Roku (NASDAQ: ROKU) CEO sells 25K shares under pre-set 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Roku, Inc. CEO Anthony J. Wood reported a conversion and sale of 25,000 shares through a trust. The Wood 2017 Revocable Trust converted 25,000 shares of Class B Common Stock into 25,000 shares of Class A Common Stock, then sold all 25,000 Class A shares at a weighted average price of $110.19 per share in open-market transactions.
The sale was executed under Mr. Wood's pre-arranged Rule 10b5-1 trading plan. Following the conversion, the trust holds 16,268,111 shares of Class B Common Stock, while Mr. Wood also holds Class A shares directly and through multiple additional trusts.
Positive
- None.
Negative
- None.
Insights
Roku's CEO executed a routine, pre-planned convert-and-sell of 25,000 shares via a trust.
Anthony J. Wood's Wood 2017 Revocable Trust converted 25,000 Class B shares into 25,000 Class A shares and sold them at a weighted average of $110.19 per share. The transaction is coded as a derivative conversion followed by an open-market sale.
The filing states the sale occurred pursuant to a Rule 10b5-1 plan, indicating it was pre-scheduled rather than opportunistic. After the conversion, the trust still holds 16,268,111 Class B shares, suggesting this 25,000-share sale is small relative to Mr. Wood's overall indirect position. Other direct and trust holdings of Class A shares remain in place.
Insider Trade Summary 10b5-1
Net Seller: 25,000 shares ($2,754,750)
Net Sell
12 txns
Insider
Wood Anthony J.
Role
CEO and Chairman BOD
Sold
25,000 shs ($2.75M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 25,000 | $0.00 | -- |
| Conversion | Class A Common Stock | 25,000 | $0.00 | -- |
| Sale | Class A Common Stock | 25,000 | $110.19 | $2.75M |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 16,268,111 shares (Indirect, Wood 2017 Revocable Trust);
Class A Common Stock — 25,000 shares (Indirect, Wood 2017 Revocable Trust);
Class A Common Stock — 14,228 shares (Direct)
Footnotes (1)
- Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock. Shares sold pursuant to Mr. Wood's 10b5-1 Plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.00 to $110.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Key Figures
Shares converted: 25,000 shares
Shares sold: 25,000 shares
Weighted average sale price: $110.19 per share
+2 more
5 metrics
Shares converted
25,000 shares
Class B to Class A conversion on Class B Common Stock
Shares sold
25,000 shares
Class A Common Stock open-market sale
Weighted average sale price
$110.19 per share
Multiple trades between $110.00 and $110.72
Class B shares after transaction
16,268,111 shares
Held by Wood 2017 Revocable Trust after conversion
Direct Class A holdings
14,228 shares
Class A Common Stock held directly after reported date
Key Terms
Class B Common Stock, Class A Common Stock, Rule 10b5-1 Plan, weighted average price, +1 more
5 terms
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"underlying_security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Rule 10b5-1 Plan regulatory
"Shares sold pursuant to Mr. Wood's 10b5-1 Plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative conversion financial
"transaction_action": "derivative conversion""
FAQ
What did Roku (ROKU) CEO Anthony Wood report in this Form 4?
Anthony Wood reported a derivative conversion and sale of 25,000 shares. His revocable trust converted 25,000 Class B shares into Class A shares, then sold all 25,000 Class A shares in open-market transactions at a weighted average price of $110.19 per share.
What is the significance of Roku’s Class B Common Stock in this Form 4?
The filing explains each Roku Class B share is convertible into one Class A share with no expiration. Class B converts automatically upon certain transfers, ownership thresholds, or a supermajority Class B vote, highlighting the dual-class structure’s potential to change over time.