News for DEO Stock

Oban Single Malt Scotch Whisky Launches 'Being This Likeable Isn't Easy' Campaign: Celebrating The Craft Behind What Makes It A Fan Favorite Stitzel-Weller Distillery Unveils Stitzel Reserve: A Gateway to Bourbon History Ketel One Family Made Vodka Partners with Dorsia to Unlock Access & Celebrate their Vision of the Fictional Dorsia for One Night Only Hold Onto Your Cocktail: Captain Morgan and Universal Pictures' M3GAN 2.0 Join Forces with a Glow-in-the-Dark Spiced Rum Bottle and Limited-Edition Cocktail Experience Buchanan's Whisky and Global Superstar Rauw Alejandro Partner to Fire Up Summer with New Buchanan's Asados Unidos Campaign Bringing the Heat from the Stage to the Grill and Beyond TEQUILA DON JULIO UNVEILS POR AMOR: AN IMMERSIVE TASTING EXPERIENCE THAT CELEBRATES MEXICAN CRAFT AND THE LEGACY OF FOUNDER DON JULIO GONZÁLEZ USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO CROWNED NIC WALLACE AS THE 2025 U.S. BARTENDER OF THE YEAR BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY CAPTAIN MORGAN SLICED TURNS GOLF'S MOST DREADED SHOT -- THE SLICE -- INTO A CELEBRATION WITH YOUR CREW CASAMIGOS TEQUILA INTRODUCES "ANYTHING GOES WITH MY CASAMIGOS" Diageo Canada and Business in the Streets (BITS) expand partnership to empower and fund entrepreneurs across Ontario Diageo named Official Spirits Supporter in North, Central and South America for FIFA World Cup 26™ Crown Royal Unveils Crown Royal Marquis: A Bold New Whisky Crafted for the Next Era of Nightlife Oban Welcomes A New And Extraordinary Scotch Whisky | Oban 15 Cask Strength Sherry Cask Finish JOHNNIE WALKER ESTABLISHES A NEW STANDARD IN DESIGN INNOVATION BY INTRODUCING BLUE LABEL ULTRA, THE WORLD'S LIGHTEST WHISKY BOTTLE Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands for Its Biggest Year Yet! CROWN ROYAL REUNITES WITH COUNTRY MUSIC SUPERSTAR KANE BROWN AS THE OFFICIAL WHISKY SPONSOR OF THE HIGH ROAD TOUR Lagavulin Single Malt Scotch Whisky Launches 'Beyond the Smoke' Campaign: An Invitation to Discover the Complexity Within the Iconic Islay Whisky GUINNESS SPOTLIGHTS 'LOVELY DAYS' ACROSS THE COUNTRY IN NEW CAMPAIGN Captain Morgan Sliced is Turning Up the Heat: NEW Sweet vs. Heat Variety Pack is Serving up Bold Flavors with the Crack of a Can Goodwill Industries of Kentucky and Diageo North America Partner to Develop Career Opportunities in the Hospitality Sector TEQUILA DON JULIO 1942 PARTNERS WITH SUPERSTAR DJ AND STYLE ICON PEGGY GOU TO DESIGN ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION Perfect Moment Wholesale Bookings up 30% for New Autumn/Winter 2025 Luxury Ski & Outerwear Collection DELEÓN Tequila's Opening Acts Pledge: 500 Hours to Empower 1,000+ Rising DJ's and the Opportunity for One Winner to DJ the BET Awards Red Carpet MEET THE MOUTH-BLOWING FLAVOR THAT'LL MAKE YOUR TASTE BUDS DO BACKFLIPS: NEW CAPTAIN MORGAN SWEET CHILI LIME CROWN ROYAL RETURNS TO RODEOHOUSTON® AS AN OFFICIAL SPONSOR, CELEBRATING THE RICH ESSENCE OF RODEO STYLE Celebrating All Shot Callers: 21SEEDS & Danielle Robay Launch Shot Callers Game For Women's History Month JOHNNIE WALKER VAULT OPENS THE DOOR TO A NEW ERA OF LUXURY SCOTCH WHISKY Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands for Its Biggest Year Yet! Introducing the Guinness Lovely Day Project Introducing Fanged Pursuit, The Latest Kentucky Straight Bourbon Whiskey Aged 17 Years From The Orphan Barrel Collection Perfect Moment to Attend the 37th Annual ROTH Conference, March 17-18, 2025 Perfect Moment Co-Founder and Chairman Purchases 51,000 Shares of Company Stock in the Open Market Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017 Ketel One Family Made Vodka and Tanqueray Gin Invite Fans to 'Sip into The White Lotus' with Patrick Schwarzenegger for Season Three of the HBO® Original Hit Series SMIRNOFF PROVES "WE DO GAME DAYS" BIGGER, BOLDER AND LONGER THAN EVER BEFORE FOR SUPER BOWL LIX INCLUDING A SHOW-STOPPING PERFORMANCE FROM INTERNATIONAL SUPERSTAR FLO RIDA ATOP A 60-FOOT TAILGATE TRUCK Balcones Distilling and The Other Art Fair Launch Second Year of Artistic Collaboration JOHNNIE WALKER BLACK LABEL AND DEVEREUX GOLF UNVEIL THE "KEEP WALKING COLLECTION" - A BOLD NEW SECOND LINE OF THEIR CAPSULE COLLECTION THAT HONORS THE PROGRESSIVE SPIRIT OF ONE OF THE FASTEST GROWING SPORTS IN THE US BLADE AND BOW BOURBON AND PRO GOLFER WYNDHAM CLARK LAUNCH SWEEPSTAKES FOR THE GOLF TRIP OF A LIFETIME JOHNNIE WALKER BLENDED SCOTCH WHISKY AND RONNY CHIENG CELEBRATE LUNAR NEW YEAR, HONORING TRADITIONS WHILE MAKING THEM YOUR OWN FOR A MEMORABLE CELEBRATION CROWN ROYAL HONORS NEW ORLEANS WITH LIMITED-EDITION STARTER SUPER BOWL LIX SATIN JACKET INSPIRED BY THE HISTORIC CITY POPEYES® AND TEQUILA DON JULIO LAUNCH "THE CHAMPIONSHIP LINEUP" - A LIMITED EDITION MENU FOR FOOTBALL'S BIG GAME CÎROC Ultra-Premium Vodka Opens Applications for Inaugural Blue Dot Creative Residency in Park City During Festival Week CAPTAIN MORGAN & T-PAIN SET SAIL IN THE BIG EASY FOR THE BIG GAME, TRANSFORMING BOURBON STREET INTO 'RUM STREET' FOR SUPER BOWL LIX Kentucky Distilleries and Precision Conservation Management Join Forces to Enhance Regenerative Corn Farming Practices throughout Commonwealth Diageo identifies 2025 socialising trends in new global report TANQUERAY LONDON DRY GIN LAUNCHES 'CLASSIC OR NOTHING' CAMPAIGN: A BOLD DECLARATION THAT CELEBRATES THE ENDURING INFLUENCE OF TIME-HONORED CLASSICS AND THE LEGENDS THAT CHOOSE THEM CÎROC Champions Creative Ease with the 'Blue Dot Creative Residency': An Innovative Program Empowering Emerging Storytellers /C O R R E C T I O N -- Smirnoff/ IT'S THE MOST WONDERFUL PINT OF THE YEAR Buchanan's Scotch Whisky Pledges $150,000 From its 200% Futuro Fund to Create Más Noches Buenas for 200% Foodservice Workers This Holiday Season 'TIS THE SEASON: SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE POP-UP IN NYC CURATED FOR ALL YOUR GIFTING NEEDS Diageo, MADD, the NFL and Uber Team Up to Launch "Take a Minute. Make a Plan." Campaign to Tackle Impaired Driving CROWN ROYAL JOINS FORCES WITH NATE SMITH AND SCOTTY HASTING TO SUPPORT VETERANS AS THE AWARD-WINNING WHISKY DONATES $50,000 TO CREATIVETS ON COUNTRY MUSIC'S BIGGEST NIGHT Captain Morgan Ventures into Fresh Territory with Super Bowl Champion Victor Cruz and KidSuper for the Most Adventurous Collab of the Season JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN