STOCK TITAN

Wix.com (Nasdaq: WIX) lifts Q2 2026 revenue 15% and targets higher AI margins

(Neutral)
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Wix.com reported Q2 2026 revenue of $563 million, up 15% year over year, with bookings of $569 million and total ARR of $1.963 billion, each growing 12–15%. Creative Subscriptions and Business Solutions revenue rose 15% and 14%, while Partners revenue grew 17%.

GAAP gross margin was 66% and non-GAAP gross margin 67%. Wix posted a GAAP net loss of $76.4 million, but generated non-GAAP net income of $68.2 million and free cash flow of $52.6 million, or $61.2 million excluding restructuring costs (11% of revenue).

Base44 launched its proprietary LLM, Base 1, which management says lowers AI compute and inference costs and supports higher margins. The company expects Base44 non-GAAP gross margin of about 60% in the second half of 2026, adding roughly two points to consolidated non-GAAP gross margin versus the first half. Wix maintains 2026 guidance for low- to mid-teens revenue growth and a high-teens full-year free cash flow margin excluding acquisition and restructuring costs, and expects non-GAAP operating margin to step up in the second half.

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Filing Explained

At June 30, Wix reported cash and a current credit-facility loan after tender-offer repurchases and new financing.

Form 6-K is an interim report for a foreign private issuer; this filing reports Wix’s unaudited second-quarter 2026 results and outlook, with results for the quarter ended June 30, 2026 completed and later outlook items still expected.

The filing’s structural disclosure is the completed six-month record of treasury-share purchases under the tender offer, credit-facility proceeds, and private-placement proceeds involving ordinary shares and warrants, alongside issuance costs. The tender offer is recorded as a cash outflow, while the credit facility and private placement are financing inflows; the filing does not provide the private placement’s share or warrant counts in the disclosed tables.

At June 30, 2026, Wix reported cash and cash equivalents, short-term deposits, and current marketable securities, alongside current credit-facility loans and convertible notes, giving the completed quarter a material liquidity-and-financing snapshot beyond its operating metrics.

Q2 2026 Revenue $563 million Total revenue in the second quarter of 2026, up 15% year over year
Q2 2026 Bookings $569 million Total bookings in the second quarter of 2026, up 12% year over year
Total ARR $1.963 billion Annualized recurring revenue at the end of Q2 2026, up 15% year over year
GAAP Net Loss Q2 2026 $76.4 million Net loss attributable to Wix in the second quarter of 2026
Non-GAAP Net Income Q2 2026 $68.2 million Non-GAAP net income for the second quarter of 2026
Free Cash Flow Q2 2026 $52.6 million Free cash flow in the second quarter of 2026
Non-GAAP Gross Margin Q2 2026 67% Company-wide non-GAAP gross margin in the second quarter of 2026
Expected Base44 2H 2026 Gross Margin 60% Management expectation for Base44 non-GAAP gross margin in the second half of 2026
bookings financial
"Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues"
"Bookings" refer to the total value of new sales or agreements a company secures during a specific period. It shows how much business the company has signed up for, even if the products or services haven't been delivered yet. This figure helps investors understand the company's future growth potential.
Annualized Recurring Revenue (ARR) financial
"Total ARR was $1.963 billion at the end of the second quarter of 2026"
Annualized recurring revenue (ARR) is the predictable amount of income a business expects to earn from ongoing customer subscriptions or contracts over a year. It provides a clear picture of the company's steady revenue stream, much like estimating the annual salary based on consistent monthly pay. Investors use ARR to gauge the company's growth and stability over time.
free cash flow financial
"leading to free cash flow of $52.6 million"
Free cash flow is the amount of money a company has left over after paying all its expenses and investing in its business, like buying equipment or updating facilities. It shows how much cash is available to reward shareholders, pay down debt, or save for future growth. This helps investors understand if a company is financially healthy and able to grow.
non-GAAP gross margin financial
"We now expect non-GAAP gross margin for Base44 to be approximately 60% in the second half"
Non-GAAP gross margin is a measure of a company's profitability that shows how much money it makes from sales after subtracting the direct costs of producing its products or services, but without applying certain accounting adjustments required by standard rules. It helps investors understand the company's core earning ability by excluding items like one-time expenses or accounting changes. This metric provides a clearer picture of ongoing business performance beyond official financial reports.
equity method investment financial
"Loss from equity method investment"
An equity method investment is an accounting way to report ownership in another company when an investor has significant influence (commonly around 20–50% of voting rights). Instead of listing the other company’s full assets and debts, the investor records its share of that company’s profits or losses on its own income statement—like keeping track of your share of a neighborhood bakery’s monthly earnings. Investors care because those shared profits, losses and changes in the investee’s value directly affect the investor’s reported earnings and balance sheet, so this method can materially change a company’s financial picture and valuation.
tender offer financial
"Purchase of treasury shares under tender offer"
A tender offer is a proposal made by a person or company to buy shares from existing shareholders at a set price, usually higher than the current market value, within a specific time frame. It matters to investors because it can lead to a change in ownership or control of a company, and shareholders must decide whether to sell their shares at the offered price.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

