Every Form 4 that ServiceNow, Inc. (NOW) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow NOW and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full NOW filings page.
ServiceNow, Inc. (NOW) reported insider activity by its President, Global Customer Ops, on a Form 4. On November 17, 2025, restricted stock units (RSUs) converted into 68 shares of common stock in one grant and 59 shares in another, both at an exercise price of $0. To cover federal and state tax withholding from these RSU vestings, the executive relinquished 28 shares and 24 shares, respectively, at a price of $835.79 per share.
After these transactions, the executive beneficially owned 845.576 shares before a subsequent sale. On November 18, 2025, the executive sold 305 shares of ServiceNow common stock at an average price of $817.55 per share, leaving 540.576 shares beneficially owned directly. The filing also notes ongoing holdings of 341 and 419 RSUs that each represent a right to receive one share of common stock, vesting quarterly in sixteenth increments, subject to continued service.
ServiceNow, Inc. (NOW) principal accounting officer Kevin Thomas McBride reported routine equity transactions on 11/17/2025. He acquired 48 shares of common stock at an exercise price of $0 upon the vesting and settlement of restricted stock units (RSUs). To cover federal and state tax withholding obligations from this vesting, 23 shares were relinquished back to the company at a price of $835.79 per share.
After these transactions, McBride beneficially owned 5,112 shares of ServiceNow common stock directly, along with 236 RSUs that each represent a contingent right to receive one share of common stock. The RSUs vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and are subject to his continued service with the company.
ServiceNow, Inc. (NOW) reported insider activity by its General Counsel on a Form 4 covering transactions on November 17–18, 2025. The filing shows sales of ServiceNow common stock and activity related to restricted stock units (RSUs).
The officer sold 110 shares of common stock at $846.92 on November 17 and 81 shares at $827.08 on November 18 under a Rule 10b5-1 trading plan adopted on May 21, 2025. On November 17, 177 shares were acquired upon vesting of RSUs at an exercise price of $0, and 96 shares were relinquished to cover federal and state tax withholding obligations from the vesting.
After these transactions, the officer directly beneficially owned 4,332 shares of ServiceNow common stock and held 888 RSUs, each representing the right to receive one share that vests quarterly in equal sixteenth installments, subject to continued service.
ServiceNow, Inc. insider trading report: A company officer, serving as Vice Chairman, reported several transactions in ServiceNow common stock. On 11/17/2025, 166 shares were acquired at an exercise price of $0 upon vesting of restricted stock units (RSUs), increasing directly held shares. On the same date, 81 shares were withheld at a price of $835.79 to cover federal and state tax obligations from the RSU vesting. On 11/18/2025, 522 shares were sold at a price of $827.08 per share under a Rule 10b5-1 trading plan adopted on February 28, 2025. After these transactions, the reporting person directly owned 3,000 shares of common stock and held 833 RSUs, each representing a right to receive one share, vesting quarterly in sixteenth increments starting May 17, 2023.
ServiceNow (NOW) President and CFO Gina Mastantuono reported routine equity activity. On 11/17/2025, 319 shares of common stock were acquired at an exercise price of $0 through the vesting and settlement of restricted stock units (RSUs). On the same date, 172 shares were withheld and disposed of at $835.79 per share to cover federal and state tax obligations tied to that RSU vesting. After these transactions, she beneficially owned 13,060 shares of ServiceNow common stock and 1,595 RSUs, which vest in equal quarterly installments of 1/16th of the total, subject to continued service.
ServiceNow, Inc. (NOW) Chairman & CEO and director William R. McDermott reported equity transactions related to previously granted restricted stock units. On 11/17/2025, 832 restricted stock units were converted into the same number of shares of common stock at an exercise price of $0. On the same date, 448 shares were withheld and disposed of at $835.79 per share to cover federal and state tax withholding obligations from the RSU vesting.
Following these transactions, McDermott beneficially owned 8,665 shares of ServiceNow common stock directly and 4,881 shares indirectly through a trust. He also held 4,160 restricted stock units, each representing a contingent right to receive one share of common stock. These RSUs vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, subject to his continued service.
ServiceNow, Inc. (NOW) reported insider activity by its Chief People & AI Enablement Officer on a Form 4. On 11/17/2025 and 11/18/2025, the officer executed multiple transactions in common stock and restricted stock units under a Rule 10b5-1 trading plan adopted on February 27, 2025.
The transactions included sales of 145 shares at $846.92 and 94 shares at $827.08, as well as 100 shares relinquished to cover federal and state tax withholding tied to restricted stock unit vesting. In connection with the vesting, 194 shares were acquired at an exercise price of $0 through restricted stock units, each representing a contingent right to receive one share of common stock.
