PayPal and Wix Advance Strategic Relationship to Deliver Unified Payments Experience for Merchants
Wix (NASDAQ: WIX) has expanded its partnership with PayPal by integrating PayPal's services directly into Wix Payments platform. The enhanced integration allows U.S.-based merchants to connect their PayPal Business accounts and manage all transactions from a single dashboard.
The partnership brings key features including PayPal Pay Later (BNPL), Venmo integration, and consolidated reporting, chargebacks, and payouts management. PayPal will also serve as a Payment Service Provider (PSP) for card processing within Wix Payments. This streamlined solution aims to improve operational efficiency, enhance checkout conversion rates, and provide customers with more flexible payment options.
Wix (NASDAQ: WIX) ha ampliato la sua collaborazione con PayPal integrando direttamente i servizi di PayPal nella piattaforma Wix Payments. Questa integrazione avanzata consente ai commercianti statunitensi di collegare i loro account PayPal Business e gestire tutte le transazioni da un unico pannello di controllo.
La partnership offre funzionalità chiave come PayPal Pay Later (BNPL), l'integrazione con Venmo e la gestione unificata di report, chargeback e pagamenti. PayPal fungerà inoltre da Payment Service Provider (PSP) per l'elaborazione delle carte all'interno di Wix Payments. Questa soluzione semplificata mira a migliorare l'efficienza operativa, aumentare i tassi di conversione al checkout e offrire ai clienti opzioni di pagamento più flessibili.
Wix (NASDAQ: WIX) ha ampliado su colaboración con PayPal integrando directamente los servicios de PayPal en la plataforma Wix Payments. Esta integración mejorada permite a los comerciantes con sede en EE. UU. conectar sus cuentas de PayPal Business y gestionar todas las transacciones desde un único panel de control.
La asociación incluye características clave como PayPal Pay Later (BNPL), integración con Venmo, y gestión consolidada de informes, contracargos y pagos. PayPal también actuará como Proveedor de Servicios de Pago (PSP) para el procesamiento de tarjetas dentro de Wix Payments. Esta solución optimizada busca mejorar la eficiencia operativa, aumentar las tasas de conversión en el proceso de pago y ofrecer a los clientes opciones de pago más flexibles.
Wix (NASDAQ: WIX)는 PayPal과의 파트너십을 확장하여 PayPal의 서비스를 Wix Payments 플랫폼에 직접 통합했습니다. 이 향상된 통합을 통해 미국에 기반을 둔 상인들은 PayPal 비즈니스 계정을 연결하고 모든 거래를 하나의 대시보드에서 관리할 수 있습니다.
이번 파트너십은 PayPal Pay Later (BNPL), Venmo 통합, 통합 보고서, 차지백 및 지급 관리 등 주요 기능을 제공합니다. 또한 PayPal은 Wix Payments 내 카드 결제 처리에 대한 결제 서비스 제공업체(PSP) 역할을 하게 됩니다. 이 간소화된 솔루션은 운영 효율성을 높이고, 결제 전환율을 향상시키며, 고객에게 더 유연한 결제 옵션을 제공하는 것을 목표로 합니다.
Wix (NASDAQ : WIX) a renforcé son partenariat avec PayPal en intégrant directement les services de PayPal dans la plateforme Wix Payments. Cette intégration améliorée permet aux commerçants basés aux États-Unis de connecter leurs comptes PayPal Business et de gérer toutes les transactions depuis un tableau de bord unique.
Le partenariat inclut des fonctionnalités clés telles que PayPal Pay Later (BNPL), l'intégration de Venmo, ainsi que la gestion consolidée des rapports, des rétrofacturations et des paiements. PayPal agira également en tant que fournisseur de services de paiement (PSP) pour le traitement des cartes au sein de Wix Payments. Cette solution simplifiée vise à améliorer l'efficacité opérationnelle, à augmenter les taux de conversion lors du paiement et à offrir aux clients des options de paiement plus flexibles.
Wix (NASDAQ: WIX) hat seine Partnerschaft mit PayPal erweitert, indem PayPals Dienste direkt in die Wix Payments-Plattform integriert wurden. Die verbesserte Integration ermöglicht es Händlern mit Sitz in den USA, ihre PayPal Business-Konten zu verbinden und alle Transaktionen über ein einziges Dashboard zu verwalten.
Die Partnerschaft bringt wichtige Funktionen wie PayPal Pay Later (BNPL), Venmo-Integration sowie konsolidiertes Reporting, Chargeback- und Auszahlungsmanagement. PayPal wird zudem als Payment Service Provider (PSP) für die Kartenabwicklung innerhalb von Wix Payments fungieren. Diese optimierte Lösung zielt darauf ab, die Betriebseffizienz zu steigern, die Checkout-Konversionsraten zu verbessern und Kunden flexiblere Zahlungsmöglichkeiten zu bieten.
