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Top Consumer Defensive Stocks by Gross Margin

Top consumer defensive companies ranked by gross margin, latest annual filings.

What Gross Margin Means for Consumer Defensive Companies

Gross margin in consumer defensive captures what is left after commodity inputs, packaging, bottling, and direct manufacturing labor are paid. The sector covers staples such as food, beverages, household goods, tobacco, and grocery retail, where demand is relatively stable across cycles but input costs, especially agricultural commodities and packaging resin, move with their own rhythms. Premium and branded staples tend to earn meaningfully richer gross margins than private-label or bulk-retail peers.

Why It Matters in Consumer Defensive

In staples, gross margin is often the clearest read on brand-supported pricing power against a largely inelastic demand curve. A leading brand can push through input-cost inflation with price increases that private-label competitors struggle to match. Still, commodity swings and private-label pressure can compress the margin meaningfully in specific periods, and grocery retailers structurally run much thinner gross margins than the consumer goods makers whose products they stock.

What to Read Alongside

Pair gross margin with [Revenue](/financials/top-revenue-stocks/consumer-defensive/) to anchor the volume base the margin applies to, [Operating Margin](/financials/top-operating-margin-stocks/consumer-defensive/) for a view that includes the heavy marketing spend that drives brand strength in staples, and [Net Margin](/financials/top-net-margin-stocks/consumer-defensive/) for the final bottom-line conversion.

