Moen Partners with Liberty Mutual Insurance to offer Savings on In-Home Leak Protection

Rhea-AI Summary

Moen has announced a strategic partnership with Liberty Mutual Insurance to offer discounted Flo Smart Water Monitor and Shutoff devices to insurance policyholders. The initiative aims to reduce water damage claim frequency by up to 96% and household water waste through preventable leaks by up to 90%.

According to the announcement, insurers currently pay over $15 billion in water claim damages annually, with water-related events accounting for 24% of all homeowner insurance claims. The Flo device continuously monitors water pressure and flow rate in home pipes, detecting leaks as small as a drop per minute and can automatically shut off water supply when catastrophic leaks are detected.

Users can manage their water system through the Moen Smart Water Network App, which allows tracking water usage by fixture and setting conservation goals. This initiative addresses the significant national issue of water waste, estimated at one trillion gallons annually due to leaks.

Positive

• Partnership with Liberty Mutual expands market reach and revenue potential
• Technology proven to reduce water damage claims by up to 96%
• Solution addresses $15 billion annual insurance market for water damage claims
• Product demonstrates significant water conservation capability, reducing leaks by 90%

Negative

• Success depends on insurance policyholder adoption rates
• Requires significant investment in hardware installation and infrastructure

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THE PARTNERSHIP EXTENDS ACCESS TO FLO, MOEN'S AUTOMATIC WATER SHUTOFF SOLUTION, HELPING PREVENT WATER DAMAGE AND WASTE

NORTH OLMSTED, Ohio, April 10, 2025 /PRNewswire/ -- Moen, the leader in water experiences in the home, today announced an initiative with Liberty Mutual Insurance to provide its customers with special savings and installation programs on the Moen^® Flo Smart Water Monitor and Shutoff devices. By offering the technology at a discount to homeowners, Moen aims to significantly reduce the risk of water damage claim frequency by as much as 96%¹ and reduce household water wasted through preventable leaks by up to 90%².

Moen will be working with Liberty Mutual to help provide the Flo Smart Water Monitor and Shutoff to policyholders.

"Water damage is costly: It is estimated that insurers pay out over $15 billion in water claim damages annually, many of which are due to water leaks³," said Jeff Barnes, vice president, affinity partnerships, Moen. "These types of events account for 24% of all homeowner insurance claims⁴. By encouraging the use of Flo smart leak detection, Moen can help insurance companies reduce water damage claims caused by water leaks and alleviate costs associated with those claims."

Moen will be working with Liberty Mutual to help provide the Flo Smart Water Monitor and Shutoff to policyholders.

Beyond leak detection and shutoff, Flo can help prevent water waste – an increasing concern for Americans. In fact, it is estimated that one trillion gallons of water across the country are wasted due to leaks each year⁵.

The Flo Smart Water Monitor and Shutoff continuously monitors the pressure and flow rate of the water moving through a home's pipes, detecting leaks as small as a drop per minute anywhere in the home. If the device identifies an issue, it will promptly send an alert through the Moen Smart Water Network App, enabling users to turn off the water, or in the event of a catastrophic leak, it will automatically shut off the water to prevent major damage. Homeowners can also track water usage by fixture and set conservation goals within the app to further support water-saving efforts. 

For additional information about the Flo Smart Water Monitor and Shutoff, visit moen.com/flo.

Organizations interested in leveraging the device can contact Partnerships@Moen.com. 

¹ Results from the 2020 LexisNexis Study can be found here
² Based on average American annual water leaks of 10,000 gallons 
³Non-Weather Water Claims
⁴ Insurance Information Institute (III) 
⁵ Environmental Protection Agency  

ABOUT MOEN
Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate how people interact with water daily. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.

Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe^®, ROHL^®, Riobel^®, Shaws^® and Victoria + Albert^®. Fortune Brands' other brands include Fiberon^® composite decking and railing products; Master Lock^®, Yale^® residential, August^® and Sentry^® Safe security products; LARSON^® storm doors and Therma-Tru^® entry door systems. For more information, please visit www.FBIN.com.

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SOURCE Moen

FAQ

How much can Moen's Flo Smart Water Monitor reduce water damage claims?

According to the 2020 LexisNexis Study, the Flo Smart Water Monitor and Shutoff can reduce water damage claim frequency by up to 96%.

What percentage of homeowner insurance claims are water-related?

Water-related events account for 24% of all homeowner insurance claims, according to the Insurance Information Institute.

How much do insurance companies pay annually for water damage claims?

Insurers pay out over $15 billion in water claim damages annually, many due to water leaks.

How much water waste can be prevented using Moen's Flo device?

The Flo Smart Water Monitor can reduce household water wasted through preventable leaks by up to 90%.