DELEÓN Tequila Unveils Its New Campaign and Brand Platform, "Bold Spirits, Rise" A Bold Fusion of Cultures: New Guinness Fonio Stout Honors African Heritage and Irish Tradition As Part of the Brewing for Impact Campaign TEQUILA DON JULIO ELEVATES MEXICO'S CULTURAL HERITAGE WITH BREATHTAKING DIA DE MUERTOS GLOBAL CELEBRATIONS Aged to Perfection: Crown Royal Launches Iconic Reserve Offering with 12-Year Age Statement Ketel One Family Made Vodka Taps Patrick Schwarzenegger to Serve as First Ever "Spirit Advisor" this Holiday Season DHL Supply Chain and Diageo North America Power Up Sustainability Partnership with Deployment of Hydrogen Fuel Cell Trucks A PERFECT PAIR: SMIRNOFF AND MATCHBOX SCORE BIG WITH GAME DAY MATCHUPS FOR DEVOTED NFL FANS DIAGEO CHAMPIONS THE NEXT GENERATION OF LEADERS IN PARTNERSHIP WITH HBCUs JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APRÈS SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS COMING OFF A VERY PUBLIC BREAKUP WITH TACOS, SMIRNOFF SPICY TAMARIND IS TASTING SWEETER & SPICIER THAN EVER FOR NATIONAL VODKA DAY CELEBRATION AND IN NEW TV SPOTS Introducing Woven Honor, The Latest Single Malt Scotch Whisky Aged 18 Years From The Orphan Barrel Collection Crown Royal Reaches New Pinnacle of Luxury Canadian Whisky, with Introduction of Crown Royal Aged 31 Years Buchanan's Scotch Whisky Teams Up with Saturday Night Live's Marcello Hernández to Celebrate How U.S. Latinos use Language to Create Community with the Launch of its #ComoLoDigas Campaign Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey Aviation American Gin Launches in Global Travel Retail JOHNNIE WALKER BLENDED SCOTCH WHISKY AND SQUID GAME COME TOGETHER FOR AN EPIC COLLABORATION INVITING FANS TO 'PICK YOUR PLAYER' IN ANTICIPATION FOR SEASON 2 RELEASE ON NETFLIX Diageo PLC Announces Trading commentary ahead of AGM 2024 THE SEARCH IS ON: USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO IS SEEKING THE 2025 U.S. BARTENDER OF THE YEAR Bulleit Frontier Whiskey Launches New Rye 10-Year-Old Permanent Expression and Unveils the '10-Year Aged Whiskeys' Range CROWN ROYAL AND KANE BROWN CELEBRATE LONG-STANDING PARTNERSHIP AND THE FINALE OF THE 'IN THE AIR' TOUR WITH A SPECIAL SALUTE TO MILITARY VETERANS Ketel One Family Made Vodka is the World's First Spirits Brand to Implement Accessible QR Codes on Packaging Bulleit Frontier Whiskey launches its biggest US brand campaign to date: "We Aren't Made To Be Still" 10 Days, 250 Bars, Endless Espresso Martini Possibilities: Mr Black Espresso Martini Fest is Back Year Two is for the Crew -- Captain Morgan's Epic Scavenger Hunt, 'Follow the Captain,' Returns with Bigger, Even Better and More Legendary Adventures JOHNNIE WALKER BLENDED SCOTCH WHISKY TEAMS UP WITH EBON MOSS-BACHRACH, COURTNEY STORER AND CHARLES JOLY TO CREATE BLUE LABEL COCKTAIL PAIRINGS IN CELEBRATION OF THE 76TH EMMY® AWARDS Crown Royal Unveils the Crown Royal Rig - Driving Generosity Nationwide with An Epic Tailgate on Wheels This NFL Season CHURROS, BUT SIPPABLE! INTRODUCING THE LIMITED-EDITION BAILEYS CINNAMON CHURROS IRISH CREAM LIQUEUR, A NEW WAY TO ENJOY CHURROS TEQUILA DON JULIO AND AWARD-WINNING FASHION DESIGNER, WILLY CHAVARRIA, COLLABORATE ON THE TEQUILA DON JULIO 70 AÑEJO CRISTALINO ARTIST EDITION BOTTLE A New Way to Sunday - The Cocktail Collection Introduces The Crown Royal Whisky Sour Cocktail with Black Cherry, Championed by Football's Leading Wives and Girlfriends SMIRNOFF SMASH VODKA SODA 'RALLIES' AT PICKLE FEST WITH FOOTBALL LEGEND DREW BREES TO KICK OFF FALL "SMASH" PICKLEBALL SERIES CAPTAIN MORGAN SLICED AND REALITY STAR WEST WILSON 'SLICE' THROUGH SUMMER BUCKET LISTS…ONE STATESIDE ADVENTURE AT A TIME GREAT TASTE IS FOREVER! SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY CELEBRATES 'TIMELESS TASTE' IN NEW AD CAMPAIGN 21SEEDS Infused Tequila Goes Back To The Aughts With The O.C's Summer Roberts Crown Royal and FORVR Mood Co-Founder, Jackie Aina, Partner to Release Limited-Edition Candle Inspired by Popular New Flavor Crown Royal Blackberry Flavored Whisky 21SEEDS Infused Tequila and LoveShackFancy Launch Limited-Edition Collaboration Cocktail Tote JONATHAN STANYARD NAMED 2024 BARTENDER OF THE YEAR AT USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO COMPETITION IN DENVER, CO TANQUERAY INVITES MARTINI LOVERS TO BOOK A TABLE AND MAKE IT 'FANCY HOUR' WITH A FIRST OF ITS KIND OPENTABLE PARTNERSHIP CROWN ROYAL EXPANDS HORIZONS WITH NEW SINGLE MALT CANADIAN WHISKY EXPRESSION TEQUILA DON JULIO LAUNCHES FIRST EVER, LIMITED-EDITION DON JULIO 1942 EXPRESSIONS WITH INNOVATIVE GLOBAL CASK SALE JOHNNIE WALKER BLACK LABEL AND DEVEREUX GOLF DROP FIRST EVER CAPSULE COLLECTION TO CELEBRATE A NEW ERA FOR A TIMELESS DUO - SCOTCH & GOLF Diageo Receives Thirty Double Gold Medals at the 2024 San Francisco World Spirits Competition OLD PARR SCOTCH WHISKY AND BRAZILIAN FÚTBOL LEGEND ROBERTO CARLOS ARE OFFERING FANS A CHANCE TO WIN A TRIP TO MIAMI FOR THE BIGGEST FÚTBOL EVENT OF THE SUMMER SMIRNOFF ICE AND POP CULTURE ICON KATHY HILTON TOAST TO NEW SMIRNOFF ICE SMASH TEA AHEAD OF TEA SIPPIN' (AND SPILLIN') SEASON Lone River Serves Up a New Look, Flavor and Spirit of the Modern West Ahead of Country Music's Big Celebration in Texas Lagavulin and Nick Offerman Unite Sweetness and Smoke With New Lagavulin Offerman Edition: Caribbean Rum Cask Finish Aged 11 Years Diageo PLC Announces Nik Jhangiani to Join Diageo as CFO GEORGE DICKEL UNVEILS LATEST ADDITION TO AWARD-WINNING BOTTLED IN BOND WHISKY SERIES MEET SPICY TAM, THE EMOJI DANCING HER WAY FROM DIGITAL SCREENS TO IRL SCENES AS THE NEW FACE OF SMIRNOFF SPICY TAMARIND Bulleit Frontier Whiskey Kicks Off Glass Recycling, 'Don't Trash Glass,' at Kentucky Distillery Tequila Don Julio Brings Modern Mexican Culture to a National Stage with 'A Summer of Mexicana' 8 Seconds Juneteenth Rodeo Returns for Bigger Second Year in Portland, OR! Aviation American Gin to Release Six Specialty Bottles Inspired by Highly-Anticipated Marvel Studios' "Deadpool & Wolverine" CÎROC Limonata Invites you to Experience a Vacation to the Mediterranean in a City Near You CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN /C O R R E C T I O N -- Smirnoff ICE/ SMIRNOFF ICE - THE OG OF FLAVOR AND BOLDNESS - CONTINUES TO CHANGE THE GAME AS IT USHERS IN A NEW ERA OF SMIRNOFF ICE SURPR-ICES Experience Summer Like Never Before with