Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into ShowSeeker's Pilot platform. This integration enables media buyers and sellers to evaluate and transact on audiences with greater precision, moving beyond household-level insights to include individual demographics like age and gender. The enhancement allows Pilot users to access Comscore's detailed viewership data directly within their workflows for building proposals, evaluating schedules, and measuring campaign performance. The collaboration represents a significant advancement in local TV measurement and campaign execution, with both companies working closely over the past year to ensure seamless API integration and user experience.

Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.

The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.

Comscore (NASDAQ: SCOR) has expanded its partnership with Yahoo DSP by integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. The integration enables advertisers to activate privacy-centric targeting across desktop, mobile, and CTV without relying on traditional identifiers. This solution is particularly valuable for highly regulated industries like health, pharma, and financial services.

The ID-free audiences, powered by Comscore's first-party data, contextual technology, and AI, have demonstrated improved performance metrics, including lower CPMs, higher CTRs, and reduced CPAs. The integration is now live and available to all Yahoo DSP clients, complementing Yahoo's existing privacy-forward targeting capabilities.

Comscore reported mixed Q1 2025 financial results with revenue of $85.7 million, down 1.3% from Q1 2024. The company posted a net loss of $4.0 million compared to $1.1 million loss in Q1 2024. Cross-Platform offerings showed strong performance with 20.5% growth, while Content & Ad Measurement revenue increased by 0.8%. However, Research & Insight Solutions declined by 11.5%.

The company maintained its adjusted EBITDA margin guidance of 12-15% but expects full-year revenue to be at the low end of its previously announced $360-370 million range. Comscore achieved additional MRC accreditation for demos, remaining the only MRC-accredited national and local TV measurement service. The company's cautious outlook reflects current macroeconomic challenges affecting ad spending, with Q2 revenue expected to be flat compared to Q1.

[ "Cross-Platform revenue grew significantly by 20.5% compared to Q1 2024", "Content & Ad Measurement revenue increased by 0.8%", "Achieved additional MRC accreditation for demos", "Slight improvement in adjusted EBITDA to $7.4M from $7.2M in Q1 2024", "Operating expenses decreased by 0.3% to $87.1M" ]

Comscore (NASDAQ: SCOR) has launched Comscore Certified Deal IDs, a groundbreaking solution integrated with Magnite's (NASDAQ: MGNI) supply-side platform to enhance programmatic advertising quality. The solution leverages Comscore's trusted Media Metrix (MMX) and Video Metrix (VMX) rankings combined with Proximic programmatic capabilities to provide advertisers access to premium inventory through private marketplaces. Magnite's platform covers 96% of overall omnichannel supply, according to the Jounce March 2025 report. The solution allows advertisers to target top-ranked publisher properties (Top 100, 500, or 2,000 sites) while automating inclusion/exclusion list creation. Early adopter Kelly Scott Madison has praised the solution's inventory quality protections, with Comscore planning additional integrations in the future.

Comscore (NASDAQ: SCOR) has scheduled a conference call to discuss its first quarter 2025 financial results on Tuesday, May 6th at 5:00 p.m. ET. The results will cover the period ended March 31, 2025.

Stakeholders can participate through a live webcast or via telephone after registering in advance. A replay of the conference call will be made available through the company's investor relations website.

Comscore (SCOR) has secured a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I conference in the Midwestern United States. The partnership covers the 2024-2025 and 2025-2026 men's and women's basketball seasons.

Through this collaboration, The Summit League will leverage Comscore's comprehensive measurement capabilities to gain insights into viewer demographics, geographic reach, and engagement patterns. The League's basketball games, featured on CBS Sports Network, will benefit from Comscore's advanced big data science methodology.

This marks Comscore's first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, with coverage extending to 99% of US zip codes through MRC-accredited measurement data.

Comscore (NASDAQ: SCOR) has received Media Rating Council (MRC) accreditation for its household-level TV measurement, specifically for household, age and gender 'households with' metrics in both national and local TV Time-Based Grid reports. This achievement builds upon their previous MRC accreditation from last year, making Comscore the first provider using big data to be accredited for both local and national TV measurement.

The company maintains its unique position as the only measurement service with MRC accreditation across all 210 local markets using big data device tuning measurement. The accreditation process involved a comprehensive independent audit overseen by the MRC's Board of Directors, validating Comscore's methodologies and processes meet established industry standards for transparency and accountability in measurement.

Comscore (SCOR) reported its Q4 and full-year 2024 financial results, showing mixed performance. Full-year revenue declined 4.1% to $356.0 million from $371.3 million in 2023, with a net loss of $60.2 million. The company's Q4 revenue was $94.9 million, slightly down 0.2% year-over-year, but achieved net income of $3.1 million compared to a loss in Q4 2023.

Notable highlights include 21.7% growth in cross-platform revenue during Q4, though offset by lower syndicated audience offerings. The company secured a new $60 million financing agreement with Blue Torch Finance and amended its Data License Agreement with Charter Communications, resulting in an estimated $35 million reduction in cash license fees.

For 2025 outlook, Comscore expects revenue between $360-370 million with adjusted EBITDA margin of 12-15%, driven by growth in Content & Ad Measurement revenue from local TV and cross-platform products.