Every Form 4 that Sally Beauty Holdings, Inc. (SBH) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow SBH and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full SBH filings page.
Sally Beauty Holdings former SVP & CFO Marlo Michelle Cormier Platz reported an exercise-and-sell transaction in company stock. On June 8, 2026, she exercised employee stock options covering a total of 42,771 shares of common stock at strike prices of $11.78 and $9.09 per share, then sold the same 42,771 shares in open-market trades at a weighted average price of $12.70 per share. The sales were executed through multiple trades within a price range of $12.64 to $12.75. Following these transactions, she directly holds 138,145 shares of Sally Beauty common stock.
Sally Beauty Holdings granted its SVP & CFO, Adrianne Lee, 98,280 Restricted Stock Units as equity compensation. These RSUs convert into common stock on a one-for-one basis.
The RSUs vest in three equal installments on June 1, 2027, June 1, 2028, and June 1, 2029, encouraging longer-term retention and alignment with shareholder interests.
Sally Beauty Holdings director Erin Nealy Cox increased her direct equity stake through equity compensation activity. On April 21, 2026, she exercised restricted stock units that converted into 50,505 shares of Common Stock, classified in the filing as an exercise or conversion of derivative securities.
Following these transactions, Cox directly owned 55,969 shares of Sally Beauty Common Stock. The Form 4 shows only acquisitions via derivative exercises and no open‑market sales, indicating routine compensation-related equity vesting rather than discretionary buying or selling.
Sally Beauty Holdings director Max R. Rangel received a new equity award in the form of restricted stock units. On 1/22/2026, he was granted 9,975 RSUs at a stated price of $0 per unit, meaning there was no cash paid for the award. Each RSU represents the right to receive one share of SBH common stock.
All 9,975 RSUs will vest on the earlier of 1/22/2027 or the date of Sally Beauty Holdings’ next annual meeting of stockholders, so the award is subject to continued service through that time. Following this grant, Rangel beneficially holds 9,975 derivative securities directly in the form of these RSUs, with settlement in common stock upon vesting.
Sally Beauty Holdings director Debra Golding Perelman received a new equity grant in the form of restricted stock units. On 01/22/2026, she was awarded 9,975 restricted stock units at a price of $0 per unit, reported as a derivative security. These units convert into Sally Beauty common stock on a one-for-one basis.
All 9,975 restricted stock units will vest in full on the earlier of January 22, 2027 or the date of the company’s next annual meeting of stockholders. Following this grant, Perelman beneficially owns 9,975 derivative securities directly in the form of these restricted stock units, reflecting routine director equity compensation.
Sally Beauty Holdings director Erin Nealy Cox received a new equity award in the form of restricted stock units (RSUs). On January 22, 2026, she was granted 9,975 RSUs at a price of $0 per unit, reported as a derivative security.
The RSUs convert into Sally Beauty common stock on a one-for-one basis, meaning each unit represents one share when settled. According to the disclosure, 100% of the RSUs vest when her service as a director ends. After this grant, she beneficially owns 9,975 derivative securities directly.
James M. Head, a director of Sally Beauty Holdings, Inc. (SBH), received 9,975 restricted stock units (RSUs) on 01/22/2026. The RSUs were acquired at a price of $0 per unit and are held directly. Each RSU converts into one share of SBH common stock, so this grant represents 9,975 underlying shares of common stock. According to the terms, 100% of the RSUs vest when Mr. Head’s service as a director has terminated, meaning he must remain on the board until his service ends to receive the full benefit of this equity award.
Sally Beauty Holdings director Rachel Rothe Bishop reported equity-based compensation and a related share conversion. On 01/22/2026, she received 9,975 restricted stock units (RSUs), which each convert into one share of SBH common stock. All of these RSUs are scheduled to vest on the earlier of 01/22/2027 or the company’s next annual meeting of stockholders. The same day, 14,532 RSUs were converted into 14,532 shares of common stock at a stated price of $0 per share, increasing her directly held common stock to 36,231 shares.
