PIZZA HUT® IS HOOKING YOU UP WITH THE NEW HUT LOVER'S PIZZAS®: FOUR LEGENDARY PIZZAS. ONE UNDENIABLE PRICE.

Rhea-AI Summary

Pizza Hut (NYSE:YUM) has launched its new Hut Lover's Pizzas® lineup, featuring four premium pizzas priced at $12.99 each. The lineup introduces the new Spicy Hawaiian Lover's Pizza, alongside classic favorites Meat Lover's®, Pepperoni Lover's®, and Veggie Lover's®.

According to Pizza Hut's 2025 Pizza Trends Report, 38% of pizza fans choose pineapple as their favorite topping. The new Spicy Hawaiian Lover's Pizza features spicy marinara, ham, bacon, pineapple, jalapeño, and red chili flakes. The launch is accompanied by a new marketing campaign highlighting Pizza Hut's commitment to delivering value and quality.

Positive

• Introduction of new premium pizza line at competitive $12.99 price point
• Launch of new Spicy Hawaiian Lover's Pizza targeting growing pineapple-loving demographic (38% of customers)
• Strategic marketing campaign to strengthen brand positioning and customer engagement

Negative

• Limited-time availability may impact long-term sales potential
• Fixed $12.99 pricing could affect margins during inflation periods

 NEW Spicy Hawaiian Lover's Pizza Headlines the Lineup, Each Pizza Just $12.99 

PLANO, Texas, June 24, 2025 /PRNewswire/ -- Pizza Hut^® is hooking pizza lovers up with more of what they love this summer with the launch of the Hut Lover's Pizzas^® – a limited-time lineup of four over-the-top pizzas, each piled high with premium toppings priced at $12.99 for one large pizza. Pizza Hut is delivering more of what fans love: more toppings, more flavor, more good times – for less. The Hut Lover's Pizzas are here to prove that legendary pizza doesn't have to come with large price tag.

There is something for everyone with the Hut Lover's Pizzas, including pineapple lovers. According to Pizza Hut's 2025 Pizza Trends Report, 38% of pizza fans proudly choose pineapple as their favorite topping. At center stage of the Hut Lover's lineup is the NEW Spicy Hawaiian Lover's Pizza, Pizza Hut's hot take on one of the most debated flavors in pizza. The new recipe delivers a sweet-and-spicy punch with a combo of spicy marinara, ham, bacon, pineapple, jalapeño, and red chili flakes.

The full Hut Lover's line includes four Pizza Hut icons:

• Spicy Hawaiian Lover's – Spicy marinara sauce, ham, bacon, pineapple, jalapeño, and red chili flakes
• Meat Lover's^® – Loaded with pepperoni, Italian sausage, ham, bacon, seasoned pork, and beef
• Pepperoni Lover's^® – Extra cheesy with extra pepperoni
• Veggie Lover's^® – Layered with mushrooms, onions, green peppers, diced tomatoes, and black olives

To celebrate all things love, Pizza Hut unveils a new Hut Lover's campaign that highlights the brand's mission to hook people up with more of what they love. The new spot leans into one of the most iconic moments of love and connection – a wedding – reminding fans that when it comes to delivering legendary pizza at an undeniable price, Pizza Hut always shows up. You can watch the spot here.

"The Lover's Line is designed to feed the good times – whether it's a weekend hang, a late-night craving, a wedding after party or a midweek pick-me-up," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "With the bold, new recipe of the Spicy Hawaiian Lover's Pizza and a new campaign that proves Pizza Hut always shows up for moments that matter, this launch is all about hooking our consumers up with more of what they love."

The Hut Lover's Pizzas are now available for a limited time at participating Pizza Hut locations nationwide. Order today at pizzahut.com or through the Pizza Hut app.

About Pizza Hut^®

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original^® Pan and Original^® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards^®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact its employees, the communities it serves and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

For more information, visit www.pizzahut.com. You can remain up-to-date on what's happening at Pizza Hut by following us on Facebook, X, Instagram, TikTok and subscribing to our YouTube channel.

Press Contact 
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

What are the new Pizza Hut Hut Lover's Pizzas and how much do they cost?

The Hut Lover's Pizzas include four premium pizzas priced at $12.99 each: Spicy Hawaiian Lover's, Meat Lover's®, Pepperoni Lover's®, and Veggie Lover's®.

What is on Pizza Hut's new Spicy Hawaiian Lover's Pizza?

The Spicy Hawaiian Lover's Pizza features spicy marinara sauce, ham, bacon, pineapple, jalapeño, and red chili flakes.

How many Pizza Hut customers prefer pineapple on their pizza according to their 2025 report?

According to Pizza Hut's 2025 Pizza Trends Report, 38% of pizza fans choose pineapple as their favorite topping.

Where and when can I get the new Pizza Hut Hut Lover's Pizzas?

The Hut Lover's Pizzas are available for a limited time at participating Pizza Hut locations nationwide. Orders can be placed through pizzahut.com or the Pizza Hut app.