How did Wix (WIX) perform financially in Q2 2026?

Wix reported Q2 2026 revenue of $563 million, up 15% year over year, and bookings of $569 million. Total ARR reached $1.963 billion, with Creative Subscriptions and Business Solutions revenue growing 15% and 14%, respectively, and Partners revenue up 17%.

What were Wix (WIX) profits and margins in Q2 2026 on a GAAP and non-GAAP basis?

Wix recorded a GAAP net loss of $76.4 million in Q2 2026, but non-GAAP net income was $68.2 million. GAAP gross margin was 66%, while non-GAAP gross margin was 67%, with Creative Subscriptions at 80% and Business Solutions at 33% on a non-GAAP basis.

How strong were Wix (WIX) cash flows and free cash flow in Q2 2026?

Net cash provided by operating activities was $55.6 million in Q2 2026, with capital expenditures of $2.9 million. This resulted in free cash flow of $52.6 million, or $61.2 million excluding restructuring costs, equivalent to 11% of quarterly revenue.

What is Base44 and the new Base 1 LLM for Wix (WIX)?

Base44 is Wix’s no-code application platform, strengthened by the 2025 acquisition, and it launched the proprietary LLM Base 1. Management says Base 1 lowers AI compute and inference costs, and they expect Base44’s non-GAAP gross margin to reach about 60% in the second half of 2026.

What guidance did Wix (WIX) provide for Q3 and full-year 2026?

For Q3 2026, Wix expects revenue growth in the low-double-digits percentage year over year. For full-year 2026, it reiterates revenue growth in the low- to mid-teens, bookings growth in the low-teens, and a high-teens free cash flow margin excluding acquisition and restructuring costs.

How will AI cost savings and Base44 affect Wix (WIX) margins?

Wix expects Base44 non-GAAP gross margin of about 60% in 2H 2026, up from near-zero entering the year. This is expected to add roughly two points to total non-GAAP gross margin versus 1H, while non-GAAP operating margin for the consolidated business is expected to step up.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of the
Securities Exchange Act of 1934
For the month of August 2026
Commission File Number: 001-36158
Wix.com Ltd.
(Translation of registrant’s name into English)
5 Yunitsman St.,
Tel Aviv, Israel, 6936025
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒Form 40-F ☐
EXPLANATORY NOTE

On August 4, 2026, Wix.com Ltd. (NASDAQ: WIX) issued a press release titled “Wix Reports Second Quarter 2026 Results”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.

SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: August 4, 2026
WIX.COM LTD.
By:    /s/ Naama Kaenan
Name:    Naama Kaenan
Title:    General Counsel

EXHIBIT INDEX
The following exhibit is filed as part of this Form 6-K:
Exhibit
Description
99.1
Press release dated August 4, 2026 titled “Wix Reports Second Quarter 2026 Results”.


