Servicenow Inc SEC Filings

ServiceNow (NOW) reported insider equity activity by its Principal Accounting Officer. On 11/07/2025, 532 shares of common stock were acquired at $0 upon RSU vesting (198 and 334), and 254 shares (95 and 159) were withheld to cover taxes at $861.87 per share. Following these transactions, direct beneficial ownership stood at 5,334 shares.

The filing notes the tax-withholding mechanism under Rule 16b-3 and outlines the RSU schedules: one grant vests 1/16th quarterly (first vest on May 7, 2024), and another vested 29.17% on February 7, 2023, with equal quarterly installments over three years thereafter.

ServiceNow (NOW) reported insider activity by Chairman & CEO William R. McDermott on 11/07/2025. He acquired 1,753 shares of common stock at $0 upon RSU vesting (code M) and disposed of 943 shares at $861.87 to satisfy tax withholding (code F).

Following these transactions, McDermott beneficially owned 7,424 shares directly and 4,881 shares indirectly by trust. He also held 7,015 restricted stock units after the reported activity. Each RSU represents the right to receive one share upon vesting, with vesting described in the footnotes.

ServiceNow (NOW): Form 4 insider activity — President, CPO and COO Amit Zavery reported RSU-related transactions on 11/07/2025. He acquired 4,056 shares of common stock at $0 upon RSU vesting (code M) and surrendered 2,181 shares at $861.87 to cover tax withholding (code F) under Rule 16b-3.

Following these transactions, he beneficially owned 8,434 shares of common stock directly. Derivative holdings (restricted stock units) totaled 7,992 after the event.

Vesting terms disclosed: 16.75% of the RSU grant vested on each of February 7, 2025, May 7, 2025, August 7, 2025, and November 7, 2025; the remaining 33% will vest quarterly beginning February 7, 2026, subject to continued service.

ServiceNow (NOW): Insider Form 4 activity — Officer Jacqueline P. Canney (Chief People & AI Enablement Officer) reported routine equity transactions. On 11/07/2025, 526 shares were acquired at $0 upon RSU vesting (code M). To cover taxes, 269 shares were relinquished at $861.87 (code F). On 11/10/2025, 257 shares were sold at $863.86 (code S) pursuant to a Rule 10b5-1 trading plan adopted on February 27, 2025.

Following these transactions, direct ownership stood at 3,027 common shares. Derivative holdings included 2,105 restricted stock units, each representing a contingent right to one share. The filing notes the RSU vesting schedule began quarterly on February 7, 2025, after initial partial vesting dates in 2024.

ServiceNow (NOW) General Counsel Russell S. Elmer filed a Form 4 detailing RSU vesting, tax withholding, and a planned sale under Rule 10b5-1.

On 11/07/2025, 415 shares were acquired upon RSU vesting (code M, $0). To satisfy tax withholding from the vesting, 224 shares were relinquished at $861.87 (code F). On 11/10/2025, 191 shares were sold at $863.86 (code S) pursuant to a 10b5-1 plan adopted May 21, 2025. Following these transactions, he directly owned 4,332 common shares, and 1,661 restricted stock units remained outstanding.

ServiceNow (NOW) officer Vice Chairman reported equity transactions. On 11/07/2025, 438 shares of common stock were acquired at $0 upon the vesting of restricted stock units (code M).

To satisfy withholding taxes from this vesting, 212 shares were relinquished at $861.67 per share (code F). Following these transactions, the reporting person beneficially owned 3,226 shares directly. After the activity, 1,755 restricted stock units remained beneficially owned. Each RSU represents the right to receive one share, with vesting described as 3.33% on May 7, 2024 and Aug 7, 2024, 3.34% on Nov 7, 2024, and the remaining 90% vesting quarterly beginning Feb 7, 2025, subject to continued service.

ServiceNow (NOW): Notice of proposed sale under Rule 144. A shareholder filed to sell 257 shares of common stock through Fidelity Brokerage Services, with an approximate aggregate market value of $222,012.02. The filing lists an approximate sale date of 11/10/2025 on the NYSE.

The shares were acquired via restricted stock vesting on 11/07/2025, recorded as compensation. As context, shares outstanding were 208,000,000. The notice also reports prior sales during the past three months totaling 1,629 shares across two transactions with gross proceeds of $57,658.19 and $1,353,394.90. Proceeds from any sales would go to the selling holder.

NOW: A holder filed a Form 144 notice to sell 191 shares of common stock through Fidelity Brokerage Services LLC. The filing lists an aggregate market value of $164,997.26 and an approximate sale date of 11/10/2025 on the NYSE.

The 191 shares were acquired on 11/07/2025 via restricted stock vesting from the issuer as compensation. Shares outstanding were 208,000,000; this is a baseline figure, not the amount being sold. The filing also shows a prior sale: 1,698 common shares on 08/20/2025 for gross proceeds of $1,501,473.48.

ServiceNow reported strong Q3 2025 results. Revenue was $3.407 billion, up from $2.797 billion, with subscription revenue at $3.299 billion. Net income rose to $502 million, and diluted EPS was $2.40. Gross profit reached $2.633 billion, while income from operations was $572 million. Year-to-date, operating cash flow was $3,206 million and free cash flow benefited from lower cash used in investing compared to last year.

Contract momentum remained solid: remaining performance obligations were $24.3 billion, with 47% expected to convert within 12 months. The company repurchased 0.6 million shares for $584 million in Q3 (1.3 million shares for $1,243 million year-to-date), ending with 208 million shares outstanding as of September 30, 2025. Strategic moves included acquiring Logik.io for approximately $506 million and purchasing $750 million of preferred shares in Genesys, with a definitive agreement to acquire Moveworks for approximately $2.9 billion. Subsequent event: the Board approved a 5‑for‑1 stock split, subject to shareholder approval on December 5, 2025.