DeLeón Tequila's 'Summer Done Different' Series and Win a Chance to Attend Summer Jam HTX Bulleit Frontier Whiskey 12-Year-Old Rye returns after five years USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO HEADS TO DENVER, CO TO HOST 2024 NATIONAL FINALS BALCONES DISTILLING CELEBRATES THE SOLAR ECLIPSE WITH LAUNCH OF MIRADOR ECLIPSE AMERICAN SINGLE MALT Astral Tequila Introduces First-Ever MargaritaCon: A Nationwide Celebration of America's Favorite Cocktail, All for a Cause SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY PARTNERS WITH AMERICAN CORNHOLE LEAGUE AS OFFICIAL WHISKEY SPONSOR TANQUERAY NO. TEN CELEBRATES EXCEPTIONAL ARTISTRY WITH THE LAUNCH OF WORLDWIDE RESIDENCIES SHOWCASING THE BEST IN COCKTAIL CREATIVITY Introducing Indigo's Hour, A Rare, Limited-Edition Straight Bourbon Whiskey Transformed Through 18 Years of Barrel Aging BALCONES DISTILLING PARTNERS WITH THE OTHER ART FAIR TO INVITE INDEPENDENT ARTISTS TO PUSH THE BOUNDARIES OF CREATIVE POSSIBILITY BLADE AND BOW TEES UP PARTNERSHIP WITH PROFESSIONAL GOLFER AND MAJOR CHAMPIONSHIP WINNER WYNDHAM CLARK TO ELEVATE GOLFERS' GAME ON AND OFF THE GREEN Diageo PLC to appoint Sir John Manzoni as Chair CROWN ROYAL LAUNCHES HIGHLY ANTICIPATED FLAVOR INNOVATION CROWN ROYAL BLACKBERRY FLAVORED WHISKY WITH JASON MOMOA, IT'S ALWAYS A LOVELY DAY FOR A GUINNESS Mortlach Unveils Limited Edition Launch of the Exceptional Mortlach 30 Year Old, The Midnight Malt CROWN ROYAL TEAMS UP WITH HOUSTON LEGEND BUN B TO KICK OFF RODEOHOUSTON® AND CELEBRATE LOCAL ARTISTRY Diageo North America expands ‘Don’t Trash Glass’ partnership to increase glass recycling across strategic regions in the U.S. DIAGEO ANNOUNCES ITS FIRST EXPERIENCE WITH APPLE VISION PRO TO BRING TEQUILA CULTURE TO FANS AROUND THE WORLD BALMAIN AND OLIVIER ROUSTEING TOAST TO PARIS WOMEN'S FASHION WEEK WITH A JOHNNIE WALKER BLUE LABEL CUSTOM COCKTAIL AT THE POST-SHOW CELEBRATION AT LE BRISTOL A LOVELY DAY FOR A GUINNESS: Iconic Irish Brewer Gears Up for an Unforgettable St.Patrick's (Sun)Day ROE & CO IRISH WHISKEY INVITES YOU TO DISCOVER MODERN IRISH WHISKEY AND MUSIC AT 'ROE & CO LISTENING SESSIONS' VINYL POP-UP SERIES Captain Morgan Sliced Makes a Flavorful Splash with New Cocktail-Inspired Ready-to-Drink Beverages Mothers Against Drunk Driving® (MADD) and Diageo North America Kick Off Partnership to Tackle Impaired Driving in the U.S. Bulleit Frontier Whiskey unveils Bulleit American Single Malt BOLD FLAVORS, UNLIKELY DUOS: NEW SMIRNOFF SMASH VODKA SODA BRINGS AN UNEXPECTED PICKLEBALL SMASHUP TO THE VEGAS STRIP IT'S CUFFING SEASON: BAILEYS CHOCOLATE LIQUEUR PARTNERS WITH THE SKIN DEEP TO HELP ACHIEVE YOUR RELATION-SIP GOALS BALMAIN AND OLIVIER ROUSTEING TOAST THE MAISON'S RETURN TO PARIS MEN'S FASHION WEEK, WITH A JOHNNIE WALKER BLUE LABEL CUSTOM COCKTAIL AT THE POST-SHOW CELEBRATION AT HÔTEL PLAZA ATHÉNÉE INTRODUCING TEQUILA DON JULIO ALMA MIEL, A UNIQUELY BLENDED EXPRESSION THAT REDEFINES LUXURY WITH EXCEPTIONAL INNOVATION Ketel One Family Made Vodka Takes Over Park City for the 2024 Sundance Film Festival ZACAPA LAUNCHES FIRST-EVER GLOBAL CREATIVE CAMPAIGN "LIPS TO SOUL," REDEFINING THE WORLD OF DARK SPIRITS INTO A WORLD OF VIBRANT WONDER Diageo launches inaugural global consumer trends report, 'Distilled' Bulleit Frontier Whiskey takes on Miami to celebrate the first year of the Bulleit Pioneer Project TEQUILA DON JULIO PARTNERS WITH WORLD-RENOWNED ARTIST FELIPE PANTONE TO BRING THE ENERGY OF MODERN MEXICO TO MIAMI Diageo North America Earns Top Score in Human Rights Campaign (HRC) Foundation’s 2023-2024 Corporate Equality Index THIS GIVING TUESDAY CROWN ROYAL HONORS THOSE WHO SERVE WITH AN EPIC GAME DAY EXPERIENCE SEASON'S TREATINGS: BAILEYS ORIGINAL IRISH CREAM LIQUEUR BRINGS HOLIDAY SPIRIT TO THE MOST WONDERFUL (AND DELICIOUS) TIME OF THE YEAR Diageo North America donates ten million cans of water to Convoy of Hope to support disaster relief response efforts CROWN ROYAL CELEBRATES THE HOSTS THAT MAKE GAMEDAY GREAT THIS NFL SEASON! GIVE THE GIFT OF LUXURY THIS HOLIDAY SEASON WITH GEORGE DICKEL'S EXCLUSIVE NEW OFFERING - DICKEL BOURBON AGED 18 YEARS 21Seeds Infused Tequila Celebrates the Realness of Friendsgiving with "It's Giving" Movement CROWN ROYAL AND JORDAN DAVIS JOIN FORCES TO HONOR VETERAN ENTREPRENEURS AT "THE 57TH ANNUAL CMA AWARDS" The Bulleit Limitless Lounge: Bulleit Frontier Whiskey reimagines what a bar can be with an immersive experience fusing art and technology BUCHANAN'S SCOTCH WHISKY LAUNCHES NEWEST "WE ARE THE SPIRIT OF THE 200%" MARKETING CAMPAIGN, FEATURING SATURDAY NIGHT LIVE BREAKOUT COMEDIAN MARCELLO HERNÁNDEZ AND A CAST OF HISPANIC AMERICAN CREATORS CELEBRATING THEIR HERITAGE WHILE REIMAGINING TRADITIONS IN THEIR OWN UNIQUE STYLE CROWN ROYAL INTRODUCES A WHISKY MASTERPIECE AGED 30 YEARS: AN EXTRA RARE BLEND WITH UNPARALLELED COMPLEXITY DIAGEO ANNOUNCES THE LAUNCH OF "SPIRITED XCHANGE," THE 2023 SPECIAL RELEASES SCOTCH WHISKY COLLECTION BALCONES DISTILLING CELEBRATES 15TH ANNIVERSARY WITH THE LAUNCH OF NEW TEXAS SINGLE MALT: CATALEJA Introducing The Cocktail Collection: A Line of Ready to Serve Premium Cocktails, Taking Hosting to the Next Level this Holiday Season TANQUERAY GIN AND CHEF ERIC ADJEPONG INVITE YOU TO TAKE A SEAT AT THEIR DAMN FANCY DINNER SMIRNOFF AND LATIN URBAN ICON WISIN TEMPT MUSIC LOVERS AND SPICY ENTHUSIASTS EVERYWHERE TO 'BAILA TO THE TASTE OF SMIRNOFF' WORLD CLASS SPONSORED BY DIAGEO CROWNS JACOB MARTIN OF CANADA AS THE 2023 GLOBAL BARTENDER OF THE YEAR THE GUINNESS OPEN GATE BREWERY HOSTS GRAND OPENING IN CHICAGO TEQUILA DON JULIO LAUNCHES A LOVE LETTER TO MEXICO WITH GROUNDBREAKING NEW CAMPAIGN PRODUCED IN COLLABORATION WITH MEXICAN CREATIVES AT THE FOREFRONT OF MODERN MEXICAN CULTURE Bulleit Frontier Whiskey brings its nationwide Tree Equity initiative to New York City in honor of Bourbon Heritage Month MR BLACK ESPRESSO MARTINI FEST IS BACK FOR ITS SECOND YEAR, SHOWCASING AMERICA'S MOST INNOVATIVE ESPRESSO MARTINIS ACROSS 14 CITIES JOHNNIE WALKER LAUNCHES BLUE LABEL ELUSIVE UMAMI Captain Morgan Drops Clues For NFL Fans 21+ to Follow the Captain and Adventure Their Way Through the NFL Season Make Room For Dessert and Experience Chocolate Like Never Before with the Introduction of Baileys Chocolate Liqueur SMIRNOFF SHOWS UP BIG FOR NFL KICKOFF CELEBRATING FANS WITH NEW "WE DO GAME DAYS" NATIONAL AD CAMPAIGN; COIN