Sally Beauty Holdings director Jeffrey N. Boyer reported equity transactions dated 01/22/2026. He acquired 9,975 restricted stock units (RSUs) at an exercise price of $0, which will vest in full on the earlier of 01/22/2027 or the company’s next annual meeting of stockholders. RSUs convert into Sally Beauty common stock on a one-for-one basis.
On the same date, Boyer also exercised 14,532 RSUs at $0 per share, receiving 14,532 shares of common stock. Following these transactions, he directly holds 42,460 shares of common stock and 9,975 RSUs.
Sally Beauty Holdings director Dorlisa K. Flur reported equity-based compensation activity involving company stock. On 01/22/2026, 14,532 Restricted Stock Units were exercised at $0 into 14,532 shares of common stock, increasing her directly held common shares to 57,138 after the transaction. The same day, she received a new grant of 9,975 Restricted Stock Units at $0, each convertible into one share of Sally Beauty common stock.
All 9,975 new RSUs are scheduled to vest on the earlier of 01/22/2027 or the date of Sally Beauty’s next Annual Meeting of Stockholders. These transactions reflect routine director compensation and equity vesting rather than open-market buying or selling.
Sally Beauty Holdings director Molloy Lawrence reported equity compensation activity involving restricted stock units (RSUs) and common stock. On January 22, 2026, Lawrence acquired 9,975 RSUs at an exercise price of $0. These RSUs convert into Sally Beauty Holdings common stock on a one-for-one basis and are scheduled to vest in full when Lawrence’s service as a director ends.
On the same date, Lawrence exercised RSUs covering 14,532 shares, converting them into an equal number of common shares at a price of $0. Following this settlement, Lawrence directly owned 30,002 shares of common stock, reflecting updated direct beneficial ownership after the reported transactions.
Sally Beauty Holdings director Diana Sue Ferguson received an equity award in the form of restricted stock units (RSUs). On January 22, 2026, she was granted 9,975 RSUs at a price of $0 per unit, held as a direct ownership position. Each RSU converts into one share of Sally Beauty common stock.
The filing states that 100% of these RSUs vest on the earliest of three events: December 31, 2036, the date her service as a director ends, or a change in control of the company. After this transaction, she beneficially owns 9,975 derivative securities related to common stock through this RSU grant.
Sally Beauty Holdings, Inc. reported an insider share sale by one of its senior executives. The reporting person, an officer serving as GVP, Controller & CAO, sold 5,900 shares of Sally Beauty common stock on 12/11/2025. The sale was coded as an open-market sale and was executed at a weighted average price of $15.7116 per share, with individual trade prices ranging from $15.655 to $15.79.
After this transaction, the officer continued to beneficially own 21,295 shares of Sally Beauty common stock, held directly. The trades were executed through a broker-dealer using multiple same-way open-market orders, and the officer undertook to provide detailed price breakdowns upon request to regulators, the company, or shareholders.
Sally Beauty Holdings executive insider activity shows a stock sale by a senior officer. On 12/01/2025, an officer of Sally Beauty Holdings, Inc. with the title SVP, CLO and CHRO reported selling 15,000 shares of common stock in an open market transaction coded as a sale. The weighted average sale price was $16.2724, with individual trades executed in a price range from $16.245 to $16.315. After this transaction, the reporting person beneficially owned 57,585 shares of Sally Beauty common stock directly. The filing notes that multiple same-way sale transactions were aggregated into a single line within a one-dollar price range, and detailed trade-by-trade pricing is available upon request.
Sally Beauty Holdings (SBH) reported insider equity activity by its GVP, Controller & CAO on a Form 4. On November 15, 2025, the officer acquired 16,782 shares of common stock at $0 through the vesting and conversion of restricted stock units (RSUs). On the same date, 6,272 shares were disposed of at $14.18 per share, typically reflecting shares withheld to cover taxes. After these transactions, the officer directly owned 27,195 shares of SBH common stock.
