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Top Consumer Defensive Stocks by Gross Margin

Top consumer defensive companies ranked by gross margin, latest annual filings.

What Gross Margin Means for Consumer Defensive Companies

Gross margin in consumer defensive captures what is left after commodity inputs, packaging, bottling, and direct manufacturing labor are paid. The sector covers staples such as food, beverages, household goods, tobacco, and grocery retail, where demand is relatively stable across cycles but input costs, especially agricultural commodities and packaging resin, move with their own rhythms. Premium and branded staples tend to earn meaningfully richer gross margins than private-label or bulk-retail peers.

Why It Matters in Consumer Defensive

In staples, gross margin is often the clearest read on brand-supported pricing power against a largely inelastic demand curve. A leading brand can push through input-cost inflation with price increases that private-label competitors struggle to match. Still, commodity swings and private-label pressure can compress the margin meaningfully in specific periods, and grocery retailers structurally run much thinner gross margins than the consumer goods makers whose products they stock.

What to Read Alongside

Pair gross margin with [Revenue](/financials/top-revenue-stocks/consumer-defensive/) to anchor the volume base the margin applies to, [Operating Margin](/financials/top-operating-margin-stocks/consumer-defensive/) for a view that includes the heavy marketing spend that drives brand strength in staples, and [Net Margin](/financials/top-net-margin-stocks/consumer-defensive/) for the final bottom-line conversion.