TOSS TAKEOVERS PROVE FOOTBALL IS A "WE" THING Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey Balcones Distilling Wins Whiskey of The Year Award Crown Royal Launches Hats Off Grant Program in Partnership with the Bill Pickett Invitational Rodeo Foundation in Celebration of Black Business Month Reinventing the Cocktail Culture to Promote Creative, Inclusive and Responsible Hosting JOHNNIE WALKER AND HANNAH WADDINGHAM INTRODUCE 'MATCH DAY MEMOS' CAMPAIGN TO RALLY THE NATION TO 'WATCH WOMEN'S SPORTS' AND HELP INCREASE THE MERE 10% OF TOTAL SPORTS COVERAGE WOMEN ATHLETES RECEIVE TALISKER DISTILLERY UNVEILS THE LATEST RELEASE OF ITS 30 YEAR OLD SINGLE MALT SCOTCH WHISKY GEORGE DICKEL AND SOCIAL HOUR REUNITE TO LAUNCH THE DRINK OF THE SUMMER: SOCIAL HOUR BOURBON SMASH MADE WITH DICKEL BOURBON Smirnoff ICE Hits the Road for Summer As Relaunch Tour Drops New Thursday Tour Dates Across the Country In Support of Women In Music No Passport Needed: Vita Coco Spiked with Captain Morgan is Bringing the Tropics to U.S. Cities All Summer Long, from the Concrete Jungle of NYC to the Southern Coast of California - with just the Crack of a Can Savoring the Spirit of New York: Bulleit Frontier Whiskey Celebrates "The New New York" During Tribeca Festival Summer is around the corner! Five tips to help Canadians make responsible choices about alcohol consumption NEW SMIRNOFF BLUE RASPBERRY LEMONADE BRINGS BIG (BLUE) FLAVOR TO HOT 97'S SUMMER JAM AND THE BET AWARDS 2023 CROWN ROYAL IS BRINGING FLAVOR TO THE WORLD OF LUXURY WHISKY WITH LAUNCH OF GOLDEN APPLE FLAVORED WHISKY AGED 23 YEARS AND ANNOUNCES PARTNERSHIP WITH MULTIDISCIPLINARY ARTIST, SOLANGE KNOWLES FOR SAINT HERON Balcones Distilling Named American Single Malt Distillery of the Year at 2023 New York International Spirits Competition Zacapa Rum and Baccarat Celebrate the Joy of Broadway, Craft, and Community as Official Partners of the 76th Annual Tony Awards® Loyal 9 Cocktails Summons You to Jury Duty… But It's Not What You Think TEQUILA DON JULIO AND GRAY MALIN INTRODUCE THE 'AGAVE SERIES,' STUNNING AERIAL PHOTOGRAPHY OF AGAVE FIELDS IN JALISCO, MEXICO SMIRNOFF ICE LEVELS UP THE CLASSICS, KICKS OFF RELAUNCH TOUR WITH EPIC PERFORMANCES FROM T-PAIN AND SHAGGY RENATO TONELLI CROWNED 2023 US BARTENDER OF THE YEAR AT USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO FINALS IN AUSTIN, TX Discover Design in Every Sip throughout New York City with Limited-Edition Cocktails and Bespoke Events from Mortlach Single Malt Scotch Whisky During NYCxDesign Lone River Sizzles into Summer with its New Yellowstone Limited Edition Ranch Pack and Toast to Trailblazing Women A Matcha Made in Heaven! Baileys Original Irish Cream Liqueur Partners with Cha Cha Matcha to Create the Most Insta-Worthy Drink of the Season Crown Royal Kicks Off National Military Appreciation Month and the Countdown to Memorial Day with Partner CreatiVets and Country Music Star, Mitchell Tenpenny DIAGEO Brands Win Big at the 2023 San Francisco World Spirits Competition Orphan Barrel Whiskey Co. Announces Brand's First Rye Offering, Scarlet Shade 14-Year-Old 21SEEDS Infused Tequila and Birdies Team Up to Introduce Limited Edition Top-Shelf Sneaker Collection IT'S ON DON: THIS CINCO DE MAYO, TEQUILA DON JULIO DROPS $500,000 WORTH OF "DON JULIO CINCOS" TO CELEBRATE Don't Call it a Comeback, We Were One of the Firsts: Smirnoff ICE Proves True Classics Never Fade, They Only Get Better DIAGEO Welcomes The Latest Distillers Edition Collection, A Highly-Limited Line of Single Malt Scotch Whiskies from Scotland's Most Renowned Distilleries ASTRAL TEQUILA LAUNCHES 'THIS ROUND'S FOR THE HOUSE' INITIATIVE AS A PART OF ITS ONGOING UPCYCLING PROGRAM, THE ADOBE BRICK PROJECT, TO BUILD HOMES AND BRIGHTEN COMMUNITIES IN MEXICO Diageo PLC Announces Intention to Delist from Euronext Paris and Dublin CAPTAIN MORGAN ORIGINAL SPICED RUM LEVELS UP THE LIQUID & LOOK, NOW MADE EVEN BETTER WITH REAL MADAGASCAR VANILLA Crown Royal Completes Long-Standing Noble Collection with the Release of Barley Edition Whisky LONE RIVER SADDLES UP WITH SUPERSTAR AND TEXAS NATIVE MIRANDA LAMBERT FOR A MULTI-YEAR PARTNERSHIP REMINDER: TAKE YOUR PTO (PARTY TIME OFF) WITH NEW TEQUILA DON JULIO ROSADO - THE ULTIMATE TEQUILA TO ENJOY IN THE DAYTIME The Singleton Scotch Whisky Teams Up with Omi Hopper and Andrew Rea of "Binging with Babish" to Empower Female Chefs for Women's History Month ASTRAL TEQUILA CELEBRATES THE SPRING EQUINOX WITH TWO RADIANT NEW OFFERINGS: ASTRAL TEQUILA REPOSADO AND ASTRAL TEQUILA AÑEJO "DUBLIN' UP" TO WIN $10,000 TRAVEL VOUCHER WITH ROE & CO BLENDED IRISH WHISKEY'S COCKTAIL CHALLENGE Crown Royal Celebrates The Local Rodeo Community and Champions Its Royal Riders at Houston Rodeo JOHNNIE WALKER BLENDED SCOTCH WHISKY MARKS RED CARPET SEASON WITH A TRIBUTE TO TRAILBLAZING WOMEN FILMMAKERS AND A CALL TO WATCH MORE WOMEN MADE FILMS TEQUILA DON JULIO INTRODUCES TEQUILA DON JULIO ROSADO TO THE BRAND'S GROWING PORTFOLIO OF LUXURY OFFERINGS SURGING TOGETHER: GUINNESS UNITES COMMUNITIES IN CELEBRATION OF THE MOST ANTICIPATED ST. PATRICK'S DAY YET Loyal 9 Cocktails Turns Winter Lemons into Lemonade with the Ultimate Getaway to Sunny California's Lemon Country Diageo North America Expands HBCU Endowment to Help Advance Equity in Education An Ode to the Modern West: Lone River's NEW Ranch Rita Variety Pack Steps on the Scene in Time for National Margarita Day SMIRNOFF IS MAKING OVER THE MARGARITA FOR NATIONAL MARGARITA DAY - ALL THE MARGARITAS - THE MARGARETS, MARKS , MAGGIES, AND MARGES TOO CANADIAN WHISKY BRAND CROWN ROYAL TEAMED UP WITH ROCK LEGEND, DAVE GROHL TO BRING ITS GENEROSITY MISSION TO SUPER BOWL LVII THROUGH 60-SECOND SPOT - 'THANK YOU CANADA' IT'S PIÑA! BUCHANAN'S BLENDED SCOTCH WHISKY INTRODUCES NEW BUCHANAN'S PINEAPPLE - THE FIRST FLAVORED SPIRIT IN THE BRAND'S AWARD-WINNING PORTFOLIO Bulleit Frontier Whiskey unveils new film - "A Toast To The Times" - at an environmentally conscious premiere, curated by pioneers in sustainability EVERYONE'S A LITTLE IRISH ON ST. PATRICK'S DAY, EVEN YOUR SHAKE! BAILEYS INTRODUCES ITS FIRST-EVER MINTY GREEN OFFERING - VANILLA MINT SHAKE - TO HELP CELEBRATE THE IRISH WAY NEW Vita Coco Spiked with Captain Morgan is Giving Summer Vibes with a Delicious Blend of Rum and Coconut Water SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY AND COMEDIAN ILIZA