Exhibit 99.1
Wix Reports Second Quarter 2026 Results
Q2 bookings of $569 million, up 12% y/y, and revenue of $563 million, up 15% y/y, driven by strong Base44 performance and continued core Wix growth

Base44 becomes first app-creation platform to launch proprietary LLM - Base 1
Provides greater direct control over the largest cost driver in AI-native businesses, compute and inference spend
Expect Base44 to achieve ~60% non-GAAP gross margin in 2H, a significant improvement from near-zero non-GAAP gross margin entering the year

NEW YORK – August 4, 2026 -- Wix.com Ltd. (Nasdaq: WIX) (the “Company”), today reported financial results for second quarter 2026. In addition, the Company provided its outlook for the third quarter and reiterated expectations for the full year 2026. Please visit the Wix Investor Relations website at https://investors.wix.com to view the Q2’26 Shareholder Update and other materials.
"We are continuing to invest in Wix Harmony as well as Base44,” said Avishai Abrahami,
Co-Founder and CEO of Wix. “We believe that in the long term, this strategy will position us to capture value in an evolving market. With the launch of Base 1, Base44's proprietary LLM, and the release of Wix Harmony's own model earlier this year, we're also developing a portfolio of purpose-built models that give us greater control and faster iteration. The Harmony model allowed us to expand quickly without additional cost, and now we’re already seeing the results in Base44, where improving margins demonstrate the underlying strength of the business model. The combination of these engines is powerful and we believe it creates a significant competitive advantage for Wix in the coming years.”

“The deployment of Base 1 marks a turning point in lowering our AI inference and compute costs,” said Lior Shemesh, CFO at Wix. “With this unit-economic breakthrough, we expect our AI costs to decrease significantly going forward. We now expect non-GAAP gross margin for Base44 to be approximately 60% in the second half of the year, a meaningful improvement from the near-zero non-GAAP gross margin entering this year. This lower cost structure is expected to improve our long-term profitability profile. Supported by this clear operational runway, we are increasing our TROI target for Base44, allowing us to more aggressively lean into our marketing efforts in the second half of the year. We believe this will enable us to attack the massive market opportunity ahead and drive growth for our shareholders over the long term.”












Q2 2026 Financial Results
Total revenue in the second quarter of 2026 was $563.1 million, up 15% y/y
Total ARR was $1.963 billion at the end of the second quarter of 2026, up 15% y/y
Creative Subscriptions revenue in the second quarter of 2026 was $398.4 million, up 15% y/y
Business Solutions revenue in the second quarter of 2026 was $164.7 million, up 14% y/y
Transaction revenue1 in the second quarter of 2026 was $71.5 million, up 12% y/y
Partners revenue2 in the second quarter of 2026 was $213.8 million, up 17% y/y
Total bookings in the second quarter of 2026 were $569.1 million, up 12% y/y
Creative Subscriptions bookings in the second quarter of 2026 were $405.8 million, up 11% y/y
Business Solutions bookings in the second quarter of 2026 were $163.3 million, up 13% y/y
Total gross margin on a GAAP basis in the second quarter of 2026 was 66%
Creative Subscriptions gross margin on a GAAP basis was 80%
Business Solutions gross margin on a GAAP basis was 32%
Total non-GAAP gross margin in the second quarter of 2026 was 67%
Creative Subscriptions gross margin on a non-GAAP basis was 80%
Business Solutions gross margin on a non-GAAP basis was 33%
GAAP net loss in the second quarter of 2026 was $76.4 million, or $1.78 per basic and diluted share
Non-GAAP net income in the second quarter of 2026 was $68.2 million, or $1.59 per basic share and $1.39 per diluted share
Net cash provided by operating activities for the second quarter of 2026 was $55.6 million, while capital expenditures totaled $2.9 million, leading to free cash flow of $52.6 million
Excluding restructuring costs, free cash flow for the second quarter of 2026 would have been $61.2 million, or 11% of revenue
Total employee count at the end of Q2’26 was 4,371










1 Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments, as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions.
2 Partners revenue is defined as revenue generated through agencies and freelancers that build sites or applications for other users (“Agencies”) as well as revenue generated through B2B partnerships, such as LegalZoom or Vistaprint (“Resellers”). We identify Agencies using multiple criteria, including but not limited to, the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used (incl. Wix Studio). Partners revenue includes revenue from both the Creative Subscriptions (including Base44) and Business Solutions businesses.



