Every Form 4 that Salesforce, Inc. (CRM) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow CRM and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full CRM filings page.
Salesforce (CRM) insider transaction: On 10/22/2025, Chief Engineering/Customer Success Officer Srinivas Tallapragada reported the vesting and settlement of 1,786 restricted stock units, which converted to common stock on a one-for-one basis (Transaction Code M, price $0). To satisfy tax withholding, 886 shares were disposed of at $256.64 (Code F).
Following these transactions, the officer directly beneficially owned 45,749 shares. The related RSU award was originally scheduled to vest 25% on April 22, 2024, with the remainder vesting in equal quarterly installments thereafter through April 22, 2027.
Salesforce (CRM) reported insider activity by EVP & Chief Accounting Officer Sundeep G. Reddy. On 10/22/2025, two restricted stock unit (RSU) tranches converted to common stock: 423 shares and 487 shares at $0 per share (code M). To cover taxes, the company withheld 189 shares and 217 shares at a price of $256.64 per share (code F). Following these transactions, common stock beneficially owned was 13,350 shares directly. One RSU grant was fully settled (0 remaining), and another shows 2,922 RSUs remaining.
Salesforce (CRM) disclosed an insider transaction by Chair and CEO Marc Benioff on 10/22/2025. He exercised 2,250 stock options at $161.5 and sold 2,250 common shares in multiple trades at weighted-average prices between $256.6300 and $261.7800, effected under a Rule 10b5-1 plan adopted on January 9, 2025.
After these transactions, he beneficially owned 11,911,571 shares directly. He also reports indirect holdings of 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC.
Salesforce (CRM) Chair and CEO Marc Benioff reported insider transactions. On 10/21/2025, he exercised 2,250 non-qualified stock options at $161.50 per share and sold 2,250 shares in multiple transactions, with weighted average prices between $254.9369 and $266.6072, pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025.
Following the transactions, he held 11,911,571 shares directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. After the exercise, 18,122 derivative securities (options) remained outstanding, and the exercised option series expires on March 22, 2026.
Salesforce (CRM) Chair and CEO Marc Benioff reported Rule 10b5-1 plan transactions on 10/20/2025. He exercised 2,250 non-qualified stock options at $161.50 per share and sold 2,250 common shares in multiple trades at weighted average prices ranging from $244.3400 to $255.2000.
Following these transactions, Benioff directly beneficially owned 11,911,571 shares. He also reported 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. Derivative securities beneficially owned following the transactions totaled 20,372 options.
Salesforce (CRM) Chair and CEO Marc Benioff reported a Form 4 for transactions on 10/17/2025. He exercised a non‑qualified stock option for 2,250 shares at $161.5 and sold 2,250 shares in multiple open‑market trades at weighted average prices from $243.0701 to $250.1094, executed under a Rule 10b5‑1 plan adopted on January 9, 2025.
Following these trades, Benioff directly held 11,911,571 shares. He also reported 107,000 shares held by a trust and 10,000,000 shares held by Marc Benioff Fund LLC.
Salesforce (CRM) Chair and CEO Marc Benioff reported a Form 4 insider transaction on 10/16/2025. He exercised a non-qualified stock option to acquire 2,250 shares at $161.50 and sold 2,250 shares in multiple trades at weighted-average prices ranging from $243.5677 to $255.2638, pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025.
Following these transactions, Benioff beneficially owned 11,911,571 shares directly. He also held 107,000 shares indirectly by trust and 10,000,000 shares indirectly via Marc Benioff Fund LLC. Remaining derivative holdings included 24,872 options.
Salesforce (CRM) Chair and CEO Marc Benioff reported an option exercise and related sales on 10/15/2025 under a pre‑set Rule 10b5‑1 trading plan adopted on January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share and sold 2,250 common shares in five tranches at weighted average prices of $236.6085, $237.7581, $238.4893, $239.6334, and $240.5481.
Following these transactions, Benioff directly beneficially owned 11,911,571 common shares. He also reported 107,000 shares held indirectly by a trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. After the exercise, he held 27,122 derivative securities (non-qualified stock options). The option referenced vested beginning March 22, 2020, with monthly installments thereafter through March 22, 2023.
Salesforce (CRM): Marc Benioff reported a same‑day option exercise and sale on 10/14/2025. He exercised 2,250 non‑qualified stock options at $161.50 per share, then sold 2,250 shares in multiple transactions at weighted average prices ranging from $239.9355 to $247.1169, all effected under a Rule 10b5‑1 trading plan adopted on January 9, 2025.