SHLESINGER CELEBRATE REGULARS AND THEIR DRINKING SPOTS IN NEW "IT'S YOUR SPOT" CAMPAIGN SMIRNOFF IS ONE PLAY AWAY FROM FILLING THE BEST JOB IN AMERICA - THE FIRST EVER COCKTAIL COORDINATOR* Ketel One Family Made Vodka Introduces: Born To Cocktail Baileys Partners with Celebrity Stylist & Designer Jason Rembert to Create the Must-Have Fit for Après Ski Season and Beyond, Inspired by the Ultimate Hot Chocolate Accessory - the Marshmallow BULLEIT FRONTIER WHISKEY LAUNCHES THE BULLEIT PIONEER PROJECT, A MULTI-YEAR PLATFORM CHAMPIONING BOUNDARY-PUSHING INNOVATORS CAPTAIN MORGAN UNVEILS THE FIRST-OF-THEIR-KIND, LARGER-THAN-LIFE STATUES IN HONOR OF NFL SUPERFANS DIAGEO's Orphan Barrel Whisky Co. Introduces Muckety-Muck 26 Year Old, The Third And Final Single Grain Scotch Whisky in the Muckety-Muck Series from Port Dundas Distillery TEQUILA DON JULIO 1942 PARTNERS WITH HIGH-FIDELITY CUSTOM AUDIO BRAND OJAS TO CREATE EXCLUSIVE SPEAKER SYSTEMS FOR THE LOVE OF SIPPING AND LISTENING ZACAPA RUM INVITES LUXURY LOVERS TO GIVE THE GIFT OF EXCEPTIONAL CRAFT THIS HOLIDAY SEASON GEORGE DICKEL 17 YEAR OLD RESERVE TO RETURN JUST IN TIME FOR THE HOLIDAYS Tequila Don Julio Partners with Palm Tree Crew, Co-Founded by Kygo and Myles Shear, to Celebrate Golden Moments with the Return of the Limited-Edition Tequila Don Julio Primavera "CROWN ROYAL PARTNERS WITH SALESFORCE, CROSSMINT AND VAYNER3 TO LAUNCH FIRST ENTRY INTO DIGITAL COLLECTIBLES THIS GIVING TUESDAY" JOHNNIE WALKER COLLABORATES WITH STREETWEAR ARTIST VANDYTHEPINK AND PARTNER 88RISING TO RELEASE THE FIRST JOHNNIE WALKER BLUE LABEL BOTTLE AND NFT DESIGN INFLUENCED BY A COMMUNITY VOTE Crown Royal Extends Higher Marques Portfolio with Newest Aged 29 Year Old Whisky Diageo North America Honors US Military Troops on Veterans Day Through Annual Military Service Appreciation Day Event Crown Royal and Country Music Star Lainey Wilson Celebrate the Power of Music to Honor Military Heroes at "The 56th Annual CMA Awards" BUCHANAN'S SCOTCH WHISKY LAUNCHES NATIONAL CAMPAIGN INVITING FANS TO CELEBRATE THEIR 100% LATINO, 100% AMERICAN DUALITY DURING THE WORLD'S LARGEST FÚTBOL EVENT GEORGE DICKEL AND LEOPOLD BROS DISTILLERY ANNOUNCE RETURN OF AWARD-WINNING RYE WHISKY COLLABORATION STANLEY TUCCI AND TANQUERAY NO. TEN INVITE YOU TO "MAKE IT A MARTINI NIGHT" THIS HOLIDAY SEASON CROWN ROYAL TEAMS UP WITH NFL LEGENDS BO JACKSON AND DEMARCUS WARE FOR A HEAD-TO-HEAD BBQ COOK OFF IN SUPPORT OF THE SOUTHERN SMOKE FOUNDATION TEQUILA DON JULIO ULTIMA RESERVA RETURNS FOR A LIMITED TIME ONLY WITH THE RELEASE OF AN EXCLUSIVE SECOND BOTTLING OF DON JULIO GONZÁLEZ'S FINAL AGAVE HARVEST Crown Royal Peach and Social Studies Collaborate with Colu Henry to Create 'A Royal Good Time', a Limited-Edition Entertainment Kit Perfect for At-Home Fall Gatherings CALLING ALL BARTENDERS: USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO IS SEARCHING FOR THE 2023 US BARTENDER OF THE YEAR Nick Offerman Faces His Most Dangerous Mission Yet In the Making of the New Lagavulin Offerman Edition: Charred Oak Cask BUCHANAN'S SCOTCH WHISKY AND MEXICAN-AMERICAN SINGER-SONGWRITER OMAR APOLLO, INVITE YOU TO CELEBRATE THE 200% FUTURO AND TOAST TO THE 100% HISPANIC AND 100% AMERICANS SHAPING CULTURE THIS HISPANIC FUTURE MONTH Diageo North America and Miami Dade College Partner to Advance Equity in Education and Develop Talent But First, Cold Brew! Baileys Deliciously Light Partners with Lavazza to Offer Innovative Ways to Enjoy Cold Brew Coffee Year-Round Aviation American Gin’s New Distillery Opens its Doors in Portland, Oregon Aviation American Gin's New Distillery Opens its Doors in Portland, Oregon CÎROC Teams Up With Shopping Platform 'NTWRK' and Streetwear Designer Ev Bravado To Celebrate Legendary NFL Rivalry Between Dallas and New York Diageo North America Named to the Top 10 Best Companies for 2022 21Seeds Tequila Announces "Back To Routine" GEORGE DICKEL AND SOCIAL HOUR BRING BACK AWARD-WINNING, AUTUMNAL INSPIRED WHISKEY SOUR OFFERING A Greener Tomorrow For All The People: Smirnoff to Work Towards A Sustainable Future With New Recycling Program CROWN ROYAL TEAMS UP WITH UBER EATS AND NFL LEGEND ED REED TO KICK OFF THE NFL SEASON BY MATCHING GAMEDAY TIPS TO COURIERS ACROSS THE COUNTRY A Thirst for Doing Good CELEBRATING THOSE WHO DO IT POR AMOR: THE TEQUILA DON JULIO FUND GRANT PROGRAM RETURNS FOR HISPANIC HERITAGE MONTH WITH NEWLY APPOINTED ADVISORY BOARD OF HISPANIC TRAILBLAZERS Blade and Bow Re-Releases Rare 22-Year-Old Kentucky Straight Bourbon Whiskey BAILEYS INTRODUCES NEW LIMITED TIME OFFERING, BAILEYS S'MORES, AND OFFERS S'MORE WAYS TO TREAT YOURSELF THIS FALL! SMIRNOFF IS RECRUITING FOR "THE BEST JOB IN AMERICA:" BE THE FIRST-EVER COCKTAIL COORDINATOR* GEORGE DICKEL EXPANDS AWARD-WINNING BOTTLED IN BOND WHISKY SERIES WITH NEW OFFERING JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP JOHNNIE WALKER BLENDED SCOTCH WHISKY AND LILLY SINGH JOIN FORCES FOR GENDER PARITY IN LEADERSHIP AS PART OF THE BRAND'S 'FIRST STRIDES' INITIATIVE Ketel One Family Made Vodka and Colman Domingo Delight TV Fans Across the U.S. with the Ultimate At-Home Emmys® Experience Loyal 9 Cocktails and Showtime Late-Night Talk Show Host & Comedian, Ziwe, Keep It Real in First-Ever National Brand Campaign Introducing Haig Club Clubman Canned Cocktails, A New Range of Premium Ready-To-Enjoy Beverages SIA SCOTCH WHISKY TO SUPPORT ENTREPRENEURS OF COLOR IN THE FOOD, BEVERAGE & HOSPITALITY INDUSTRY WITH THE RETURN OF THE ENTREPRENEURIAL SPIRIT FUND Talisker Launches "One for the Sea" Campaign to Preserve and Protect New York Harbor As Part of Commitment to Ocean Health Crown Royal Regal Apple Collabs with Legendary Baller Sue Bird to Celebrate Her Farewell Season and Inspire a New Generation of Champions Diageo and The Vita Coco Company Collaborate for Premium Canned Cocktail Line Summer Is Here! Diageo North America Shares Six Tips to Celebrate Responsibly This Season Smirnoff Calls on Kings, Queens and Every Drag Performer In-between to Show Up for its Most Inclusive Drag Celebration Ever Crown Royal Aged 18 Years Honors Chopped & Screwed Music and the Icons That Keep The Houston Community Thriving JESSI POLLAK NAMED 2022 U.S. BARTENDER OF THE YEAR IN THE USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO NATIONAL FINALS Drizly and Diageo Level-Up Last-Minute Father's Day Gifting CROWN ROYAL CONTINUES TO