Financial Outlook

We are maintaining our full year 2026 outlook following our June 2026 update and continue to expect revenue to grow at a low- to mid-teens percentage on a year-over-year basis. We also continue to expect bookings to grow at a low-teens percentage on a year-over-year basis, lagging revenue growth by a few points as a result of the more immediate impact of Partners softness on bookings. We expect Base44 to continue on its strong growth trajectory through the rest of the year, with significantly better non-GAAP gross margins.

For the third quarter of 2026, we expect revenue to grow at a low-double-digits percentage on a year-over-year basis.

For the full year 2026, we continue to expect FCF margin excluding acquisition and restructuring costs to be in the high-teens. This outlook assumes Base44 non-GAAP gross margin of approximately 60% in 2H, a significant improvement from the near-zero margin entering the year. This is expected to translate into approximately two points of total
non-GAAP gross margin improvement in 2H vs. 1H for the consolidated business.

We plan to reinvest these AI cost savings into Base44 sales and marketing through the rest of the year as we raise our TROI threshold moderately in response to the structurally better margin profile of Base44. This increase reflects our expectation that demand for Base44 will remain elevated, enabling us to capture additional market share as the business continues to outperform, which remains our top priority.

We expect to offset this increased sales and marketing investment in Base44 with lower AI costs and decreased sales and marketing costs for core Wix in the second half of the year, in-line with seasonality and lapping the SuperBowl investments in the first half of the year. We expect R&D expenses to remain stable as the FX headwind from a strengthening Israeli Shekel offsets savings from our organizational realignment. As a result, we continue to expect non-GAAP operating margin for the consolidated basis to step up in the second half of the year when compared to the first half.





Conference Call and Webcast Information
Wix will host a conference call to discuss the results at 8:30 a.m. ET on Tuesday, August 4th, 2026. A live and archived webcast of the conference call will be accessible from the "Investor Relations" section of the Company’s website at https://investors.wix.com/.
About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by hundreds of millions of users worldwide. Founded in 2006 and strengthened by the 2025 acquisition of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com



Non-GAAP Financial Measures and Key Operating Metrics
To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow on a constant currency basis, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or foreign exchange neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognized as revenues upon receipt. Committed payments are recognized as revenue as we fulfill our obligation under the terms of the contractual agreement. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related and restructuring expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related and restructuring expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude the capital expenditures and other expenses associated with the buildout of our new corporate headquarters, and cash acquisition-related and restructuring expenses. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Acquisition-related expenses include transaction costs and retention payments that would not otherwise have been incurred by us in the normal course of our business. Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments.
The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.
For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these



financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow margin, free cash flow margin, excluding acquisition-related and restructuring costs and the impact of our repurchase program, free cash flow, as adjusted, bookings, cumulative cohort bookings, non-GAAP gross margin, non-GAAP operating expenses, non-GAAP operating expenses as a percentage of revenue, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results.
Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) the total monthly revenue of all Creative Subscriptions (including Base44) in effect on the last day of the period, other than domain registrations; (ii) the average revenue per month from domain registrations multiplied by all registered domains in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements including enterprise partners, in effect in the last month of the period. Business Solutions Annualized Recurring Revenue (ARR) is calculated as Business Solutions Monthly Recurring Revenue (MRR) multiplied by 12. Business Solutions MRR is calculated as the total monthly value of Business Solutions subscriptions in effect on the last day of the period. Business Solutions subscriptions include, but are not limited to, subscriptions such as Google Workspace, Email Marketing, and recurring paid ads.








