Every Form 4 that Stitch Fix, Inc. (SFIX) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow SFIX and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full SFIX filings page.
Stitch Fix, Inc. (SFIX) reported that Chief Executive Officer Matt Baer exercised 61,452 Performance Stock Units into 61,452 shares of Class A Common Stock on September 16, 2026, as a result of previously achieved performance conditions and ongoing service-based vesting.
To cover tax obligations from vesting PSUs and restricted stock units, the company withheld 115,062 shares at $2.94 per share. Following the PSU conversion, Baer held 725,578 PSUs, and no Rule 10b5-1 trading plan is reported.
Stitch Fix, Inc. (SFIX) reported that Chief Legal Officer Casey O'Connor exercised 25,284 Performance Stock Units into the same number of shares of Class A Common Stock on September 16, 2026, after a PSU performance condition was achieved. On the same date, 25,999 Class A shares were withheld by the company at $2.94 per share to satisfy tax withholding obligations related to the vesting of PSUs and restricted stock units. Following this PSU exercise, O'Connor continues to hold 101,196 Performance Stock Units directly.
Stitch Fix, Inc. (SFIX) reported that its Chief Financial Officer David Aufderhaar exercised 43,895 Performance Stock Units (PSUs) on September 16, 2026, receiving the same number of Class A common shares. In connection with PSU and restricted stock unit vesting, 62,665 shares of Class A common stock were withheld by the company to satisfy tax withholding obligations. Following the PSU conversion, Aufderhaar held 175,687 PSUs directly. No Rule 10b5-1 trading plan is indicated.
Stitch Fix, Inc. Chief Prod/Technology Officer Anthony Bacos exercised 50,000 employee stock options at an exercise price of $2.48 per share to acquire Class A common stock, and on the same date reported sales of 70,000 Class A shares at weighted average prices of $4.0871 and $4.0861 per share.
These transactions were effected under a pre-arranged Rule 10b5-1 plan entered into on March 17, 2026, and following the option exercise 322,543 options from this grant remained outstanding.
Stitch Fix, Inc. Chief Prod/Technology Officer Anthony Bacos exercised employee stock options for 50,000 shares of Class A common stock at an exercise price of $2.48 per share, then sold 70,000 shares in open-market transactions on July 27, 2026.
The trades were executed under a Rule 10b5-1 trading plan entered March 17, 2026, at weighted average prices of $3.7741 and $3.7389 per share. Following the option exercise, he held 372,543 employee stock options directly.
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos exercised employee stock options for 50,000 shares of Class A Common Stock at an exercise price of $2.4800 per share and received 50,000 shares on July 20, 2026.
On the same date, he sold a total of 70,000 shares of Class A Common Stock in open-market transactions at weighted average prices of $3.7870 and $3.7865 per share, with actual sale prices ranging from $3.74–$3.84 per share. These transactions were made under a Rule 10b5-1 plan entered into on March 17, 2026. After the option exercise, he held 422,543 stock options from the same grant, which vest in stages through future quarterly vesting dates and expire on April 1, 2034.
Stitch Fix, Inc. reported that Chief Legal Officer Casey O'Connor sold 50,000 shares of Class A Common Stock on July 16, 2026 at a weighted average price of $3.9312 per share, with individual trades between $3.86 and $3.975, pursuant to a Rule 10b5-1 trading plan entered on January 9, 2026. Following this planned sale, O'Connor directly holds 429,618 shares of Stitch Fix Class A Common Stock.
Stitch Fix, Inc. Chief Product/Technology Officer Anthony Bacos reported open-market sales totaling 70,000 shares of Class A common stock on July 13, 2026, in transactions at weighted-average prices of $3.6162 and $3.6164 per share, within a $3.57–$3.66 range, under a Rule 10b5-1 plan entered March 17, 2026.
On the same date, he exercised employee stock options for 50,000 shares at a $2.48 per-share exercise price, leaving 472,543 option shares outstanding on that award.
Stitch Fix, Inc. Chief Financial Officer David Aufderhaar sold 67,960 shares of Class A common stock in an open-market transaction at a weighted average price of $3.788 per share on July 6, 2026. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on January 6, 2026. Following this sale, he directly holds 1,102,369 shares of Stitch Fix common stock.
Stitch Fix, Inc. chief product and technology officer Anthony Bacos exercised 50,000 employee stock options at $2.4800 per share on 2026-07-06, receiving the same number of Class A Common shares. He then sold 70,000 shares in market transactions at reported weighted-average prices of $3.7965 and $3.7632 per share, pursuant to a Rule 10b5-1 plan entered on March 17, 2026. After these trades he directly holds 1,031,994 Class A Common shares, and the exercised option expires on 2034-04-01 with remaining shares vesting in staged quarterly installments.
