Wix.com CEO trades 709 shares at $59.89–$95

Avishai Abrahami reported buying and then selling 709 WIX shares—at $59.89 on Aug. 31, 2026 and at $95.00 on Sept. 1.

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) CEO and director Avishai Abrahami reported paired open-market transactions in Ordinary Shares around participation in the company’s employee share purchase plan. On August 31, 2026, he and his spouse purchased a total of 709 shares at $59.89 per share under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan. On September 1, 2026, the same total of 709 shares was sold at $95.00 per share across direct holdings and shares held by his spouse. An additional indirect holding of 656,218 Ordinary Shares is reported as held in trust. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

5 transactions reported

Mixed 5 txns

Insider Abrahami Avishai

Role Chief Executive Officer

Bought 709 shs ($42K)

Sold 709 shs ($67K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares F1	654	$95.00	$62K
Sale	Ordinary Shares F1	55	$95.00	$5K
Purchase	Ordinary Shares F1	654	$59.89	$39K
Purchase	Ordinary Shares F1	55	$59.89	$3K
holding	Ordinary Shares	--	--	--

Holdings After Transaction: Ordinary Shares — 485,571 shares (Direct); Ordinary Shares — 6,317 shares (Indirect, Held by spouse); Ordinary Shares — 656,218 shares (Indirect, Held in trust)

Footnotes (1)

1. F1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Key Figures

Shares purchased (CEO and spouse combined): 709 Ordinary Shares Purchase price per share: $59.89 per share Shares sold (CEO and spouse combined): 709 Ordinary Shares +4 more

7 metrics

Shares purchased (CEO and spouse combined) 709 Ordinary Shares Acquired on August 31, 2026 under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan

Purchase price per share $59.89 per share Ordinary Shares purchased on August 31, 2026

Shares sold (CEO and spouse combined) 709 Ordinary Shares Sales on September 1, 2026 in open-market or private transactions

Sale price per share $95.00 per share Ordinary Shares sold on September 1, 2026

Indirect trust holding 656,218 Ordinary Shares Reported as held in trust as of August 31, 2026

Direct purchase by CEO 654 Ordinary Shares Ordinary Shares purchased on August 31, 2026

Indirect purchase by spouse 55 Ordinary Shares Ordinary Shares purchased on August 31, 2026, held by spouse

Key Terms

Employee Share Purchase Plan, indirect ownership, Held in trust, open market or private transaction

4 terms

Employee Share Purchase Plan financial

"acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan"

A program that lets employees buy their employer’s stock, often through regular payroll deductions and sometimes at a discounted price or with matching contributions; think of it as a company-run savings plan that converts part of pay into ownership. It matters to investors because it can increase insider ownership and employee motivation, potentially affecting company performance, and can slightly change share supply when new stock is issued or sold.

indirect ownership financial

"Indirect ownership is reported for shares held by spouse and in trust"

Held in trust financial

"An additional indirect holding of 656,218 Ordinary Shares is reported as held in trust"

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What transactions did WIX CEO Avishai Abrahami report on this Form 4?

He reported buying 709 Ordinary Shares of Wix.com Ltd. on August 31, 2026 and selling 709 Ordinary Shares on September 1, 2026 in open-market or private transactions, spread between his direct holdings and shares held by his spouse.

At what prices were the WIX shares bought and sold in this Form 4?

The reported purchases were at $59.89 per share on August 31, 2026. The reported sales were at $95.00 per share on September 1, 2026, all in Ordinary Shares of Wix.com Ltd.

How many Wix.com Ltd. (WIX) shares are reported as held in trust?

The filing reports 656,218 Ordinary Shares of Wix.com Ltd. held indirectly in a trust. This entry is shown as a holding, not as a new transaction, and reflects indirect ownership.

Were the WIX transactions made under a Rule 10b5-1 trading plan?

No. The Form 4 indicates no Rule 10b5-1 plan is reported. The document-level checkbox for Rule 10b5-1 arrangements is not marked as being used for these transactions.

What role does the Employee Share Purchase Plan play in this WIX Form 4?

A footnote states that the 709 Ordinary Shares acquired on August 31, 2026 were obtained under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP), identifying them as plan-based purchases.

How many WIX shares did the CEO’s spouse trade in this Form 4?

The CEO’s spouse is reported as indirectly buying 55 Ordinary Shares at $59.89 per share on August 31, 2026 and selling 55 Ordinary Shares at $95.00 per share on September 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 10:19 AM EDT Accepted by SEC EDGAR 09/02/2026 - 10:18 AM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Abrahami Avishai

(Last) (First) (Middle)

5 YUNITSMAN ST.

(Street)

TEL AVIV 6936025

(City) (State) (Zip)

ISRAEL

(Country)

2. Issuer Name and Ticker or Trading Symbol
Wix.com Ltd. [ WIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	08/31/2026		P		654(1)	A	$59.89	486,225	D
Ordinary Shares	09/01/2026		S		654(1)	D	$95	485,571	D
Ordinary Shares	08/31/2026		P		55(1)	A	$59.89	6,372	I	Held by spouse
Ordinary Shares	09/01/2026		S		55(1)	D	$95	6,317	I	Held by spouse
Ordinary Shares								656,218	I	Held in trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Consists of ordinary shares acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan (ESPP) on August 31, 2026.

Remarks:

	/s/ Yoni Picard, Attorney-in-fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)