Forward-Looking Statements
This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “subject,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and partners to our various offerings, and generate new paid subscriptions, in particular as we continuously adjust our marketing strategy and as the macro-economic environment continues to be turbulent; our expectation that we will be able to increase the average revenue we derive per paid subscription, including through our partners; our expectation that new products and developments (such as Wix Harmony and/or our proprietary LLMs), as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions and our Wix Studio product, as well as our Base44 offering; our expectations regarding our ability to develop relevant and required products using artificial intelligence (“AI”), the legal and regulatory environment impacting AI and AI-related activities; cybersecurity, privacy and intellectual property, and potential competitive impacts from AI tools (including the impact on our business of users and potential users choosing to build their online presence using other AI products), and other risks associated with AI technologies; our assumption that historical user behavior can be extrapolated to predict future user behavior, in particular during turbulent macro-economic environments; our prediction of the future revenues and/or bookings generated by our user cohorts and our ability to maintain and increase such revenue growth, as well as our ability to generate and maintain elevated levels of free cash flow and profitability; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to improve our user support function through our Customer Care team, and continue attracting registered users and partners, and increase user retention, user engagement and sales; our ability to successfully expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectation regarding the impact of fluctuations in foreign currency exchange rates, interest rates, potential illiquidity of banking systems, and other recessionary trends on our business; our expectations relating to the repurchase of our ordinary shares and/or convertible notes pursuant to our repurchase program, or as required; our expectation that we will comply with the restrictions under our Credit Agreement; our expectation that we will effectively manage our infrastructure; our expectation that we will efficiently and successfully manage cybersecurity risks and incidents; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, including as a result of elevated costs related to AI; our expectation with respect to future sales of our ordinary shares by directors, officers or large shareholders; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of the war and hostilities between Israel and Hamas, Hezbollah, Iran and the Houthi movement in Yemen and/or the Ukraine-Russia war and any escalations thereof and potential for wider regional instability and conflict; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; and our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners, large enterprise-level users and to grow our activities, including through the adoption of our Wix Studio product, with these customer types as anticipated; and other factors discussed under the heading “Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2025 filed with the Securities and Exchange Commission on March 5, 2026. The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is



not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.



Wix.com Ltd.
CONSOLIDATED STATEMENTS OF OPERATIONS - GAAP
(In thousands, except loss per share data)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Revenues        
Creative Subscriptions$398,350 $345,456 $780,711 $683,132 
Business Solutions164,708 144,474 323,518 280,449 
563,058 489,930 1,104,229 963,581 
Cost of Revenues
Creative Subscriptions81,050 54,131 159,543 110,198 
Business Solutions111,667 99,209 220,979 194,934 
192,717 153,340 380,522 305,132 
Gross Profit370,341 336,590 723,707 658,449 
Operating expenses:
Research and development175,685 134,735 353,903 262,232 
Selling and marketing181,705 113,155 381,295 224,718 
General and administrative44,641 44,394 89,919 89,788 
Restructuring and other costs27,109 — 27,109 — 
Total operating expenses429,140 292,284 852,226 576,738 
Operating income (loss)(58,799)44,306 (128,519)81,711 
Financial income (expenses), net(12,153)(38,377)7,205 (32,545)
Other income (expenses), net(49)123 (26)187 
Income (loss) before taxes on income(71,001)6,052 (121,340)49,353 
Income tax benefit (expenses)(4,409)51,651 (10,642)42,116 
Loss from equity method investment950 — 1,843 — 
Net income (loss)$(76,360)$57,703 $(133,825)$91,469 
Basic net income (loss) per share$(1.78)$1.03 $(2.70)$1.64 
Basic weighted-average shares used to compute net income (loss) per share42,965,089 55,905,451 49,626,355 55,807,604 
Diluted net income (loss) per share$(1.78)$0.98 $(2.70)$1.55 
Diluted weighted-average shares used to compute net income (loss) per share42,965,089 59,650,008 49,626,355 60,017,802 


Wix.com Ltd.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
Period ended
June 30,December 31,
20262025
Assets(unaudited)(audited)
Current Assets:    
Cash and cash equivalents$262,776 $311,356 
Restricted cash— 5,520 
Short-term deposits355,265 385,280 
Restricted deposits114 222 
Marketable securities342,744 483,859 
Trade receivables 49,129 41,525 
Prepaid expenses and other current assets93,833 96,252 
 Total current assets1,103,861 1,324,014 
Long-Term Assets:
Prepaid expenses and other long-term assets 58,552 33,847 
Property and equipment, net109,533 114,419 
Equity method investment3,719 4,851 
Deferred tax asset98,669 94,549 
Marketable securities— 474,198 
Intangible assets, net 27,765 31,810 
Goodwill135,021 135,021 
Operating lease right-of-use assets312,415 398,265 
 Total long-term assets745,674 1,286,960 
 Total assets$1,849,535 $2,610,974 
    
