Every Form 4 that The Trade Desk, Inc. (TTD) has filed with the SEC in the last 12 months is listed below, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A Form 4 covers the transactions officers, directors and large holders report, so if you follow TTD and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full TTD filings page.
Trade Desk, Inc. (TTD) reported that President and CEO Jeffrey Terry Green received a grant of 7,000,000 employee stock options on September 14, 2026. The options have an exercise price of $14.97 per share, expire on September 14, 2036, and vest in seven performance-based tranches tied to specified stock price targets and continued service.
Trade Desk, Inc. (symbol: TTD) is the issuer of record for a Form 4 filing submitted to the SEC. Davis Tahnil R. reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. (TTD) reported that Chief Accounting Officer & EVP Tahnil R. Davis received a grant of 217,233 shares of Class A Common Stock on September 14, 2026, as a restricted stock award with no cash price per share. Following this award, Davis directly holds 459,941 shares of Class A Common Stock. The award has a Vesting Commencement Date of September 14, 2026; 1/16 of the shares vest on November 15, 2026 and the remaining shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment. No Rule 10b5-1 trading plan is reported for this grant.
Trade Desk, Inc. (symbol: TTD) is the issuer of record for a Form 4 filing submitted to the SEC. GRANT JAY R reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. (TTD) reported that Chief Legal Officer Jay R. Grant received a grant of 398,262 shares of Class A common stock as a restricted stock award on September 14, 2026. The award vests over time starting November 15, 2026, and his directly owned holdings increase to 732,728 shares after this grant.
One-sixteenth of the granted shares vest on November 15, 2026, with the remaining shares vesting ratably in quarterly installments over the following 15 quarters, subject to his continued employment with Trade Desk through each vesting date. No Rule 10b5-1 trading plan is reported for this award.
Trade Desk, Inc. (symbol: TTD) is the issuer of record for a Form 4 filing submitted to the SEC. Kundra Vivek reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. (TTD) reported that Chief Operating Officer Vivek Kundra received a grant of 724,112 shares of Class A common stock as a restricted stock award on September 14, 2026. One-sixteenth of the shares will vest on November 15, 2026, with the remainder vesting quarterly over 15 quarters, subject to continued employment. Following this award, he holds 958,192 shares directly.
Trade Desk, Inc. (symbol: TTD) is the issuer of record for a Form 4 filing submitted to the SEC. Olmstead Nathan reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. (TTD) reported that its Chief Financial Officer, Nathan Olmstead, received a grant of 398,262 shares of Class A common stock as a restricted stock award on September 14, 2026. Following this grant, he holds 644,324 shares of Class A common stock directly.
The award has a Vesting Commencement Date of September 14, 2026. One-sixteenth of the granted shares vest on November 15, 2026, and the remaining shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the company through each vesting date.
Trade Desk, Inc. (TTD) reported that Chief Operating Officer Vivek Kundra had 7,033 shares of Class A Common Stock withheld on August 15, 2026 to cover tax obligations from partial vesting of previously granted Restricted Stock Awards. Two separate tax-withholding dispositions of 2,320 and 4,713 shares were recorded at a reference value of $14.14 per share. These are non-market transactions used to satisfy tax withholding requirements rather than discretionary open-market sales.
Trade Desk, Inc. (TTD) reported that Chief Accounting Officer & EVP Tahnil R. Davis had shares of Class A Common Stock withheld on 2026-08-15 to cover tax obligations tied to equity vesting. Four code F transactions disposed of a total of 8,961 shares at $14.14 per share, with shares delivered or withheld to satisfy tax withholding obligations arising from partial vesting of multiple Restricted Stock Unit Awards and a Restricted Stock Award, rather than open-market sales.
Trade Desk, Inc. (TTD) reported that Chief Legal Officer Jay R. Grant had shares of Class A common stock withheld on August 15, 2026 to satisfy tax withholding obligations tied to vesting restricted stock awards. Four code F transactions covered 13,355 shares in total at a reference price of $14.14 per share, with all dispositions reported as direct ownership and described as tax-withholding events rather than open-market sales.