CHAMPION THE RODEO COMMUNITY AT THE BILL PICKETT INVITATIONAL RODEO IN CELEBRATION OF JUNETEENTH Nick and Ric Offerman Venture Off the Grid with Lagavulin This Father's Day CROWN ROYAL CONTINUES ITS GENEROSITY HOUR SERIES DURING THIS YEAR'S CMA FEST IN SUPPORT OF THE MILITARY COMMUNITY Bulleit Frontier Whiskey and American Forests Harness the Power of Art and Independent Creators at Tribeca Festival to Ignite Action for Tree Equity CASCADE MOON PROVES QUALITY IS NOT INHERENTLY TIED TO PROOF WITH LAUNCH OF 15 YEAR OLD SPIRIT Smirnoff Red, White & Berry Names Kaley Cuoco as Chief Summer Officer to Reboot Summer Fun Mortlach Single Malt Scotch Whisky Collaborates with Joe Doucet and Sabine Marcelis on Bespoke Pieces for NYCxDesign Copper Dog Partners With Dog Charities Across The Country To Match Pet Adoption Fees on National Rescue Dog Day USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO RETURNS TO HOST NATIONAL FINALS BLEND A BRIGHTER SUMMER WITH THE RETURN OF BAILEYS COLADA! In Celebration of AAPI Heritage Month, DIAGEO Partners with Asian Creative Collective, House of Slay to Bring a Sensorial Day/Night Market Experience to NYC Smirnoff Lemonades to Splash Down at the First-Ever Billboard MusicCon, Quenching the Thirst for Fun We've All Been Craving Proudly Sweet, Shamelessly Spicy! Smirnoff Is Throwing An Unexpected, Spicy-Sweet Celebration For The Entire Nation CROWN ROYAL, ICONIC NFL LEGENDS RAISE A GLASS TO CELEBRATE THE PAST, PRESENT, AND FUTURE NFL DRAFT CLASSES Lone River Beverage Co. Continues to Pioneer Agave Segment with Launch of New Margarita Style Beverage, Ranch Rita Three Years Ahead of Schedule, Bulleit Frontier Whiskey Reaches Goal of Planting or Protecting ONE MILLION Trees Across the Country and Now Pledges to Improve Tree Equity with American Forests Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly, A Rare Spirit Crafted from Recovered Kentucky Whiskey Stocks Introducing Astral Tequila, Nourished by the Sun and Stars TEQUILA DON JULIO PRIMAVERA RETURNS FOR A LIMITED TIME TO TURN EVERY MOMENT INTO A "GOLDEN MOMENT" SEAN "DIDDY" COMBS AND CÎROC BREAK NEW GROUND IN READY-TO-DRINK CATEGORY WITH CÎROC VODKA SPRITZ SEAN "DIDDY" COMBS AND CÎROC BREAK NEW GROUND IN READY-TO-DRINK CATEGORY WITH CÎROC VODKA SPRITZ UnitedMasters Launches Independent(s) Exchange to Give Major Brands Access to Independent Artists, with Diageo as Founding Member JOHNNIE WALKER TAPS BRITTANY HOWARD AND MULTI-HYPHENATE ARTIST TIA P. TO CREATE OFFICIAL ANTHEM FOR ANGEL CITY FC, CELEBRATING THE BOUNDARY-BREAKING ACHIEVEMENTS OF THE TEAM AND ALL THOSE LEADING CHANGE AS PART OF THE BRAND'S FIRST STRIDES INITIATIVE Tanqueray and Netflix's "Bridgerton" Cordially Invite You to "Make It T-time" ZACAPA RUM AND THE LITTLE MARKET CELEBRATE CRAFT AND CREATIVITY THIS WOMEN'S HISTORY MONTH WITH THE 'MADE IN GUATEMALA COLLECTION' DM'ing All Creators and Mixologists: NEW Captain Morgan Cherry Vanilla Combines Notes of Nostalgia with a Modern-Day Twist for the Perfect Pairing Diageo Announces Plans to Build Carbon Neutral Crown Royal Distillery in Canada BAILEYS PARTNERS WITH ICONIC BAGEL SHOP, ESS-A-BAGEL, THIS ST. PATRICK'S DAY FOR THE LUCKIEST BRUNCH COLLABORATION YET! ROE & CO IRISH WHISKEY INVITES YOU FOR TRIVIA TO TEST YOUR IRISH IQ AND WIN THE ULTIMATE ST. PATRICK'S DAY PRIZE Bulleit Frontier Whiskey Introduces Ready to Serve Cocktails: Bulleit Crafted Cocktails in Two Classic Recipes Diageo North America Opens New Canning Facility to Accelerate Growth in the Ready-to-Drink Category Luca Nichetto and Mortlach Scotch Whisky Unveil SEI, a Bespoke Decanter that Celebrates Whisky's Best Kept Secret BAILEYS DELICIOUSLY LIGHT PARTNERS WITH CONTEMPORARY ARTIST BARON VON FANCY TO HELP CELEBRATE THE LIGHT MOMENTS IN LIFE ALL TOGETHER NOW: ST. PATRICK'S DAY IS BACK AND IT'S TIME TO REDISCOVER THE CELEBRATION WITH GUINNESS Sean "Diddy" Combs and CÎROC Ultra-Premium Vodka Launch Newest #CIROCStands Campaign, Amplifying True Stories of Remarkable Black Chicagoans Crown Royal Adds New Whisky Lemonade Flavor to Ready-to-Drink Cocktail Lineup I.W. HARPER LAUNCHES ULTRA-PREMIUM CABERNET CASK RESERVE, WHERE KENTUCKY STRAIGHT BOURBON AND CALIFORNIA CABERNET CASK-FINISHING COME TOGETHER IN EXQUISITE HARMONY Introducing Old Parr Aged 18 Years: The Smoothest Whisky from the Old Parr House and a Flavor Worth Celebrating Captain Morgan, the First-Ever Official Spiced Rum Sponsor of the NFL, and Super Bowl Champion Victor Cruz Uncover the Original Spice Behind the Most Diehard NFL Fans SMIRNOFF JOURNEYS TO ALASKA'S LAST FRONTIER TO BRING SUPER BOWL LVI TO THE PEOPLE - ALL THE PEOPLE Win The Chance To Have the Ultimate Valentine's Day Experience Curated by CÎROC's 'Love Squad' Diageo North America Receives Perfect Score on Human Rights Campaign’s 2022 Corporate Equality Index for Fourteenth Consecutive Year Captain Morgan, the First-Ever Official Spiced Rum Sponsor of the NFL, Brings the Spice to Super Bowl LVI with the Most Unnecessary, Necessary Invention in the History of Sports…Maybe the World CREATE COCKTAIL MAGIC AT HOME THIS VALENTINE'S DAY WITH THE 'ZACAPA MOMENTS COCKTAIL KIT' 'Tis the Season to Give and Chill! Smirnoff ICE and Luxury Brand Cremsiffino are Releasing a Limited-Edition, One-of-a-Kind Coffee Table Book with a Twist Crown Royal Partners with Celebrity Grillz Makers, Scotty ATL and Eddie Plein, to Announce Newest Whisky Blend Aged 18 Years 'Tis The Season: Captain Morgan Original Spiced Rum & Ben Baller Ice Out the Holidays with Signature Cocktail Kit and Exclusive Chain Giveaway This Holiday Season, Cascade Moon Releases Extremely Rare 13 Year Old Rye Whisky Tequila Don Julio Ultima Reserva Presents: An Evening At Home With Mark Seliger And His 'Ultima Circle' Impact-Focused Designer Sami Miró Collaborates with Crown Royal Regal Apple and TheFutureParty to Release Upcycled Garment for Auction with Proceeds Benefiting The CLEO Institute 'Tis the Season! Baileys Irish Cream and Dominique Ansel Bakery Team Up to Bring You the Most Indulgent Hot Chocolate with a Twist (and a Swirl)! It's The Most Generous Time Of The Year: Crown Royal, Drew Brees And Deuce Mcallister Honor Military And Hospitality Workers With Special Generosity Hour In New Orleans George Dickel And Social Hour Team Up To Release Seasonally Inspired Whiskey Sour Offering Here For The Holidays: Guinness Chocolate Mint Stout Aged In