Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) has announced a significant multi-year partnership with HyphaMetrics to enhance its cross-platform measurement capabilities. The collaboration will leverage HyphaMetrics' proprietary 'Unified Individual Media Metric' to improve Comscore's audience measurement methodology, particularly in Connected TV (CTV) program-level reporting.

The partnership aims to deliver more granular insights into streaming behaviors across SVOD, AVOD, and FAST channels, with enhanced person-level co-viewing data and Viewers-per-Viewing-Household metrics. The integration is expected to be ready for the 2026/2027 upfront season, providing publishers and advertisers with more accurate measurement capabilities powered by HyphaMetrics' patented Unified Neuromedia Identification Engine (UNIe™).

Comscore (NASDAQ:SCOR) has achieved full Joint Industry Committee (JIC) certification for its national TV measurement solution, including Personified Demographics through its big data methodology. The certification expands Comscore's existing JIC certifications for advanced audience and total household metrics.

Notably, Comscore becomes the only provider with both complete JIC certification and Media Rating Council (MRC) accreditation for reported audience estimates. The company also successfully passed the mid-term audit of all certified measurement companies, validating its capability to serve as a transactable standard across all measurement categories.

Comscore (NASDAQ: SCOR) has expanded its Comscore-Certified Deal IDs to incorporate Adelaide's attention metrics across PubMatic's premium sell-side platform. This collaboration integrates Comscore's inventory rankings with Adelaide's attention-based measurements, enabling advertisers to target high-engagement placements across top CTV publishers. The partnership creates a first-of-its-kind programmatic curation solution that combines Comscore's content measurement and Proximic programmatic targeting capabilities. The integration aims to provide media buyers with enhanced transparency and efficiency in programmatic advertising, allowing them to activate campaigns with confidence and maximize their media investment outcomes.

Comscore (NASDAQ: SCOR) has expanded its partnership with ShowSeeker to integrate person-level local live and DVR data into ShowSeeker's Pilot platform. This integration enables media buyers and sellers to evaluate and transact on audiences with greater precision, moving beyond household-level insights to include individual demographics like age and gender. The enhancement allows Pilot users to access Comscore's detailed viewership data directly within their workflows for building proposals, evaluating schedules, and measuring campaign performance. The collaboration represents a significant advancement in local TV measurement and campaign execution, with both companies working closely over the past year to ensure seamless API integration and user experience.

Comscore (NASDAQ: SCOR) has expanded its reporting suite to include consumer AI tool usage data, tracking 117 AI tools across nine categories on PC and mobile platforms. The data reveals that over 30% of U.S. internet users actively use AI tools monthly, with 67 million U.S. consumers engaging via mobile devices.

The new dataset shows significant adoption across various AI categories, with creative tools leading the way: Audio (23.8M visitors), Image Generation (23M), Design (23M), and Video Generation (22.4M). Popular platforms being tracked include ChatGPT, Microsoft Copilot, and Canva. This initiative aims to provide insights into how AI is reshaping consumer behavior and digital interactions.

Comscore (NASDAQ: SCOR) has expanded its partnership with Yahoo DSP by integrating its AI-powered ID-free audiences into Yahoo's targeting solutions. The integration enables advertisers to activate privacy-centric targeting across desktop, mobile, and CTV without relying on traditional identifiers. This solution is particularly valuable for highly regulated industries like health, pharma, and financial services.

The ID-free audiences, powered by Comscore's first-party data, contextual technology, and AI, have demonstrated improved performance metrics, including lower CPMs, higher CTRs, and reduced CPAs. The integration is now live and available to all Yahoo DSP clients, complementing Yahoo's existing privacy-forward targeting capabilities.

Comscore reported mixed Q1 2025 financial results with revenue of $85.7 million, down 1.3% from Q1 2024. The company posted a net loss of $4.0 million compared to $1.1 million loss in Q1 2024. Cross-Platform offerings showed strong performance with 20.5% growth, while Content & Ad Measurement revenue increased by 0.8%. However, Research & Insight Solutions declined by 11.5%.

The company maintained its adjusted EBITDA margin guidance of 12-15% but expects full-year revenue to be at the low end of its previously announced $360-370 million range. Comscore achieved additional MRC accreditation for demos, remaining the only MRC-accredited national and local TV measurement service. The company's cautious outlook reflects current macroeconomic challenges affecting ad spending, with Q2 revenue expected to be flat compared to Q1.

[ "Cross-Platform revenue grew significantly by 20.5% compared to Q1 2024", "Content & Ad Measurement revenue increased by 0.8%", "Achieved additional MRC accreditation for demos", "Slight improvement in adjusted EBITDA to $7.4M from $7.2M in Q1 2024", "Operating expenses decreased by 0.3% to $87.1M" ]

Comscore (NASDAQ: SCOR) has launched Comscore Certified Deal IDs, a groundbreaking solution integrated with Magnite's (NASDAQ: MGNI) supply-side platform to enhance programmatic advertising quality. The solution leverages Comscore's trusted Media Metrix (MMX) and Video Metrix (VMX) rankings combined with Proximic programmatic capabilities to provide advertisers access to premium inventory through private marketplaces. Magnite's platform covers 96% of overall omnichannel supply, according to the Jounce March 2025 report. The solution allows advertisers to target top-ranked publisher properties (Top 100, 500, or 2,000 sites) while automating inclusion/exclusion list creation. Early adopter Kelly Scott Madison has praised the solution's inventory quality protections, with Comscore planning additional integrations in the future.

Comscore (NASDAQ: SCOR) has scheduled a conference call to discuss its first quarter 2025 financial results on Tuesday, May 6th at 5:00 p.m. ET. The results will cover the period ended March 31, 2025.

Stakeholders can participate through a live webcast or via telephone after registering in advance. A replay of the conference call will be made available through the company's investor relations website.