Stitch Fix Chief Product and Technology Officer Anthony Bacos reported an option exercise-and-sale transaction in Class A Common Stock. On June 29, 2026, he sold a total of 70,011 shares in open-market trades at weighted average prices of $4.4233 and $4.4225 per share, executed under a pre-arranged Rule 10b5-1 plan entered into on March 17, 2026. To fund these sales, he exercised employee stock options covering 50,011 shares at exercise prices of $2.48 and $3.99 per share. After the transactions, he continues to hold more than one million Stitch Fix shares directly.
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported an exercise-and-sell transaction in Class A Common Stock. On June 24, 2026, he exercised 100,000 employee stock options at an exercise price of $3.99 per share and sold 100,000 shares at a weighted average price of $4.5057 per share in open-market transactions.
The sale was made under a pre-arranged Rule 10b5-1 trading plan entered into on March 17, 2026. Following these transactions, Bacos holds 1,071,994 shares of Class A Common Stock directly, along with 502,543 remaining employee stock options that are scheduled to continue vesting in quarterly installments and expire on December 7, 2033.
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported an exercise-and-sell transaction in Class A common stock. He sold a total of 70,000 shares in open-market sales on June 22, 2026, including 20,000 shares at an average price of $4.0436 per share and 50,000 shares at $4.0316 per share, under a pre-arranged Rule 10b5-1 plan entered into on March 17, 2026.
On the same date, he exercised employee stock options for 50,000 shares of Class A common stock at an exercise price of $2.48 per share, as part of an option grant that vests in scheduled quarterly installments through future dates. Following these transactions, Bacos directly holds 1,071,994 shares of Class A common stock and 622,543 employee stock options expiring on April 1, 2034.
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported routine equity compensation activity involving Performance Stock Units and Class A common stock. On June 17, 2026, he exercised 43,895 Performance Stock Units into the same number of Class A shares at a stated price of $0.00 per share.
To cover tax obligations from restricted stock unit vesting, the company withheld 37,010 Class A shares at $4.16 per share, a tax-withholding disposition rather than an open-market sale. After these transactions, Bacos directly held 1,091,994 Class A shares. The footnotes indicate the PSU performance condition has been achieved, with vesting tied to a schedule running through seven additional quarterly vesting dates.
Stitch Fix, Inc. Chief Executive Officer Matt Baer exercised 61,454 Performance Stock Units, receiving an equal number of Class A common shares at $0 per share. On the same date, 107,594 shares were delivered to the company at $4.16 per share to satisfy tax withholding obligations arising from restricted stock unit vesting. After these transactions, Baer directly holds 2,009,740 Class A common shares. Footnotes state the PSU performance condition has been achieved, with remaining service-based vesting through quarterly installments following December 17, 2025.
Stitch Fix, Inc. reports that Chief Legal Officer Casey O'Connor exercised 25,283 Performance Stock Units, receiving the same number of Class A Common shares on June 17, 2026. On the same date, 25,999 shares of Class A Common Stock were withheld to satisfy tax obligations related to equity vesting. After these transactions, O'Connor directly holds 479,618 shares of Class A Common Stock, and 126,480 Performance Stock Units remain outstanding.
Stitch Fix, Inc. Chief Financial Officer David Aufderhaar reported routine equity award activity involving performance and restricted stock units. On June 17, 2026, 43,895 Performance Stock Units were exercised into the same number of Class A common shares at a conversion price of $0.00 per share.
In connection with equity vesting, 51,603 Class A shares were disposed of through withholding to cover tax obligations, which is not an open-market sale. Following these transactions, Aufderhaar directly holds 1,170,329 Class A common shares and 219,582 Performance Stock Units.
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos reported option exercises and share sales in Class A Common Stock. On June 16, 2026, he exercised employee stock options for 50,000 shares at a conversion price of $2.48 per share and sold a total of 70,000 shares in open-market transactions at weighted average prices around $4.14–$4.17 per share, pursuant to a Rule 10b5-1 trading plan entered into on March 17, 2026. Following these transactions, he directly holds 1,085,109 shares of Class A Common Stock and 672,543 employee stock options.
Stitch Fix, Inc. Chief Legal Officer Casey O'Connor sold 60,000 shares of Class A common stock in an open-market transaction at a weighted average price of $3.0835 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on January 9, 2026, and left her with 480,334 shares owned directly.
