Welcome to our dedicated page for Servicenow SEC filings (Ticker: NOW), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
ServiceNow, Inc. filings document the regulatory record for an enterprise software company built around SaaS workflow automation and AI platform products. Its 8-K reports cover financial-result releases, material credit agreements, acquisition-related financing, share repurchase authorizations, officer appointments, executive compensation arrangements, and trading-plan disclosures.
The company’s proxy materials describe board governance, shareholder voting matters, executive compensation, equity awards, and related governance policies. Registration and prospectus filings also address common stock matters, including resale registration for shares issued in acquisition consideration, while material-event reports disclose financing terms, covenants, and capital-structure actions.
ServiceNow (NOW) reported insider activity by its Chief People & AI Enablement Officer, Jacqueline P. Canney. On 11/12/2025, 136 shares were acquired upon RSU vesting (code M) at $0 and 70 shares were withheld to cover taxes at an average price of $864.04 (code F). On 11/13/2025, 66 shares were sold at an average price of $852.38 (code S).
Following these transactions, the reporting person directly owned 3,027 shares of common stock. The Form 4 notes the sale was made under a Rule 10b5‑1 trading plan adopted on February 27, 2025. Derivative holdings show 137 RSUs remaining, with RSUs vesting in 1/16th quarterly increments that began on May 12, 2022, subject to continued service.
ServiceNow (NOW) reported an insider equity update by President and CFO Gina Mastantuono. On 11/12/2025, 227 shares of common stock were acquired at $0 upon the vesting of restricted stock units (code M). To cover taxes from this vest, 123 shares were surrendered to the issuer at a price of $864.04 per share (code F). Following these transactions, the reporting person beneficially owns 12,696 shares directly.
The related RSUs vest as to 1/16th quarterly, with the first vesting on May 12, 2022, subject to continued service. After the reported activity, 228 RSUs remain beneficially owned.
ServiceNow (NOW): A selling stockholder filed a Form 144 to sell up to 62 common shares. The filing lists an aggregate market value of $52,847.56, an approximate sale date of 11/13/2025, and identifies Fidelity Brokerage Services LLC as broker, with trading on the NYSE.
The shares to be sold were acquired on 11/12/2025 via restricted stock vesting as compensation. The filing also notes 208,000,000 shares outstanding.
In the prior three months, the same seller reported sales of 1,698 shares on 08/20/2025 for $1,501,473.48 and 191 shares on 11/10/2025 for $164,997.26.
ServiceNow (NOW) received a Form 144 notice for a proposed sale of 66 shares of common stock with an aggregate market value of $56,257.08. The planned sale is listed through Fidelity Brokerage Services LLC on the NYSE, with an approximate sale date of November 13, 2025. The shares were acquired via restricted stock vesting on November 12, 2025 as compensation.
Shares outstanding were 208,000,000. In the prior three months, the filer reported sales of 67 shares for $57,658.19, 1,562 shares for $1,353,394.90, and 257 shares for $222,012.02.
ServiceNow called a special shareholder meeting to approve an amended and restated certificate of incorporation to effect a 5-for-1 forward stock split of its common stock, paired with a proportionate increase in authorized common shares.
The amendment would raise authorized common stock from 600 million to 3 billion and implement the split; the Board recommends a vote “FOR.” Approval requires a majority of all outstanding shares. The meeting is virtual on December 5, 2025 at 8:00 a.m. PT. As of the September 30, 2025 reference point, the company estimates approximately 1 billion shares outstanding after the split. Shares outstanding were 207,564,564 as of September 30, 2025, and 207,481,507 as of the November 10, 2025 record date.
Equity plans and awards will be adjusted proportionately: share counts multiply by 5, option exercise and ESPP purchase prices divide by 5, and applicable performance metrics adjust accordingly. Par value remains $0.001. The proposal is deemed a “routine” matter for broker discretionary voting. The Board retains discretion to determine timing or not to proceed after approval.
ServiceNow called a special shareholder meeting to approve an amended and restated certificate of incorporation to effect a 5-for-1 forward stock split of its common stock, with a proportionate increase in authorized shares.
The board recommends a vote “FOR.” Approval requires a majority of all outstanding shares. The proposal would raise authorized common stock from 600 million to 3 billion and, if implemented, the company estimates it would have approximately 1 billion shares outstanding based on shares outstanding as of September 30, 2025. Shares outstanding were 207,564,564 as of September 30, 2025 and 207,481,507 on November 10, 2025, the record date.
Equity plan share limits and outstanding awards would adjust proportionately (5x shares; option exercise prices divided by 5). The board or management may elect not to proceed even if approved. The meeting will be held virtually on December 5, 2025.
ServiceNow (NOW) officer Paul Fipps reported routine equity activity on 11/07/2025. Restricted stock units vested and were settled into common shares, including 64 and 14 shares from two RSU grants. To cover withholding taxes, the filer surrendered 26 and 6 shares at $861.87 per share.
Following these transactions, the filer beneficially owned 502.576 shares directly. RSU balances outstanding were 586 units for one grant and 159 units for another, each vesting quarterly per the stated schedules.
ServiceNow (NOW) insider transaction: On 11/07/2025, President and CFO Gina Mastantuono converted 789 restricted stock units into common stock (code M) at $0 and surrendered 425 shares to satisfy tax withholding at $861.87 per share (code F). After these transactions, she directly owned 12,592 shares. Her derivative holdings show 3,157 RSUs remaining. The RSU award vested 3.33% on May 7, 2024 and August 7, 2024, 3.34% on November 7, 2024, with the remaining 90% beginning to vest quarterly on February 7, 2025, subject to continued service.
ServiceNow (NOW) reported insider equity activity by its Principal Accounting Officer. On 11/07/2025, 532 shares of common stock were acquired at $0 upon RSU vesting (198 and 334), and 254 shares (95 and 159) were withheld to cover taxes at $861.87 per share. Following these transactions, direct beneficial ownership stood at 5,334 shares.
The filing notes the tax-withholding mechanism under Rule 16b-3 and outlines the RSU schedules: one grant vests 1/16th quarterly (first vest on May 7, 2024), and another vested 29.17% on February 7, 2023, with equal quarterly installments over three years thereafter.
ServiceNow (NOW) reported insider activity by Chairman & CEO William R. McDermott on 11/07/2025. He acquired 1,753 shares of common stock at $0 upon RSU vesting (code M) and disposed of 943 shares at $861.87 to satisfy tax withholding (code F).
Following these transactions, McDermott beneficially owned 7,424 shares directly and 4,881 shares indirectly by trust. He also held 7,015 restricted stock units after the reported activity. Each RSU represents the right to receive one share upon vesting, with vesting described in the footnotes.