Following the transactions, he directly held 11,911,571 shares. Additional holdings include 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by Marc Benioff Fund LLC. He also reported 29,372 derivative securities (options) remaining, with an exercise price of $161.50 and an expiration date of March 22, 2026.
Salesforce (CRM) Chair and CEO Marc Benioff reported automatic transactions under a Rule 10b5-1 plan adopted on January 9, 2025. On 10/10/2025 and 10/13/2025, he exercised 2,250 non-qualified stock options each day at an exercise price of $161.5 per share and sold an equal number of common shares in multiple trades.
Sale prices were reported as weighted averages with ranges including $241.0865–$242.0847 and $242.0864–$242.9000 on 10/10, and ranges such as $242.6200–$243.6000 and $248.6600–$249.3100 on 10/13. Following the reported transactions, direct beneficial ownership stood at 11,911,571 shares. Indirect holdings were disclosed as 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The options were granted with an expiration of 03/22/2026.
Salesforce (CRM) Form 4: Chair and CEO Marc Benioff reported a same‑day option exercise and sale on 10/09/2025 under a Rule 10b5‑1 trading plan adopted on January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 per share and sold 2,250 shares in multiple transactions at weighted average prices ranging from $237.6400 to $245.5785.
Following the transactions, Benioff directly held 11,911,571 shares, with additional indirect holdings of 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. He also reported 36,122 derivative securities (options) beneficially owned after the transactions.
Marc Benioff, Chair and CEO of Salesforce (CRM), executed a set of equity transactions on 10/08/2025. He exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50, and contemporaneously sold the same total of 2,250 common shares in multiple block trades at weighted average prices ranging from $236.7400 to $241.3000 (individual weighted averages reported). The sales were effected under a Rule 10b5-1 trading plan adopted on 01/09/2025, as indicated on the form. After these transactions, the reporting person is shown as beneficially owning 11,911,571 shares directly (plus 107,000 held by a trust and 10,000,000 held indirectly by Marc Benioff Fund LLC), with derivative holdings of 38,372 option shares outstanding.
Salesforce Chair and CEO Marc Benioff exercised a non-qualified stock option for 2,250 shares of common stock at an exercise price of $161.50 per share on October 7, 2025, then sold 2,250 shares in multiple market transactions pursuant to a Rule 10b5-1 trading plan adopted on January 9, 2025. After these trades, he holds 11,911,571 Salesforce common shares directly, plus additional indirect holdings through a trust and the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce (CRM), executed insider transactions on 10/06/2025. He exercised 2,250 non‑qualified stock options at an exercise price of $161.50 and reported multiple open‑market sales totaling 2,250 shares at weighted average prices ranging from $235.58 to $249.41. After these transactions, he beneficially owns 11,911,571 shares directly and an additional 10,000,000 shares held indirectly through the Marc Benioff Fund LLC, with 107,000 shares held by trust.
The sales were effected pursuant to a Rule 10b5‑1 trading plan adopted on 01/09/2025, as indicated on the form. The exercised options vesting schedule is disclosed and the option exercised had originally vested under a grant dated 03/22/2020, expiring 03/22/2026.
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), reported transactions on 10/03/2025 showing the exercise of 2,250 stock options at an exercise price of $161.5 and contemporaneous sales of 2,250 common shares in multiple trades at weighted average prices ranging roughly from $238.75 to $242.51. After these transactions, the filing shows 11,911,571 shares directly owned and additional indirect holdings of 107,000 shares via trust and 10,000,000 shares held by the Marc Benioff Fund LLC.
The filing notes the trades were executed under a Rule 10b5-1 trading plan adopted on 01/09/2025, and the option exercised vests over four years with an initial 25% vesting on 03/22/2020. The transactions were signed by an attorney-in-fact on 10/06/2025.
Salesforce (CRM) Form 4: On 10/02/2025, Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.5 and sold 2,250 common shares in multiple trades pursuant to a Rule 10b5-1 plan adopted on January 9, 2025. The sales were executed at weighted average prices across ranges including $234.2900–$235.1824, $235.3300–$236.3240, $236.3690–$237.3493, $237.3956–$238.2987, and $238.4425–$239.2800.
Following these transactions, he reported 11,911,571 shares held directly. Indirect holdings include 107,000 shares by trust and 10,000,000 shares by Marc Benioff Fund LLC. The reported option, granted earlier, was scheduled to vest 25% on March 22, 2020 with the balance vesting monthly over 36 months and expires on March 22, 2026.
