Planned sale: Roku (NASDAQ: ROKU) CFO Dan Jedda sells 7,000 shares

Rhea-AI Filing Summary

ROKU, INC executive Dan Jedda, the company’s CFO & COO, reported an open-market sale of 7,000 shares of Class A Common Stock at $107 per share on April 15, 2026. The transaction was carried out under a pre-arranged Rule 10b5-1 trading plan.

After this sale, Jedda directly holds 78,115 Roku shares, indicating he retains a substantial equity stake in the company even after the planned disposition.

Insider Trade Summary 10b5-1

Net Seller: 7,000 shares ($749,000)

Net Sell 1 txn

Insider Jedda Dan

Role CFO & COO

Sold 7,000 shs ($749K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	7,000	$107.00	$749K

Holdings After Transaction: Class A Common Stock — 78,115 shares (Direct)

Footnotes (1)

1. [object Object]

Key Figures

Shares sold: 7,000 shares Sale price: $107 per share Shares held after sale: 78,115 shares +1 more

4 metrics

Shares sold 7,000 shares Open-market sale on April 15, 2026

Sale price $107 per share Price for Roku Class A Common Stock

Shares held after sale 78,115 shares Direct holdings of Dan Jedda after transaction

Net shares sold 7,000 shares Net sell direction in transaction summary

Key Terms

Class A Common Stock, open-market sale, Rule 10b5-1, Form 4

4 terms

Class A Common Stock financial

"security_title: "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Rule 10b5-1 regulatory

"Shares sold pursuant to Mr. Jedda's 10b5-1 plan."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last) (First) (Middle)

C/O ROKU, INC., 1173 COLEMAN AVE.

(Street)

SAN JOSE CALIFORNIA 95110

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROKU, INC [ ROKU ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CFO & COO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	04/15/2026		S		7,000(1)	D	$107	78,115	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares sold pursuant to Mr. Jedda's 10b5-1 plan.

	/s/ Renee Strandness, attorney-in-fact	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Roku (ROKU) report for CFO Dan Jedda?

Roku reported that CFO & COO Dan Jedda sold 7,000 shares of Class A Common Stock in an open-market transaction at $107 per share. This sale was disclosed in a Form 4 insider trading report.

At what price did Roku (ROKU) CFO Dan Jedda sell his shares?

Dan Jedda sold 7,000 Roku Class A Common Stock shares at $107 per share. The transaction reflects an open-market sale, providing transparency into executive share dispositions at that price level.

How many Roku (ROKU) shares does CFO Dan Jedda hold after the sale?

After the reported sale, Dan Jedda directly holds 78,115 shares of Roku Class A Common Stock. This remaining stake shows he continues to have significant equity exposure to the company following the transaction.

Was the Roku (ROKU) CFO share sale under a Rule 10b5-1 plan?

Yes. The filing notes that Dan Jedda’s 7,000-share sale was made pursuant to a Rule 10b5-1 trading plan. Such plans are pre-arranged, helping separate routine diversification from discretionary market-timed trades.

What type of security did Roku (ROKU) executive Dan Jedda sell?

Dan Jedda sold shares of Roku’s Class A Common Stock. The Form 4 shows a non-derivative, open-market sale of 7,000 Class A shares at a price of $107 per share.