Data as of FY 2025 100 companies Rhea AI
# Symbol Company Sector
1 STG Sunlands Technology Group Consumer Defensive 84.04% $0.05B
2 QSG QuantaSing Group Limited Consumer Defensive 81.52% $0.33B
3 EDTK Skillful Craftsman Education Technology Limited Consumer Defensive 78.23% $0.02B
4 HLF Herbalife Ltd. Consumer Defensive 77.87% $1.76B
5 ODD Oddity Tech Ltd. Consumer Defensive 72.69% $0.87B
6 NATR Nature's Sunshine Products, Inc. Consumer Defensive 72.42% $0.48B
7 ELF e.l.f. Beauty, Inc. Consumer Defensive 71.24% $3.95B
8 NUS Nu Skin Enterprises, Inc. Consumer Defensive 69.45% $0.39B
9 IH iHuman Inc. Consumer Defensive 69.42% $0.09B
10 PM Philip Morris International Inc. Consumer Defensive 67.12% $245.92B
11 UDMY Udemy, Inc. Consumer Defensive 65.63% $0.74B
12 COTY Coty Inc. Consumer Defensive 64.84% $2.08B
13 IPAR Interparfums, Inc. Consumer Defensive 63.64% $3.17B
14 MO Altria Group, Inc. Consumer Defensive 62.47% $107.25B
15 KO The Coca-Cola Company Consumer Defensive 61.63% $326.00B
16 WVVI Willamette Valley Vineyards, Inc. Consumer Defensive 60.47% $0.01B
17 LINC Lincoln Educational Services Corporation Consumer Defensive 60.37% $1.33B
18 CL Colgate-Palmolive Company Consumer Defensive 60.11% $68.85B
19 SHOTW Safety Shot, Inc. Consumer Defensive 58.48% –
20 KVUE Kenvue Inc. Consumer Defensive 58.13% $33.81B
21 TPB Turning Point Brands, Inc. Consumer Defensive 57.08% $1.57B
22 CVSA Covista Inc. Consumer Defensive 56.86% $4.07B
23 ATGE Adtalem Global Education Inc Consumer Defensive 56.86% $3.40B
24 RYET Ruanyun Edai Technology Inc. Consumer Defensive 56.73% $0.04B
25 MNST Monster Beverage Corporation Consumer Defensive 55.85% $75.02B
26 EDU New Oriental Education & Technology Group Inc. Consumer Defensive 55.45% $9.43B
27 AMBO Ambow Education Holding Ltd. Consumer Defensive 54.76% $0.01B
28 COUR Coursera, Inc. Consumer Defensive 54.57% $1.08B
29 APEI American Public Education, Inc. Consumer Defensive 54.22% $1.12B
30 KDP Keurig Dr Pepper Inc. Consumer Defensive 54.20% $36.05B
31 PEP PepsiCo, Inc. Consumer Defensive 54.15% $215.53B
32 GROV Grove Collaborative Holdings, Inc. Consumer Defensive 53.69% $0.06B
33 TAL TAL Education Group Consumer Defensive 53.34% $7.69B
34 TWG Top Wealth Group Holding Limited Consumer Defensive 52.80% $0.09B
35 STZ Constellation Brands, Inc. Consumer Defensive 52.06% $28.14B
36 PG The Procter & Gamble Company Consumer Defensive 51.16% $341.47B
37 CELH Celsius Holdings, Inc. Consumer Defensive 50.39% $9.06B
38 FLO Flowers Foods, Inc. Consumer Defensive 48.87% $1.80B
39 UG United-Guardian, Inc. Consumer Defensive 48.75% $0.03B
40 SAM The Boston Beer Company, Inc. Consumer Defensive 48.48% $2.56B
41 ZVIA Zevia PBC Consumer Defensive 48.01% $0.08B
42 HELE Helen of Troy Limited Consumer Defensive 47.93% $0.44B
43 PFAI Pinnacle Food Group Limited Consumer Defensive 47.28% $0.05B
44 CLX The Clorox Company Consumer Defensive 45.23% $12.64B
45 CHD Church & Dwight Co., Inc. Consumer Defensive 44.73% $22.95B
46 DAO Youdao, Inc. Consumer Defensive 44.29% $1.29B
47 FARM Farmer Bros. Co. Consumer Defensive 43.51% $0.03B
48 CALM Cal-Maine Foods, Inc. Consumer Defensive 43.43% $3.63B
49 WAFU Wah Fu Education Group Limited Consumer Defensive 41.65% $0.01B
50 EPC Edgewell Personal Care Company Consumer Defensive 41.60% $1.09B
51 FRPT Freshpet, Inc. Consumer Defensive 40.80% $3.41B
52 OLLI Ollie's Bargain Outlet Holdings, Inc. Consumer Defensive 40.50% $5.78B
53 COKE Coca-Cola Consolidated, Inc. Consumer Defensive 39.74% $12.66B
54 ACU Acme United Corporation Consumer Defensive 39.39% $0.18B
55 LRN Stride, Inc. Consumer Defensive 39.24% $4.19B
56 HCWC Healthy Choice Wellness Corp. Consumer Defensive 39.20% $0.01B
57 SFM Sprouts Farmers Market, Inc. Consumer Defensive 38.80% $7.01B
58 SJM The J. M. Smucker Company Consumer Defensive 38.79% $10.18B
59 FTLF FitLife Brands, Inc. Consumer Defensive 38.61% $0.09B
60 LSF Laird Superfood, Inc. Consumer Defensive 37.91% $0.03B
61 MKC McCormick & Company, Incorporated Consumer Defensive 37.90% $14.61B
62 VITL Vital Farms, Inc. Consumer Defensive 37.62% $0.55B
63 MGPI MGP Ingredients, Inc. Consumer Defensive 37.18% $0.43B
64 FIZZ National Beverage Corp. Consumer Defensive 36.95% $3.21B
65 SPB Spectrum Brands Holdings, Inc. Consumer Defensive 36.74% $1.97B
66 COCO The Vita Coco Company, Inc. Consumer Defensive 36.50% $2.76B
67 DLTR Dollar Tree, Inc. Consumer Defensive 36.32% $20.90B
68 SMPL The Simply Good Foods Company Consumer Defensive 36.24% $1.08B
69 FCHL Fitness Champs Holdings Limited Consumer Defensive 36.10% $0.00B
70 KMB Kimberly-Clark Corporation Consumer Defensive 36.01% $32.81B
71 K Kellanova Consumer Defensive 35.65% $29.03B
72 TR Tootsie Roll Industries, Inc. Consumer Defensive 35.28% $3.22B
73 BRCC BRC Inc. Consumer Defensive 34.64% $0.10B
74 GIS General Mills, Inc. Consumer Defensive 34.55% $18.95B
75 NWL Newell Brands Inc. Consumer Defensive 33.76% $1.84B
76 HSY The Hershey Company Consumer Defensive 33.55% $39.04B
77 HNST The Honest Company, Inc. Consumer Defensive 33.33% $0.38B
78 KHC The Kraft Heinz Company Consumer Defensive 33.31% $26.60B
79 BRBR BellRing Brands, Inc. Consumer Defensive 33.26% $1.89B
80 TAP Molson Coors Beverage Company Consumer Defensive 32.78% $8.38B
81 VHUB VenHub Global, Inc. Consumer Defensive 32.47% $0.07B
82 CENT Central Garden & Pet Company Consumer Defensive 31.87% $2.43B
83 WYHG Wing Yip Food Holdings Group Limited Consumer Defensive 30.97% $0.03B
84 DG Dollar General Corporation Consumer Defensive 30.66% $27.90B
85 CPB The Campbell's Company Consumer Defensive 30.42% $6.26B
86 PRMB Primo Brands Corporation Consumer Defensive 30.32% $7.59B
87 GO Grocery Outlet Holding Corp. Consumer Defensive 30.27% $0.74B
88 NGVC Natural Grocers by Vitamin Cottage, Inc. Consumer Defensive 29.90% $0.65B
89 KLG WK Kellogg Co Consumer Defensive 29.69% $1.99B
90 JJSF J&J Snack Foods Corp. Consumer Defensive 29.68% $1.53B
91 POST Post Holdings, Inc. Consumer Defensive 28.68% $4.87B
92 VLGEA Village Super Market, Inc. Consumer Defensive 28.57% $0.63B
93 MDLZ Mondelez International, Inc. Consumer Defensive 28.38% $73.48B
94 LAUR Laureate Education, Inc. Consumer Defensive 28.33% $4.74B
95 TGT Target Corporation Consumer Defensive 27.93% $57.89B
96 ACI Albertsons Companies, Inc. Consumer Defensive 27.68% $8.46B
97 LWAY Lifeway Foods, Inc. Consumer Defensive 27.39% $0.39B
98 RLX RLX Technology Inc. Consumer Defensive 26.43% $2.64B
99 ORIS Oriental Rise Holdings Limited Consumer Defensive 26.18% $0.00B
100 SLSN Solesence, Inc. Consumer Defensive 25.88% $0.09B

How this ranking is built

Companies are ranked by gross margin as reported in their most recent annual filing with the SEC. Figures shown are in US dollars (or percent, as noted), rounded to two decimals.

  • Source: annual 10-K / 20-F filings from companies trading on US exchanges (NYSE, Nasdaq, AMEX).
  • Fiscal year: whichever annual period the company has most recently filed. Fiscal years don't always align with the calendar year, so the "as of FY" stamp above reflects the most common year across the table.
  • Filtered out: warrants, preferred shares, and duplicate listings that share a parent company's financials.
  • Update cadence: refreshed as companies file new annual reports (typically within 60–90 days of fiscal year end).

Not financial advice. This is a research tool, not a recommendation.