- Integration streamlines payment management through a unified dashboard
- Access to PayPal's popular features including BNPL and Venmo
- Simplified reconciliation and improved cash flow visibility
- Enhanced checkout experience potentially leading to better conversion rates
- Currently limited to U.S.-based merchants only
Insights
Wix-PayPal partnership creates unified merchant payment system, potentially boosting conversion rates and platform stickiness for Wix.
This expanded partnership between Wix and PayPal represents a significant operational enhancement for Wix's payment infrastructure. By integrating PayPal directly into the Wix Payments platform, merchants gain a consolidated dashboard for managing transactions, streamlining backend operations that previously required managing separate systems.
The integration brings several strategic advantages for Wix. First, it increases platform stickiness by reducing friction for merchants who use both services. Second, by serving as both the merchant of record and controlling the payment experience, Wix likely improves its take rate on transactions. Third, the addition of PayPal's payment options (PayPal Pay Later and Venmo) addresses the critical checkout optimization needs of small businesses.
From a competitive standpoint, this integration helps Wix match similar capabilities offered by rivals like Shopify and Square. By having PayPal function as a Payment Service Provider powering card processing within Wix Payments, Wix strengthens its full-stack payment solution while maintaining control over the user experience.
What's particularly notable is how this integration addresses the operational complexity merchants face - consolidated reporting, streamlined chargeback management, and unified payout processing reduce administrative overhead. This could meaningfully improve merchant retention rates, as payment processing friction is a common reason for platform abandonment.
While initially limited to U.S. merchants, the planned international expansion suggests this is part of a broader strategy to enhance Wix's global payment capabilities.
PayPal integrates with Wix Payments, providing a consolidated view for merchants to streamline payment management, enhance conversions and meet growing demand for flexible payment options
NEW YORK – Wix.com Ltd. (NASDAQ: WIX), the leading SaaS website builder platform globally1, today announced an expansion of its partnership with PayPal Holdings Inc. (NASDAQ: PYPL), bringing additional online payment options to merchants through Wix Payments. Now available as a built-in part of Wix Payments, this provides U.S.-based merchants a unified, seamless experience that simplifies backend operations and ultimately supports higher checkout conversion.
With this deeper integration, PayPal is now available directly in the Wix Payments platform. Merchants can connect their PayPal Business account and manage all transactions from a single dashboard alongside their Wix Payments activity. This setup consolidates reporting, chargebacks, and payouts, helping merchants streamline day-to-day operations and deliver more flexible payment options to customers. Merchants also gain access to PayPal’s broader suite of features, including PayPal Pay Later (BNPL) and Venmo, offering customers more flexible and convenient ways to pay.
Funds from PayPal wallet purchases flow directly into merchants’ Wix Payments accounts, simplifying reconciliation and improving visibility over cash flow. This seamless integration gives merchants greater operational efficiency and control, while offering consumers more flexible ways to pay. In addition, as part of this integration, PayPal will also serve as a Payment Service Provider (PSP), powering card processing capabilities within Wix Payments – further streamlining the merchant experience across channels.
“We’re always looking for ways to create more seamless experiences for our users and provide them with the best way to accept payments and manage funds online, in person, and on the go,” said Amit Sagiv and Volodymyr Tsukur, Co-Heads of Wix Payments. “By bringing PayPal under the Wix Payments umbrella, we gain significantly more control over the user experience and how PayPal’s products are delivered to our merchants. This deeper integration allows us to improve conversion, offer more value, and drive stronger profitability, while giving our users a faster, more unified checkout flow.”
“At PayPal, we share Wix’s commitment to helping businesses grow by giving them faster, more flexible access to the capital they need,” said Michelle Gill, Executive Vice President and General Manager, Small Business & Financial Services, PayPal. “By embedding PayPal’s most popular payment methods—like PayPal Wallet and PayPal Pay Later—directly into the Wix Payments experience, we’re not just enhancing checkout. We’re enabling merchants to get paid quickly, manage everything in one place, and unlock new ways to serve their customers and scale their business.”
Wix Payments offers small businesses a more streamlined way to manage payments through its platform. Users can handle transactions online, in person, or on the go using a range of secure payment options, designed to accommodate different customer preferences at checkout. With a full suite of options, merchants can adjust preferences to improve conversion rates and simplify day-to-day operations, and manage everything from a single dashboard, making it easier to track and report payments. Learn more about Wix Payments here.
This solution is available to U.S.-based Wix Payments users with plans to make this feature available in more regions over time.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform1 to create, manage and grow a digital presence. Founded in 2006, Wix is a comprehensive platform providing users - self-creators, agencies, enterprises, and more - with industry-leading performance, security, AI capabilities and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, the platform enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, users can seamlessly build a powerful and high-end digital presence for themselves or their clients.
About PayPal
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com,
https://about.pypl.com/ and https://investor.pypl.com/.
For more about Wix, please visit our Press Room
Media Relations Contact: PR@wix.com
PayPal PR Contact: louikelly@paypal.com
1 Based on number of active live sites as reported by competitors' figures, independent third-party data and internal data as of H2 2025.
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