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Roku, Inc. is changing how it reports its business, splitting its current Platform segment into two new segments: Advertising and Subscriptions. Advertising will capture Roku’s various video ad formats and related services, while Subscriptions will capture subscription revenue shares, Premium Subscriptions, owned and operated subscription services, and branded remote-control buttons.
The new structure will be used starting with results for the quarter ended March 31, 2026, and does not change Roku’s consolidated financial results. To help comparisons, Roku furnished supplemental segment data for 2024 and 2025. This information shows total net revenue rising from $4,112.9 million in 2024 to $4,737.3 million in 2025, with net income moving from a $129.4 million loss to an $88.4 million profit and Adjusted EBITDA increasing from $260.2 million to $420.5 million.
Roku, Inc. President, Roku Media Charles Collier reported a large exercise-and-sell transaction in Roku Class A common stock. He exercised employee stock options covering an aggregate of 205,821 shares at strike prices ranging from $49.59 to $103.54 per share, then sold 205,821 shares at $105.00 per share in an open-market transaction executed under a Rule 10b5-1 trading plan. After these transactions, he holds 11,131 Roku shares directly and an additional 600 shares indirectly through the Charles D. Collier Revocable Trust.
The Wood Revocable Trust reported Rule 144 sales of ROKU common stock under a 10b5-1 plan. The filing lists recent executed sales: 75,000 shares on 01/12/2026 for $8,220,825, 50,000 shares on 02/10/2026 for $4,539,555, and 50,000 shares on 03/10/2026 for $4,983,845. The notice also shows an entry of 50,000 shares and $5,002,000.00 in the securities-to-be-sold table and an outstanding share figure of 130,717,715 referenced with the date 04/10/2026.
Reporting person filed a Form 144 reporting intended sales of Common stock. The entry lists a stock option exercise tied to 205,821 Common shares with an effectiveness/settlement date of 04/08/2026 on NASDAQ. The filing also lists two prior sales by Charles Collier: 1,715 shares on 03/05/2026 for $171,500.00 and 1,715 shares on 03/03/2026 for $163,902.55.
ROKU, INC director Neil D. Hunt exercised and converted derivative awards and sold shares in pre-planned trades. He exercised an employee stock option for 4,000 shares of Class B Common Stock at an exercise price of $8.82 per share and converted 2,000 shares of Class B Common Stock into Class A Common Stock.
On the same date, he sold a total of 2,000 shares of Class A Common Stock in open-market transactions at weighted average prices of $95.00, $96.00 and $96.80 per share, pursuant to a Rule 10b5-1 trading plan. Following these transactions, he held 7,782 shares of Class A Common Stock and 59,333 shares of Class B Common Stock directly.
ROKU, INC reported that VP and Chief Accounting Officer Matthew C. Banks executed an open-market sale of its Class A Common Stock. On April 1, 2026, he sold 728 shares at an average price of $96.02 per share pursuant to his Rule 10b5-1 trading plan.
Following this transaction, Banks directly holds 6,947 shares of Roku Class A Common Stock. Because the sale was carried out under a pre-arranged 10b5-1 plan, the timing reflects a scheduled diversification step rather than a discretionary market-timing decision.
ROKU reported a Form 144 notice of intent to sell 2,000 shares of Common Stock via a stock option exercise on 04/01/2026. The filing also lists three prior dispositions of 2,000 shares each on 03/02/2026, 02/02/2026, and 01/02/2026 with proceeds shown per sale.
ROKU reported a Form 144 notice showing an intended sale of 728 shares of restricted common stock (listed as ISSUER disposition) dated 03/01/2026. The filing also lists two sales by Matt Banks in the past three months: 729 shares on 01/02/2026 and 716 shares on 03/03/2026, with reported proceeds shown alongside each transaction.
Roku Inc — Schedule 13G/A amendment: The Vanguard Group filed Amendment No. 8 reporting an internal realignment and disaggregation of certain subsidiaries' holdings. The filing states that, after the realignment, The Vanguard Group beneficially owns 0 shares of Roku common stock, representing 0%.
The amendment cites SEC Release No. 34-39538 (January 12, 1998) and explains that subsidiaries or business divisions will report beneficial ownership separately; the filing is signed by Ashley Grim, Head of Global Fund Administration, dated 03/27/2026.
ROKU, INC executive Dan Jedda, the company’s CFO and COO, reported selling 15,000 shares of Class A Common Stock in open-market transactions on March 16, 2026. The trades, executed under a pre-arranged Rule 10b5-1 plan, occurred at weighted average prices between about $92.01 and $96.12 per share. After these sales, Jedda directly holds 85,115 shares of Roku stock.