Following the reported activity, the officer beneficially owned 3,027 shares of ServiceNow common stock directly and 971 restricted stock units that vest in 1/16th increments quarterly, subject to continued service, with the first vesting having occurred on May 17, 2023.
ServiceNow, Inc. (NOW) reported an insider equity transaction by its President, CPO and COO, Amit Zavery. On 11/14/2025, 628 shares of common stock were acquired at an exercise price of $0 upon the vesting and settlement of previously granted restricted stock units. On the same date, 338 shares were surrendered at a price of $850.43 to cover federal and state tax withholding obligations tied to this vesting. After these transactions, Zavery directly owned 8,724 shares of ServiceNow common stock and held 5,647 restricted stock units, each representing a right to receive one share. The restricted stock units vest as to 1/12th of the total shares quarterly, with the first vesting having occurred on May 15, 2025, contingent on continued service.
ServiceNow, Inc. (NOW) reported insider equity activity by its General Counsel, Russell S. Elmer. On 11/14/2025, 239 restricted stock units were converted to common stock at an exercise price of $0, increasing his directly held common shares. On the same date, 129 shares were relinquished at a price of $850.43 to cover federal and state tax withholding from the RSU vesting. After these transactions, Elmer directly owned 4,442 shares of ServiceNow common stock and held 2,146 restricted stock units. The RSUs vest as to 1/12 of the total shares quarterly, with the first vesting having occurred on May 15, 2025, contingent on his continued service.
ServiceNow, Inc. (NOW) reported an insider stock transaction by its President and CFO, Gina Mastantuono. On 11/14/2025, she acquired 470 shares of common stock at an exercise price of $0 upon vesting of restricted stock units (RSUs), and 253 shares were relinquished at a price of $850.43 to cover federal and state tax withholding obligations. After these transactions, she directly owns 12,913 shares of ServiceNow common stock and holds 4,236 RSUs. Each RSU represents one share of common stock and vests in quarterly installments of 1/12 of the total, with the first vesting having occurred on May 15, 2025, subject to her continued service.
ServiceNow, Inc. (NOW) reported insider equity activity by its President, Global Customer Ops, Paul Fipps. On 11/14/2025, restricted stock units (RSUs) covering 188 and 221 shares of common stock were settled, resulting in the acquisition of those shares at an exercise price of $0. To cover federal and state tax withholding obligations from the RSU vesting, 76 and 89 shares were relinquished at a price of $850.43 per share under Rule 16b-3. Following these transactions, the reporting person continued to hold ServiceNow common stock directly, and the RSUs are scheduled to vest in equal quarterly installments, each 1/12th of the grant, beginning on May 15, 2025 and August 15, 2025, contingent on continued service.
ServiceNow, Inc. (NOW) Vice Chairman Nicholas Tzitzon reported routine equity compensation activity. On 11/14/2025, 298 restricted stock units (RSUs) converted into an equal number of shares of common stock at an exercise price of $0. To cover federal and state tax withholding on the RSU vesting, 145 shares were relinquished at a price of $850.43 per share, leaving 3,437 shares of common stock beneficially owned directly after the transactions. Following this event, Tzitzon also directly holds 2,683 RSUs, which vest as to 1/12 of the total shares quarterly, with the first vesting having occurred on May 15, 2025, subject to his continued service with ServiceNow.
ServiceNow, Inc. (NOW) reported an insider equity transaction by its Chairman & CEO, William R. McDermott, on 11/14/2025. A stock option or RSU-related transaction (coded "M") delivered 1,255 shares of common stock at an exercise price of $0, reflecting the settlement of previously granted restricted stock units. To cover related tax withholding from this vesting, 675 shares were relinquished at a price of $850.43 per share (coded "F"), rather than being sold for cash proceeds.
After these transactions, McDermott directly held 8,281 shares of ServiceNow common stock, with an additional 4,881 shares held indirectly by a trust. He also beneficially owned 11,293 restricted stock units, each representing a contingent right to receive one share of common stock. These RSUs vest as to 1/12 of the total shares quarterly, with the first vesting having occurred on May 15, 2025, subject to his continued service with the company on each vesting date.
ServiceNow, Inc. (NOW) reported insider activity by its Principal Accounting Officer on a Form 4. On 11/14/2025, the officer sold 280 shares of common stock at $842.48 per share. On the same date, 63 shares were acquired at $0 upon the vesting and settlement of restricted stock units (RSUs), and 30 shares were withheld at $850.43 per share to cover federal and state tax obligations from that vesting. After these transactions, the officer directly held 5,087 shares of common stock and 565 RSUs. The transactions were carried out under a Rule 10b5-1 trading plan adopted on February 27, 2025, and the RSUs vest in 12 equal quarterly installments, with the first vesting on May 15, 2025.
