LPL Welcomes Emerald Legacy Advisors

LPL Financial (Nasdaq: LPLA) announced that Emerald Legacy Advisors' financial advisors joined LPL’s broker-dealer and RIA platforms on April 7, 2026.

Rhea-AI Summary

LPL Financial (Nasdaq: LPLA) announced that Emerald Legacy Advisors' financial advisors joined LPL’s broker-dealer and RIA platforms on April 7, 2026. The Kansas City team brings approximately $140 million in advisory, brokerage and retirement plan assets and joined LPL from Wells Fargo Advisors Financial Network.

Emerald Legacy, rebranded in January 2024, is led by Jim McMurtry, Allie Konieczka and Michelle Reek and focuses on intergenerational planning, young professionals, women and business owners.

LPL supports over 32,000 advisors and custodys approximately $2.4 trillion in brokerage and advisory assets.

Positive

• Adds approximately $140 million in advisory, brokerage and retirement plan assets
• Acquisition brings a team of experienced advisors from Wells Fargo Advisors Financial Network
• Strengthens LPL presence in Kansas City and multigenerational advisory market

Negative

• None.

Argus Apr 7 session

+1.01% close to close Open Argus

Details

News Market Reaction – LPLA

In the Apr 7 session, LPLA gained 1.01%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights LPL’s continued expansion of its advisor network by adding Emerald Lega...

Analysis

This announcement highlights LPL’s continued expansion of its advisor network by adding Emerald Legacy Advisors, which reports approximately $140 million in client assets. It fits a recent series of recruitment headlines alongside February 2026 assets of $2.4308 trillion. In assessing the significance, investors may track how consistently new teams onboard, how total advisory and brokerage assets trend relative to prior updates, and how governance and insider activity evolve over time.

Key Figures

Emerald Legacy assets: $140 million Advisors supported: over 32,000 financial advisors Institutions supported: approximately 1,200 financial institutions +5 more

Emerald Legacy assets

$140 million

Advisory, brokerage and retirement plan assets reported at end of 2025

Advisors supported

over 32,000 financial advisors

LPL advisor network size in the U.S.

Institutions supported

approximately 1,200 financial institutions

Wealth management practices served by LPL

Client assets

approximately $2.4 trillion

Brokerage and advisory assets serviced and custodied by LPL

End clients

approximately 8 million Americans

End investors served through LPL’s platform

Current share price

$294.46

Price before impact of Emerald Legacy Advisors announcement

52-week high discount

27.04% below high

Position versus 52-week high of $403.575

Advisor team pipeline

4 recent team additions

Multiple advisor groups onboarded in March–April 2026

Historical Context

5 past events · Latest: Apr 02

5 events

1. Apr 02

   Advisor recruitment

   24h Move

   +1.5%

   LPL added advisor Trey Pope with about $160M in client assets.

2. Mar 31

   Advisor recruitment

   24h Move

   +0.2%

   Five Star Wealth Planning joined LPL, bringing roughly $185M in assets.

3. Mar 24

   Advisor recruitment

   24h Move

   -0.0%

   Gibson Financial Group joined Linsco by LPL with about $180M in assets.

4. Mar 19

   Monthly metrics

   24h Move

   +2.7%

   Reported $2.4308T in assets with 0.9% MoM and 33.3% YoY growth.

5. Mar 17

   Advisor recruitment

   24h Move

   +3.4%

   Consilium Wealth joined LPL with about $250M in advisory and brokerage assets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

registered investment advisor (ria), broker-dealer, cfp, finra, +1 more

5 terms

registered investment advisor (ria) financial

"have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform."

A registered investment advisor (RIA) is a person or firm legally registered with regulators to provide investment advice and manage client portfolios for a fee. RIAs must put clients’ interests ahead of their own — a legal duty that helps reduce undisclosed conflicts, like a mechanic who must recommend only necessary repairs. Investors pay attention because an RIA’s fee model and duty of loyalty influence costs, trust, and how investment choices are made.

broker-dealer financial

"have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform."

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

cfp financial

"Managing partners Jim McMurtry, CFP® and Allie Konieczka — daughter of McMurtry’s"

A CFP is a Certified Financial Planner, a professional credential awarded to individuals who have completed education, passed a comprehensive exam, and met ethical and experience requirements in personal financial planning. For investors, a CFP signals that an advisor is trained to create and coordinate plans for saving, investing, taxes, insurance and retirement—think of them as a trusted architect who helps design a practical roadmap for your financial goals.

finra regulatory

"Member FINRA/SIPC. Emerald Legacy Advisors and LPL Financial are separate entities."

FINRA is the U.S. self‑regulatory organization that oversees brokerage firms and individual brokers, setting and enforcing rules to protect investors and keep markets orderly. Think of it as a referee and rulebook keeper for the broker industry: it licenses brokers, monitors their behavior, enforces standards, and runs complaint and arbitration systems, so investors can check records and have a path to resolve disputes.

