Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) said it will hold a conference call to discuss third quarter 2025 financial results for the period ended September 30, 2025. The call is scheduled for Tuesday, November 4, 2025 at 5:00 p.m. ET and will be available via live webcast and telephone.

Telephone participants must register in advance to receive a dial-in number and unique PIN. A replay will be available via webcast after the call at the company's investor events page.

Comscore (NASDAQ:SCOR) and TiVo announced a strategic partnership to integrate TiVo’s enriched program metadata into Comscore’s cross-platform audience measurement.

The integration aims to unify content identification across linear TV, CTV, FAST, streaming, and digital, reduce double-counting, decrease missed impressions and makegoods, speed operations, and provide transparent, auditable inputs for Comscore’s MRC‑accredited services. TiVo metadata is expected to improve program identification and coverage. The integration is scheduled to go live on October 27, 2025. The release includes customary forward-looking caution noting risks such as changes to partnership terms, integration delays, and the possibility that expected benefits may not be realized.

Comscore (Nasdaq: SCOR) has announced a significant recapitalization transaction with its preferred stockholders Charter Communications, Liberty Broadband Corporation, and Cerberus Capital Management. The deal involves exchanging $80.0 million of existing liquidation preference for common stock at $8.11 per share (48% premium to 90-day VWAP) and $183.7 million for new Series C preferred stock at $14.50 per share.

Key benefits include eliminating the $18.0 million annual dividend burden and a $47.0 million special dividend right. The transaction will reduce board size from 10 to 7 members and decrease preferred stockholders' director designation rights. The deal requires stockholder approval and is expected to close in December 2025, resulting in the issuance of approximately 22.5 million shares, representing 81.8% of post-closing common shares on an as-converted basis.

Comscore (NASDAQ: SCOR) has launched The Scoreboard, a new interactive platform that visualizes consumer behavior trends across multiple media platforms. Published monthly, this tool leverages Comscore's cross-platform data from TV, digital, social, and theatrical sources to create accessible insights through interactive modules.

The platform features both permanent monthly modules like Box Office and Content & Conversation, as well as dynamic modules such as Trendline that highlight emerging consumer behavior patterns. Key features include tracking local TV viewership trends and correlating social media engagement with streaming platform usage.

Led by CMO Jackelyn Keller, this initiative aims to transform complex consumer data into actionable insights for both global brands and local businesses through Comscore's CustomIQ solutions.

Comscore (Nasdaq: SCOR) has released new data revealing a significant shift in AI tool usage patterns, with mobile adoption surging as desktop usage declines. Mobile reach increased 5.3% to 73.4M users in the past three months, while PC usage dropped 11.1%.

The study, based on Comscore's AI tool tracking across 117 platforms, shows mobile AI adoption grew 82% from November 2024 to June 2025. Leading mobile growth were Microsoft Copilot (+175%), Google Gemini (+68%), and OpenAI ChatGPT (+17.9%). Notable findings include 85% user loyalty to single platforms, with OpenAI showing strongest user retention.

Comscore (NASDAQ:SCOR) has launched its AI-powered Data Partner Network, enabling third-party data providers to transform ID-based datasets into scalable, privacy-first audiences. The network leverages Proximic by Comscore's proprietary AI predictive technology to extend audience reach while maintaining privacy compliance.

The initiative has already attracted over 10 major data providers, including AnalyticsIQ, Circana, and TransUnion. Early results show significant impact, with one segment showing 95% growth in reach when applying the AI technology. Global programmatic partner MiQ has reported improved reach and reduced costs across CTV campaigns using these segments.

The Network serves as a bridge between data providers and market needs, ensuring data remains addressable and scalable as traditional tracking methods decline.

Comscore (NASDAQ:SCOR) reported Q2 2025 financial results, with revenue increasing 4.1% to $89.4 million compared to $85.8 million in Q2 2024. The company demonstrated strong performance in key areas, with cross-platform solutions growing 60% and local TV showing double-digit growth.

However, the company reported a net loss of $9.5 million, compared to $1.7 million in Q2 2024, primarily due to foreign currency fluctuations, income taxes, and senior debt interest. Adjusted EBITDA improved to $8.9 million, up 25% year-over-year. The company maintained its full-year guidance and highlighted its position as the only MRC-accredited and JIC-certified local TV offering in the market.

Comscore (NASDAQ:SCOR), a media planning and evaluation company, has scheduled a conference call to discuss its Q2 2025 financial results on Tuesday, August 5th at 5:00 p.m. ET. The call will be accessible via live webcast and telephone, with prior registration required for phone participants. A replay will be available after the call on the company's investor relations website.

Comscore (Nasdaq: SCOR) has announced a significant multi-year partnership with HyphaMetrics to enhance its cross-platform measurement capabilities. The collaboration will leverage HyphaMetrics' proprietary 'Unified Individual Media Metric' to improve Comscore's audience measurement methodology, particularly in Connected TV (CTV) program-level reporting.

The partnership aims to deliver more granular insights into streaming behaviors across SVOD, AVOD, and FAST channels, with enhanced person-level co-viewing data and Viewers-per-Viewing-Household metrics. The integration is expected to be ready for the 2026/2027 upfront season, providing publishers and advertisers with more accurate measurement capabilities powered by HyphaMetrics' patented Unified Neuromedia Identification Engine (UNIe™).