Stitch Fix, Inc. Chief Financial Officer David Aufderhaar sold 65,709 shares of Class A Common Stock in an open-market transaction at a weighted average price of $3.0853 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan entered into on January 6, 2026.
After this transaction, Aufderhaar directly holds 1,178,037 Stitch Fix shares, indicating he retains a substantial equity position in the company while realizing some liquidity through this planned sale.
Stitch Fix, Inc. Chief Legal Officer Casey O'Connor exercised Performance Stock Units on March 18, 2026, converting 25,284 PSUs into an equal number of Class A Common shares. Each PSU represents a contingent right to one share, and the performance condition for this award has been achieved.
On the same date, 27,021 Class A shares were withheld by the company at $3.19 per share to satisfy tax obligations related to restricted stock unit vesting, a non-market, tax-withholding disposition rather than an open-market sale. Following these routine compensation-related events, O'Connor directly held 540,334 Class A shares. The PSU award is scheduled so that 5/12 vested on December 17, 2025, with the remaining 7/12 vesting in equal quarterly installments over the next seven quarterly vesting dates.
Stitch Fix, Inc. Chief Financial Officer David Aufderhaar exercised performance stock units and settled related taxes using shares. He exercised 43,895 Performance Stock Units into an equal number of Class A Common Stock shares at a conversion price of $0.00 per share. To cover tax withholding obligations tied to restricted stock unit vesting, 52,011 Class A shares were withheld at $3.19 per share rather than sold on the open market. After these compensation-related transactions, he directly owned 1,243,746 shares of Class A Common Stock, indicating this was a routine equity award vesting and tax settlement rather than discretionary market buying or selling.
Stitch Fix, Inc. Chief Executive Officer Matt Baer reported routine equity compensation activity involving performance-based stock units and Class A common stock. He exercised Performance Stock Units to acquire 61,454 shares of Class A Common Stock at a $0.00 exercise price, reflecting the conversion of vested PSUs into shares. In a related transaction, 77,818 shares of Class A Common Stock were withheld at $3.19 per share to satisfy tax withholding obligations tied to restricted stock unit vesting, rather than being sold in the open market. Following these transactions, Baer directly holds 2,055,880 shares of Class A Common Stock. The PSU award’s performance condition has been achieved, and the units will continue to vest based on stated time-based service conditions.
Stitch Fix, Inc. Chief Product and Technology Officer Anthony Bacos exercised performance stock units that converted into 43,895 shares of Class A common stock on March 18, 2026. Each performance stock unit represents a right to receive one share after conditions are met.
In connection with the vesting, 37,824 shares of Class A common stock were withheld by the company at $3.19 per share to cover tax obligations. After these transactions, Bacos directly holds 1,105,109 shares of Stitch Fix Class A common stock.
Stitch Fix, Inc. director Katrina Lake’s revocable trust converted and sold shares of the company’s stock. On February 2, 2026, the Katrina M. Lake Revocable Trust converted 8,835 shares of Class B Common Stock into 8,835 shares of Class A Common Stock, then sold those 8,835 Class A shares at a weighted average price of $5.0065 per share under a pre‑arranged Rule 10b5-1 trading plan entered on January 7, 2025. Following these transactions, the trust continued to indirectly hold 7,196,553 derivative securities representing Class B shares convertible into Class A on a one‑for‑one basis with no expiration date.
Stitch Fix, Inc. Chief Legal Officer Casey O'Connor reported an automatic stock option exercise and share sale under a pre-set Rule 10b5-1 trading plan. On January 27, 2026, O'Connor exercised 19,347 non-qualified stock options at $3.80 per share, receiving the same number of Class A common shares.
That same day, O'Connor sold 19,347 Class A shares at $5.68 per share under the same Rule 10b5-1 plan. Following these transactions, O'Connor directly owned 542,071 Class A shares and held 380,653 options. The option grant was fully vested according to its original vesting schedule.
Stitch Fix, Inc. Chief Legal Officer Casey O'Connor reported option exercises and share sales in Class A common stock. On January 20, 2026, O'Connor exercised 13,641 non-qualified stock options at an exercise price of $3.8 per share and sold 83,641 shares at a weighted average price of $5.1586 per share under a pre-established Rule 10b5-1 trading plan entered into on January 9, 2025.
On January 21, 2026, O'Connor exercised an additional 13,852 options at $3.8 and sold 13,852 shares at a weighted average price of $5.34 per share. On January 22, 2026, O'Connor exercised 41,259 options at $3.8 and sold 41,259 shares at a weighted average price of $5.3434 per share, also pursuant to the Rule 10b5-1 plan.
