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Top Consumer Cyclical Stocks by R&D Spending

Top consumer cyclical companies ranked by R&D spending, latest annual filings.

What R&D Spending Means for Consumer Cyclical Companies

R&D spending in consumer cyclical generally runs modestly as a share of revenue, concentrated in automakers, apparel technologists, and specialty retailers investing in supply-chain and digital systems. The line is less structural to the business than in technology or healthcare, which is why rankings in this sector are topped mostly by the largest auto and durable goods firms where product engineering genuinely drives competitive position.

Why It Matters in Consumer Cyclical

Sustained product innovation supports brand durability and can blunt private-label or discount competitors, especially in categories where features and design distinguish the offer. Still, spending in this sector is cyclically sensitive: when discretionary demand softens, management typically trims research budgets before cutting marketing or store operations, which distorts year-over-year comparisons around recessions. Marketing investment often matters more to the equity story than the R&D line.

What to Read Alongside

Pair R&D with Revenue to frame spending as a share of the business, Net Income for profitability context during discretionary cycles, and Free Cash Flow to see cash generation through the cycle.

Data as of FY 2025 84 companies Rhea AI
# Symbol Company Sector
1 BABA Alibaba Group Holding Limited Consumer Cyclical $9.64B $275.41B
2 F Ford Motor Company Consumer Cyclical $9.40B $51.60B
3 TSLA Tesla, Inc. Consumer Cyclical $6.41B $1501.30B
4 JD JD.com, Inc. Consumer Cyclical $3.18B $36.68B
5 PDD PDD Holdings Inc. Consumer Cyclical $2.36B $112.73B
6 ABNB Airbnb, Inc. Consumer Cyclical $2.35B $88.19B
7 MELI MercadoLibre, Inc. Consumer Cyclical $2.27B $91.22B
8 TCOM Trip.com Group Limited Consumer Cyclical $2.16B $25.58B
9 RIVN Rivian Automotive, Inc. Consumer Cyclical $1.67B $21.75B
10 EBAY eBay Inc. Consumer Cyclical $1.64B $48.55B
11 LI Li Auto Inc. Consumer Cyclical $1.62B $11.43B
12 NIO NIO Inc. Consumer Cyclical $1.52B $9.20B
13 DASH DoorDash, Inc. Consumer Cyclical $1.43B $82.01B
14 LCID Lucid Group, Inc. Consumer Cyclical $1.21B $1.64B
15 SE Sea Limited Consumer Cyclical $1.16B $63.26B
16 MBLY Mobileye Global Inc. Consumer Cyclical $1.15B $6.47B
17 APTV Aptiv PLC Consumer Cyclical $1.13B $9.38B
18 FLUT Flutter Entertainment plc Consumer Cyclical $0.99B $14.91B
19 MGA Magna International Inc. Consumer Cyclical $0.79B $17.05B
20 AUR Aurora Innovation, Inc. Consumer Cyclical $0.74B $12.67B
21 BWA BorgWarner Inc. Consumer Cyclical $0.71B $12.33B
22 CART Maplebear Inc. Consumer Cyclical $0.65B $9.95B
23 ETSY Etsy, Inc. Consumer Cyclical $0.45B $6.76B
24 ALV Autoliv, Inc. Consumer Cyclical $0.41B $8.45B
25 VFS VinFast Auto Ltd. Consumer Cyclical $0.39B $7.47B
26 ADNT Adient plc Consumer Cyclical $0.39B $1.38B
27 HAS Hasbro, Inc. Consumer Cyclical $0.39B $12.20B
28 GT The Goodyear Tire & Rubber Company Consumer Cyclical $0.38B $1.54B
29 QS QuantumScape Corporation Consumer Cyclical $0.38B $3.02B
30 PII Polaris Inc. Consumer Cyclical $0.37B $3.01B
31 WHR Whirlpool Corporation Consumer Cyclical $0.37B $2.15B
32 SN SharkNinja, Inc. Consumer Cyclical $0.37B $23.74B
33 LVS Las Vegas Sands Corp. Consumer Cyclical $0.27B $25.38B
34 LNW Light & Wonder, Inc. Consumer Cyclical $0.25B $7.03B
35 PTON Peloton Interactive, Inc. Consumer Cyclical $0.24B $2.11B
36 MAT Mattel, Inc. Consumer Cyclical $0.23B $3.74B
37 VC Visteon Corporation Consumer Cyclical $0.22B $2.48B
38 GNTX Gentex Corporation Consumer Cyclical $0.20B $4.67B
39 ALSN Allison Transmission Holdings, Inc. Consumer Cyclical $0.17B $9.46B
40 LOT Lotus Technology Inc. Consumer Cyclical $0.17B $0.57B
41 AMCR Amcor plc Consumer Cyclical $0.17B $19.79B