ServiceNow, Inc. (NOW) reported an insider equity transaction by its Chief People & AI Enablement Officer on 11/14/2025. The officer acquired 298 shares of common stock at an exercise price of $0 upon the vesting and settlement of restricted stock units. To cover federal and state tax withholding obligations from this vesting, 153 shares were relinquished back to the issuer at a price of $850.43 per share. After these transactions, the officer directly holds 3,172 shares of ServiceNow common stock and 2,683 restricted stock units, each representing a contingent right to receive one share of common stock.
ServiceNow (NOW) reported an insider transaction by its President, Global Customer Ops, on 11/12/2025. The officer acquired 41 shares of common stock at $0 upon the vesting of restricted stock units (code M), then disposed of 17 shares (code F) at $864.04 to cover tax withholding.
Following these transactions, the officer beneficially owned 526.576 shares directly. The RSUs vest in equal quarterly installments of 1/16th, with the first vesting on May 12, 2022, contingent on continued service.
ServiceNow (NOW) Chairman & CEO William R. McDermott reported routine equity transactions tied to restricted stock units (RSUs). On 11/12/2025, 600 shares of common stock were acquired at $0 upon RSU vesting (code M). To cover taxes, 323 shares were relinquished at $864.04 (code F) pursuant to Rule 16b-3.
Following these transactions, he held 7,701 shares directly and 4,881 shares indirectly via a trust. Derivative holdings reflected 601 RSUs remaining. The RSUs vest as to 1/16th of the total shares quarterly, with the first vesting on May 12, 2022, subject to continued service.
ServiceNow (NOW) reported insider activity by its General Counsel, Russell S. Elmer. On 11/12/2025, 136 shares of common stock were acquired from RSU vesting (price $0) and 74 shares were withheld for taxes at $864.04 per share. On 11/13/2025, 62 shares were sold at $852.38 per share under a Rule 10b5-1 plan adopted on May 21, 2025. Following these transactions, he held 4,332 shares directly. He also reported 137 RSUs outstanding, which vest in equal quarterly installments per the existing schedule.
ServiceNow (NOW) director Frederic B. Luddy reported a charitable gift on Form 4. On 11/13/2025, he donated 3,515 shares of common stock, coded G for gift at a price of $0. The footnote states the shares were donated to charity.
Following the transaction, beneficial ownership is reported as 123,113 shares held indirectly by a trust, 30,600 shares held indirectly by an LLC, and 319 shares held directly. The filing was made by one reporting person in his capacity as a Director.
ServiceNow (NOW) reported a routine insider transaction by an officer (Vice Chairman) on 11/12/2025. Restricted stock units converted into 114 shares of common stock (code M) at $0, reflecting RSU vesting. To cover withholding taxes from the vesting, 56 shares were surrendered (code F) at $864.04 per share. Following these transactions, the officer directly owned 3,284 shares.
The RSUs vest as to 1/16th quarterly, with the first vesting on May 12, 2022, and require continued service on each vest date.
ServiceNow (NOW) reported insider activity by its Chief People & AI Enablement Officer, Jacqueline P. Canney. On 11/12/2025, 136 shares were acquired upon RSU vesting (code M) at $0 and 70 shares were withheld to cover taxes at an average price of $864.04 (code F). On 11/13/2025, 66 shares were sold at an average price of $852.38 (code S).
Following these transactions, the reporting person directly owned 3,027 shares of common stock. The Form 4 notes the sale was made under a Rule 10b5‑1 trading plan adopted on February 27, 2025. Derivative holdings show 137 RSUs remaining, with RSUs vesting in 1/16th quarterly increments that began on May 12, 2022, subject to continued service.
ServiceNow (NOW) reported an insider equity update by President and CFO Gina Mastantuono. On 11/12/2025, 227 shares of common stock were acquired at $0 upon the vesting of restricted stock units (code M). To cover taxes from this vest, 123 shares were surrendered to the issuer at a price of $864.04 per share (code F). Following these transactions, the reporting person beneficially owns 12,696 shares directly.
The related RSUs vest as to 1/16th quarterly, with the first vesting on May 12, 2022, subject to continued service. After the reported activity, 228 RSUs remain beneficially owned.