Kentucky Bourbon Barrels Diageo launches new responsible drinking campaign "Know When to Stop" for the holiday season Diageo Launches New Responsible Drinking Campaign “Know When to Stop” for the Holiday Season This Holiday Season, Nick Offerman Swaps Pinot Grigio for Lagavulin Whisky in an Anything But Average Art Class Captain Morgan Partners With Actor Charles Melton to Put an End to "Shotface" with Delicious Captain Morgan Sliced Apple Spiced Rum Bulleit Frontier Whiskey Announces Impact of Ongoing White Oak Tree Restoration as Partnership With American Forests Expands into Year Two A Tanqueray Martini With A Twist Stars As A Pivotal Catalyst In MGM's New House of Gucci Film Crown Royal Celebrates Military Heroes At "The 55th Annual CMA Awards," With Donation To The Bob Woodruff Foundation Guinness Celebrates the Season of Giving with Return of Limited-Edition 'Guinness Gives Back' Packs Benefiting Community Relief Efforts Industry-first virtual trials to begin on lightweighting glass bottles George Dickel And Leopold Bros Distillery Team Up To Release New Historically Inspired Rye Whisky Blend CÎROC & Celebrity Chef Richard Ingraham Are Cooking Up Love In The Kitchen This Friendsgiving With CÎROC Pomegranate Introducing Johnnie Walker High Rye Blended Scotch Whisky - the Brand's First High Rye Profile Whisky for Enthusiasts Looking for a Taste that Breaks Convention Category Leader Ketel One Botanical Introduces Four New Television Spots to Spritz Lovers Nationwide Diageo North America Donates to the Seattle ‘Raising the Bar’ Recovery Fund to Help Reactivate the City’s Hospitality Industry The World Is Ready To Drink Louder! Smirnoff Announces Its Newest Partnership With International Superstar Karol G Smirnoff ICE Is Turning 21 And Teaming Up With Mario Lopez To Give One Lucky Winner Smirnoff ICE For The Next 21 Years Buchanan's Scotch Whisky Launches "What Glory We Are" Campaign Celebrating Those Who Embody The Spirit Of The 200%: 100% Hispanic And 100% American In Appreciation of Hispanic Heritage Month, DIAGEO Celebrates Local Heroes Who Use Their Craft to Uplift Their Communities as They Honor Their Heritage: Hispanic Street Food Vendors and Artists Diageo Opens Its First Carbon Neutral Whiskey Distillery in North America Crown Royal Launches "A New World Of Cocktails" Campaign To Pay Tribute To The New Generation Of Consumers In The Ready-to-drink Cocktail Category CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate Baileys Apple Pie Is Back, And Just In Time For Fall! Bulleit Frontier Whiskey Launches "Local Bar Sundays," a Movement to Rally Consumers to Support their Local Bars Highly Coveted 22-Year-Old Kentucky Straight Bourbon Whiskey from Blade and Bow Returns Crown Royal Kicks Off The National Football League Season By Giving Back To The Champions Of Game Day Diageo 2030 Greenhouse Gas Emission Targets Validated By Science Based Targets Initiative (SBTi) Shaken Not Stirred: Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die Crown Royal Regal Apple And Harlem's Fashion Row Support Designers Of Color By Awarding Grants During New York Fashion Week Smirnoff Paints Miami Pink With The Help Of Music Superstar Ty Dolla $ign, A Larger-Than-Life Pink Flamingo And Pop-Up Neon Lemonade Stand Serving Its Newest Pink Lemonade Offering Ketel One Family Made Vodka Celebrates the Icons for the 73rd Emmy® Awards Season Diageo North America Launches New Online Experience and Tool to Encourage People in California to Avoid Impaired Driving Diageo North America Launches New Online Experience and Tool to Encourage People in Montana to Avoid Impaired Driving Diageo North America Launches New Online Experience and Tool to Encourage People in Texas to Avoid Impaired Driving Diageo North America Launches New Online Experience and Tool to Encourage People in North Dakota to Avoid Impaired Driving Diageo North America Launches New Online Experience and Tool to Encourage People in Pennsylvania to Avoid Impaired Driving Give the People What They Want! Smirnoff Embraces Decades of Commitment to Inclusivity and Fun with the New 'Vodka for the People' Campaign Featuring Kaley Cuoco and Anthony Anderson Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign, Amplifying Stories of Black-Owned Businesses and Their Founders Diageo North America Launches New Online Experience and Tool to Encourage People in the U.S. to Avoid Impaired Driving Captain Morgan Keeps the Summer Spirit Going with New Captain's Cocktails, Featuring Three Classic Flavors That Come Ready to Share Buchanan's Blended Scotch Whisky Introduces 'Buchanan's La Reunión', A Multi-City Pop-Up Market Experience Reuniting Loved Ones In Celebration Of Local Hispanic Culture Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection Ketel One Vodka is Giving One Lucky Winner What They Need to Hold a Marvelous Emmys® Viewing Party, all From Their Own Home Crown Royal Partners With Columbia Records To Unite Artists And NBA 2k League Teams Through Virtual Music & Gaming Series, Featuring Hawks Talon Gaming And Detroit Pistons GT Captain Morgan Doles Out up to $100,000 in Rideshares for the Safety of Major League Soccer Fans An exciting new chapter at the Historic Stitzel-Weller Distillery with the opening of the Garden & Gun Club Summer '21: Tequila Don Julio Is All In SIA Scotch Whisky Joins Forces With Wilmer Valderrama To Launch Groundbreaking New Entrepreneurship Program Captain Morgan is Celebrating This Fourth of July Weekend with Safe Rides for MLS Fans Cheers To A More Colorful Future! Smirnoff Celebrates Intersectionality And Expression In All Its Forms With New "Color the Future" Initiative Seagram's 7 American Blended Whiskey and Comedian Iliza Shlesinger Team Up to Show Support for Small Businesses, Including Dive Bars, Across the Country with the New 'Keep The Dive Alive' Campaign Take A Flavor Vacation To Pink Lemonade Paradise! Smirnoff Wants You To #getyourpinkon With New Smirnoff Pink Lemonade This Juneteenth, DIAGEO Partners with Ghetto Gastro and Equator to Preserve Cultural Traditions and Honor the Vibrancy of Black Celebration Diageo Becomes First Ever Official Spirits Sponsor Of The National Football League To Celebrate National Bourbon Day, George Dickel Announces The Launch Of Dickel Bourbon! Angel City Football Club Welcomes Jane Walker By Johnnie Walker As Founding Exclusive Spirits Partner, Marking The