42 BC Brunswick Corporation Consumer Cyclical $0.17B $4.29B
43 AXL Dauch Corporation Consumer Cyclical $0.15B $2.12B
44 AVY Avery Dennison Corporation Consumer Cyclical $0.14B $13.09B
45 GLBE Global-E Online Ltd. Consumer Cyclical $0.12B $6.93B
46 HSAI Hesai Group Consumer Cyclical $0.11B $2.56B
47 DAN Dana Incorporated Consumer Cyclical $0.10B $3.20B
48 PHIN PHINIA Inc. Consumer Cyclical $0.10B $2.21B
49 MLKN MillerKnoll, Inc. Consumer Cyclical $0.10B $1.38B
50 THRM Gentherm Incorporated Consumer Cyclical $0.09B $1.08B
51 SEE Sealed Air Corp Consumer Cyclical $0.08B $6.21B
52 GOLF Acushnet Holdings Corp. Consumer Cyclical $0.08B $4.84B
53 SLDP Solid Power, Inc. Consumer Cyclical $0.07B $0.54B
54 FOXF Fox Factory Holding Corp. Consumer Cyclical $0.07B $0.78B
55 DECK Deckers Outdoor Corporation Consumer Cyclical $0.07B $10.70B
56 CALY Callaway Golf Company Consumer Cyclical $0.07B $2.60B
57 GAP The Gap, Inc. Consumer Cyclical $0.06B $7.48B
58 HNI HNI Corporation Consumer Cyclical $0.06B $3.40B
59 SCS Steelcase Inc. Consumer Cyclical $0.05B $1.85B
60 REYN Reynolds Consumer Products Inc. Consumer Cyclical $0.05B $4.62B
61 BRSL Brightstar Lottery PLC Consumer Cyclical $0.05B $1.87B
62 PTRN Pattern Group Inc. Consumer Cyclical $0.05B $3.43B
63 HYLN Hyliion Holdings Corp. Consumer Cyclical $0.04B $0.74B
64 OI O-I Glass, Inc. Consumer Cyclical $0.04B $0.93B
65 THO THOR Industries, Inc. Consumer Cyclical $0.04B $3.73B
66 ATMU Atmus Filtration Technologies Inc. Consumer Cyclical $0.04B $3.67B
67 RERE ATRenew Inc. Consumer Cyclical $0.03B $0.88B
68 CCK Crown Holdings, Inc. Consumer Cyclical $0.03B $11.93B
69 SGI Somnigroup International Inc. Consumer Cyclical $0.03B $13.23B
70 ALH Alliance Laundry Holdings Inc. Consumer Cyclical $0.03B $4.19B
71 CROX Crocs, Inc. Consumer Cyclical $0.03B $5.97B
72 MOD Modine Manufacturing Company Consumer Cyclical $0.03B $10.26B
73 ATAT Atour Lifestyle Holdings Limited Consumer Cyclical $0.03B $4.39B
74 YETI YETI Holdings, Inc. Consumer Cyclical $0.03B $3.06B
75 SON Sonoco Products Company Consumer Cyclical $0.02B $5.01B
76 GPK Graphic Packaging Holding Company Consumer Cyclical $0.02B $2.86B
77 TILE Interface, Inc. Consumer Cyclical $0.02B $2.02B
78 HBI Hanesbrands Inc. Consumer Cyclical $0.02B $2.29B
79 LZB La-Z-Boy Incorporated Consumer Cyclical $0.01B $1.20B
80 MLR Miller Industries, Inc. Consumer Cyclical $0.01B $0.62B
81 YUMC Yum China Holdings, Inc. Consumer Cyclical $0.01B $13.84B
82 PLOW Douglas Dynamics, Inc. Consumer Cyclical $0.01B $0.91B
83 XPEL XPEL, Inc. Consumer Cyclical $0.00B $1.23B
84 SG Sweetgreen, Inc. Consumer Cyclical $0.00B $0.92B

How this ranking is built

Companies are ranked by R&D spending as reported in their most recent annual filing with the SEC. Figures shown are in US dollars (or percent, as noted), rounded to two decimals.

  • Source: annual 10-K / 20-F filings from companies trading on US exchanges (NYSE, Nasdaq, AMEX).
  • Fiscal year: whichever annual period the company has most recently filed. Fiscal years don't always align with the calendar year, so the "as of FY" stamp above reflects the most common year across the table.
  • Filtered out: warrants, preferred shares, and duplicate listings that share a parent company's financials.
  • Size floor: A company qualifies at $500 million in market cap or above. Below that, one mis-stated figure outranks the companies the list is about.
  • Currency check: A company whose annual revenue runs above 15 times its market cap is left out, because at that gap the two figures are not in the same currency.
  • Currency check: A company whose balance sheet runs above 150 times its market cap is left out for the same reason.
  • Update cadence: refreshed as companies file new annual reports (typically within 60–90 days of fiscal year end).

Not financial advice. This is a research tool, not a recommendation.