Data as of FY 2025 100 companies Rhea AI
# Symbol Company Sector
1 STG Sunlands Technology Group Consumer Defensive 86.91% $0.04B
2 QSG QuantaSing Group Limited Consumer Defensive 81.52% $0.33B
3 MH McGraw Hill, Inc. Consumer Defensive 80.92% $2.36B
4 EDTK Skillful Craftsman Education Technology Limited Consumer Defensive 78.23% $0.02B
5 HLF Herbalife Ltd. Consumer Defensive 77.87% $1.26B
6 TWG Top Wealth Group Holding Limited Consumer Defensive 74.59% $0.06B
7 ODD Oddity Tech Ltd. Consumer Defensive 72.69% $0.62B
8 NATR Nature's Sunshine Products, Inc. Consumer Defensive 72.42% $0.36B
9 ELF e.l.f. Beauty, Inc. Consumer Defensive 70.72% $3.61B
10 NUS Nu Skin Enterprises, Inc. Consumer Defensive 69.45% $0.26B
11 IH iHuman Inc. Consumer Defensive 67.86% $0.07B
12 PM Philip Morris International Inc. Consumer Defensive 67.12% $281.74B
13 UDMY Udemy, Inc. Consumer Defensive 65.63% $0.68B
14 COTY Coty Inc. Consumer Defensive 64.84% $1.79B
15 IPAR Interparfums, Inc. Consumer Defensive 63.64% $3.21B
16 MO Altria Group, Inc. Consumer Defensive 62.47% $119.25B
17 KO The Coca-Cola Company Consumer Defensive 61.63% $355.08B
18 WVVIP Willamette Valley Vineyards, Inc. Consumer Defensive 60.47% –
19 LINC Lincoln Educational Services Corporation Consumer Defensive 60.37% $1.51B
20 CL Colgate-Palmolive Company Consumer Defensive 60.11% $71.53B
21 SHOTW Safety Shot, Inc. Consumer Defensive 58.48% –
22 KVUE Kenvue Inc. Consumer Defensive 58.13% $34.69B
23 TPB Turning Point Brands, Inc. Consumer Defensive 57.08% $1.57B
24 CVSA Covista Inc. Consumer Defensive 56.86% $4.49B
25 ATGE Adtalem Global Education Inc Consumer Defensive 56.86% $3.40B
26 RYET Ruanyun Edai Technology Inc. Consumer Defensive 56.73% $0.04B
27 MNST Monster Beverage Corporation Consumer Defensive 55.85% $90.01B
28 EDU New Oriental Education & Technology Group Inc. Consumer Defensive 55.45% $7.19B
29 COUR Coursera, Inc. Consumer Defensive 54.57% $1.53B
30 APEI American Public Education, Inc. Consumer Defensive 54.22% $0.98B
31 KDP Keurig Dr Pepper Inc. Consumer Defensive 54.20% $42.49B
32 PEP PepsiCo, Inc. Consumer Defensive 54.15% $196.45B
33 GROV Grove Collaborative Holdings, Inc. Consumer Defensive 53.69% $0.05B
34 STZ Constellation Brands, Inc. Consumer Defensive 51.55% $24.54B
35 PG The Procter & Gamble Company Consumer Defensive 51.16% $345.42B
36 CELH Celsius Holdings, Inc. Consumer Defensive 50.39% $7.26B
37 FLO Flowers Foods, Inc. Consumer Defensive 48.87% $1.65B
38 UG United-Guardian, Inc. Consumer Defensive 48.75% $0.03B
39 SAM The Boston Beer Company, Inc. Consumer Defensive 48.48% $1.87B
40 ZVIA Zevia PBC Consumer Defensive 48.01% $0.10B
41 CLX The Clorox Company Consumer Defensive 45.23% $11.89B
42 CHD Church & Dwight Co., Inc. Consumer Defensive 44.73% $23.00B
43 DAO Youdao, Inc. Consumer Defensive 44.29% $1.40B
44 FARM Farmer Bros Co Consumer Defensive 43.51% $0.03B
45 CALM Cal-Maine Foods, Inc. Consumer Defensive 43.43% $3.78B
46 FTLF FitLife Brands, Inc. Consumer Defensive 43.14% $0.11B
47 WAFU Wah Fu Education Group Limited Consumer Defensive 41.65% $0.01B
48 EPC Edgewell Personal Care Company Consumer Defensive 41.60% $1.00B
49 FRPT Freshpet, Inc. Consumer Defensive 40.80% $2.57B
50 OLLI Ollie's Bargain Outlet Holdings, Inc. Consumer Defensive 40.50% $5.06B
51 COKE Coca-Cola Consolidated, Inc. Consumer Defensive 39.74% $12.40B
52 ACU Acme United Corporation Consumer Defensive 39.39% $0.17B
53 LRN Stride, Inc. Consumer Defensive 39.24% $4.23B
54 HCWC Healthy Choice Wellness Corp. Consumer Defensive 39.20% $0.01B
55 SFM Sprouts Farmers Market, Inc. Consumer Defensive 38.80% $8.29B
56 LSF Laird Superfood, Inc. Consumer Defensive 37.91% $0.04B
57 MKC McCormick & Company, Incorporated Consumer Defensive 37.90% $13.24B
58 VITL Vital Farms, Inc. Consumer Defensive 37.62% $0.47B
59 MGPI MGP Ingredients, Inc. Consumer Defensive 37.18% $0.35B
60 FIZZ National Beverage Corp. Consumer Defensive 36.95% $3.46B
61 SPB Spectrum Brands Holdings, Inc. Consumer Defensive 36.74% $1.94B
62 COCO The Vita Coco Company, Inc. Consumer Defensive 36.50% $4.49B
63 DLTR Dollar Tree, Inc. Consumer Defensive 36.32% $22.08B
64 SMPL The Simply Good Foods Company Consumer Defensive 36.24% $1.14B
65 KMB Kimberly-Clark Corporation Consumer Defensive 36.01% $33.71B
66 K Kellanova Consumer Defensive 35.65% $29.03B
67 TR Tootsie Roll Industries, Inc. Consumer Defensive 35.28% $2.91B
68 BRCC BRC Inc. Consumer Defensive 34.64% $0.15B
69 GIS General Mills, Inc. Consumer Defensive 34.55% $18.05B
70 NWL Newell Brands Inc. Consumer Defensive 33.76% $1.96B
71 HSY The Hershey Company Consumer Defensive 33.55% $36.68B
72 SJM The J. M. Smucker Company Consumer Defensive 33.53% $12.46B
73 HNST The Honest Company, Inc. Consumer Defensive 33.33% $0.39B
74 KHC The Kraft Heinz Company Consumer Defensive 33.31% $28.72B
75 BRBR BellRing Brands, Inc. Consumer Defensive 33.26% $1.04B
76 TAP Molson Coors Beverage Company Consumer Defensive 32.78% $7.68B
77 VHUB VenHub Global, Inc. Consumer Defensive 32.47% $0.10B
78 CENT Central Garden & Pet Company Consumer Defensive 31.87% $2.65B
79 DG Dollar General Corporation Consumer Defensive 30.66% $25.22B
80 AGCC Agencia Comercial Spirits Ltd Consumer Defensive 30.43% $0.33B
81 CPB The Campbell's Company Consumer Defensive 30.42% $6.78B
82 PRMB Primo Brands Corporation Consumer Defensive 30.32% $8.54B
83 GO Grocery Outlet Holding Corp. Consumer Defensive 30.27% $0.93B
84 RLX RLX Technology Inc. Consumer Defensive 29.90% $2.49B
85 NGVC Natural Grocers by Vitamin Cottage, Inc. Consumer Defensive 29.90% $0.72B
86 KLG WK Kellogg Co Consumer Defensive 29.69% $1.99B
87 JJSF J&J Snack Foods Corp. Consumer Defensive 29.68% $1.47B
88 WYHG Wing Yip Food Holdings Group Limited Consumer Defensive 29.24% $0.05B
89 POST Post Holdings, Inc. Consumer Defensive 28.68% $4.22B
90 VLGEA Village Super Market, Inc. Consumer Defensive 28.57% $0.61B
91 MDLZ Mondelez International, Inc. Consumer Defensive 28.38% $81.33B
92 LAUR Laureate Education, Inc. Consumer Defensive 28.33% $5.31B
93 TGT Target Corporation Consumer Defensive 27.93% $60.24B
94 LWAY Lifeway Foods, Inc. Consumer Defensive 27.39% $0.38B
95 FCHL Fitness Champs Holdings Limited Consumer Defensive 27.35% $0.00B
96 ACI Albertsons Companies, Inc. Consumer Defensive 27.18% $7.61B
97 SLSN Solesence, Inc. Consumer Defensive 25.88% $0.09B
98 CAG Conagra Brands, Inc. Consumer Defensive 25.86% $6.43B
99 INGR Ingredion Incorporated Consumer Defensive 25.32% $6.36B
100 MAMA Mama's Creations, Inc. Consumer Defensive 25.07% $0.60B

How this ranking is built

Companies are ranked by gross margin as reported in their most recent annual filing with the SEC. Figures shown are in US dollars (or percent, as noted), rounded to two decimals.

  • Source: annual 10-K / 20-F filings from companies trading on US exchanges (NYSE, Nasdaq, AMEX).
  • Fiscal year: whichever annual period the company has most recently filed. Fiscal years don't always align with the calendar year, so the "as of FY" stamp above reflects the most common year across the table.
  • Filtered out: warrants, preferred shares, and duplicate listings that share a parent company's financials.
  • Update cadence: refreshed as companies file new annual reports (typically within 60–90 days of fiscal year end).

Not financial advice. This is a research tool, not a recommendation.