailiwick, a leading provider of managed IT services and technology deployment solutions, was selected to spotlight its innovative digital lock technology — an example of ePlus' patent-pending technology, designed to enhance some of retail's most pressing security and convenience challenges.
The Innovators Showcase is a one-of-a-kind immersive and interactive experience highlighting the most forward-thinking companies and featuring the latest advances in artificial intelligence, augmented reality, machine learning, facial recognition, and more.
"Our proprietary digital locking solution assists retailers in safeguarding valuable merchandise from threats, such as organized retail crime, while simplifying access for store employees and their customers," said Joe Hinrichs, Vice President of IT and Product Development for Bailiwick. "Our digital locking solution provides retailers with a cost-effective way to help secure inventory without placing undue stress on employees or frustrating the consumer."
"Bailiwick is honored to be selected for the NRF Innovators Showcase," added Jimmy Hinshaw, director of sales for Bailiwick. "We are excited to demonstrate our innovative digital lock technology to some of the most influential retailers in the world and show them how game changing it can be for their businesses."
For updated information on Bailiwick's presence at the NRF Innovators Showcase visit: https://bailiwick.com/about-us/events-and-conferences/.
For more information about Bailiwick's Digital Lock Technology click here.
About Bailiwick Services, LLC, an ePlus Technology, inc. Company
Bailiwick, an ePlus Technology, inc. Company (Bailiwick), is a managed IT services provider that specializes in the deployment of complex, large-scale technology initiatives. As a partner to some of the best-known brands in
About ePlus inc.
ePlus is a customer-first, services-led, and results-driven industry leader offering transformative technology solutions and services to provide the best customer outcomes. Offering a full portfolio of solutions, including artificial intelligence, security, cloud and data center, networking and collaboration, as well as managed, consultative and professional services, ePlus works closely with organizations across many industries to successfully navigate business challenges. With a long list of industry-leading partners and more than 2,130 employees, our expertise has been honed over more than three decades, giving us specialized yet broad levels of experience and knowledge. ePlus is headquartered in
ePlus®, Where Technology Means More®, and ePlus products referenced herein are either registered trademarks or trademarks of ePlus inc. in
About NRF
The National Retail Federation has represented retail for over a century and is the world's largest retail trade association. Every day, the NRF passionately stands up for the people, policies, and ideas that help retail succeed. The NRF is the world's largest retail trade association, representing an industry that contributes
For more information on the NRF visit www.nrf.com.
Forward-Looking Statements
This press release contains information about management's view of ePlus' future expectations, plans and prospects that are not historical facts and may be deemed to be "forward-looking statements." Actual and anticipated future results may vary materially due to certain risks and uncertainties. Certain risks and uncertainties that may affect such "forward-looking statements" are detailed in our reports filed with the Securities and Exchange Commission, especially under the heading "Risk Factors," and include but are not limited to our ability to successfully perform due diligence and integrate acquired businesses. All information set forth in this press release is current as of the date of this release and ePlus expressly disclaims any duty or obligation to update this information, except as may be required by law.
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SOURCE EPLUS INC.
FAQ
What did ePlus announce about Bailiwick's participation in the NRF Big Show for 2026 (PLUS)?
What product will Bailiwick demonstrate at the NRF Innovators Showcase for ePlus (PLUS)?
When and where is the NRF Big Show Innovators Showcase where Bailiwick will appear (PLUS)?
How does Bailiwick describe the benefit of its digital lock technology for retailers (PLUS)?
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