Roku (NASDAQ: ROKU) director trades 2,000 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
ROKU, INC director Neil D. Hunt reported a mix of derivative exercises and open-market sales of the company’s stock. On Class A Common Stock, he sold a total of 2,000 shares in multiple open-market transactions at weighted average prices within ranges from $116.84 to $125.52 per share, under a pre-arranged Rule 10b5-1 trading plan.
Hunt also acquired shares through derivative activity. He converted 2,000 shares of Class B Common Stock into 2,000 shares of Class A Common Stock and exercised derivative securities covering an additional 8,000 shares, including an employee stock option for 4,000 shares with a $8.82 exercise price. Following these transactions, he directly holds 7,782 shares of Class A Common Stock, 16,000 shares of Class B Common Stock, and 55,333 employee stock options. The sales and exercises appear as routine portfolio management under his trading plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 2,000 shares ($244,219)
Net Sell
12 txns
Insider
HUNT NEIL D
Role
null
Sold
2,000 shs ($244K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (right to buy) | 4,000 | $0.00 | -- |
| Exercise | Class B Common Stock | 4,000 | $0.00 | -- |
| Conversion | Class B Common Stock | 2,000 | $0.00 | -- |
| Conversion | Class A Common Stock | 2,000 | $0.00 | -- |
| Sale | Class A Common Stock | 46 | $116.99 | $5K |
| Sale | Class A Common Stock | 98 | $118.39 | $12K |
| Sale | Class A Common Stock | 90 | $119.49 | $11K |
| Sale | Class A Common Stock | 178 | $120.41 | $21K |
| Sale | Class A Common Stock | 528 | $121.50 | $64K |
| Sale | Class A Common Stock | 259 | $122.57 | $32K |
| Sale | Class A Common Stock | 733 | $123.69 | $91K |
| Sale | Class A Common Stock | 68 | $124.79 | $8K |
Holdings After Transaction:
Employee Stock Option (right to buy) — 55,333 shares (Direct, null);
Class B Common Stock — 16,000 shares (Direct, null);
Class A Common Stock — 9,782 shares (Direct, null)
Footnotes (1)
- Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. Shares of Class B Common Stock will convert automatically into shares of Class A Common Stock upon the earlier of: (i) any transfer except for certain "Permitted Transfers" as defined in the Issuer's restated certificate of incorporation, (ii) the first "Trading Day", as defined in the Issuer's restated certificate of incorporation, falling on or after the date on which the shares of Class B Common Stock represent less than 10% of the aggregate number of outstanding shares of Class A Common Stock and Class B Common Stock or (iii) the vote of the holders of Class B Common Stock representing at least 66-2/3% of the shares of Class B Common Stock. Shares sold pursuant to Mr. Hunt's 10b5-1 plan. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $116.84 to $117.10 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $117.94 to $118.84 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $119.01 to $119.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.06 to $121.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.07 to $121.95 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.17 to $123.13 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.29 to $124.03 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.42 to $125.52 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. This option is fully vested.
Key Figures
Class A shares sold: 2,000 shares
Sale price ranges: $116.84–$125.52 per share
Options exercise price: $8.82 per share
+5 more
8 metrics
Class A shares sold
2,000 shares
Open-market sales on 2026-05-01 under 10b5-1 plan
Sale price ranges
$116.84–$125.52 per share
Weighted average price ranges across multiple trades
Options exercise price
$8.82 per share
Employee stock option for 4,000 Class B shares
Class A holdings after
7,782 shares
Direct Class A Common Stock after transactions
Class B holdings after
16,000 shares
Direct Class B Common Stock after derivative activity
Options remaining
55,333 options
Employee stock options following the 4,000-share exercise
Converted shares
2,000 shares
Class B converted into Class A Common Stock
Total derivative shares exercised
10,000 shares
Derivative exercises and conversions on 2026-05-01
Key Terms
Rule 10b5-1 plan, Class B Common Stock, weighted average price, Employee Stock Option (right to buy), +1 more
5 terms
Rule 10b5-1 plan financial
"Shares sold pursuant to Mr. Hunt's 10b5-1 plan."
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time..."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Employee Stock Option (right to buy) financial
"security_title: Employee Stock Option (right to buy)"
Trading Day financial
"the first "Trading Day", as defined in the Issuer's restated certificate..."
A trading day is a calendar day when a stock exchange is open and securities can be bought or sold during its set market hours, like a store’s regular business hours. It matters to investors because price changes, order execution, daily volume, and settlement timing are tied to trading days, so performance, deadlines for trades or option expirations, and short-term strategies are measured and planned around them.
FAQ
What did Roku (ROKU) director Neil D. Hunt do in this Form 4 filing?
Neil D. Hunt reported derivative exercises and open-market sales of Roku stock. He sold 2,000 Class A shares and also acquired shares through conversions and option exercises, changing the mix of his direct Class A, Class B, and option holdings.
What derivative securities did Neil D. Hunt exercise in Roku (ROKU) stock?
He exercised derivative securities covering 10,000 shares in total. This included converting 2,000 Class B shares into 2,000 Class A shares and exercising an employee stock option for 4,000 Class B shares at a $8.82 exercise price, alongside additional derivative activity.
What is the significance of Roku (ROKU) Class B Common Stock mentioned in the filing?
The filing explains that each Class B share is convertible at any time into one Class A share, with no expiration date. Class B shares also automatically convert to Class A under certain conditions, such as specific transfer events or when Class B falls below a 10% ownership threshold.