View in glossary

sipc regulatory

"Member FINRA/SIPC. Emerald Legacy Advisors and LPL Financial are separate entities."

The Securities Investor Protection Corporation (SIPC) is a nonprofit organization that helps customers recover cash and securities if a registered brokerage firm fails and assets are missing. Think of it like an insurance backstop for your brokerage account—it can replace missing holdings up to legal limits but does not protect against losses from market movements or bad investment choices.

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SAN DIEGO, April 07, 2026 (GLOBE NEWSWIRE) -- LPL Financial LLC announced today that the financial advisors of Emerald Legacy Advisors have joined LPL Financial’s broker-dealer and Registered Investment Advisor (RIA) platform. The team reported serving approximately $140 million in advisory, brokerage and retirement plan assets.* They join LPL from Wells Fargo Advisors Financial Network.

Based in Kansas City, Mo., Emerald Legacy Advisors is built on decades of experience and intergenerational ties within the financial services industry. Managing partners Jim McMurtry, CFP® and Allie Konieczka — daughter of McMurtry’s retired longtime business partner, Colleen Konieczka — lead the firm alongside McMurtry’s daughter, Michelle Reek, carrying the practice’s esteemed legacy forward. The firm officially rebranded to Emerald Legacy Advisors in January 2024, reflecting the firm’s intergenerational roots and long-term vision.

McMurtry, Konieczka and Reek deliver comprehensive financial planning to individuals and families navigating retirement, major life transitions and long-term wealth planning. Emerald Legacy serves a diverse client base, with a growing focus on young professionals, women, business owners and multigenerational households seeking personalized, relationship-driven advice. The firm operates a collaborative, team-based model in which each client works directly with a dedicated advisor, supported by the broader Emerald Legacy practice to ensure continuity, accessibility and holistic guidance.

“Our goal is for every client to feel welcomed, understood and confident from their very first meeting,” said Konieczka. “We take a highly personalized approach — listening first, asking the right questions and tailoring strategies to align our clients’ financial decisions with what matters most in their lives. There is no one-size-fits-all solution here and we believe that trust and clarity are the foundation of long-term success.”

Why Emerald Legacy Advisors Chose LPL

The Emerald Legacy team selected LPL Financial for its scale, independence and access to robust research, technology and investment solutions.

“After careful consideration, we chose LPL because its independent platform gives us the flexibility to serve our clients the way we believe is best,” said McMurtry.

“LPL’s access to independent research and a broad range of investment and insurance solutions allows us to provide more personalized, tailored guidance — without the limitations of rigid, one-size-fits-all policies. This move strengthens our ability to put our clients’ needs first while preserving the relationships and service experience they value,” added Reek.

Scott Posner, managing director of business development at LPL, said, “We are pleased to welcome Emerald Legacy Advisors to LPL. Their collaborative culture, commitment to personalized planning and focus on serving clients through life’s transitions align well with LPL’s mission to empower advisors with the independence, technology and support they need to build thriving, client-centered practices.”

Related

Advisors, learn how LPL Financial can help take your business to the next level.

About LPL Financial

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,200 financial institutions, servicing and custodying approximately $2.4 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.

Securities and advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment adviser and broker-dealer. Member FINRA/SIPC. Emerald Legacy Advisors and LPL Financial are separate entities.

Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.

We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.

*Value approximated based on asset and holding details provided to LPL from end of year, 2025.

Media Contact: 
Media.relations@LPLFinancial.com 

Tracking #1087383

FAQ

How many assets did Emerald Legacy Advisors bring to LPL (LPLA) on April 7, 2026?

They brought approximately $140 million in advisory, brokerage and retirement plan assets. According to LPL, that value is approximated from asset and holding details provided to LPL at end of year 2025.

Where did Emerald Legacy Advisors move from when joining LPL (LPLA)?

Emerald Legacy Advisors moved from Wells Fargo Advisors Financial Network to LPL's platforms. According to LPL, the team joined LPL's broker-dealer and RIA platforms on April 7, 2026.

What client segments does Emerald Legacy Advisors focus on after joining LPL (LPLA)?

The firm focuses on young professionals, women, business owners and multigenerational households. According to LPL, Emerald Legacy emphasizes personalized, relationship-driven financial planning and continuity of service.

Who leads Emerald Legacy Advisors following the move to LPL (LPLA)?

Managing partners Jim McMurtry and Allie Konieczka lead the firm with Michelle Reek. According to LPL, the team reflects intergenerational leadership and rebranded as Emerald Legacy in January 2024.

How does joining LPL benefit Emerald Legacy Advisors and their clients (LPLA)?

Joining LPL provides access to independent research, technology and broader investment and insurance solutions. According to LPL, the platform offers scale and flexibility to deliver more personalized client advice.