Following these transactions, O'Connor directly beneficially owned 542,071 shares of Stitch Fix Class A common stock and held 400,000 non-qualified stock options (right to buy) that are fully vested and exercisable, with an expiration date of December 14, 2032.
Stitch Fix Chief Financial Officer David Aufderhaar reported selling 24,114 shares of Class A common stock on January 20, 2026 at a price of $5.1264 per share. The transaction was coded as a sale and was carried out pursuant to a Rule 10b5-1 trading plan entered into on December 30, 2024. Following this sale, Aufderhaar beneficially owned 1,251,862 shares of Stitch Fix Class A common stock in direct ownership.
Stitch Fix, Inc. director Katrina Lake, through the Katrina M. Lake Revocable Trust, converted 101,150 shares of Class B Common Stock into Class A Common Stock on January 2, 2026. The trust then sold the same 101,150 Class A shares at a weighted average price of $5.0798 per share under a pre-arranged Rule 10b5-1 trading plan entered into on January 7, 2025. Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date. Following these transactions, the trust continued to indirectly hold 7,205,388 shares of Class B Common Stock.
Stitch Fix director Timothy Baxter received a grant of 40,045 restricted stock units (RSUs) of Class A common stock on 12/11/2025. The RSUs were reported at a price of $0, reflecting an equity award rather than an open-market purchase, and increased his beneficial ownership to 88,678 shares held directly.
All 40,045 RSUs are scheduled to vest 100% on the earlier of the first anniversary of the grant date or the next Annual Meeting of Stockholders, provided he continues in service through the vesting date. The award is also subject to acceleration upon a Change in Control, which could cause earlier vesting if such a corporate event occurs.
Stitch Fix director William J. Gurley reported receiving 40,045 restricted stock units relating to Class A common stock on 12/11/2025 at a price of $0 per share. These units vest 100% on the earlier of the first anniversary of the grant date or the next Annual Meeting of Stockholders, subject to his continuous service, and are subject to acceleration upon a Change in Control.
After this award, Gurley beneficially owns 2,231,673 Class A shares directly. He also has indirect beneficial ownership of 1,000,000 shares held by Benchmark Capital-related funds and 69,371 shares held by limited partnerships he controls, giving him a mix of direct and indirect exposure to Stitch Fix equity.
Stitch Fix, Inc. reported an insider equity grant for director Elizabeth Goodman Williams. On 12/11/2025, she acquired 40,045 shares of Class A common stock, reflected as restricted stock units, at a price of $0 per share as part of her compensation.
After this award, she beneficially owns 155,419 shares of Class A common stock in total, held directly. The filing notes that 100% of the restricted stock units will vest on the earlier of the first anniversary of the grant date or the next Annual Meeting of Stockholders, as long as she remains in continuous service, and that outstanding restricted stock units may accelerate upon a Change in Control.
Stitch Fix director Sharon McCollam reported acquiring 40,045 shares of Class A common stock at $0 per share in the form of restricted stock units. Following this transaction, she beneficially owns 148,554 shares directly.
All of these restricted stock units will vest on the earlier of the first anniversary of the grant date or the next Annual Meeting of Stockholders, subject to her continuous service through the vesting date. The units are also subject to acceleration upon a Change in Control.
Stitch Fix, Inc. reported that one of its directors received 40,045 restricted stock units of Class A common stock on 12/11/2025 at a price of $0 per unit. Following this equity grant, the director beneficially owns 88,678 Class A shares directly.
According to the award terms, 100% of these restricted stock units will vest on the earlier of the first anniversary of the grant date or the next Annual Meeting of Stockholders. Vesting requires the director’s continuous service through the applicable vesting date, and outstanding restricted stock units are subject to acceleration upon a Change in Control.
Stitch Fix reported that director Kofi Owusu Amoo-Gottfried received a grant of 40,045 restricted stock units of Class A common stock on 12/11/2025 at a price of $0 per share. Following this equity award, he beneficially owns 142,261 shares directly.
All of the restricted stock units are scheduled to vest on the earlier of the first anniversary of the grant date or the next Annual Meeting of Stockholders, as long as he remains in continuous service through the vesting date. The outstanding restricted stock units are also subject to accelerated vesting if there is a Change in Control.
Stitch Fix, Inc. director Katrina Lake reported a planned share conversion and sale through her revocable trust. On 12/05/2025, the trust converted 303,450 shares of Class B Common Stock into 303,450 shares of Class A Common Stock at an exercise price of $0. That same day, the trust sold 303,450 Class A shares at a weighted average price of $5.1876, with individual trades ranging from $5.00 to $5.34 per share.