Liabilities and Shareholders' Deficiency    
Current Liabilities:    
Trade payables$76,738 $74,811 
Employees and payroll accruals115,791 110,526 
Deferred revenues784,794 737,346 
Credit facility loans500,069 — 
Accrued expenses and other current liabilities278,283 146,716 
Operating lease liabilities48,342 43,262 
Total current liabilities1,804,017 1,112,661 
Long Term Liabilities:
Deferred revenues126,772 116,991 
Deferred tax liability2,095 3,923 
Convertible notes, net1,128,341 1,125,769 
Other long-term liabilities167,322 200,054 
Operating lease liabilities361,907 417,578 
Total long-term liabilities1,786,4371,864,315
 Total liabilities3,590,4542,976,976
    
Shareholders' Deficiency    
Ordinary shares63 104 
Additional paid-in capital2,456,614 2,067,407 
Treasury shares(3,223,538)(1,600,156)
Accumulated other comprehensive income10,663 17,539 
Accumulated deficit(984,721)(850,896)
Total shareholders' deficiency(1,740,919)(366,002)
Total liabilities and shareholders' deficiency$1,849,535 $2,610,974 


Wix.com Ltd.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
OPERATING ACTIVITIES:
Net income (loss)$(76,360)$57,703 $(133,825)$91,469 
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation 5,978 6,099 11,965 12,236 
Amortization2,022 1,246 4,045 2,707 
Share based compensation expenses53,372 59,439 110,318 119,700 
Amortization of debt discount and debt issuance costs1,287 795 2,572 1,589 
Changes in accrued interest and exchange rate on short term and long term deposits38 126 53 (98)
Changes in accrued interest and exchange rate on short term and long term bank loan69 — 69 — 
Non-cash impairment, restructuring and other costs19,246 — 19,246 — 
Amortization of premium and discount and accrued interest on marketable securities, net(15,918)(24,409)(19,588)(20,852)
Loss from equity method investment950 — 1,843 — 
Remeasurement loss (gain) on marketable equity securities and investments in privately held companies2,374 — 1,674 (42)
Changes in deferred income taxes, net(3,435)(64,817)(5,012)(64,816)
Changes in operating lease right-of-use assets5,764 4,800 12,221 9,603 
Changes in operating lease liabilities25,133 34,062 23,038 25,299 
Gain on foreign exchange, net(2,166)(3,832)(2,532)(5,838)
Increase in trade receivables(895)(7,956)(7,604)(10,610)
Decrease (increase) in prepaid expenses and other current and long-term assets(25,775)(6,090)(47,178)52,241 
Increase (decrease) in trade payables(34,451)(12,581)1,401 (21,919)
Increase (decrease) in employees and payroll accruals5,643 21,409 967 (42,739)
Increase in short term and long term deferred revenues8,314 26,211 57,229 70,573 
Increase in accrued expenses and other current liabilities84,372 58,130 103,188 77,323 
Net cash provided by operating activities55,562 150,335 134,090 295,826 
INVESTING ACTIVITIES:
Proceeds from short-term deposits and restricted deposits160 — 30,170 107,780 
Investment in short-term deposits and restricted deposits— — (100)(112,810)
Proceeds from available-for-sale marketable debt securities— 20,700 635,360 51,300 
Investment in trading marketable debt securities(194,734)(163,313)(227,276)(191,006)
Proceed from trading marketable debt securities194,317 162,525 226,858 190,217 
Purchase of property and equipment and lease prepayment (2,648)(2,265)(5,949)(4,894)
Capitalization of internal use of software(272)(405)(526)(826)
Proceeds from (investment in) other assets— (10,458)— (10,458)
Payment for Businesses acquired, net of acquired cash— (18,545)— (18,545)
Proceed from realization of investments in privately held companies399 — 1,330 417 
Purchases of investments in privately held companies(1,660)(2,358)(5,265)(3,108)
Net cash provided by (used in) investing activities(4,438)(14,119)654,602 8,067 
FINANCING ACTIVITIES:
Proceeds from exercise of options and ESPP shares225 360 26,522 23,014 
Purchase of treasury shares— (100,000)— (300,000)
Purchase of treasury shares under tender offer(1,623,100)— (1,623,438)— 
Proceeds from credit facility loan500,000 — 500,000 — 
Proceeds from private placement (ordinary shares and warrants)— — 260,000 — 
Payment of issuance costs related to private placement(8,319)— (8,408)— 
Net cash used in financing activities(1,131,194)(99,640)(845,324)(276,986)
Effect of exchange rates on cash, cash equivalent and restricted cash2,166 14,290 2,532 16,296 
INCREASE (DECREASE) IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH(1,077,904)50,866 (54,100)43,203 
CASH, CASH EQUIVALENTS AND RESTRICTED CASH—Beginning of period1,340,680 653,276 316,876 660,939 
CASH, CASH EQUIVALENTS AND RESTRICTED CASH—End of period$262,776 $704,142 $262,776 $704,142 




