Security National Financial Corporation Announces Groundbreaking for the Mountain Vistas Mausoleum at Singing Hills Memorial Park
Rhea-AI Summary
Security National Financial Corporation (OTC:SNFCA) announced a groundbreaking ceremony for the new Mountain Vistas Mausoleum at Singing Hills Memorial Park in El Cajon on December 18, 2025 at 2:00 PM.
The project is led by Security National’s Funeral Homes & Cemeteries division in partnership with Matthews Gibraltar Mausoleum & Construction, Walsh Engineering, Ironman Enterprises, and Dalley Masonry. Singing Hills occupies 35 acres of memorial space plus 65 acres of wildlife preserve in Dehesa Valley.
Exclusive predevelopment pricing will be available immediately after the groundbreaking, offering early preferred rates for families seeking mausoleum space.
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Key Figures
Market Reality Check
Peers on Argus
SNFCA is up 0.45% while key peers are mixed to negative: GHI -0.3%, ONIT -0.13%, and BETR -12.38%, with others flat. This points to a stock-specific move rather than a sector-wide trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 13 | Q3 2025 earnings | Negative | +1.5% | Earnings and EPS declined year-over-year but shares rose modestly. |
| Nov 07 | Earnings call notice | Neutral | -0.6% | Standard Q3 earnings-call scheduling with routine access details. |
| Sep 23 | Corporate milestone | Positive | +0.6% | 60th anniversary and NASDAQ opening-bell ceremony highlighted company history. |
| Aug 14 | Q2 2025 earnings | Negative | -1.8% | Lower net earnings and softer profitability across segments versus prior year. |
| Aug 04 | Earnings call notice | Neutral | +3.2% | Q2 earnings-call scheduling coincided with a stronger positive price move. |
Earnings releases with weaker results have sometimes seen price support, while neutral corporate updates tend to produce mixed, modest reactions.
Over the last six months, SNFCA’s news flow has centered on earnings and corporate milestones. Q2 and Q3 2025 earnings showed year-over-year net earnings declines, yet the Q3 release on Nov 13 saw a +1.47% move, indicating some support despite softer profits. Neutral updates like earnings-call announcements (Aug 4, Nov 7) produced small but mixed price reactions. A positive corporate milestone, the NASDAQ opening-bell event on Sep 23, also aligned with a modest gain. Today’s facility-expansion news fits this pattern of operational, business-segment updates with generally moderate stock responses.
Market Pulse Summary
This announcement highlights expansion of SNFCA’s funeral and cemetery operations through the Mountain Vistas Mausoleum at Singing Hills Memorial Park. It underscores long-term investment in memorial-space capacity, adding to the park’s 35 developed acres plus 65 acres of preserve. In context of recent earnings softness but growing book value, investors may watch how this project supports the Cemeteries/Mortuaries segment over time, including demand for predevelopment sales and broader contributions to segment revenues.
AI-generated analysis. Not financial advice.
EL CAJON, Calif., Dec. 15, 2025 (GLOBE NEWSWIRE) -- Security National Financial Corporation (SNFC) announced today the upcoming groundbreaking ceremony for the new Mountain Vistas Mausoleum, an elegant and meaningful expansion within Singing Hills Memorial Park. The project is being spearheaded by Security National’s Funeral Homes & Cemeteries division, reaffirming the company’s commitment to developing thoughtfully designed memorial spaces for families in the San Diego region.
Dedicated in 1996 after nearly seven years of planning and development, Singing Hills Memorial Park has become known for its rare blend of peaceful landscape, compassionate service, and beautifully preserved natural surroundings. Located in El Cajon’s tranquil Dehesa Valley, the property includes 35 acres of burial, mausoleum, and cremation space, bordered by an additional 65 acres of untouched wildlife preserve — creating a setting unmatched in serenity and reflection.
The new Mountain Vistas Mausoleum marks the next chapter in the park’s evolution. Exclusive predevelopment pricing will be available immediately following the groundbreaking, offering families the opportunity to secure space within this significant addition at early preferred rates.
The groundbreaking ceremony will take place on December 18, 2025 at 2 pm, marking the official start of construction on the Mountain Vistas Mausoleum at Singing Hills Memorial Park.
“At Singing Hills Memorial Park, everything we build begins with the families who come here seeking peace, remembrance, and connection,” said Steve Kehl, Chief Operating Officer of Security National’s Funeral Homes & Cemeteries business division. “The Mountain Vistas Mausoleum is a meaningful step forward in that mission. We’re proud to partner with Matthews Gibraltar Mausoleum & Construction and grateful for the trusted local relationships we’ve built with Walsh Engineering, Ironman Enterprises, and Dalley Masonry. Their craftsmanship will help bring this space to life for generations of families.”
Expanding on its tradition of excellence, Singing Hills Memorial Park continues to invest in spaces that uphold its reputation as one of the region’s most distinctive, boutique parklike settings for memorialization. The Mountain Vistas Mausoleum will further strengthen the park’s mission to provide families with meaningful choices and exceptional care.
About Singing Hills Memorial Park
Established in 1996 in El Cajon, California, Singing Hills Memorial Park was developed with a vision of peaceful reflection surrounded by nature. The property includes 35 acres dedicated to burial, mausoleum, and cremation options, bordered by 65 acres of pristine wildlife preserve. Singing Hills Memorial Park is part of Security National Funeral Homes & Cemeteries, delivering compassionate, expert care to families as they navigate planning and remembrance.
About Security National Financial Corporation
Security National Financial Corporation (NASDAQ: SNFCA) operates a diversified family of businesses serving families across the United States through its life insurance, cemetery and mortuary, and mortgage segments. Founded on principles of stability, integrity, and long-term stewardship, the company is committed to delivering products and services that provide financial security, compassionate care, and lasting value. Through its funeral homes and cemeteries, Security National Financial Corporation creates meaningful spaces and experiences that help families honor the lives and legacies of their loved ones.
Media Contact:
Name: Melissa Loose
Phone: 803.640.0130
Email: melissa.loose@securitynational.com
FAQ
When is the groundbreaking for the Mountain Vistas Mausoleum at Singing Hills Memorial Park (SNFCA)?
What is Security National (SNFCA) building at Singing Hills Memorial Park?
Will predevelopment pricing be available for Mountain Vistas Mausoleum (SNFCA)?
Who are the construction partners for the Mountain Vistas Mausoleum announced by SNFCA?
How large is Singing Hills Memorial Park where SNFCA is expanding?
Who is leading the Funeral Homes & Cemeteries division for Security National (SNFCA)?