The filing notes that the sale was carried out under a Rule 10b5-1 trading plan entered into on January 7, 2025. After these transactions, the trust continues to beneficially own 7,306,538 shares of Class B Common Stock, each convertible into one share of Class A Common Stock and having no expiration date.
Stitch Fix (SFIX) reported an insider transaction: CEO and Director Matthew Baer acquired 595,238 Class A shares via a restricted stock unit grant on October 24, 2025 at $0 per share.
After this grant, Baer beneficially owns 1,880,766 shares, held directly.
Per the vesting terms, 1/12 of the RSUs vest on December 17, 2025, with the remaining shares vesting in 11 equal quarterly installments. All vesting is subject to continuous service.
Stitch Fix (SFIX) reported that its Chief Financial Officer, David Aufderhaar, acquired 310,559 Class A shares at $0 on 10/21/2025, increasing his beneficial ownership to 1,218,156 shares held directly.
The award includes options and restricted stock units with a time-based vesting schedule: 1/12 vests on December 17, 2025, and the remaining portion vests in 11 equal quarterly installments, subject to continuous service.
Stitch Fix (SFIX) Chief Product/Technology Officer Anthony Bacos reported acquiring 258,799 shares of Class A common stock at $0 on 10/21/2025. Following the grant, he beneficially owns 1,025,283 shares directly.
Per the filing, 1/12 of the options and restricted stock units vest on December 17, 2025, with the remainder vesting in 11 equal quarterly installments, subject to continuous service.
Stitch Fix (SFIX) reported an insider transaction: Chief Legal Officer Casey O’Connor acquired 149,068 shares of Class A Common Stock at $0 on October 21, 2025.
After this transaction, O’Connor beneficially owned 580,509 shares, held directly. The filing notes a vesting schedule in which 1/12 of the shares subject to the equity awards will vest on December 17, 2025, with the remainder vesting in 11 equal quarterly installments, conditioned on continuous service.
Stitch Fix (SFIX) reported an insider transaction by its Chief Legal Officer. On 10/20/2025, the officer sold 50,000 shares of Class A Common Stock at a $4.4101 average price under a Rule 10b5-1 trading plan entered on January 9, 2025. After the sale, the insider beneficially owns 431,441 shares. The filing lists the ownership form as Direct.
Stitch Fix (SFIX) filed a Form 4 showing CEO Matthew Baer reported PSU awards tied to FY25 performance. Two Performance Stock Unit grants were recorded on 09/22/2025: 210,782 PSUs that vest 100% on December 17, 2025, and 737,735 PSUs that vest 5/12 on December 17, 2025 with the remainder vesting in equal quarterly installments over the next seven vesting dates. Each PSU represents the right to receive one share of Class A Common Stock, subject to continuous service and the Compensation Committee’s certified FY25 performance achievement.
Stitch Fix (SFIX) filed a Form 4 reporting a grant of 303,525 Performance Stock Units (PSUs) to its Chief Legal Officer on 09/22/2025. Each PSU represents a right to receive one share of Class A common stock.
The Compensation Committee certified achievement of FY25 targets on September 22, 2025, and the PSUs will vest as follows: 5/12 on December 17, 2025, with the remainder vesting in 1/12 increments over the next seven quarterly vesting dates, subject to continuous service. The transaction price is listed as $0, and the reporting person holds 303,525 derivative securities directly after the transaction.
Stitch Fix (SFIX) reported that CFO David Aufderhaar received 526,952 Performance Stock Units (PSUs) as of September 22, 2025, following Compensation Committee certification of FY25 performance targets (Adjusted EBITDA, net revenue, and Active Clients).
The PSUs vest based on service: 5/12 on December 17, 2025, with the remainder vesting in 1/12 quarterly over the next seven vesting dates, subject to continuous service. Following the transaction, 526,952 derivative securities were beneficially owned directly at a stated price of $0.
Stitch Fix (SFIX) filed a Form 4 reporting that Chief Product/Technology Officer Anthony Bacos received 526,952 Performance Stock Units (PSUs), each representing one share of Class A common stock at a price of $0. The Compensation Committee certified FY25 performance achievement on September 22, 2025 based on Adjusted EBITDA, net revenue, and Active Client targets.
Vesting is service-based: 5/12 on December 17, 2025, with the remaining 1/12 in each of the next seven quarterly vesting dates, subject to continuous service. The award is reported as Direct (D) ownership.