Wix.com Ltd.
KEY PERFORMANCE METRICS
(In thousands)

Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Creative Subscriptions$398,350 $345,456 $780,711 $683,132 
Business Solutions164,708 144,474 323,518 280,449 
Total Revenues$563,058 $489,930 $1,104,229 $963,581 
Creative Subscriptions$405,815 $364,871 $824,586 $734,340 
Business Solutions163,314 145,053 329,535 286,489 
Total Bookings$569,129 $509,924 $1,154,121 $1,020,829 
Free Cash Flow$52,642 $147,665 $127,615 $290,106 
Free Cash Flow excluding acquisition costs$61,176 $147,665 $173,428 $290,106 
Total consolidated ARR$1,962,536 $1,699,905 $1,962,536 $1,699,905 




















Wix.com Ltd.
RECONCILIATION OF REVENUES TO BOOKINGS
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Revenues$563,058 $489,930 $1,104,229 $963,581 
Change in deferred revenues8,314 26,232 57,229 70,594 
Change in unbilled contractual obligations(2,243)(6,238)(7,337)(13,346)
Bookings$569,129 $509,924 $1,154,121 $1,020,829 
Y/Y growth12 %13 %
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Creative Subscriptions Revenues$398,350 $345,456 $780,711 $683,132 
Change in deferred revenues9,708 25,653 51,212 64,554 
Change in unbilled contractual obligations(2,243)(6,238)(7,337)(13,346)
Creative Subscriptions Bookings$405,815 $364,871 $824,586 $734,340 
Y/Y growth11 %12 %
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Business Solutions Revenues$164,708 $144,474 $323,518 $280,449 
Change in deferred revenues(1,394)579 6,017 6,040 
Business Solutions Bookings$163,314 $145,053 $329,535 $286,489 
Y/Y growth13 %15 %







Wix.com Ltd.
RECONCILIATION OF COHORT BOOKINGS
(In millions)

Six Months Ended
June 30,
20262025
(unaudited)
Q1 Cohort revenues$40 $21 
Q1 Change in deferred revenues35 26 
Q1 Cohort Bookings$75 $47 
Wix.com Ltd.
RECONCILIATION OF REVENUES AND BOOKINGS EXCLUDING FX IMPACT
(In thousands)

Three Months Ended
June 30,
20262025
(unaudited)
Revenues$563,058 $489,930 
FX impact on Q2/26 using Y/Y rates(3,656)— 
Revenues excluding FX impact$559,402 $489,930 
Y/Y growth14 %
Three Months Ended
June 30,
20262025
(unaudited)
Bookings$569,129 $509,924 
FX impact on Q2/26 using Y/Y rates(4,726)— 
Bookings excluding FX impact$564,403 $509,924 
Y/Y growth11 %








