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Salesforce (CRM) Form 4: On 10/02/2025, Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.5 and sold 2,250 common shares in multiple trades pursuant to a Rule 10b5-1 plan adopted on January 9, 2025. The sales were executed at weighted average prices across ranges including $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.
Following these transactions, he reported 11,911,571 shares held directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The reported option, granted earlier, was scheduled to vest 25% on March 22, 2020 with the balance vesting monthly over 36 months and expires on March 22, 2026.
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), exercised 2,250 non‑qualified stock options at an exercise price of $161.50 on 10/01/2025 and simultaneously sold 2,250 shares in multiple transactions on the same date at weighted average prices that fall within ranges reported in the filing. After these transactions the reporting person directly beneficially owned approximately 11.91 million shares and indirectly held an additional 10.107 million shares via trust and the Marc Benioff Fund LLC.
The filing notes the trades were effected automatically under a Rule 10b5‑1 trading plan adopted on 01/09/2025. The option exercised vests over a four‑year schedule with the grant date of 03/22/2020 and the option expires on 03/22/2026. The Form 4 is signed by an attorney‑in‑fact on behalf of Mr. Benioff.
The Company completed the acquisition of Regrello Corp. on October 1, 2025 pursuant to a Merger Agreement signed on August 14, 2025. As part of that transaction, the Company assumed the Regrello Plan. This Registration Statement on Form S-8 registers 122,077 shares of the Company’s common stock that may be issued under the assumed plan either upon exercise of outstanding stock options or upon vesting or settlement of restricted stock units.
The filing incorporates by reference the Company’s recent Annual and Quarterly Reports and specified proxy disclosures and explains that the investor materials required by Section 10(a) will be provided to plan participants under Rule 428(b)(1). The document also describes the Company’s indemnification provisions for directors and officers under Delaware law and its bylaws.
Marc Benioff, Chair and CEO of Salesforce, reported transactions in Salesforce, Inc. (CRM) on 09/30/2025 under a Rule 10b5-1 trading plan. The filing shows the exercise/automatic acquisition of 2,250 shares at an exercise price of $161.50 (Non‑qualified Stock Option, exercisable 03/22/2020, expiring 03/22/2026) and multiple open‑market sales totaling 2,310 shares at weighted average prices ranging from $235.9976 to $245.05 across specified lots, executed pursuant to the trading plan. Following these transactions, the reporting person’s direct beneficial ownership is reported as 11,911,571 shares. The filing also discloses indirect holdings: 107,000 shares held by trust and 10,000,000 shares held by Marc Benioff Fund LLC. The transactions were signed by an attorney‑in‑fact on 10/01/2025.
Salesforce, Inc. (CRM) filing a Form 144 notifies the SEC of a proposed sale of 51,872 common shares through Merrill Lynch (San Francisco) with an aggregate market value of $12,261,607.93, and reports total outstanding common shares of 952,000,000. The filing states the shares were acquired by stock option and the indicated acquisition and payment dates are 10/01/2025. The filing also lists numerous prior individual sales by Marc Benioff of 2,250 shares on many dates between 07/01/2025 and 09/30/2025, with gross proceeds reported for each tranche.
Marc Benioff, Chair and CEO of Salesforce, reported transactions in Salesforce common stock on 09/29/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 per share and simultaneously sold a total of 2,250 shares in multiple transactions at weighted-average prices ranging from $243.0713 to $245.6540 depending on the lot. Following these transactions, the reporting person directly beneficially owned 11,911,571–11,913,821 shares (forms show slight differences by line) and indirectly beneficially owned 10,107,000 shares via a revocable trust (107,000) and the Marc Benioff Fund LLC (10,000,000). The trades were made under a Rule 10b5-1 trading plan adopted on January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported multiple transactions on 09/25/2025 under a Form 4. The filings show the automatic exercise of 2,250 non-qualified stock options with an exercise price of $161.50, resulting in acquisition of 2,250 common shares. Following the reported transactions, the reporting person beneficially owned 11,913,821 common shares directly or indirectly, including 107,000 shares held in trust and 10,000,000 shares held by the Marc Benioff Fund LLC.
On the same date, the report discloses several sales totaling 2,250 shares sold across multiple transactions at weighted-average prices ranging from about $239.78 to $244.50 (detailed ranges provided for different sell groups). The transactions were effected automatically pursuant to a Rule 10b5-1 trading plan adopted January 9, 2025. The Form 4 was signed by Andrew Leeds as attorney-in-fact on 09/26/2025.
Marc Benioff, Chair and CEO of Salesforce, filed a Form 4 reporting transactions on 09/24/2025 executed under a Rule 10b5-1 plan adopted January 9, 2025. The filing shows he exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 and sold an aggregate 2,250 shares in multiple transactions at weighted-average prices falling within $243.74–$248.39 ranges. Following these transactions, the filing reports 11,911,571 shares beneficially owned directly and 10,107,000 shares beneficially owned indirectly (107,000 by trust; 10,000,000 by Marc Benioff Fund LLC). The option exercised vests over a four-year schedule beginning March 22, 2020, and the option exercised had zero cash cost reported upon exercise in this filing.
Marc Benioff, Salesforce (CRM) Chair and CEO, reported transactions on 09/23/2025 showing an exercise and offsetting sales executed under a Rule 10b5-1 trading plan. He exercised 2,250 non-qualified stock options2,250 common shares in multiple transactions at weighted average prices within ranges spanning approximately $244.31 to $250.73 per share.
Following these transactions, Benioff is shown as beneficially owning 11,911,571–11,913,821 common shares directly or indirectly, including 10,000,000 shares held by the Marc Benioff Fund LLC and 107,000 shares held by trust.
Insider transactions by Srinivas Tallapragada, Chief Engineering and Customer Success Officer at Salesforce (CRM). On 09/22/2025 the reporting person acquired and had shares settled from restricted stock units and withheld shares for taxes. The filing shows two grant-related settlements: 1,003 and 1,523 shares were acquired (transaction code M) at $0 price reflecting vesting/settlement of restricted stock units, increasing beneficial holdings to 46,103 shares and 45,605 shares on two separate reported lines. Additionally, two dispositions (transaction code F) show 498 and 756 shares sold/withheld at $249.69 per share to satisfy tax withholding, leaving post-transaction beneficial ownership balances of 45,605 and 44,849 shares on those lines. The RSUs convert one-for-one and have stated vesting schedules tied to March 22, 2023 and March 22, 2025 with subsequent quarterly vesting.
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