The filing also details multiple RSU and performance stock unit (PSU) conversions on November 15, 2025, each on a one-for-one basis into common stock, with some RSU awards continuing to vest annually through November 15, 2027.
Sally Beauty Holdings (SBH) reported insider equity transactions by its SVP, CLO and CHRO on November 15, 2025. The executive acquired 48,138 shares of common stock at an exercise price of $0 through the vesting and conversion of restricted stock units (RSUs), then disposed of 17,984 shares at $14.18, likely to cover taxes. Following these transactions, the officer directly owned 72,585 shares of SBH common stock. Several RSU and performance stock unit (PSU) awards were exercised at $0, with some awards now fully settled and others continuing to vest annually through November 15, 2027 on a one-for-one basis into common stock.
Sally Beauty Holdings (SBH) reported insider equity activity by its President, Beauty Systems Group, in a Form 4. On November 15, 2025, several tranches of restricted stock units (RSUs) and performance stock units (PSUs) converted into common stock on a one-for-one basis at an exercise price of $0, including blocks of 12,607, 17,667, 10,383, 12,132, 4,304, 3,847, and 5,067 shares as they vested. The filing also shows a disposition of 24,657 shares of common stock at $14.18 per share with transaction code "F," indicating shares withheld or sold to cover taxes. Following the reported transactions, the reporting person directly holds 128,976 shares of SBH common stock.
Sally Beauty Holdings (SBH) reported insider equity activity for its SVP & President, Sally Beauty, on November 15, 2025. The executive acquired 66,007 shares of common stock at $0 per share through the conversion of previously granted restricted stock units (RSUs), which convert into common stock on a one-for-one basis. On the same date, 24,657 shares were disposed of at $14.18 per share, designated with transaction code “F,” indicating shares withheld to cover tax obligations on the vesting. After these transactions, the executive directly owned 115,484 shares of common stock. Multiple RSU awards were exercised at an exercise price of $0, with some awards continuing to vest in equal installments on November 15, 2025, 2026, and 2027, while others fully vested by November 15, 2025.
Sally Beauty Holdings (SBH) senior vice president and chief financial officer reported equity award activity involving company stock. On 11/15/2025, the officer acquired 77,496 shares of common stock at an exercise price of $0, reflecting the vesting and conversion of restricted stock units into shares. On the same date, 29,087 shares of common stock were disposed of at $14.18 per share in a transaction coded "F," typically used for shares withheld or sold to cover taxes. After these transactions, the officer directly beneficially owned 138,145 shares of SBH common stock.
The derivative table shows multiple restricted stock unit awards converting into common stock on a one-for-one basis, including tranches of 12,607, 19,630, 13,151, 15,366, 5,451, 4,873, and 6,418 shares tied to vesting schedules through November 2027, with some performance stock units noted as earned and vested.
Sally Beauty Holdings, Inc. (SBH) reported insider equity transactions by its President & CEO and Director on 11/15/2025. The reporting person acquired 361,697 shares of common stock at an exercise price of $0 through the conversion of restricted stock units (RSUs), then disposed of 153,547 shares at $14.18 per share, described as a transaction code F, and directly held 607,103 shares of common stock afterward. Multiple RSU and performance stock unit awards were exercised at an exercise price of $0, covering underlying amounts including 69,339, 98,154, 65,755, 76,832, 27,255, 24,362, and 32,088 shares. The explanations state these RSUs convert into common stock on a one-for-one basis and vest in equal installments on specified November 15 dates from 2023 through 2027, with certain entries reflecting earned and vested performance stock units.
Sally Beauty Holdings (SBH) reported insider equity awards on a Form 4 for an officer serving as President, Beauty Systems Group, with a transaction date of 11/05/2025.
