Welcome to our dedicated page for Kellanova news (Ticker: K), a resource for investors and traders seeking the latest updates and insights on Kellanova stock.
The Kellanova (K) news feed on Stock Titan aggregates company announcements, brand updates, and regulatory disclosures that trace the evolution of this snacks-led food business and its transition into private ownership. Kellanova describes itself as a leader in global snacking, international cereal and noodles, and North America frozen foods, with a portfolio that includes Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and related brands.
News items highlight a wide range of activity. Brand and marketing stories cover Pop-Tarts’ title sponsorship of the Pop-Tarts Bowl, including the use of "Edible Mascots" and social-first experiences, seasonal product assortments across snacks and cereals, and collaborations such as The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon-flavored K-Cup pod. Product innovation coverage includes RXBAR expanding beyond bars into Protein Energy Bites and limited-edition holiday flavors and packaging for several brands.
Strategic and sustainability-focused releases describe Kellanova’s partnerships and long-term commitments. Examples include a collaboration with Walmart and Indigo Ag to support Arkansas rice farmers through regenerative agriculture and commentary from senior leaders on consumer packaged goods trends, digital transformation, and the use of AI and analytics in marketing and supply chain management.
Regulatory and corporate-structure news, often cross-referenced with SEC filings, documents Mars, Incorporated’s acquisition of Kellanova. These updates include antitrust review milestones, European Commission approval, and statements that, following the merger, Kellanova’s common stock would be delisted from the New York Stock Exchange and cease trading. Investors and researchers can use this news stream to follow both the historical public-company phase of Kellanova and its ongoing brand and sustainability initiatives within a Mars-affiliated structure.
Kellanova (NYSE:K) is launching limited-edition Eggo Stranger Things Strawberry Waffles, the brand's first-ever naturally-colored strawberry red waffle, in celebration of Netflix's Stranger Things final season. The product will be available at select stores nationwide in October at an SRP of $3.59 for a 10-count box.
To promote the launch, Eggo is giving away 11,000 boxes of waffles through Instacart, with consumers able to claim up to 11 boxes per order during weekly drops in October. The promotion includes both the new Strawberry Waffles and limited-edition Stranger Things Homestyle Waffles. The giveaway drops will occur on four consecutive Fridays starting October 3 at 11 a.m. ET.
The final season of Stranger Things will release in three volumes: four episodes on November 26, three on Christmas, and the finale on New Year's Eve 2025.
Kellanova (NYSE: K) announced limited-edition Eggo Stranger Things Strawberry Waffles and Stranger Things Homestyle Waffles, available at select U.S. stores in October with an SRP of $3.59 per 10-ct box. The strawberry waffle uses colors from natural sources. To celebrate Stranger Things season 5, Kellanova will give away 11,000 boxes via Instacart (limit 11 redemptions per customer). Weekly Instacart drops occur the first four Fridays in October starting Oct 3, 2025 at ~11 a.m. ET while supplies last.
Stranger Things 5 debuts in three volumes: Nov 26 (4 eps), Christmas (3 eps), and New Year's Eve (finale) at 5 p.m. PST.
Kellanova (NYSE: K) and ADM (NYSE: ADM) have announced successful results from their two-year regenerative agriculture collaboration spanning 120,000 acres across Alabama, Florida, and Georgia. The program, involving over 180 farms during 2023-2024, focused on implementing sustainable farming practices such as cover cropping and reduced tillage.
The initiative achieved significant environmental impacts in 2024, reducing greenhouse gas emissions by 16,000 MT and sequestering 42,000 MT of carbon in soil, equivalent to removing 13,000 gas-powered cars from roads annually. Notably, 15,000 acres are farmed by National Black Growers Council members, supporting Kellanova's Better Days™ Promise for agricultural sustainability and farmer wellbeing.
Kellogg (NYSE:K) has announced its biggest innovation in three years with the launch of Cheez-It Crunch, a new snack lineup featuring enhanced crunch and bold flavors. The product combines 100% real cheese with a unique 3D shape designed for edge-to-edge flavor delivery.