Marc Benioff, Chair and CEO of Salesforce, Inc. (CRM), exercised 2,250 non‑qualified stock options at an exercise price of $161.50 on 10/01/2025 and simultaneously sold 2,250 shares in multiple transactions on the same date at weighted average prices that fall within ranges reported in the filing. After these transactions the reporting person directly beneficially owned approximately 11.91 million shares and indirectly held an additional 10.107 million shares via trust and the Marc Benioff Fund LLC.
The filing notes the trades were effected automatically under a Rule 10b5‑1 trading plan adopted on 01/09/2025. The option exercised vests over a four‑year schedule with the grant date of 03/22/2020 and the option expires on 03/22/2026. The Form 4 is signed by an attorney‑in‑fact on behalf of Mr. Benioff.
Marc Benioff, Chair and CEO of Salesforce, reported transactions in Salesforce, Inc. (CRM) on 09/30/2025 under a Rule 10b5-1 trading plan. The filing shows the exercise/automatic acquisition of 2,250 shares at an exercise price of $161.50 (Non‑qualified Stock Option, exercisable 03/22/2020, expiring 03/22/2026) and multiple open‑market sales totaling 2,310 shares at weighted average prices ranging from $235.9976 to $245.05 across specified lots, executed pursuant to the trading plan. Following these transactions, the reporting person’s direct beneficial ownership is reported as 11,911,571 shares. The filing also discloses indirect holdings: 107,000 shares held by trust and 10,000,000 shares held by Marc Benioff Fund LLC. The transactions were signed by an attorney‑in‑fact on 10/01/2025.
Salesforce, Inc. Chair and CEO Marc Benioff exercised non-qualified stock options for 2,250 shares at $161.50 per share on September 29, 2025 and sold the same 2,250 shares in three open-market transactions. After these trades he directly held 11,911,571 shares, plus indirect interests in 107,000 shares via a trust and 10,000,000 shares through Marc Benioff Fund LLC.
Salesforce Chair and CEO Marc Benioff exercised a non-qualified stock option to acquire 2,250 shares of common stock at an exercise price of $161.5000 per share on September 25, 2025, then sold 2,250 shares in several tranches at weighted-average prices of $240.3364, $241.3977, $242.2245, $243.0281 and $244.2012 per share. A footnote notes that a reported transaction was effected automatically under a Rule 10b5-1 trading plan adopted January 9, 2025. After these transactions he reports 11,911,571 Salesforce common shares held directly, alongside additional indirect holdings through a trust and the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, filed a Form 4 reporting transactions on 09/24/2025 executed under a Rule 10b5-1 plan adopted January 9, 2025. The filing shows he exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 and sold an aggregate 2,250 shares in multiple transactions at weighted-average prices falling within $243.74–$248.39 ranges. Following these transactions, the filing reports 11,911,571 shares beneficially owned directly and 10,107,000 shares beneficially owned indirectly (107,000 by trust; 10,000,000 by Marc Benioff Fund LLC). The option exercised vests over a four-year schedule beginning March 22, 2020, and the option exercised had zero cash cost reported upon exercise in this filing.
Salesforce, Inc. chair and CEO Marc Benioff exercised 2,250 non-qualified stock options at $161.50 per share on September 23, 2025, receiving 2,250 common shares. On the same date he sold 2,250 shares in multiple trades at weighted-average prices between $244.3100 and $250.7323. He continues to hold 11,911,571 shares directly, plus indirect holdings through a revocable trust and Marc Benioff Fund LLC, with at least one transaction effected automatically under a Rule 10b5-1 trading plan adopted on January 9, 2025.
Insider transactions by Srinivas Tallapragada, Chief Engineering and Customer Success Officer at Salesforce (CRM). On 09/22/2025 the reporting person acquired and had shares settled from restricted stock units and withheld shares for taxes. The filing shows two grant-related settlements: 1,003 and 1,523 shares were acquired (transaction code M) at $0 price reflecting vesting/settlement of restricted stock units, increasing beneficial holdings to 46,103 shares and 45,605 shares on two separate reported lines. Additionally, two dispositions (transaction code F) show 498 and 756 shares sold/withheld at $249.69 per share to satisfy tax withholding, leaving post-transaction beneficial ownership balances of 45,605 and 44,849 shares on those lines. The RSUs convert one-for-one and have stated vesting schedules tied to March 22, 2023 and March 22, 2025 with subsequent quarterly vesting.
