Salesforce Com Inc SEC Filings

Salesforce (CRM) furnished an update under Regulation FD, noting it issued a press release tied to its Investor Day at Dreamforce. The company announced a new long-term revenue target and introduced a profitable growth framework.

Salesforce also posted an Investor Day presentation covering financial performance, guidance, growth targets, market opportunity, competitive position, and its economic model. The press release and presentation are provided as Exhibits 99.1 and 99.2 and are furnished, not filed, under the Exchange Act.

Salesforce (CRM): Marc Benioff reported a same‑day option exercise and sale on 10/14/2025. He exercised 2,250 non‑qualified stock options at $161.50 per share, then sold 2,250 shares in multiple transactions at weighted average prices ranging from $239.9355 to $247.1169, all effected under a Rule 10b5‑1 trading plan adopted on January 9, 2025.

Following the transactions, he directly held 11,911,571 shares. Additional holdings include 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. He also reported 29,372 derivative securities (options) remaining, with an exercise price of $161.50 and an expiration date of March 22, 2026.

Salesforce (CRM) Chair and CEO Marc Benioff reported automatic transactions under a Rule 10b5-1 plan adopted on January 9, 2025. On 10/10/2025 and 10/13/2025, he exercised 2,250 non-qualified stock options each day at an exercise price of $161.5 per share and sold an equal number of common shares in multiple trades.

Sale prices were reported as weighted averages with ranges including $241.0865–$242.0847 and $242.0864–$242.9000 on 10/10, and ranges such as $242.6200–$243.6000 and $248.6600–$249.3100 on 10/13. Following the reported transactions, direct beneficial ownership stood at 11,911,571 shares. Indirect holdings were disclosed as 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The options were granted with an expiration of 03/22/2026.

Salesforce (CRM) Form 4: Chair and CEO Marc Benioff reported a same‑day option exercise and sale on 10/09/2025 under a Rule 10b5‑1 trading plan adopted on January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share and sold 2,250 shares in multiple transactions at weighted average prices ranging from $237.6400 to $245.5785.

Following the transactions, Benioff directly held 11,911,571 shares, with additional indirect holdings of 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. He also reported 36,122 derivative securities (options) beneficially owned after the transactions.

Marc Benioff, Chair and CEO of Salesforce (CRM), executed a set of equity transactions on 10/08/2025. He exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50, and contemporaneously sold the same total of 2,250 common shares in multiple block trades at weighted average prices ranging from $236.7400 to $241.3000 (individual weighted averages reported). The sales were effected under a Rule 10b5-1 trading plan adopted on 01/09/2025, as indicated on the form. After these transactions, the reporting person is shown as beneficially owning 11,913,821 shares directly (plus 107,000 held by a trust and 10,000,000 held indirectly by Marc Benioff Fund LLC), with derivative holdings of 38,372 option shares outstanding.

Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported multiple transactions on 10/07/2025 under an existing Rule 10b5-1 trading plan adopted on 01/09/2025. The filing shows the automatic exercise/acquisition of 2,250 non-qualified stock options at an exercise price of $161.50 and a series of small open-market sales totaling several hundred shares at prices ranging from $237.72 to $246.98. After these transactions, Benioff is listed as beneficially owning 11,911,772 to 11,913,821 shares directly or in trust, plus 107,000 shares held in trust and 10,000,000 shares held by the Marc Benioff Fund LLC.

Marc Benioff, Chair and CEO of Salesforce (CRM), executed insider transactions on 10/06/2025. He exercised 2,250 non‑qualified stock options at an exercise price of $161.50 and reported multiple open‑market sales totaling 2,250 shares at weighted average prices ranging from $235.58 to $249.41. After these transactions, he beneficially owns 11,913,821 shares directly and an additional 10,000,000 shares held indirectly through the Marc Benioff Fund LLC, with 107,000 shares held by trust.

The sales were effected pursuant to a Rule 10b5‑1 trading plan adopted on 01/09/2025, as indicated on the form. The exercised options vesting schedule is disclosed and the option exercised had originally vested under a grant dated 03/22/2020, expiring 03/22/2026.

Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions on 10/03/2025 showing the exercise of 2,250 stock options at an exercise price of $161.5 and contemporaneous sales of 2,250 common shares in multiple trades at weighted average prices ranging roughly from $238.75 to $242.51. After these transactions, the filing shows 11,911,571 shares directly owned and additional indirect holdings of 107,000 shares via trust and 10,000,000 shares held by the Marc Benioff Fund LLC.

The filing notes the trades were executed under a Rule 10b5-1 trading plan adopted on 01/09/2025, and the option exercised vests over four years with an initial 25% vesting on 03/22/2020. The transactions were signed by an attorney-in-fact on 10/06/2025.

Salesforce (CRM) Form 4: On 10/02/2025, Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.5 and sold 2,250 common shares in multiple trades pursuant to a Rule 10b5-1 plan adopted on January 9, 2025. The sales were executed at weighted average prices across ranges including $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.

Following these transactions, he reported 11,911,571 shares held directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The reported option, granted earlier, was scheduled to vest 25% on March 22, 2020 with the balance vesting monthly over 36 months and expires on March 22, 2026.