Welcome to our dedicated page for Salesforce SEC filings (Ticker: CRM), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Salesforce, Inc. filings document the regulatory record of a New York Stock Exchange-listed enterprise software company. Recent 8-K reports cover operating and financial results, Regulation FD disclosures, material definitive agreements, accelerated share repurchase activity, senior note issuances and borrowings connected with acquisition financing.
Salesforce proxy and governance filings cover shareholder voting matters, board and executive compensation disclosures, officer-role changes and equity compensation topics. The filing record also describes capital-structure matters affecting common stock, debt securities, credit agreements and completed acquisition-related obligations.
Marc Benioff, Chair and CEO of Salesforce, reported option exercise and multiple open-market sales executed under a Rule 10b5-1 plan. On 09/05/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 (option grant dated 03/22/2020) and acquired 2,250 shares. On the same date he sold a series of common stock lots totaling 3,189 shares at weighted-average prices ranging from $244.4600 to $250.8406, with per-lot weighted prices disclosed as $244.9015, $246.8863, $248.269, $249.55 and $250.1467. After these transactions he beneficially owned 11,911,571 shares directly and 10,107,000 shares indirectly (107,000 by trust; 10,000,000 held by Marc Benioff Fund LLC). The filing notes the sales were effected automatically under a 10b5-1 trading plan adopted January 9, 2025.
Salesforce, Inc. Chair and CEO Marc Benioff exercised a non-qualified stock option for 2,250 shares of common stock at $161.50 per share on September 4, 2025, then reported sales totaling 2,250 shares in multiple transactions at prices ranging from $235.6839 to $244.5001 per share. After these transactions he directly holds 11,911,571 Salesforce shares and has indirect holdings of 107,000 shares by trust and 10,000,000 shares through Marc Benioff Fund LLC. A footnote states that a reported transaction was effected automatically under a Rule 10b5-1 trading plan adopted on January 9, 2025.
Salesforce Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options with a strike price of $161.50, converting them into the same number of common shares, and sold 2,250 shares in multiple transactions at weighted-average prices generally between about $251 and $257 per share under a Rule 10b5-1 trading plan adopted on January 9, 2025. After these transactions he held 11,911,571 Salesforce shares directly, plus indirect holdings of 107,000 shares by trust and 10,000,000 shares through Marc Benioff Fund LLC.
Marc Benioff, Salesforce's chair and CEO, reported transactions on 09/02/2025 under a Rule 10b5-1 trading plan. He acquired 2,250 shares/options at a conversion/exercise price of $161.50 and concurrently sold a total of 2,250 common shares in multiple transactions at weighted average prices ranging roughly from $248.92 to $254.39. After these trades the reporting person directly beneficially owned approximately 11,911,571 shares, with additional indirect holdings of 107,000 shares held by trust and 10,000,000 shares held by Marc Benioff Fund LLC. The Form 4 was signed by an attorney-in-fact on 09/03/2025.
Salesforce, Inc. reported that it issued a press release with financial results for the fiscal quarter ended July 31, 2025, which is included as Exhibit 99.1. The company also disclosed a major change to its capital return plans through its existing share repurchase program.
The Board authorized an additional $20.0 billion for the company’s common stock repurchase program, on top of approximately $5.7 billion that remained available as of July 31, 2025. The program, which began in August 2022, has no fixed expiration and allows repurchases through various methods, including open market and privately negotiated transactions, Rule 10b5-1 plans, and accelerated share repurchases, with timing and amounts determined at the company’s discretion.
Marc Benioff, Chair and CEO of Salesforce (CRM), executed option exercises and share sales under a Rule 10b5-1 plan on 08/29/2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50, receiving 2,250 shares. Separately, he sold several blocks totaling 2,250 shares at weighted-average prices between $253.06 and $256.74, generating proceeds at market rates. After these transactions, Benioff beneficially owned 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through Marc Benioff Fund LLC, indicating continued significant ownership.
Marc Benioff, Chair and CEO of Salesforce, executed and reported securities transactions on 08/28/2025 under a Rule 10b5-1 trading plan adopted 01/09/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50 and the underlying 2,250 common shares were sold in multiple transactions at weighted-average prices ranging from $251.2845 to $255.2865, resulting in an incremental net reduction of his direct holdings from 11,913,821 to 11,911,571 shares.
The filing shows indirect holdings of 107,000 shares by a trust and 10,000,000 shares held by Marc Benioff Fund LLC. All information reported is transactional and routine: an option exercise followed by sales effected pursuant to a pre-established trading plan.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported transactions on Form 4 showing an option exercise and offsetting sales executed under a Rule 10b5-1 plan. On 08/27/2025 Mr. Benioff exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 per share. The same day he sold a total of 2,250 shares in multiple transactions at weighted-average prices ranging approximately from $246.00 to $250.22 per share.
Following these transactions the filing reports Mr. Benioff beneficially owns 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through the Marc Benioff Fund LLC. The transactions were made pursuant to a 10b5-1 trading plan adopted January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce, reported multiple transactions on 08/26/2025 under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 that vest through March 22, 2026, and sold a series of common shares in multiple blocks: 1,310, 499, 166, 173, and 102 shares at weighted-average prices ranging from $243.1852 to $248.6027, with specific weighted-average prices disclosed for each block. Following these transactions he beneficially owns 11,911,571 shares directly, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly through Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported Rule 10b5-1 plan trades on Form 4. On 08/25/2025 he exercised 2,250 non-qualified stock options with a $161.50 exercise price, acquiring 2,250 shares. That same day he sold a matching aggregate of 2,250 shares in multiple transactions: 1,761 shares at a weighted average of $247.3368, 412 shares at $248.2744, and 77 shares at $249.1571. Following these transactions his direct beneficial ownership is reported as 11,911,571 shares. He also reports 107,000 shares held indirectly by trust and 10,000,000 shares indirectly via Marc Benioff Fund LLC. The option balance following the reported transaction is 108,122 options.