For Trade Desk, Inc. (TTD), President and CEO Jeff Green, a more than 10% owner, reported internal transfers of Class A Common Stock on August 15, 2026. He made a bona fide gift transfer of 52,910 shares from his direct holdings to a trust he controls, so economic exposure remains with him. After the transfer, he held 550,098 shares directly and continued to hold additional shares indirectly, including 6,000,000 shares via a limited partnership and positions through the Jeff Green Trust and the Jeff T. Green Family Foundation.
Trade Desk, Inc. director Penry W. Price was granted options over an aggregate 54,502 shares on July 9, 2026 under the 2025 Incentive Award Plan. The options have a $19.75 exercise price and are scheduled to vest over three years and at specified dates through May 4, 2027, subject to continued board and committee service. Portions are initial and annual director equity awards, and others replace $50,000 and $12,500 of cash retainers and meeting fees, with a Black‑Scholes value of $11.37 per option used to size certain grants.
Trade Desk, Inc. granted its Chief Financial Officer, Nathan Olmstead, 246,062 shares of Class A common stock as a restricted stock award and 439,753 stock options with a $19.75 exercise price, all held directly.
For the restricted stock, one-fourth of the shares vest on August 15, 2027, with the remaining shares vesting ratably over 12 quarters thereafter, subject to continued employment. For the options, one-fourth of the shares vest on the first anniversary of the July 9, 2026 vesting commencement date, then 1/48 vests monthly, also contingent on continued employment, and the options expire on July 9, 2036.
Haddad David Alan reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. director David Alan Haddad reported receiving two grants of Class A common stock as equity compensation. One restricted stock award covers 11,820 shares under the 2025 Incentive Award Plan, vesting in quarterly installments over three years while he continues serving on the board.
The second restricted stock award covers 13,193 shares, also under the 2025 Incentive Award Plan, with specific tranches vesting between August 2026 and May 2027, or earlier at certain regularly scheduled board meetings or the next annual meeting, subject to continued board service.
Trade Desk, Inc. director Samantha Jacobson reported an open-market sale of Class A Common Stock. She sold 53,681 shares on May 28, 2026 at a weighted average price of $21.14 per share. After this transaction, she directly holds 13,099 Class A shares.
Jacobson Samantha reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. director Samantha Jacobson reported an equity compensation grant of 12,477 shares of Class A common stock. The award is a restricted stock grant under the company’s 2025 Incentive Award Plan and its Non-Employee Director Compensation Policy, issued as a prorated annual director equity grant.
The shares vest in four installments: 2,772 shares on August 4, 2026, 3,270 shares on November 4, 2026, 3,271 shares on February 4, 2027, and 3,164 shares on May 4, 2027, or earlier on the date of the applicable regularly scheduled quarterly board meeting. All unvested shares will vest in full on the date of the next annual meeting of stockholders, subject to her continued service as a director, bringing her direct holdings to 66,780 shares after this grant.
Trade Desk, Inc. Chief Operating Officer Vivek Kundra reported routine tax-related share dispositions tied to restricted stock vesting. On May 15, 2026, a total of 9,340 shares of Class A Common Stock were withheld at a price of $21.15 per share to cover tax obligations on partial vesting of Restricted Stock Awards granted on April 3, 2025 and March 3, 2026.
These “F” code transactions are tax-withholding dispositions, not open-market sales. After the transactions, Kundra directly held 241,113 and 244,259 shares in the reported entries, and a footnote states this includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.
Trade Desk, Inc. director and Chief Strategy Officer Samantha Jacobson reported a series of stock dispositions involving company shares. On May 18, 2026, she returned a total of 258,158 shares of Class A Common Stock to the issuer in transactions coded "D" for disposition to issuer, which reflects forfeiture of unvested equity awards in connection with her termination of employment.
On May 15, 2026, she also had 6,673 shares withheld in several "F" transactions at $21.15 per share to satisfy tax withholding obligations tied to partial vesting of restricted stock and restricted stock unit awards granted between 2022 and 2026. After these transactions, she directly holds 318,937 shares of Class A Common Stock, including 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026. None of the reported transactions are open-market sales.
Trade Desk, Inc. Chief Legal Officer Jay R. Grant reported routine tax-related share dispositions. On May 15, 2026, a total of 12,564 shares of Class A Common Stock were withheld at $21.15 per share to satisfy tax withholding obligations tied to the partial vesting of restricted stock awards granted between April 26, 2022 and March 3, 2026. Following these tax-withholding transactions, he directly holds 347,821 shares, including 621 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.