Sundeep G. Reddy, EVP & Chief Accounting Officer of Salesforce, Inc., reported the vesting and conversion of restricted stock units into common stock on September 22, 2025. RSU awards covering 575 shares converted to common stock, and 257 shares were withheld to satisfy tax liabilities at $249.69 per share. After these transactions, he directly holds 12,846 shares of common stock and 4,603 restricted stock units.
Niles Sabastian, President and Chief Legal Officer at Salesforce, Inc. (CRM), reported insider transactions on 09/22/2025. The filing shows the vesting/settlement of 1,015 restricted stock units (RSUs) that converted one-for-one into common stock at no cash price, increasing his direct common stock holdings. To satisfy tax withholding on that settlement, 562 shares were withheld and disposed at a price of $249.69 per share. Following these entries the report lists 3,590 shares and 10,155 derivative-related shares as beneficially owned in direct form as stated in the filing. The form was signed by an attorney-in-fact for Sabastian on 09/23/2025.
Miguel Milano, President and CRO of Salesforce, Inc. (CRM), reported changes in beneficial ownership on Form 4. The filing shows that on 09/22/2025 Mr. Milano had 1,015 restricted stock units (RSUs) vest and convert to 1,015 shares of common stock with no cash purchase price reported. The filing also shows 400 shares were withheld to satisfy tax withholding at a price of $249.69 per share. After the reported non-derivative transactions, beneficial ownership is reported as 11,921 shares following the RSU vesting event and 11,521 shares following the share withholding for taxes. The Form 4 is signed by an attorney-in-fact on 09/23/2025.
Parker Harris, Co‑Founder and CTO of Slack and a director of Salesforce (CRM), reported equity activity on 09/22/2025. The filing shows conversion/vesting of restricted stock units into common shares (1,003 and 1,269 RSUs) and shares withheld to satisfy tax liabilities (630 and 498 shares withheld at $249.69 per share). The report lists direct beneficial ownership totals around 138,726–139,995 shares following the transactions and substantial indirect holdings: 930,987 shares held by the G. Parker Harris III & Holly L. Johnson Family Trust and multiple LLCs holding between 115,840 and 171,324 shares each. The Form 4 was signed by an attorney‑in‑fact on 09/23/2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported matched option exercise and share sales executed under a Rule 10b5-1 plan. On 09/22/2025 he exercised 2,250 non-qualified stock options with an exercise price of $161.50 and concurrently sold 2,250 shares in multiple transactions at weighted-average prices ranging from $243.6876 to $250.4400. Following these transactions the filing shows 11,911,571 shares directly owned, 107,000 shares indirectly by trust, and 10,000,000 shares indirectly held by the Marc Benioff Fund LLC. The filing indicates the trades were effected automatically pursuant to a 10b5-1 plan adopted January 9, 2025.
Salesforce, Inc.'s Chair and CEO Marc Benioff exercised 2,250 non-qualified stock options on September 19, 2025 at a strike price of $161.50 per share, receiving an equal number of common shares. That same day he sold 2,250 Salesforce common shares in multiple transactions at weighted-average prices within ranges from $243.4885 to $247.1900, as detailed in price-range footnotes. After these transactions he held 11,911,571 shares directly, plus 107,000 shares held by a revocable trust and 10,000,000 shares held indirectly through Marc Benioff Fund LLC. A footnote states that one reported transaction was effected automatically under a Rule 10b5-1 trading plan adopted on January 9, 2025.
Marc Benioff, Chair and CEO of Salesforce (CRM), reported insider transactions under a Rule 10b5-1 trading plan. The filing shows purchases via option-related transactions of 2,250 shares on 09/17/2025 and 2,250 shares on 09/18/2025 at an exercise/conversion price of $161.50. On those same dates the reporting person sold a total of 4,500 common shares in multiple transactions at weighted-average prices ranging from about $239.79 to $247.08. After these transactions the reporting person directly beneficially owned 11,911,571 shares, indirectly held 107,000 shares via a trust, and had interests in 10,000,000 shares through the Marc Benioff Fund LLC. The filing was signed by an attorney-in-fact and indicates the trades were effected pursuant to a 10b5-1 plan adopted January 9, 2025.
Insider transfer of Salesforce (CRM) shares by gift The filing shows that on 09/17/2025 director Kirk David Blair received a transfer of 215 shares of Salesforce common stock by gift from a trust held for the benefit of the reporting person and his spouse. The transfer was executed with no funds exchanged. Following the reported transaction the reporting person beneficially owns 8,317 shares directly. The Form 4 was signed by an attorney-in-fact on 09/18/2025.