The filing lists derivative awards acquired at $0 per unit: 12,132 restricted stock units (earned from rTSR PSUs) payable on 11/15/2025; 5,067 (earned from 2022 AOIM PSUs) payable on 11/15/2025; 10,346 (earned from 2023 AOIM PSUs) payable on 11/15/2026; and 7,383 (earned from 2024 AOIM PSUs) payable on 11/15/2027. The officer also received a new grant of 34,650 RSUs vesting in three equal installments on 11/15/2026, 11/15/2027, and 11/15/2028. All holdings are reported as Direct (D) ownership.
Sally Beauty Holdings (SBH) reported insider equity activity by its SVP & CFO on 11/05/2025. The filing lists acquisitions of derivative securities at $0 price, including earned performance stock units (PSUs) and a new restricted stock unit (RSU) grant. Earned PSUs include 15,366 tied to rTSR from a 11/02/2022 grant, with payout on 11/15/2025, plus AOIM-tied PSUs of 6,418 (2022 grant) paying on 11/15/2025, 11,496 (2023 grant) paying on 11/15/2026, and 7,383 (2024 grant) paying on 11/15/2027. A new RSU award of 34,650 was granted, vesting in three equal installments on 11/15/2026, 11/15/2027, and 11/15/2028. Each unit converts into one share of common stock.
Sally Beauty Holdings (SBH) reported insider equity awards. An officer serving as GVP, Controller & CAO acquired derivative awards at $0 on November 5, 2025, including restricted stock units (RSUs) and earned performance stock units (PSUs), each converting into common stock on a one-for-one basis.
Reported RSU/PSU amounts include 3,235, 1,351, 2,587, 1,661, and 9,528 shares. PSU entries reflect certification of rTSR and AOIM goals from prior grants, with payouts scheduled for November 15, 2025, November 15, 2026, and November 15, 2027. One RSU grant vests in three equal installments on November 15, 2026, November 15, 2027, and November 15, 2028.
Sally Beauty Holdings (SBH) reported an insider equity update. Officer Rebecca L. Morley, SVP & President Sally Beauty, filed a Form 4 for transactions on 11/05/2025 showing awards and earned performance units.
Morley had PSUs earned that convert 1:1 into common stock: 12,132 tied to rTSR for a period ending 09/30/2025 (payable 11/15/2025), plus AOIM-based PSUs of 5,067 (third one-year period, payable 11/15/2025), 10,346 (second one-year period, payable 11/15/2026), and 7,383 (first one-year period, payable 11/15/2027). The filing also lists a 34,650 RSU award vesting in three equal installments on 11/15/2026, 11/15/2027, and 11/15/2028. All entries show a price of $0 for these stock unit awards.
Sally Beauty Holdings (SBH) reported insider equity activity for its SVP, CLO and CHRO on Form 4 dated 11/05/2025. The filing lists multiple restricted stock unit (RSU) and performance stock unit (PSU) awards at a price of $0 per unit.
Earned PSUs include 9,301 tied to relative total shareholder return, payable on 11/15/2025, and 3,885 tied to adjusted operating income margin (AOIM) for the third one-year period of a 2022 grant, also payable on 11/15/2025. Additional AOIM-based earned PSUs of 6,610 (from a 2023 grant) are payable on 11/15/2026, and 5,537 (from a 2024 grant) are payable on 11/15/2027.
The officer also received an RSU grant of 29,452 that vests in three equal installments on 11/15/2026, 11/15/2027, and 11/15/2028.
Sally Beauty Holdings (SBH) reported insider equity awards for its President & CEO, who is also a Director, effective 11/05/2025. The Form 4 lists multiple entries coded A at $0 price: an award of 242,550 restricted stock units vesting in three equal installments on 11/15/2026, 11/15/2027, and 11/15/2028; and earned performance stock units converting one-for-one to common stock, including 76,832 rTSR PSUs and 32,088 AOIM PSUs payable on 11/15/2025, plus 57,480 AOIM PSUs payable on 11/15/2026 and 40,605 AOIM PSUs payable on 11/15/2027. All positions are shown as Direct (D) ownership.