Trade Desk, Inc. CAO and Interim CFO Tahnil R. Davis reported routine share withholdings to cover taxes on equity awards. On May 15, 2026, a total of 6,582 shares of Class A Common Stock were withheld at $21.15 per share to satisfy tax withholding obligations tied to the partial vesting of multiple Restricted Stock and Restricted Stock Unit Awards granted between April 26, 2022 and March 3, 2026. Following these transactions, Davis held 251,669 shares directly, which also includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.
Trade Desk, Inc. President and CEO Jeff Green reported non-market transactions in Class A Common Stock. On May 15, 2026, he made bona fide gifts totaling 105,818 shares, including 52,909 shares transferred to a trust he controls and 52,909 shares from his direct holdings, leaving 603,008 shares held directly. An employee stock option for 1,330 shares at an exercise price of $82.388 per share expired on its April 29, 2026 expiration date, with no remaining balance from that grant. He also reports indirect holdings through a limited partnership and foundation.
Vollero Andrew reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. director Andrew Vollero received an equity grant of 12,220 restricted stock units under the company’s 2025 Incentive Award Plan. Each unit represents a contingent right to receive one share of Class A common stock.
The RSUs vest in four equal installments tied to the next four quarterly board meetings or their quarterly anniversaries, with all remaining units vesting on the date of the next annual stockholders’ meeting, subject to his continued board service. Following this grant, total Class A shares reported as held were 24,524.
Tawakol Omar reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. director Omar Tawakol received an equity grant of 12,220 restricted stock units (RSUs) of Class A common stock at no cash cost, under the company’s 2025 Incentive Award Plan and its Non-Employee Director Compensation Policy.
The RSUs vest in four equal installments tied to upcoming quarterly board meetings or corresponding quarterly anniversaries of the grant date, with any remaining unvested units vesting in full at the company’s next annual stockholder meeting if he continues serving as a director. Following this grant, Tawakol directly holds 19,038 shares/units.
Trade Desk, Inc. director Andrea Lee Cunningham reported equity compensation grants rather than market trades. On May 4, 2026, she received several restricted stock awards of Class A common stock and stock options under the company’s 2025 Incentive Award Plan and Non-Employee Director Compensation Policy.
Some restricted stock grants were made as her annual director equity award, while others replaced cash director retainer and meeting fees totaling $25,000, $12,500, and $5,000. The awards generally vest in four equal installments tied to upcoming quarterly board or committee meetings or their quarterly anniversaries, with any remaining unvested shares vesting at the next annual stockholder meeting if she continues serving.
She was also granted stock options covering up to 11,051 shares of Class A common stock at a $24.10 exercise price, expiring on May 4, 2036. These options follow similar four-part vesting schedules linked to her ongoing board and committee service.
Trade Desk, Inc. reported that director Andrew Vollero acquired a total of 12,304 shares of Class A common stock through awards of restricted stock units granted as equity compensation. The grants, made under the company’s 2025 Equity Incentive Plan and Non-Employee Director Compensation Policy, vest over time based on his continued board service.
Trade Desk, Inc. director Gokul Rajaram reported a non-cash disposition of 1,226 shares of Class A common stock to the issuer. These shares were unvested restricted stock awards granted on May 27, 2025 under the non-employee director compensation policy and were forfeited when he resigned from the board.
After this forfeiture, he holds 2,450 shares directly and 29,861 shares indirectly through the Rajaram Family Trust, where he shares investment and voting control.
Trade Desk, Inc. director Andrea Lee Cunningham received equity-based compensation rather than cash fees. She was granted two restricted stock awards totaling 48 shares of Class A Common Stock on April 1 and April 3, 2026, issued under the company’s 2025 equity plan and non-employee director compensation policy. These shares vest in full on the date of the next annual stockholder meeting, subject to her continued committee service. Following these awards, she directly holds 5,083 shares of Class A Common Stock. She was also granted stock options covering a total of 90 shares, with exercise prices of $21.98 and $22.05 per share, expiring in 2036, also vesting in full at the next annual meeting as long as she remains on the relevant board committees.
