Welcome to our dedicated page for Salesforce Com SEC filings (Ticker: CRM), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
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Laura Alber, a director of Salesforce, Inc. (CRM), reported acquisition of 274 shares of common stock on 08/22/2025. The filing shows these shares resulted from restricted stock units that convert one-for-one to common stock and vest in four scheduled tranches each year: 02/22, 05/22, 08/22 and 11/22. Following this reported transaction, Ms. Alber beneficially owns 6,243 shares of Salesforce common stock. The transaction was reported on Form 4 and signed by an attorney-in-fact on 08/25/2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported a set of related transactions on Form 4 executed under a Rule 10b5-1 trading plan. On 08/22/2025 he exercised 2,250 stock options with an exercise price of $161.50 and immediately sold the same 2,250 shares in multiple block sales at weighted average prices ranging from about $244.61 to $249.02, realizing materially higher proceeds than the exercise price.
The filing shows substantial ongoing holdings: 11.91 million shares held directly or in trust, 107,000 shares indirectly held by trust, and 10,000,000 shares held indirectly by the Marc Benioff Fund LLC. The transactions were automatic under a 10b5-1 plan adopted January 9, 2025.
Marc Benioff, Salesforce Chair and CEO, reported transactions on 08/21/2025. He exercised a non-qualified stock option for 2,250 shares at an exercise price of $161.50 and immediately sold those 2,250 shares in multiple transactions under a Rule 10b5-1 trading plan at weighted-average prices ranging from $240.41 to $246.11 across several sale tranches. Following the reported activity, the Form 4 shows 11,911,571 shares directly beneficially owned and 10,107,000 shares held indirectly (107,000 by trust and 10,000,000 by Marc Benioff Fund LLC). The filing also discloses 112,622 outstanding non-qualified stock options exercisable following the transactions. The Form 4 was executed by an attorney-in-fact on 08/22/2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), executed option-related transactions on 08/20/2025 under a Rule 10b5-1 trading plan adopted January 9, 2025. He acquired 2,250 shares via exercise of non-qualified stock options with a conversion/exercise price of $161.50 per share and simultaneously sold a total of 2,250 shares in multiple transactions at weighted-average prices of $245.5134, $246.3727 and $247.0738, reducing his direct beneficial ownership from 11,913,821 to 11,911,571 shares. The filing also discloses indirect holdings of 107,000 shares held by trust and 10,000,000 shares held by the Marc Benioff Fund LLC. The reporting person states the sales were effected automatically pursuant to the 10b5-1 plan and provides price ranges for the multiple sale tranches.
Parker Harris, a Salesforce (CRM) director and Co-Founder/CTO of Slack, reports planned transactions under a Rule 10b5-1 trading plan. The filing shows dispositions including a 16,000-share transaction executed as a gift to a donor-advised charitable fund and a separate 137,723-share disposal. After the reported moves, the reporting person retains beneficial ownership of 930,987 shares indirectly through the HJ Family Trust and multiple LLCs that he and his spouse manage. The filing identifies the transactions as automatic under the adopted trading plan and clarifies the nature of indirect holdings.
Marc Benioff, Chair and CEO of Salesforce, reported transactions on 08/19/2025 under a Rule 10b5-1 plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share, receiving 2,250 shares. Concurrently, he sold a total of 2,250 shares in multiple transactions at weighted average prices ranging from $243.54 to $247.63 (detailed ranges provided). After these transactions he beneficially owns 11,911,571 shares directly and 10,107,000 shares indirectly (107,000 by trust and 10,000,000 by Marc Benioff Fund LLC).
Marc R. Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions effected under a Rule 10b5-1 trading plan on 08/18/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 and received 2,250 shares of common stock. On the same date he sold those 2,250 shares in multiple transactions at weighted-average prices reported in five groups: $239.7259, $240.9677, $242.2313, $243.1347, and $244.1601 (with underlying reported price ranges provided in the filing).
Following these transactions the filing shows Mr. Benioff beneficially owns 119,372 shares directly related to the option pool, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC. The filing was signed by an attorney-in-fact on 08/19/2025 and notes the 10b5-1 plan was adopted on January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce, reported option exercise and multiple open-market sales under a Rule 10b5-1 plan. On 08/15/2025 he exercised 2,250 non-qualified stock options at a $161.50 exercise price, receiving 2,250 shares. The same day he sold a total of 2,550 shares in several transactions at weighted average prices ranging from approximately $236.00 to $244.19, with individual weighted-average sale prices disclosed per tranche. After these transactions he beneficially owned 11,911,571 shares directly and 10,107,000 shares indirectly (including 10,000,000 held by Marc Benioff Fund LLC and 107,000 by trust). The sales were executed automatically under a 10b5-1 trading plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported Form 4 transactions dated 08/14/2025. The filing shows an automatic transaction under a Rule 10b5-1 trading plan adopted January 9, 2025. It records acquisition of 2,250 shares via grant/exercise linked to a $161.50 exercise price and multiple small cash sales totaling 2,250 shares at weighted average prices from $232.93 to $236.00. After these transactions the reporting person held 11,911,571 shares directly and reported indirect holdings of 107,000 (by trust) and 10,000,000 (by Marc Benioff Fund LLC).
Marc Benioff, Chair and CEO of Salesforce (CRM), reported option exercise and multiple open-market sales executed under a Rule 10b5-1 plan. On 08/13/2025 he exercised 2,250 non-qualified stock options with a $161.50 exercise price, converting to 2,250 shares. The filing shows a series of small sales that day totaling 2,350 shares at weighted average prices between $229.85 and $237.28, with specific weighted averages reported for grouped trades. Following these transactions he beneficially owns 11,913,821 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC.
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