The launch responds to a 55% increase in crunchy snack social media engagement over the past year. The new lineup includes three flavors: Kick'n Nacho Cheese, Zesty Jalapeño Cheddar, and Sharp White Cheddar. Initial distribution begins at 7-Eleven stores in October 2025 with single-serve 2.25oz bags at $2.79 MSRP, followed by nationwide retail expansion in January 2026 with 6.5oz bags at $4.49 MSRP.
Kellanova (NYSE:K) has expanded its Eggo® product line with three new protein-rich breakfast options: Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes, and Blueberry Protein Pancakes. Each serving provides 20% of the daily recommended protein value, making Eggo the only leading waffle brand offering this level of protein content.
The new products, priced at $5.99 for either a 10-pack of waffles or 12-pack of pancakes, are now available nationwide. These additions complement last year's successful launch of Chocolate Chip Brownie and Strawberry Delight Protein Waffles, offering complete, high-quality protein while maintaining Eggo's signature taste.
Kellanova (NYSE:K) is expanding its Pringles brand portfolio with six new innovative flavors launching nationwide in September 2025. The expansion includes a new Smoky collection featuring three flavors (Smoky Bacon, Smoky Mesquite BBQ, and Smoky Cheddar), Sharp White Cheddar, and two new Pringles Mingles varieties (Cinnamon & Sugar and Jalapeño & Queso).
To celebrate the launch, Pringles is collaborating with Chef Calvin Eng of Bonnie's restaurant in NYC to create an exclusive dish featuring Pringles Smoky Mesquite BBQ, available in September. The Cinnamon & Sugar flavor marks Pringles' first sweet offering since 2016 and will feature special holiday-themed packaging.
Kellanova (NYSE:K) subsidiary RXBAR has launched a creative marketing campaign addressing the frustrations of summer air travelers. The company is offering a national sweepstakes called the "Get Out of Travel B.S. Free Card," which gives winners a $500 bank-issued prepaid gift card plus RXBAR protein bars.
The campaign responds to record travel disruptions, with major U.S. airports experiencing over 30% delay rates in 2025. The sweepstakes runs from August 21 to September 4, 2025, allowing travelers who had plans between May 1 and September 30, 2025, to enter by sharing their travel cancellation stories on RXBAR.com/NoBSTravel.
Kellanova (NYSE:K) partnered with Vidmob and MMA Global to conduct a groundbreaking study on AI-powered predictive impact scoring in digital advertising. The research, analyzing 443 creative assets across Meta platforms, demonstrated that predictive scoring can forecast 3-second view-through rates with 83% accuracy and improve performance by 2.16x.
The study, conducted from March 2024 to March 2025, evaluated assets from brands like Rice Krispies Treats, Pringles, Cheez-It, and Pop-Tarts. The analysis identified 19 enterprise-wide and 11 category-specific scoring criteria, leading to an 11% increase in Profit ROI for scored assets. The findings revealed specific creative elements driving performance, such as consumption moments for salty snacks and indulgence visuals for sweet treats.
Nutri-Grain (NYSE:K) has launched an innovative teacher appreciation initiative called the Nutri-Grain Lounge, a mobile teachers' lounge designed to help educators recharge during the back-to-school season. The campaign responds to concerning statistics showing 62% of K-12 educators reporting frequent job-related stress.
The mobile lounge features premium amenities including espresso drinks, recliners, foot massagers, and Nutri-Grain bars. From August 12-22, 2025, the public can nominate high schools on Instagram for a chance to win a Nutri-Grain Lounge visit in September. Additionally, the company will donate $10,000 to DonorsChoose to support teachers nationwide.
Kellanova (NYSE:K) has announced a strategic partnership with the U.S. Soccer Federation, becoming the Official Snack of U.S. Soccer. The collaboration, themed "It Takes a Pack," comes ahead of major soccer events including the 2026 FIFA Men's World Cup and the 2028 Olympic Games in Los Angeles.
The partnership capitalizes on the significant growth in U.S. soccer fandom, which has seen a 400% increase in first-time fans year-over-year. Kellanova will activate the partnership through national advertising, digital content, retail activations, and purpose-driven community events. The company's entire snack portfolio will be featured, marking Kellanova North America's first comprehensive sports partnership.
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