Trade Desk director Kathryn E. Falberg reported disposing of a total of 1,946 shares of Class A common stock on March 23, 2026 through transactions coded as dispositions to the issuer. The footnotes explain these shares were unvested restricted stock awards that were forfeited in connection with her resignation from the board, leaving no directly held shares reported after the transactions.
Trade Desk, Inc. director Kathryn E. Falberg reported significant insider sales of Class A common stock. On March 5, 2026, she executed two open-market sale transactions totaling 152,828 shares.
She sold 102,828 shares held directly at a weighted average price of $30.45 per share, leaving 1,946 shares owned directly after the sale. A separate sale of 50,000 shares was made through a family trust at a weighted average price of $30.48 per share, after which that trust position was reduced to zero.
The reported prices reflect weighted averages for multiple trades, with transactions executed in ranges of $30.25–$30.60 and $30.36–$30.56, respectively.
Trade Desk, Inc. Chief Strategy Officer Samantha Jacobson reported equity awards that increase her direct ownership in both options and common stock. She received an employee stock option for 309,551 shares at an exercise price of $0.00 per share, and a restricted stock award of 167,197 Class A shares at no cost.
The restricted stock award has a vesting commencement date of March 3, 2026, with one‑sixteenth vesting on May 15, 2026 and the remainder vesting quarterly over the following 15 quarters, subject to continued employment. The option grant also begins vesting on March 3, 2026, with one‑forty‑eighth of the shares vesting monthly, likewise conditioned on continued employment with the company.
Kundra Vivek reported acquisition or exercise transactions in this Form 4 filing.
The Trade Desk Chief Operating Officer Vivek Kundra reported awards of company equity on March 3, 2026. He received an employee stock option for 309,551 shares and a restricted stock award of 167,197 Class A shares, both at a price of $0.00 per share.
The restricted stock award has a vesting commencement date of March 3, 2026, with one-sixteenth vesting on May 15, 2026 and the remainder vesting quarterly over 15 quarters, subject to continued employment. The option vests in equal monthly installments over 48 months from the same commencement date, also conditioned on continued employment.
GRANT JAY R reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc.’s Chief Legal Officer Jay R. Grant reported equity awards that increase his direct holdings. On March 3, 2026, he received an award of 167,197 shares of Class A common stock at $0.00 per share and now directly holds 359,764 Class A shares.
He also received an employee stock option for 309,551 shares at $0.00 per share. The restricted stock award vests one-sixteenth on May 15, 2026, with the remainder vesting quarterly over 15 quarters, while the option vests in equal monthly installments over 48 months, in each case subject to continued employment.
Davis Tahnil R. reported acquisition or exercise transactions in this Form 4 filing.
Trade Desk, Inc. CAO and Interim CFO Tahnil R. Davis reported equity awards granted on March 3, 2026. He received an option to buy 309,551 shares of Class A common stock and a restricted stock award of 167,197 Class A shares, both at a price of $0.00 per share as compensation.
The restricted stock award has a vesting commencement date of March 3, 2026, with 1/16 of the shares vesting on May 15, 2026 and the rest vesting ratably over 15 quarters, subject to continued employment. The stock option also starts vesting on March 3, 2026, with 1/48 of the option shares vesting monthly, subject to continued employment.
Trade Desk, Inc. director, President and CEO, and 10% owner Jeffrey Terry Green reported a series of insider transactions involving Class A Common Stock and equity awards. A limited partnership associated with him bought a total of 6,000,000 Class A shares in open-market purchases at weighted average prices reported around $23.49, $24.16, $24.97, and $25.08 per share, with individual trades occurring in ranges from $22.93 to $25.25 per share.
Green also received a direct grant of 398,089 restricted Class A shares, with one-sixteenth vesting on May 15, 2026 and the remainder vesting ratably over 15 quarterly anniversaries, subject to continued employment. In addition, he was granted 737,028 employee stock options at an exercise price of $0.00, vesting in forty-eight equal monthly installments starting on March 3, 2026, also contingent on continued employment. The filing also reflects indirect holdings through the Jeff Green Trust and the Jeff T. Green Family Foundation, where he has investment and voting control.
