Roku CEO converts and sells 25K shares

Roku, Inc. CEO Anthony J. Wood reported a conversion and sale of 25,000 shares through a trust.

Rhea-AI Filing Summary

Roku, Inc. CEO Anthony J. Wood reported a conversion and sale of 25,000 shares through a trust. The Wood 2017 Revocable Trust converted 25,000 shares of Class B Common Stock into 25,000 shares of Class A Common Stock, then sold all 25,000 Class A shares at a weighted average price of $110.19 per share in open-market transactions.

The sale was executed under Mr. Wood's pre-arranged Rule 10b5-1 trading plan. Following the conversion, the trust holds 16,268,111 shares of Class B Common Stock, while Mr. Wood also holds Class A shares directly and through multiple additional trusts.

Insights

Equity compensation and insider trading analyst

Roku's CEO executed a routine, pre-planned convert-and-sell of 25,000 shares via a trust.

Anthony J. Wood's Wood 2017 Revocable Trust converted 25,000 Class B shares into 25,000 Class A shares and sold them at a weighted average of $110.19 per share. The transaction is coded as a derivative conversion followed by an open-market sale.

The filing states the sale occurred pursuant to a Rule 10b5-1 plan, indicating it was pre-scheduled rather than opportunistic. After the conversion, the trust still holds 16,268,111 Class B shares, suggesting this 25,000-share sale is small relative to Mr. Wood's overall indirect position. Other direct and trust holdings of Class A shares remain in place.

Insider Trade Summary 10b5-1

Exercise and Sale: 25,000 shares ($2.75M approx. pre-tax spread)

Exercise and Sale 12 txns

Insider Wood Anthony J.

Role CEO and Chairman BOD

Sold 25,000 shs ($2.75M)

Approx. gross sale proceeds $2.75M

Approx. exercise cost $0.00

Approx. pre-tax spread $2.75M

Type	Security	Shares	Price	Value
Conversion	Class B Common Stock	25,000	$0.00	$0.00
Conversion	Class A Common Stock	25,000	$0.00	$0.00
Sale	Class A Common Stock	25,000	$110.19	$2.75M
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class B Common Stock — 16,268,111 contracts (Indirect, Wood 2017 Revocable Trust); Class A Common Stock — 0 shares (Indirect, Wood 2017 Revocable Trust); Class A Common Stock — 14,228 shares (Direct); Class A Common Stock — 47,481 shares (Indirect, Wood 2020 Nonexempt Irrevocable Trust); Class A Common Stock — 42,500 shares (Indirect, Wood 2020 Irrevocable Trust); Class A Common Stock — 64,976 shares (Indirect, The Anthony J. Wood 2024 Annuity Trust V-B); Class A Common Stock — 82,034 shares (Indirect, The Anthony J. Wood 2025 Annuity Trust V); Class A Common Stock — 81,445 shares (Indirect, The Anthony J. Wood 2025 Annuity Trust V-B); Class A Common Stock — 72,699 shares (Indirect, The Anthony J. Wood 2026 Annuity Trust V); Class A Common Stock — 20,612 shares (Indirect, Wood Gifts Trust); Class A Common Stock — 169,006 shares (Indirect, The Anthony J. Wood 2026 Annuity Trust V-B)

Footnotes (3)

1. F1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.
2. F2. Shares sold pursuant to Mr. Wood's 10b5-1 Plan.
3. F3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.00 to $110.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares converted: 25,000 shares Shares sold: 25,000 shares Weighted average sale price: $110.19 per share +2 more

5 metrics

Shares converted 25,000 shares Class B to Class A conversion on Class B Common Stock

Shares sold 25,000 shares Class A Common Stock open-market sale

Weighted average sale price $110.19 per share Multiple trades between $110.00 and $110.72

Class B shares after transaction 16,268,111 shares Held by Wood 2017 Revocable Trust after conversion

Direct Class A holdings 14,228 shares Class A Common Stock held directly after reported date

Key Terms

Class B Common Stock, Class A Common Stock, Rule 10b5-1 Plan, weighted average price, +1 more

5 terms

Class B Common Stock financial

"Each share of Class B Common Stock is convertible at any time"

A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.