Scotch Whisky Brand's Commitment To Celebrating & Enabling Firsts For Women Bulleit Launches New "Local Bar Sundays" Hospitality Mission at Tribeca Festival and Says "First Drink Is On Us," Encouraging New Yorkers to Support Their Local Bar and Restaurants Crown Royal Continues Efforts To Give Back By Co-Sponsoring 'In the Heights' Premiere After Party, Supporting Washington Heights Community Workers During Tribeca Festival Business Mogul Sean "Diddy" Combs And Diamond Selling Recording Artist Swae Lee Launch The 'CÎROC Summer Citrus Sounds Of Summer' Mobile Pop-Up Experience, To Kick Off A Season Of Celebration Orphan Barrel Whiskey Distilling Co. Introduces Copper Tongue 16-Year-Old Straight Bourbon Whiskey To The Brand's Collection Of Rare Whiskeys Diageo Unveils Collaboration Center to Accelerate Innovation and Enhance the Consumer Experience Diageo And UNITAR Launch New Hard-hitting Anti-drink Drive Learning Experience Johnnie Blonde Says 'Hello' To Houston Joe Jonas Says Today's Forecast Is Sunshine In A Glass With The National Launch Of Tanqueray Sevilla Orange Nick Offerman Saves Father's Day (And Every Drop of Whisky) with New, Limited-Edition Lagavulin Offerman Edition: Guinness Cask Finish George Dickel Bottled In Bond Adds Spring Vintage To The Brand's Award-Winning Whisky Series Oban Scotch Whisky Welcomes You Home to Its Tiny Coastal Town In New Postcards From Oban Campaign USBG and Diageo Announce Adam Fournier as the 2021 U.S. World Class Bartender of the Year Smirnoff Red, White & Berry Is Ready For The Best Summer Ever - Are You? Ketel One Vodka Raises a Glass to the Makers of Marvelous with Andrew Rannells Diageo North America Expands Operations to Support Growth in the Ready-to-Drink Category Diageo North America Named Austin FC Founding Partner In Groundbreaking Spirits Sponsorship Deal Summer Starts With Citrus: CÎROC Ultra-Premium Vodka And Sean "Diddy" Combs Launch An Early Summer Surprise With New Limited-Edition CÎROC Summer Citrus USBG Presents World Class Sponsored By Diageo Goes Virtual In 2021 Crown Royal Launches New Ready To Drink Cocktails In A Can Spirit Sensation, Ketel One Botanical Vodka Spritz, Expands To 11 New States Crown Royal Leans Into Legacy With Coming 2 America To Launch A Limited-Edition Pack Designed By Oscar-Winner Ruth E. Carter Smirnoff Is Raising The Bar(re) With SideBarre In Support Of Black Women Entrepreneurs By Donating $50,000 To Black Girl Ventures And Co-Hosting A Series Of Virtual Barre And Smirnoff Brand Education Classes Hosted By Laverne Cox, Diane Guerrero And Megan Rapinoe CÎROC Ultra-Premium Vodka Launches Next Iteration of #CIROCStands in Collaboration with Art Curator Jordan "Love Watts" Watson to Create Disruptive Murals that Depict Modern Black Excellence Introducing Baileys Deliciously Light: Our Lightest Indulgence Yet Made With 40% Less Sugar And Calories Than Baileys Original Irish Cream - That's Perfect For A Light Break Whenever You Need It What Does It Mean To Be The Greatest Of All Time? Diageo North America Establishes Innovative Program With HBCUs to Develop Future Leaders and Help Shape a More Equitable Society So Long, 2020: Tequila Don Julio And Grammy-Nominated Artist Big Sean Invite You To Get A Taste Of The "Don Life" With The Ultimate At-Home Celebration This New Year's Eve Guinness Open Gate Brewery Announces $1 Million Fund Focus For Baltimore's Black Community Jane Walker By Johnnie Walker Brings Together Network Of Trailblazing 'First Women' To Celebrate A Year Of Women Breaking Boundaries And To Inspire More Firsts For Women Nick Offerman and Lagavulin Single Malt Scotch Whisky Are Having a Dram Good Holiday at Home Bake It Til You Make It! The Baileys Holiday Baking Club Is Here To Uphold Your Beloved Holiday Traditions Sip In Style: Tanqueray Announces New Reusable Straw Capsule Collection In Collaboration With Fashion Icon Rachel Zoe Diageo North America Honors Veterans Day With Employees and Community Partners Assembling 10,000 Care Packages from Home for Deployed Military Season's Greetings from Guinness: Open Gate Brewery in Baltimore Introduces New Gingerbread Spiced Stout and Imperial Stout The Infatuation Teams Up with Six Mexican Chefs from Across the US to Collaborate on Authentic Tequila Don Julio Cocktails with Family Meals in Honor of Día de los Muertos Proudly Sweet, Shamelessly Spicy! Smirnoff Is Delivering A Shot Of Authentic Flavor And Expanding Its Spicy Tamarind Offering To More Markets Across The U.S. Captain Morgan Sliced Apple Launches by Partnering with Creators Across the U.S. New 'Guinness Gives Back' Pack Funds Community Relief Efforts Save Room For Dessert! Baileys And Georgetown Cupcake Bring Back Baileys Red Velvet Just In Time For National Dessert Day! Bulleit Teams Up with American Forests to Plant One Million Trees Over the Next Five Years in Continued Fight Against Climate Change Cascade Hollow Distilling Co. Launches a New Chapter with Cascade Moon Whisky Limited Release Ketel One Family Made Vodka Brings Marvelous Drinks To Your Door for the 72nd Emmy® Awards Season Captain Morgan Sliced Apple Spiced Rum Puts A Twist On Fall's Favorite Fruit Crown Royal Continues Mission To Support Bars, Stages And Clubs, Launching Relief Campaign Blade and Bow 22-Year-Old Kentucky Straight Bourbon Whiskey Returns with Limited Re-Release to Commemorate the Stitzel-Weller Distillery's 85th Anniversary Spirit Sensation Ketel One Botanical Debuts First-Of-Its-Kind Vodka Spritz To Effortlessly Elevate Any Occasion BULLEIT FRONTIER WHISKEY IS HELPING TO KEEP BARTENDERS DOING WHAT THEY DO BEST WITH LAUNCH OF BULLEIT FRONTIER FUND Baileys Introduces New Limited Time Offering, Baileys Apple Pie, And Declares Friendsgiving In August, Because Why Not? Nearly Two Centuries In The Making: Guinness, The Brewing Irish, Are Partnering With The Fighting Irish Of The University Of Notre Dame Kane Brown and The Crown Royal Purple Bag Project Team Up with Veterans to Release "Homesick (Veterans Version)" and Give Back to American Heroes Diageo Announces Creation of World's First Ever 100% Plastic Free Paper-based Spirits Bottle Diageo Launches $100 Million Recovery Fund to Help Pubs and Bars Welcome Back Customers After Lockdown Diageo North America Honored by Fast Company as a "Best Workplace for Innovators" Diageo Takes Stride Towards Climate Change Goal with First Carbon Neutral Distillery