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Top Consumer Cyclical Stocks by R&D Spending

Top consumer cyclical companies ranked by r&d spending, latest annual filings.

What R&D Spending Means for Consumer Cyclical Companies

R&D spending in consumer cyclical generally runs modestly as a share of revenue, concentrated in automakers, apparel technologists, and specialty retailers investing in supply-chain and digital systems. The line is less structural to the business than in technology or healthcare, which is why rankings in this sector are topped mostly by the largest auto and durable goods firms where product engineering genuinely drives competitive position.

Why It Matters in Consumer Cyclical

Sustained product innovation supports brand durability and can blunt private-label or discount competitors, especially in categories where features and design distinguish the offer. Still, spending in this sector is cyclically sensitive: when discretionary demand softens, management typically trims research budgets before cutting marketing or store operations, which distorts year-over-year comparisons around recessions. Marketing investment often matters more to the equity story than the R&D line.

What to Read Alongside

Pair R&D with [Revenue](/financials/top-revenue-stocks/consumer-cyclical/) to frame spending as a share of the business, [Net Income](/financials/top-net-income-stocks/consumer-cyclical/) for profitability context during discretionary cycles, and [Free Cash Flow](/financials/top-free-cash-flow-stocks/consumer-cyclical/) to see cash generation through the cycle.