This is a non-sale, non-cash transfer between related parties and is a routine update of beneficial ownership rather than an open-market purchase or disposition.
Marc Benioff, Chair and CEO of Salesforce, executed equity transactions on 09/16/2025 under a Rule 10b5-1 plan adopted January 9, 2025. He exercised a non-qualified stock option to acquire 2,250 shares at an exercise price of $161.50 and concurrently sold 2,250 shares in multiple open-market transactions at weighted average prices ranging approximately from $237.49 to $242.52 (broken into several weighted-average sales lines). After these trades, his direct beneficial ownership is reported in the low‑11.9 million share range, with additional indirect holdings of 107,000 shares by trust and 10,000,000 shares held through the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, reported Rule 10b5-1 plan trades dated 09/15/2025. He exercised 2,250 non-qualified stock options with a $161.50 exercise price and immediately sold an equal number of shares in multiple transactions under the plan at weighted-average prices ranging from approximately $241.28 to $244.35. After these transactions, Benioff directly beneficially owned 11,911,571 shares. The filing also discloses 107,000 shares held indirectly by trust and 10,000,000 shares held indirectly by the Marc Benioff Fund LLC.
Marc Benioff, Chair and CEO of Salesforce, reported transactions on Form 4 showing exercise of stock options and concurrent sales executed pursuant to a Rule 10b5-1 trading plan adopted January 9, 2025. On 09/12/2025 he exercised a non-qualified stock option to purchase 2,250 shares at a $161.50 exercise price. That same date he sold those 2,250 shares in multiple transactions at weighted-average prices in several ranges from approximately $242.02 to $246.94. After these transactions the filing reports 11,911,571 shares held directly and 107,000 shares held indirectly by trust, plus 10,000,000 shares indirectly held by the Marc Benioff Fund LLC. The Form is signed by an attorney-in-fact on 09/15/2025.
Marc Benioff, Chair and CEO of Salesforce, executed a set of transactions on 09/11/2025 under a Rule 10b5-1 trading plan. He exercised 2,250 non-qualified stock options at a $161.50 exercise price and immediately sold those shares in multiple transactions at weighted-average prices between approximately $243.50 and $246.93. Following the transactions, Benioff directly beneficially owns 11,911,571 shares and indirectly owns 10,107,000 shares (including 10,000,000 held by Marc Benioff Fund LLC and 107,000 by trust). The filing was signed by an attorney-in-fact on 09/12/2025.
Marc Benioff, Salesforce (CRM) executed option exercises and matched share sales under a pre-established Rule 10b5-1 plan on 09/10/2025. He exercised 2,250 non-qualified stock options with an exercise price of $161.50, resulting in acquisition of 2,250 shares. Concurrently, the filing reports aggregate sales of 2,250 shares at weighted-average prices ranging from about $242.01 to $252.99, producing a sequence of small block sales.
After these transactions, Benioff retains beneficial ownership of roughly 11.91 million shares directly and indirectly, additional indirect holdings include 107,000 shares by trust and 10,000,000 shares held by Marc Benioff Fund LLC; he also holds 83,372 options outstanding. The transactions were made pursuant to a 10b5-1 trading plan adopted January 9, 2025.
Reporting person: The Form 4 identifies Kirk David Blair as the reporting person for Salesforce, Inc. (CRM). Transactions: On 09/09/2025 the reporting person purchased 3,400 shares of Salesforce common stock at $254.655 per share, resulting in 3,824 shares beneficially owned directly. On 09/10/2025 two related transactions coded G(1) were reported: a disposition of 4,278 shares with $0 price (recorded as 215 shares indirect ownership by trust) and an acquisition of 4,278 shares with $0 price, after which total beneficial ownership reported was 8,102 shares direct. The filer explains the G(1) entries as the transfer of common stock by bona fide gift from a trust for the benefit of the reporting person and his spouse to the reporting person; no funds changed hands.
Marc Benioff, Salesforce's Chair and CEO, reported transactions on 09/09/2025 under a Rule 10b5-1 trading plan adopted January 9, 2025. He exercised 2,250 non-qualified stock options at an exercise price of $161.50 and simultaneously sold multiple blocks of common stock in several transactions at weighted average prices ranging from $251.32 to $255.00.
After these transactions Benioff beneficially owned 11,911,714 shares directly (including trust holdings) plus 107,000 shares held indirectly by trust and 10,000,000 shares indirectly through the Marc Benioff Fund LLC. The Form 4 was signed by an attorney-in-fact on behalf of Benioff on 09/10/2025.