ServiceNow (NOW) officer Paul Fipps reported routine equity activity on 11/07/2025. Restricted stock units vested and were settled into common shares, including 64 and 14 shares from two RSU grants. To cover withholding taxes, the filer surrendered 26 and 6 shares at $861.87 per share.
Following these transactions, the filer beneficially owned 502.576 shares directly. RSU balances outstanding were 586 units for one grant and 159 units for another, each vesting quarterly per the stated schedules.
ServiceNow (NOW) insider transaction: On 11/07/2025, President and CFO Gina Mastantuono converted 789 restricted stock units into common stock (code M) at $0 and surrendered 425 shares to satisfy tax withholding at $861.87 per share (code F). After these transactions, she directly owned 12,592 shares. Her derivative holdings show 3,157 RSUs remaining. The RSU award vested 3.33% on May 7, 2024 and August 7, 2024, 3.34% on November 7, 2024, with the remaining 90% beginning to vest quarterly on February 7, 2025, subject to continued service.
ServiceNow (NOW) reported insider equity activity by its Principal Accounting Officer. On 11/07/2025, 532 shares of common stock were acquired at $0 upon RSU vesting (198 and 334), and 254 shares (95 and 159) were withheld to cover taxes at $861.87 per share. Following these transactions, direct beneficial ownership stood at 5,334 shares.
The filing notes the tax-withholding mechanism under Rule 16b-3 and outlines the RSU schedules: one grant vests 1/16th quarterly (first vest on May 7, 2024), and another vested 29.17% on February 7, 2023, with equal quarterly installments over three years thereafter.
ServiceNow (NOW) reported insider activity by Chairman & CEO William R. McDermott on 11/07/2025. He acquired 1,753 shares of common stock at $0 upon RSU vesting (code M) and disposed of 943 shares at $861.87 to satisfy tax withholding (code F).
Following these transactions, McDermott beneficially owned 7,424 shares directly and 4,881 shares indirectly by trust. He also held 7,015 restricted stock units after the reported activity. Each RSU represents the right to receive one share upon vesting, with vesting described in the footnotes.
ServiceNow (NOW): Form 4 insider activity — President, CPO and COO Amit Zavery reported RSU-related transactions on 11/07/2025. He acquired 4,056 shares of common stock at $0 upon RSU vesting (code M) and surrendered 2,181 shares at $861.87 to cover tax withholding (code F) under Rule 16b-3.
Following these transactions, he beneficially owned 8,434 shares of common stock directly. Derivative holdings (restricted stock units) totaled 7,992 after the event.
Vesting terms disclosed: 16.75% of the RSU grant vested on each of February 7, 2025, May 7, 2025, August 7, 2025, and November 7, 2025; the remaining 33% will vest quarterly beginning February 7, 2026, subject to continued service.
ServiceNow (NOW): Insider Form 4 activity — Officer Jacqueline P. Canney (Chief People & AI Enablement Officer) reported routine equity transactions. On 11/07/2025, 526 shares were acquired at $0 upon RSU vesting (code M). To cover taxes, 269 shares were relinquished at $861.87 (code F). On 11/10/2025, 257 shares were sold at $863.86 (code S) pursuant to a Rule 10b5-1 trading plan adopted on February 27, 2025.
Following these transactions, direct ownership stood at 3,027 common shares. Derivative holdings included 2,105 restricted stock units, each representing a contingent right to one share. The filing notes the RSU vesting schedule began quarterly on February 7, 2025, after initial partial vesting dates in 2024.
ServiceNow (NOW) General Counsel Russell S. Elmer filed a Form 4 detailing RSU vesting, tax withholding, and a planned sale under Rule 10b5-1.
On 11/07/2025, 415 shares were acquired upon RSU vesting (code M, $0). To satisfy tax withholding from the vesting, 224 shares were relinquished at $861.87 (code F). On 11/10/2025, 191 shares were sold at $863.86 (code S) pursuant to a 10b5-1 plan adopted May 21, 2025. Following these transactions, he directly owned 4,332 common shares, and 1,661 restricted stock units remained outstanding.
ServiceNow (NOW) officer Vice Chairman reported equity transactions. On 11/07/2025, 438 shares of common stock were acquired at $0 upon the vesting of restricted stock units (code M).
To satisfy withholding taxes from this vesting, 212 shares were relinquished at $861.67 per share (code F). Following these transactions, the reporting person beneficially owned 3,226 shares directly. After the activity, 1,755 restricted stock units remained beneficially owned. Each RSU represents the right to receive one share, with vesting described as 3.33% on May 7, 2024 and Aug 7, 2024, 3.34% on Nov 7, 2024, and the remaining 90% vesting quarterly beginning Feb 7, 2025, subject to continued service.