Data as of FY 2025 85 companies Rhea AI
# Symbol Company Sector
1 F Ford Motor Company Consumer Cyclical $9.40B $51.62B
2 BABA Alibaba Group Holding Limited Consumer Cyclical $7.88B $335.25B
3 TSLA Tesla, Inc. Consumer Cyclical $6.41B $1472.83B
4 JD JD.com, Inc. Consumer Cyclical $3.18B $42.85B
5 ABNB Airbnb, Inc. Consumer Cyclical $2.35B $86.08B
6 MELI MercadoLibre, Inc. Consumer Cyclical $2.27B $94.81B
7 TCOM Trip.com Group Limited Consumer Cyclical $1.80B $35.95B
8 PDD PDD Holdings Inc. Consumer Cyclical $1.73B $147.93B
9 RIVN Rivian Automotive, Inc. Consumer Cyclical $1.67B $21.00B
10 EBAY eBay Inc. Consumer Cyclical $1.64B $47.99B
11 LI Li Auto Inc. Consumer Cyclical $1.62B $19.13B
12 NIO NIO Inc. Consumer Cyclical $1.52B $16.69B
13 DASH DoorDash, Inc. Consumer Cyclical $1.43B $82.45B
14 LCID Lucid Group, Inc. Consumer Cyclical $1.21B $2.47B
15 SE Sea Limited Consumer Cyclical $1.16B $54.72B
16 MBLY Mobileye Global Inc. Consumer Cyclical $1.15B $6.76B
17 APTV Aptiv PLC Consumer Cyclical $1.13B $12.97B
18 FLUT Flutter Entertainment plc Consumer Cyclical $0.99B $19.07B
19 MGA Magna International Inc. Consumer Cyclical $0.79B $17.15B
20 BWA BorgWarner Inc. Consumer Cyclical $0.71B $11.48B
21 CART Maplebear Inc. Consumer Cyclical $0.65B $10.42B
22 ETSY Etsy, Inc. Consumer Cyclical $0.45B $6.10B
23 ALV Autoliv, Inc. Consumer Cyclical $0.41B $9.09B
24 VFS VinFast Auto Ltd. Consumer Cyclical $0.41B $10.18B
25 ADNT Adient plc Consumer Cyclical $0.39B $1.75B
26 HAS Hasbro, Inc. Consumer Cyclical $0.39B $13.50B
27 GT The Goodyear Tire & Rubber Company Consumer Cyclical $0.38B $2.07B
28 QS QuantumScape Corporation Consumer Cyclical $0.38B $4.40B
29 PII Polaris Inc. Consumer Cyclical $0.37B $3.44B
30 WHR Whirlpool Corporation Consumer Cyclical $0.37B $3.69B
31 SN SharkNinja, Inc. Consumer Cyclical $0.37B $17.18B
32 LOT Lotus Technology Inc. Consumer Cyclical $0.27B $0.94B
33 LVS Las Vegas Sands Corp. Consumer Cyclical $0.27B $37.95B
34 LNW Light & Wonder, Inc. Consumer Cyclical $0.25B $7.03B
35 PTON Peloton Interactive, Inc. Consumer Cyclical $0.23B $2.20B
36 MAT Mattel, Inc. Consumer Cyclical $0.23B $4.33B
37 VC Visteon Corporation Consumer Cyclical $0.22B $2.72B
38 GNTX Gentex Corporation Consumer Cyclical $0.20B $4.86B
39 ALSN Allison Transmission Holdings, Inc. Consumer Cyclical $0.17B $10.79B
40 BC Brunswick Corporation Consumer Cyclical $0.17B $5.37B
41 AXL Dauch Corporation Consumer Cyclical $0.15B $2.12B
42 CARG CarGurus, Inc. Consumer Cyclical $0.14B $3.53B
43 AVY Avery Dennison Corporation Consumer Cyclical $0.14B $13.24B
44 GLBE Global-E Online Ltd. Consumer Cyclical $0.12B $5.55B
45 AMCR Amcor plc Consumer Cyclical $0.12B $19.24B
46 HSAI Hesai Group Consumer Cyclical $0.12B $3.44B
47 DAN Dana Incorporated Consumer Cyclical $0.10B $4.15B
48 PHIN PHINIA Inc. Consumer Cyclical $0.10B $2.77B
49 THRM Gentherm Incorporated Consumer Cyclical $0.09B $0.91B
50 MLKN MillerKnoll, Inc. Consumer Cyclical $0.09B $1.21B
51 SEE Sealed Air Corp Consumer Cyclical $0.08B $6.21B
52 CPS Cooper-Standard Holdings Inc. Consumer Cyclical $0.08B $0.56B
53 GOLF Acushnet Holdings Corp. Consumer Cyclical $0.08B $5.74B
54 SLDP Solid Power, Inc. Consumer Cyclical $0.07B $0.76B
55 FOXF Fox Factory Holding Corp. Consumer Cyclical $0.07B $0.74B
56 CALY Callaway Golf Company Consumer Cyclical $0.07B $2.77B
57 GAP The Gap, Inc. Consumer Cyclical $0.06B $9.96B
58 DECK Deckers Outdoor Corporation Consumer Cyclical $0.06B $15.76B
59 HNI HNI Corporation Consumer Cyclical $0.06B $2.72B
60 SCS Steelcase Inc. Consumer Cyclical $0.05B $1.85B
61 REYN Reynolds Consumer Products Inc. Consumer Cyclical $0.05B $4.56B
62 BRSL Brightstar Lottery PLC Consumer Cyclical $0.05B $2.40B
63 OI O-I Glass, Inc. Consumer Cyclical $0.04B $1.68B
64 ATMU Atmus Filtration Technologies Inc. Consumer Cyclical $0.04B $5.15B
65 MOD Modine Manufacturing Company Consumer Cyclical $0.03B $13.26B
66 RERE ATRenew Inc. Consumer Cyclical $0.03B $1.09B
67 MVST Microvast Holdings, Inc. Consumer Cyclical $0.03B $0.64B
68 CCK Crown Holdings, Inc. Consumer Cyclical $0.03B $11.70B
69 SGI Somnigroup International Inc. Consumer Cyclical $0.03B $17.78B
70 JOUT Johnson Outdoors Inc. Consumer Cyclical $0.03B $0.55B
71 TDUP ThredUp Inc. Consumer Cyclical $0.03B $0.55B
72 ALH Alliance Laundry Holdings Inc. Consumer Cyclical $0.03B $5.21B
73 CROX Crocs, Inc. Consumer Cyclical $0.03B $5.59B
74 ATAT Atour Lifestyle Holdings Limited Consumer Cyclical $0.03B $5.07B
75 YETI YETI Holdings, Inc. Consumer Cyclical $0.03B $3.13B
76 SON Sonoco Products Company Consumer Cyclical $0.02B $5.60B
77 GPK Graphic Packaging Holding Company Consumer Cyclical $0.02B $2.94B
78 TILE Interface, Inc. Consumer Cyclical $0.02B $1.66B
79 HBI Hanesbrands Inc. Consumer Cyclical $0.02B $2.29B
80 LZB La-Z-Boy Incorporated Consumer Cyclical $0.01B $1.48B
81 MLR Miller Industries, Inc. Consumer Cyclical $0.01B $0.55B
82 YUMC Yum China Holdings, Inc. Consumer Cyclical $0.01B $17.09B
83 PLOW Douglas Dynamics, Inc. Consumer Cyclical $0.01B $1.06B
84 XPEL XPEL, Inc. Consumer Cyclical $0.00B $1.30B
85 SG Sweetgreen, Inc. Consumer Cyclical $0.00B $0.83B

How this ranking is built

Companies are ranked by r&d spending as reported in their most recent annual filing with the SEC. Figures shown are in US dollars (or percent, as noted), rounded to two decimals.

  • Source: annual 10-K / 20-F filings from companies trading on US exchanges (NYSE, Nasdaq, AMEX).
  • Fiscal year: whichever annual period the company has most recently filed. Fiscal years don't always align with the calendar year, so the "as of FY" stamp above reflects the most common year across the table.
  • Filtered out: warrants, preferred shares, and duplicate listings that share a parent company's financials.
  • Update cadence: refreshed as companies file new annual reports (typically within 60–90 days of fiscal year end).

Not financial advice. This is a research tool, not a recommendation.