Wix.com Ltd.
TOTAL ADJUSTMENTS GAAP TO NON-GAAP
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(1) Share based compensation expenses:(unaudited)(unaudited)
Cost of revenues$3,042 $3,472 $6,314 $6,792 
Research and development29,974 32,098 62,357 63,589 
Selling and marketing8,050 9,046 16,296 18,223 
General and administrative12,306 14,823 25,351 31,096 
Total share based compensation expenses53,372 59,439 110,318 119,700 
(2) Amortization2,034 1,259 4,069 2,731 
(3) Acquisition related expenses41,059 6,087 78,967 6,087 
(4) Amortization of debt discount and debt issuance costs1,287 795 2,572 1,589 
(5) Restructuring and other costs27,109 — 27,109 — 
(6) Sales tax accrual and other G&A expenses52 (938)669 (239)
(7) Unrealized gain on equity and other investments2,374 — 1,674 (42)
(8) Non-operating foreign exchange expenses16,911 11,902 17,690 8,823 
(9) Provision for income tax effects related to non-GAAP adjustments(546)— (385)— 
(10) Loss from equity method investment950 — 1,843 — 
Total adjustments of GAAP to Non GAAP$144,602 $78,544 $244,526 $138,649 





Wix.com Ltd.
RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Gross Profit$370,341 $336,590 $723,707 $658,449 
Share based compensation expenses3,042 3,472 6,314 6,792 
Acquisition related expenses23 163 44 163 
Amortization 1,455 668 2,910 1,335 
Non GAAP Gross Profit $374,861 $340,893 $732,975 $666,739 
Non GAAP Gross margin67 %70 %66 %69 %
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Gross Profit - Creative Subscriptions$317,300 $291,325 $621,168 $572,934 
Share based compensation expenses2,152 2,442 4,464 4,809 
Acquisition related expenses23 163 44 163 
Amortization709 — 1,418 — 
Non GAAP Gross Profit - Creative Subscriptions$320,184 $293,930 $627,094 $577,906 
Non GAAP Gross margin - Creative Subscriptions80 %85 %80 %85 %
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Gross Profit - Business Solutions$53,041 $45,265 $102,539 $85,515 
Share based compensation expenses890 1,030 1,850 1,983 
Amortization 746 668 1,492 1,335 
Non GAAP Gross Profit - Business Solutions$54,677 $46,963 $105,881 $88,833 
Non GAAP Gross margin - Business Solutions33 %33 %33 %32 %




Wix.com Ltd.
RECONCILIATION OF OPERATING INCOME (LOSS) TO NON-GAAP OPERATING INCOME
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Operating income (loss)$(58,799)$44,306 $(128,519)$81,711 
Adjustments:
Share based compensation expenses53,372 59,439 110,318 119,700 
Amortization 2,034 1,259 4,069 2,731 
Impairment, restructuring and other charges27,109 — 27,109 — 
Sales tax accrual and other G&A expenses52 (938)669 (239)
Acquisition related expenses41,059 6,087 78,967 6,087 
Total adjustments123,626 65,847 221,132 128,279 
Non GAAP operating income$64,827 $110,153 $92,613 $209,990 
Non GAAP operating margin12 %22 %%22 %




Wix.com Ltd.
RECONCILIATION OF NET INCOME (LOSS) TO NON-GAAP NET INCOME AND NON-GAAP NET INCOME PER SHARE
(In thousands, except per share data)

Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Net income (loss)$(76,360)$57,703 $(133,825)$91,469 
Share based compensation expenses and other Non GAAP adjustments144,602 78,544 244,526 138,649 
Non-GAAP net income $68,242 $136,247 $110,701 $230,118 
Basic Non GAAP net income per share$1.59 $2.44 $2.23 $4.12 
Weighted average shares used in computing basic Non GAAP net income per share42,965,089 55,905,451 49,626,355 55,807,604 
Diluted Non GAAP net income per share$1.39 $2.28 $1.97 $3.83 
Weighted average shares used in computing diluted Non GAAP net income per share49,271,012 59,650,008 56,152,980 60,017,802 




Wix.com Ltd.
RECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO FREE CASH FLOW
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
2026202520262025
(unaudited)(unaudited)
Net cash provided by operating activities$55,562 $150,335 $134,090 $295,826 
Capital expenditures, net(2,920)(2,670)(6,475)(5,720)
Free Cash Flow$52,642 $147,665 $127,615 $290,106 
Restructuring and other costs8,534 — 8,534 — 
Cash paid for acquisition-related costs — — 37,279 — 
Free Cash Flow excluding acquisition and restructuring costs$61,176 $147,665 $173,428 $290,106 

















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