Trade Desk, Inc. Chief Strategy Officer Samantha Jacobson reported five tax-withholding dispositions of Class A common stock totaling 4,009 shares at $25.81 per share. The shares were withheld to cover taxes on vesting of restricted stock and RSU awards, and she directly holds 151,315 shares afterward.
Trade Desk, Inc. Chief Legal Officer Jay R. Grant reported four Form 4 transactions involving Class A Common Stock on February 15, 2026. In each case, shares (1,457; 1,948; 1,514; and 2,075) were disposed of at $25.81 per share to cover tax withholding obligations tied to partial vesting of restricted stock awards granted between April 2022 and April 2025. After these tax-withholding dispositions, Grant directly owned 192,567 shares of Trade Desk Class A Common Stock.
Trade Desk, Inc. Chief Accounting Officer and Interim CFO Tahnil R. Davis reported a series of tax-related share dispositions in Class A Common Stock. On February 15, 2026, a total of 3,500 shares were withheld at a price of $25.81 per share to cover tax withholding obligations.
According to the footnotes, these withholdings were tied to partial vesting of Restricted Stock Unit awards granted between March 2, 2022 and April 15, 2025. After these transactions, Davis continued to hold 90,432 shares of Class A Common Stock directly.
Trade Desk, Inc. President and CEO Jeffrey Terry Green reported bona fide gifts of 28,029 shares of Class A common stock. The shares were transferred from his direct holdings to the Jeff Green Trust, which is described as holding 31,729 shares after the transaction. Green is a trustee of the trust, with voting and investment control, and may be deemed to indirectly beneficially own those shares. A separate indirect line reflects 920,901 shares held by the Jeff T. Green Family Foundation, where he is sole member and director with voting and investment control.
The Trade Desk, Inc. insider Jeff Green reported several internal equity moves involving Class A and Class B shares. On 12/03/2025, a total of 167,307 shares of Class B Common Stock were converted into an equal number of Class A Common Stock for no additional consideration, reflected at a price of $0.
On the same date, 250,000 Class A shares were transferred from the Jeff Green Trust to the Jeff T. Green Family Foundation, and another 250,000 Class A shares are shown as held by the Foundation, all at a reported price of $0. The filing notes that Green has investment and voting control over securities held by the Trust, the Foundation, and various family trusts, and may be deemed to beneficially own those shares.
The Trade Desk, Inc. (TTD) Chief Operating Officer Vivek Kundra reported an insider share purchase. On 11/15/2025, he acquired 322 shares of Class A common stock through the company’s Employee Stock Purchase Plan. The purchase price was $35.64 per share, reflecting an 85% discount from the $41.93 closing price on 11/14/2025. After this transaction, he beneficially owned 82,634 shares, held directly.
Trade Desk, Inc. (TTD) reported a Form 4 for an insider who serves as both a director and Chief Strategy Officer. On 11/15/2025, the insider had multiple blocks of Class A common stock withheld by the company to cover tax obligations tied to the partial vesting of previously granted restricted stock and restricted stock unit awards. The reported transactions used code "F" and occurred at a price of $41.93 per share. After these tax-withholding events, the insider directly beneficially owned 155,324 shares of Class A common stock.
The Trade Desk, Inc. (TTD) reported insider activity by its Chief Legal Officer, Jay R. Grant, on a Form 4. On 11/15/2025, several small transactions in Class A common stock were recorded with code “F,” which indicates shares were withheld to cover taxes on vesting equity awards. The reported tax withholdings covered 1,767, 2,652, 2,076, and 2,848 shares at a price of $41.93 per share, tied to restricted stock awards granted between April 2022 and April 2025. Following these transactions, Grant beneficially owned 199,561 shares of Class A common stock directly.
Trade Desk, Inc. (TTD) President and CEO Jeffrey Terry Green filed a Form 4 reporting internal transfers of Class A common stock. On 11/15/2025, Green moved 28,028 shares from his direct holdings to a trust he controls at a reported price of $0, leaving him with 285,857 shares held directly. The same number of shares, 28,028, is now shown as indirectly owned through the Jeff Green Trust, over which he has voting and investment control. The filing also shows additional indirect ownership of 670,901 shares held by the Jeff T. Green Family Foundation, where he similarly exercises control.