Class A Common Stock financial

"underlying_security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Rule 10b5-1 Plan regulatory

"Shares sold pursuant to Mr. Wood's 10b5-1 Plan."

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

derivative conversion financial

"transaction_action": "derivative conversion""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Roku (ROKU) CEO Anthony Wood report in this Form 4?

Anthony Wood reported a derivative conversion and sale of 25,000 shares. His revocable trust converted 25,000 Class B shares into Class A shares, then sold all 25,000 Class A shares in open-market transactions at a weighted average price of $110.19 per share.

How many Roku shares did Anthony Wood sell and at what price?

A trust associated with Anthony Wood sold 25,000 Roku Class A shares. The reported weighted average sale price was $110.19 per share, with individual trade prices ranging from $110.00 to $110.72, according to the Form 4 footnote disclosure.

Was Anthony Wood’s Roku share sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the shares were sold pursuant to Mr. Wood's 10b5-1 Plan. Such plans are pre-arranged trading programs that schedule transactions in advance, reducing the significance of short-term market timing behind the reported sale.

What happened to Anthony Wood’s Class B Roku shares in this filing?

The Wood 2017 Revocable Trust converted 25,000 shares of Roku Class B Common Stock into 25,000 Class A shares. After this conversion, the trust still holds 16,268,111 shares of Class B Common Stock, which remain outstanding with their associated voting rights structure.

How many Roku shares does Anthony Wood hold after these transactions?

After the reported transactions, the Wood 2017 Revocable Trust holds 16,268,111 Roku Class B shares. The filing also shows direct ownership of 14,228 Class A shares and additional indirect Class A holdings across multiple trusts with specified share counts for each entity.

What is the significance of Roku’s Class B Common Stock in this Form 4?

The filing explains each Roku Class B share is convertible into one Class A share with no expiration. Class B converts automatically upon certain transfers, ownership thresholds, or a supermajority Class B vote, highlighting the dual-class structure’s potential to change over time.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/16/2026 - 06:14 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Wood Anthony J.

(Last) (First) (Middle)

C/O ROKU, INC.

1173 COLEMAN AVE.

(Street)

SAN JOSE CALIFORNIA 95110

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO and Chairman BOD

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	04/16/2026		C		25,000	A	(1)	25,000	I	Wood 2017 Revocable Trust
Class A Common Stock	04/16/2026		S		25,000(2)	D	$110.19(3)	0	I	Wood 2017 Revocable Trust
Class A Common Stock								14,228	D
Class A Common Stock								47,481	I	Wood 2020 Nonexempt Irrevocable Trust
Class A Common Stock								42,500	I	Wood 2020 Irrevocable Trust
Class A Common Stock								64,976	I	The Anthony J. Wood 2024 Annuity Trust V-B
Class A Common Stock								82,034	I	The Anthony J. Wood 2025 Annuity Trust V
Class A Common Stock								81,445	I	The Anthony J. Wood 2025 Annuity Trust V-B
Class A Common Stock								72,699	I	The Anthony J. Wood 2026 Annuity Trust V
Class A Common Stock								20,612	I	Wood Gifts Trust
Class A Common Stock								169,006	I	The Anthony J. Wood 2026 Annuity Trust V-B

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Class B Common Stock	(1)	04/16/2026		C			25,000	(1)	(1)	Class A Common Stock	25,000	$0	16,268,111	I	Wood 2017 Revocable Trust

Explanation of Responses:

1. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock.

2. Shares sold pursuant to Mr. Wood's 10b5-1 Plan.

3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.00 to $110.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Renee Strandness, attorney-in-fact	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)