Welcome to our dedicated page for Happy Belly Food Group news (Ticker: HBFGF), a resource for investors and traders seeking the latest updates and insights on Happy Belly Food Group stock.
Happy Belly Food Group Inc. (HBFGF) operates as a consolidator of emerging food brands through an asset-light franchising model and strategic acquisitions in the quick service restaurant sector. This page provides investors and industry observers with timely updates on corporate developments, financial milestones, and operational strategies shaping the company's growth trajectory.
Access a centralized repository of official press releases, earnings reports, and partnership announcements. Track updates across key areas including brand acquisitions, supply chain expansions, and leadership changes. The curated collection enables efficient monitoring of HBFGF's progress in scaling its multi-brand portfolio while maintaining operational efficiency.
Content highlights include strategic initiatives in food service consolidation, franchise network developments, and market positioning within Canada's competitive QSR landscape. All materials are sourced directly from company communications to ensure accuracy and compliance with financial disclosure standards.
Bookmark this page for convenient access to verified information about Happy Belly Food Group's business activities. Check regularly for updates on how the company continues to execute its growth strategy through disciplined acquisitions and franchisee support programs.
Happy Belly Food Group (OTCQB: HBFGF) has completed the acquisition of a 50% stake in SALUS Fresh Foods restaurant chain, marking its tenth restaurant brand acquisition. The transaction, valued at $300,000, was executed through the issuance of 272,479 common shares at $1.101 per share, representing approximately 2.4x normalized EBITDA.
SALUS operates as an asset-light, 100% franchised system with 9 locations in Ontario, offering fresh bowls, sandwiches, wraps, soups, smoothies, and healthy treats. This strategic acquisition brings Happy Belly's total portfolio to 12 food brands with 73 restaurants, strengthening its position as Canada's leading consolidator of emerging food brands.
The deal includes an option for Happy Belly to acquire the remaining 50% ownership, and the integration is expected to create significant operational synergies in real-estate, franchising, accounting, purchasing, and marketing.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of its second franchise agreement for Heal Wellness in Quebec, following its 40-unit area development agreement from June 18th, 2025, and first franchise announcement on August 15th. Heal Wellness is a QSR specializing in fresh smoothie bowls, açaí bowls, and smoothies.
The company's portfolio currently includes 616 retail locations under contract across various stages of development. This expansion is part of Happy Belly's strategy to establish Heal Wellness as Canada's leading açaí bowl and smoothie brand, alongside other portfolio brands like Rosie's Burgers and Yolks Breakfast.
Happy Belly Food Group (OTCQB: HBFGF) has announced two key updates. First, the company will release its second quarter results on August 25th, 2025, after market close. The results will be available via press release and accessible on both the company's website and SEDAR.
Additionally, Happy Belly confirmed it will proceed with closing its previously announced acquisition of a 50% stake in SALUS Fresh Foods Restaurant Chain in the coming days. Detailed transaction information will be provided in a subsequent closing announcement.
Happy Belly Food Group (OTCQB: HBFGF) has announced its first franchise agreement for Heal Wellness in Quebec, following a previously signed 40-unit area development agreement in June 2025. Heal Wellness is a QSR chain specializing in fresh smoothie bowls, açaí bowls, and smoothies.
The expansion marks Heal's entry into its ninth province, with no clear category leader currently in Quebec. The development will be led by Quebec-based partners with over 22 years of experience in franchise operations, who are also managing the rollout of Happy Belly's Yolks Breakfast brand in the province.
Happy Belly's portfolio currently includes 616 retail locations under contract, encompassing projects in development, under construction, or already operational, as the company continues its national expansion strategy through 2026.
Happy Belly Food Group (OTCQB: HBFGF) has announced the signing of a new franchise agreement for its Heal Wellness QSR brand in Calgary's Britannia neighborhood. This marks the 7th location in Calgary and 10th in Alberta, part of a committed 15-unit expansion across the province.
The new location, situated off Elbow Drive, will open in Q4 2025. Notably, Heal Wellness has secured 195 units under development agreements nationwide, while Happy Belly's total portfolio comprises 616 retail locations under contract. The company is executing a combined corporate and franchised store growth strategy, with multiple stores under construction set to open throughout 2025.
The Britannia location was strategically chosen for its mix of residential and commercial areas, ensuring steady foot traffic from health-conscious local residents and office workers.
Happy Belly Food Group (OTCQB: HBFGF) has announced that its Heal Wellness brand has secured a new location in downtown Oakville, Ontario, marking the brand's 8th corporate store. The expansion represents the company's disciplined organic growth strategy, utilizing free cash flow to compound growth while focusing on Return on Invested Capital (ROIC).
Heal Wellness, specializing in smoothie bowls, acai bowls, and smoothies, has secured 195 units through national development agreements. The broader Happy Belly portfolio now encompasses 616 contractually committed retail locations across various stages of development. The downtown Oakville location was chosen for its health-conscious community, strong foot traffic, and alignment with the brand's wellness-focused offerings.
Happy Belly Food Group (OTCQB: HBFGF) has announced that its Heal Wellness brand has secured its first location in Red Deer, Alberta as part of a multi-unit franchise agreement for three locations in central Alberta. Heal Wellness, specializing in smoothie bowls, acai bowls, and smoothies, is expanding its presence in Western Canada.
The company has secured 195 units through national development agreements for Heal Wellness, positioning it to become Canada's first coast-to-coast smoothie bowl brand. The broader Happy Belly portfolio now includes 616 contractually committed retail locations across various stages of development, construction, and operation, demonstrating significant progress in their asset-light expansion strategy.
Happy Belly Food Group (OTCQB: HBFGF) has secured an exclusive 3-year supply agreement with Coca-Cola Canada Bottling Limited (CCCBL), marking its third major national partnership in 2025. The agreement designates Coca-Cola as the preferred beverage partner across Happy Belly's portfolio of nine quick-serve restaurant brands.
This partnership follows two other significant agreements: a supply-chain partnership with Sysco (January 2025) and a multi-year collaboration with TOAST for POS solutions (April 2025). The Coca-Cola partnership will provide Happy Belly's corporate and franchised locations with access to competitive pricing, consolidated purchasing power, and streamlined inventory management.
Happy Belly Food Group (OTCQB: HBFGF) has announced a new franchise agreement for its Yolks Breakfast brand in Chilliwack, British Columbia. This marks the brand's fifth location in BC, eighth in Western Canada, and tenth overall location.
The expansion comes from a multi-unit franchisee signing their fourth franchise agreement. The company has already secured franchise agreements in Ontario, Quebec, and a 10-unit development deal in Atlantic Canada. Happy Belly's portfolio currently includes 616 retail locations secured across Canada under Multi-Unit and Area Development Agreements.
Yolks Breakfast, known for its high-quality breakfast and brunch offerings featuring free-range eggs, local bacon, and house-made hollandaise sauce, is positioned to become a recognized national brand across Canada.
Happy Belly Food Group (OTCQB: HBFGF) announced that an existing Rosie's Burgers franchisee has signed their second franchise agreement and secured a location in Abbotsford, British Columbia. This expansion is part of the franchisee's multi-unit ownership strategy.
Rosie's Burgers, a boutique quick-service restaurant known for smash burgers and milkshakes, has already secured 115 locations under Multi-Unit and Area Development agreements across major Canadian provinces. The company's total portfolio includes 616 secured retail locations across Canada, positioning Happy Belly to become Canada's leading restaurant consolidator.
The expansion into Abbotsford was chosen strategically due to the city's strong population growth, diverse demographics, and thriving local economy. The company is executing a dual expansion strategy, combining franchised growth with targeted corporate store openings.
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